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Journal : Journal of Islamic Economics

PENGARUH PROMOSI MEDIA SOSIAL DAN WORD OF MOUTH (WOM) TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN (STUDI DI TOKO BUKU LA TANSA GONTOR) Mufti Afif; Ahmad Suminto; Aulia Fathan Mubin
Journal of Islamic Economics (JoIE) Vol 1, No 2 (2021)
Publisher : Institut Agama Islam Negeri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (412.254 KB) | DOI: 10.21154/joie.v1i2.3206

Abstract

The purpose of this study was to determine the effect of social media promotion (online) and Word of Mouth (WOM) on consumer purchasing decisions at La Tansa Gontor Bookstore. This research is a quantitative research with data sources obtained from primary data in the form of the results of respondents' answers to La Tansa Gontor Bookstore consumers, and secondary data in the form of written information from the web and social media. Questionnaire data was collected using random sampling technique, with an infinite number of populations. The sample used is 300 respondents. The results showed: 1) Social media promotion (online) had a positive and significant effect on consumer purchasing decisions at La Tansa Gontor Bookstore, this was because the social media admin of La Tansa Gontor Bookstore provided good and interesting and responsive information so that it could influence consumers. to make consumer purchasing decisions. 2) Word of Mouth (WOM) has a positive and significant effect on purchasing decisions because consumers are satisfied with the service and product quality offered.Tujuan dalam penelitian ini untuk mengetahui pengaruh promosi media sosial (online) dan Word of Mouth (WOM) terhadap keputusan pembelian konsumen Toko Buku La Tansa Gontor. Penelitian ini merupakan penelitian kuantutatif dengan sumber data diperoleh dari data primer berupa hasil jawaban responden konsumen Toko Buku La Tansa Gontor, dan data sekunder yang berupa informasi tertulis dari web dan media sosial. Pengumpulan data angket dilakukan dengan teknik random sampling, jumlah populasi yang tak terhingga. Sampel yang digunakan 300 responden. Hasil penelitian menunjukkan: 1)Promosi media sosial (online) berpengaruh positif dan signifikan terhadap keputusan pembelian konsumen Toko Buku La Tansa Gontor, hal ini disebabkan karena admin media sosial Toko Buku La Tansa Gontor memberikan informasi yang baik dan menarik serta responsif sehingga dapat mempengaruhi konsumen untuk melakukan keputusan pembelian konsumen. 2)Word of Mouth (WOM) berpengaruh positif dan signifikan terhadap keputusan pembelian karena konsumen mnyatakan puas dengan pelayanan dan kualitas produk yang ditawarkan. 
Maqasid Sharia Analysis of The Welfare Level of Muslim’s Ceramic Craft in Plered Purwakarta Sunjoto, Arie Rachmat; Khoirunnisa, Farah; Afif, Mufti
Journal of Islamic Economics (JoIE) Vol. 3 No. 1 (2023)
Publisher : Prodi Ekonomi Syariah Fakultas Ekonomi dan Bisnis Islam Institut Agama Islam Negeri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21154/joie.v3i1.6271

Abstract

Introduction: The activity of making ceramics is a work that has been passed down from generation to generation from the ancestors of the Plered people until now. Amid its existence, the number of craftsmen in 2019 decreased to 163 from the previous number of 205 craftsmen. This study aims to determine Muslim ceramic craftsmen’s welfare level in the review maqaá¹£hid syari'ah in Plered District, Purwakarta Regency. Research Methods: Research data sources are primary and secondary data. A sample of 114 craftsmen was obtained through the Simple Random Sampling technique. Data collection techniques are observation, documentation, and questionnaires. The analysis technique used is a quantitative descriptive analysis technique with a percentage formula through a Likert scale assessment tool. Results: The results of this study indicate that overall Muslim ceramics craftsmen who are classified as high welfare criteria are 38 people (33.3%), 74 people (64.9%) are at the moderate welfare level, 2 people (1.8%) are classified as low welfare level, and there are no craftsmen with very low or very high welfare criteria. The determinants of the level of welfare of Muslim ceramic craftsmen are through hifdzu din, hifdzu nafs, hifdzu 'aql, hifdzu nasl, and hifdzu maal. In this case, the indicator of asset maintenance (hifdzu maal) the majority of craftsmen belong to the highest welfare criteria compared to other indicators, which is 95 people (83.3%).