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All Journal E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Indonesian Journal of Business and Entrepreneurship (IJBE) Value: Jurnal Manajemen dan Akuntansi Jurnal Kewarganegaraan Business Review and Case Studies Journal of Economic and Management (JECMA) Journal of Accounting and Finance (JACFIN) JAMU : Jurnal Abdi Masyarakat UMUS Journal of Management and Social Sciences
Roby Setiadi
Universitas Muhadi Setiabudi
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Pengaruh Marketing Mix, Kualitas Pelayanan dan Citra Merk terhadap Keputusan Pembelian Produk Piston Murdiono; Syariefful Ikhwan; Muhammad Syaifulloh; Roby Setiadi; Roni
Journal of Economics and Management (JECMA) Vol. 1 No. 1 (2019): Februari
Publisher : Program Studi Manajemen Universitas Muhadi Setiabudi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine and analyze the influence of marketing mix, quality of branding and brand image on the purchasing decision of fim piston on CV Takkara Auto Part Brebes in 2017-2018. This type of research is comparative causal research. This study used primary data and this research method used a questionnaire with a sample of 80 respondents. Hypothesis testing using multiple linear regression analysis. The results of this study partially influenced the marketing mix significantly on purchasing decisions, with a calculated t value of 14,180 > t table of 1,992 and a significance value of 0.000 < 0.05. Service quality has a significant positive effect on purchasing decisions, with a calculated t value of 6.482 > t table of 1.992 and a significance value of 0.000<0.05. And the brand image has a significant positive effect on purchasing decisions, with a calculated t value of -6.187 > t table of -1.992 and a significance value of 0.001 < 0.05. Simultaneously marketing mix, service quality and brand image have a significant effect on purchasing decisions, with a calculated F value of 375,591 > F of 2.725 and a significance value of 0.000 < 0.05.
Pengaruh Product Quality, Sevice dan Trust terhadap Purchase Intension Online Andi Yulianto; Roby Setiadi; M. Ajis Susilo
Journal of Economics and Management (JECMA) Vol. 3 No. 1 (2021): Februari
Publisher : Program Studi Manajemen Universitas Muhadi Setiabudi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46772/jecma.v3i1.1016

Abstract

The growing internet makes buying and selling business very promising. Consumers feel the comfort and convenience when shopping online. But this is inseparable with someone's concern when going shopping online. This of course can affect purchase intension online. This study aims to identify the magnitude of the influence of the factors forming consumer behavior, namely product quality, service and trust in purchase intension online. This research was conducted on smartphone users who have shopped online. The samples used were 250 people. The research method used is quantitative. This study uses descriptive analysis techniques and multiple linear regression. The data was analyzed using the SPSS program. The questions in this questionnaire are closely related to product quality, service and trust from the perspective of purchase intension online. The results of the answers to this questionnaire will be calculated to determine how much influence it has on purchase intension online. By knowing the results of this research related to online shopping interest, can understand more deeply about the customer's views on product quality, service and trust and to determine the right strategy.
Pelatihan Pengembangan Pemasaran Secara Daring Pada Budidaya Ikan Koi Blitar Harliana Harliana; Roby Setiadi; Otong Saeful Bachri; Khalid Iskandar; Gian Fitralisma; Raden Mohamad Herdian Bhakti
JAMU : Jurnal Abdi Masyarakat UMUS Vol. 1 No. 02 (2021): Februari
Publisher : LPPM Universitas Muhadi Setiabudi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (650.834 KB) | DOI: 10.46772/jamu.v1i02.366

Abstract

Mubin Koi merupakan salah satu pembudidaya Ikan koi Blitar yang membudidayakan jenis koi kontes dan koi peternak. Sejak pandemic covid-19, penjualan koi mengalami penurunan drastis. Berbagai promosi yang telah dilakukan baik melalui media social ataupun offline masih dirasakan stagnan. Berdasarkan permasalahan tersebut maka pada kegiatan pengabdian ini, kami mencoba untuk membantu Mubin Koi dalam menganalisa strategi pemasaran yang dilakukan melalui proses segmentation, targeting dan positioning terhadap jenis koi yang dimiliki Mubin Koi. Selama kurun waktu 1 bulan kegiatan, dihasilkan bahwa segementasi pasar jenis kontes lebih ditujukan ke kota-kota besar karena tergetting dari segementasi ini adalah para pecinta ikan hias, sedangkan untuk koi peternak, target dari segmentasi pasarnya adalah daerah dengan jumlah pembudidaya ikan koi yang besar. Selain itu dilakukan pula pelatihan pembuatan catalog terhadap admin untuk mendukung segmentasi secara online.
Manajemen Usaha dan Strategi Pemasaran melalui Peningkatan Citra Produk Usaha Warung Seblak Ibu Aenun (Studi Kasus Desa Cikuya) Nurulliyanah Nurulliyanah; Khalid Iskandar; Roby Setiadi; Sri Undartik
JAMU : Jurnal Abdi Masyarakat UMUS Vol. 3 No. 01 (2022): Agustus
Publisher : LPPM Universitas Muhadi Setiabudi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (438.355 KB) | DOI: 10.46772/jamu.v3i01.837

Abstract

Usaha Warung Seblak Bu Aenun merupakan salah satu UMKM yang berkembang di Desa Cikuya Kecamatan Banjarharjo. Seblak adalah makanan khas Garut yang kini mulai dikenal banyak orang dan menjadi makanan favorit masyarakat Indonesia. Seblak memiliki kekhasan pada rasa, bumbu, dan condiment yang tersaji. Kepopuleran seblak menjadikan Bu Aenun berinisiatif menjalankan usaha warung seblak. Namun permasalahan yang terjadi adalah pelaku usaha belum memiliki wawasan yang baik bagaimana memanajemen sebuah usaha dan menerapkan strategi yang tepat untuk melakukan promosi produknya. Tujuan diadakannya kegiatan ini adalah untuk mengadakan pendampingan pada UMKM yang potensial di Desa Cikuya, khususnya Warung Seblak Bu Aenun. Permasalahan ini yang menjadi dasar terbentuknya kesepakatan Tim KKN UMUS untuk melakukan pendampingan dalam upaya pengembangan Usaha Warung Seblak Bu Aenun. Adapun kegiatan yang dilakukan adalah; 1) memberikan sosialisasi manajemen usaha yang baik untuk meningkatkan usaha; 2) memperbaiki manajemen usaha dalam hal strategi pemasaran; dan 3) kegiatan branding dengan membuat logo yang ditempelkan pada kemasan produk seblak Bu Aenun. Hasil kegiatan yakni; 1) manajemen usaha diperbaiki dengan fokus pada aspek penting yang diperlukan untuk mengembangkan usahanya;2) meningkatkan strategi pemasaran yang tepat untuk menjangkau lebih banyak konsumen dan meningkatkan omset penjualan; dan 3) branding dengan adanya logo sebagai upaya meningkatkan pemasaran.
PENGARUH E-WOM (Electronic Word Of Mouth) DAN DAYA TARIK TERHADAP KEPUTUSAN BERKUNJUNG REST AREA HERITAGE KM 260B Annissa Atussholiha; Syariefful Ikhwan; Roby Setiadi
E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Vol 16 No 1 (2023): JURNAL ILMIAH EKONOMI DAN BISNIS
Publisher : STEKOM PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/e-bisnis.v16i1.871

Abstract

This study has the main objective of knowing how the influence of E-WOM (electronic word of mouth) and the appeal of the decision to visit the Rest Area Heritage KM 260B. This study uses a quantitative research type with the SPSS version 22 method. The population used in this study is all visitors in the Heritage Rest Area with a sample of 101 respondents, consisting of 16 questions and obtained by distributing questionnaires to all Rest Area Heritage visitors. offline (paper) and online (google form). The results showed that the E-WOM variable had a positive effect on visiting decisions with a significance value (sig) of 0.000 < probability 0.05 and a tcount of 5,458 > ttable of 1,985. The attractiveness variable has a positive effect on the decision to visit with a significance value (sig) of 0.009 < probability 0.05 and a tcount of 2.667 > ttable of 1.985, so it can be interpreted that the variation of all independent variables, namely E-WOM and attractiveness can affect the decision to visit
Analisis Pengaruh Perilaku Konsumen Dalam Pengambilan Keputusan Pembelian Online Masyarakat Kabupaten Brebes Pada E-Commerce Shoppe Mohamad Basuni; Roby Setiadi; Gian Fitralisma; Syariefful Ikhwan
E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Vol 16 No 1 (2023): JURNAL ILMIAH EKONOMI DAN BISNIS
Publisher : STEKOM PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/e-bisnis.v16i1.873

Abstract

Consumer behavior is the basis for consumers to make purchasing decisions. Consumer behavior is an activity that is closely related to the process of purchasing goods or services. In this study, the independent variable is consumer behavior (X), while the dependent variable is online purchasing decisions (Y). This study aims to examine and analyze the influence of consumer behavior in making online purchasing decisions for the people of Brebes Regency on e-commerce shoppe. The type of research used is quantitative research. The processed data is the result of distributing questionnaires to the public or consumers randomly via google form, the number of population is unknown with a sample of 100 respondents who have been processed using SPSS 22. Data analysis techniques used in this study are validity test, reliability test, test normality, simple linear regression test, coefficient of determination test (R²), and t-test (Partial). Based on the t-test (Partial) shows a positive and significant influence on online purchasing decisions with a value of 0.000 <0.05
Social Media Marketing and Customized Customer Relationship Management: The Implication For Marketing Performance of Budget Hotel Industry Roby Setiadi
Indonesian Journal of Business and Entrepreneurship (IJBE) Vol. 9 No. 3 (2023): IJBE, Vol. 9 No. 3, September 2023
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.9.3.478

Abstract

The purpose of this research is to build a customized customer relationship management (CRM) model in relation to the utilization of social media marketing for improving marketing performance of budget hotels in West Java, Indonesia. Specifically, this research aims to empirically examine the influence of the utilization of social media marketing and customer database management on customized CRM and marketing performance. A total of 115 respondents consisting of general managers and marketing managers of budget hotels in West Java was selected as sample by using simple random sampling technique. By employing Structural Equation Modeling (SEM), the findings have found that social media marketing equipped with customer database management significantly affects the customization of customer relationship management (CRM). Furthermore, customized CRM has a significant effect on marketing performance of budget hotels. The findings highlight that social media enables hotel businesses to interact with customers on a one-to-one basis, which allows for a more personalized customer experience. By analyzing customers' social media behavior and interests, hotel marketers can tailor their marketing efforts to suit each customer's needs and preferences. With better customer data, budget hotel businesses can create targeted marketing strategies that effectively meet their customers' needs thereby enhancing their overall customer relationship management and marketing performance. Keywords: budget hotel, customer relationship management, database management, marketing performance, social media marketing
Kepuasan Konsumen, Kualitas Layanan, Celebrity Endorser, Dan Kepercayaan Merek Terhadap Minat Beli Ulang Pasta Gigi Pepsodent Di Yogya Mall Kabupaten Brebes Alif Nurfitrah; Vivian Pushein Margaretha Amey; Roby Setiadi; Andi Yulianto; Nur Aisyah
Jurnal of Management and Social Sciences Vol. 1 No. 4 (2023): Oktober : Journal of Management and Social Sciences
Publisher : CV. Aksara Global Akademia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59031/jmsc.v1i4.364

Abstract

This study aims to analyze the effect of consumer satisfaction, service quality, celebrity endorsers, and brand trust on the interest in repurchasing Pepsodent toothpaste at Yogya Mall Brebes Regency. The population in this study was consumers of Pepsodent toothpaste in Yogya Mall. The number of samples used in this study was 136 respondents. Data collection was carried out by distributing questionnaires to Pepsodent toothpaste consumers at Yogya Mall. The analytical techniques used in this study are validity tests, reliability tests, classical assumption tests and multiple regression tests. The results showed that the variables of consumer satisfaction and service quality did not have a positive effect on repurchase interest, on the contrary, celebrity endorser variables and brand trust had a positive and significant effect on repurchase interest. Simultaneously, customer satisfaction, service quality, celebrity endorsers and brand trust affect the interest in repurchasing Pepsodent toothpaste at Yogya Mall Brebes Regency.
How Visitor Satisfaction and Intention to Revisit Are Created by Event Quality and Perceived Value? A Lesson from the Local Food Festival in Brebes Andi Yulianto; Roby Setiadi; Herniah Herniah
Business Review and Case Studies Vol. 4 No. 3 (2023): BRCS, Vol 4 No 3, December 2023
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/brcs.4.3.215

Abstract

The emergence of many festivals and events shows that Arranging festivals centered around specific themes has the potential to boost economic development on both local and national scales. To investigate how events can improve visitors' perception of event quality, perceived value, trust, visitor satisfaction, and behavioral intentions, the annual food festival during the 344th anniversary celebration of Brebes was selected to explore these relationships. A total of 350 questionnaires were distributed to visitors and the data analysis was performed on 335 valid questionnaires using structural equation modeling. The results show that event quality has a positive and significant effect on perceived value (β = 0.205; p-value 0.037 <0.05). In addition, perceived value has a positive and significant effect on trust (β = 0.0585; p-value 0.000 <0.05). Finally, trust has a positive impact on event satisfaction (p-value 0.000 <0.05), which in turn affects the intention to revisit (p-value 0.004 <0.05). Drawing from these observed outcomes, this research provides practical and theoretical insights for event management entities and festival organizers to continue hosting annual theme-centered festivals during specific occasions and destinations to improve visitors' attachment to the values and authenticity offered. Keywords: event quality, event satisfaction, intention to revisit, perceived value, food festival
Co-Authors Adjizah Adjizah Afifah Afifah Alif Nurfitrah Andi Yulianto Annissa Atussholiha Annissa Atussholiha Asriyatun Abadiyah Asriyatun Abadiyah Devi Ade Yulian Dwi Yoga Fatikhatun Faoziyah Findhy Dwita Kumala Gian Fitralisma Harliana Harliana Hendri Sucipto Hendri Sucipto Herniah Herniah Ikhwan, Syariefful Indriyani, Azizah Khalid Iskandar M. Ajis Susilo Mohamad Basuni Mohammad Badrun Zaman Muhammad Syaifulloh Mukson Mukson Murdiono Nasiruddin, Nasiruddin NUR AISYAH Nur Khojin Nurulliyanah Nurulliyanah Otong Saeful Bachri Raden Mohamad Herdian Bhakti Roni Roni Sri Undartik Syariefull Ikhwan Trilinda Antika Umamatul Khoeriyah Vivian Pushein Margaretha Amey