Article Per Year (5 Year)
p-Index From 2021 - 2026
3.701
P-Index
This Author published in this journals
All Journal At-Taradhi: Jurnal Studi Ekonomi Islamic Ecomonics Journal MUSLIM HERITAGE: JURNAL DIALOG ISLAM DENGAN REALITAS Falah : Jurnal Ekonomi Syariah Al Tijarah Khadimul Ummah Journal of Social Dedication Martabe : Jurnal Pengabdian Kepada Masyarakat JESI (Jurnal Ekonomi Syariah Indonesia) El-Barka: Journal of Islamic Economics and Business Dialektika: Jurnal Ekonomi dan Ilmu Sosial Jurnal Baabu Al-ilmi : Ekonomi dan Perbankan Syariah Journal of Islamic Economics and Finance Studies Journal of Islamic Economics and Philanthropy El-kahfi : Journal of Islamic economics Journal of Islamic Economics TATHWIR: Jurnal Pengembangan Masyarakat Islam Cakrawala: Jurnal Studi Islam Journal of International Conference Proceedings JEBI (Jurnal Ekonomi dan Bisnis Islam) Indonesian Journal of Islamic Economics and Finance Muslim Heritage e-Jurnal Apresiasi Ekonomi Proceedings of Femfest International Conference on Economics, Management, and Business Journal of Economics, Law, and Humanities Jurnal Hukum Islam Journal of Finance and Islamic Banking Proceedings of Femfest International Conference on Economics, Management, and Business BISMA: Bimbingan Swadaya Masyarakat BAABU AL-ILMI: Ekonomi dan Perbankan Syariah
Mufti Afif
Universitas Darussalam Gontor
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

Published : 64 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search
Journal : Journal of Islamic Economics

 1 
PENGARUH PROMOSI MEDIA SOSIAL DAN WORD OF MOUTH (WOM) TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN (STUDI DI TOKO BUKU LA TANSA GONTOR) Mufti Afif; Ahmad Suminto; Aulia Fathan Mubin
Journal of Islamic Economics (JoIE) Vol 1, No 2 (2021)
Publisher : Institut Agama Islam Negeri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (412.254 KB) | DOI: 10.21154/joie.v1i2.3206

Abstract

The purpose of this study was to determine the effect of social media promotion (online) and Word of Mouth (WOM) on consumer purchasing decisions at La Tansa Gontor Bookstore. This research is a quantitative research with data sources obtained from primary data in the form of the results of respondents' answers to La Tansa Gontor Bookstore consumers, and secondary data in the form of written information from the web and social media. Questionnaire data was collected using random sampling technique, with an infinite number of populations. The sample used is 300 respondents. The results showed: 1) Social media promotion (online) had a positive and significant effect on consumer purchasing decisions at La Tansa Gontor Bookstore, this was because the social media admin of La Tansa Gontor Bookstore provided good and interesting and responsive information so that it could influence consumers. to make consumer purchasing decisions. 2) Word of Mouth (WOM) has a positive and significant effect on purchasing decisions because consumers are satisfied with the service and product quality offered.Tujuan dalam penelitian ini untuk mengetahui pengaruh promosi media sosial (online) dan Word of Mouth (WOM) terhadap keputusan pembelian konsumen Toko Buku La Tansa Gontor. Penelitian ini merupakan penelitian kuantutatif dengan sumber data diperoleh dari data primer berupa hasil jawaban responden konsumen Toko Buku La Tansa Gontor, dan data sekunder yang berupa informasi tertulis dari web dan media sosial. Pengumpulan data angket dilakukan dengan teknik random sampling, jumlah populasi yang tak terhingga. Sampel yang digunakan 300 responden. Hasil penelitian menunjukkan: 1)Promosi media sosial (online) berpengaruh positif dan signifikan terhadap keputusan pembelian konsumen Toko Buku La Tansa Gontor, hal ini disebabkan karena admin media sosial Toko Buku La Tansa Gontor memberikan informasi yang baik dan menarik serta responsif sehingga dapat mempengaruhi konsumen untuk melakukan keputusan pembelian konsumen. 2)Word of Mouth (WOM) berpengaruh positif dan signifikan terhadap keputusan pembelian karena konsumen mnyatakan puas dengan pelayanan dan kualitas produk yang ditawarkan. 
Maqasid Sharia Analysis of The Welfare Level of Muslim’s Ceramic Craft in Plered Purwakarta Sunjoto, Arie Rachmat; Khoirunnisa, Farah; Afif, Mufti
Journal of Islamic Economics (JoIE) Vol. 3 No. 1 (2023)
Publisher : Prodi Ekonomi Syariah Fakultas Ekonomi dan Bisnis Islam Institut Agama Islam Negeri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21154/joie.v3i1.6271

Abstract

Introduction: The activity of making ceramics is a work that has been passed down from generation to generation from the ancestors of the Plered people until now. Amid its existence, the number of craftsmen in 2019 decreased to 163 from the previous number of 205 craftsmen. This study aims to determine Muslim ceramic craftsmen’s welfare level in the review maqaá¹£hid syari'ah in Plered District, Purwakarta Regency. Research Methods: Research data sources are primary and secondary data. A sample of 114 craftsmen was obtained through the Simple Random Sampling technique. Data collection techniques are observation, documentation, and questionnaires. The analysis technique used is a quantitative descriptive analysis technique with a percentage formula through a Likert scale assessment tool. Results: The results of this study indicate that overall Muslim ceramics craftsmen who are classified as high welfare criteria are 38 people (33.3%), 74 people (64.9%) are at the moderate welfare level, 2 people (1.8%) are classified as low welfare level, and there are no craftsmen with very low or very high welfare criteria. The determinants of the level of welfare of Muslim ceramic craftsmen are through hifdzu din, hifdzu nafs, hifdzu 'aql, hifdzu nasl, and hifdzu maal. In this case, the indicator of asset maintenance (hifdzu maal) the majority of craftsmen belong to the highest welfare criteria compared to other indicators, which is 95 people (83.3%).
Co-Authors Abdullah Sahroni Abdullah Yuqdha Adhauddin Addin, Musyaffa Ahmad Agus Hidayat Ahmad Suminto Ahmad Suminto Ahmad Suminto Ahmad Suminto Amelia Putri Arizka Zaharani Andi Triyawan Andriani Samsuri Anggesti, Nurul Arizqiya Nurfattah Armina, Sheema Haseena Asifah Itsna Rosidah Aulia Fathan Mubin Azzahra, Miftah Baehaqi Emuzd Mudzahir Fahmi Akhyar Al Farabi Faizal Abduh Fajri, Mohammad Zen Nasrudin Fatturroyhan Fatturroyhan Fatturroyhan, Fatturroyhan Hartomi Maulana Husni, Indra Sholeh Imam Kamaluddin Isna Arifa Khoirul Umam Khoirunnisa, Farah Khurun’in Zahro’ Lathiefa Rusli Lisda Aisyah M. Kurnia Rahman Abadi Malik Ibrahim Meichio Lesmana Miftahul Huda Miftahul Huda Miftahul Huda Muhammad Agus Setiawan MUHAMMAD AGUS SETIAWAN MUSYAFFAK KHOLIL Mutmainnah Mutmainnah Muzaki, Rofi Nur Hidayah Al Amin Nur Suriana Awaludin Nurfattah, Arizqiya Nurus Shefrilianti Hidayatullah Prastyaningsih, Ika Rachmat, Arie Richa Angkita Richa Angkita Mulyawisdawati Richa Angkita Mulyawisdawati Richa Angkita Mulyawisdawati, Richa Angkita Royyan Ramdhani Djayusman Sapta Oktiadi Sa’id, Roudhoh Hannaaris Siti Khadijah Susilo, Adib . Syahruddin Syahrudin Syahrudin, Syahrudin Syamsiar, Syamsiar Taufiqul Alvin Abidin Tianti Mudi Awalia, Fadhila Veithzal Rivai Zainal Zuhria Febriana Putri