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All Journal Jurnal Teknologi Jurnal Varidika Jurnal AKSI (Akuntansi dan Sistem Informasi) DIKEMAS (Jurnal Pengabdian Kepada Masyarakat) JEECAE (Journal of Electrical, Electronics, Control, and Automotive Engineering) Jurnal Teknologi Informasi dan Terapan (J-TIT) West Science Law and Human Rights Hakim: Jurnal Ilmu Hukum dan Sosial SWAGATI: Journal of Community Service KREATIF: Jurnal Pengabdian Masyarakat Nusantara
Fredy Susanto
Politeknik Negeri Madiun
Humanities Automotive Engineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Mechanical Engineering Social Sciences Other

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Pelatihan Packaging Kripik Ubi Madu Dengan Metode Vacuum Sealer Pada Kelompok Dasa Wisma Brayat Ageng Nyai Roso Putih Dusun Nglurah Kelurahan Tawangmangu Jawa Tengah Elmira Elmira; Bias Nur; Sintaria Praptinasari; Rahayu Mekar Bisono; Fredy Susanto; Imam Basuki
KREATIF: Jurnal Pengabdian Masyarakat Nusantara Vol. 3 No. 3 (2023): September : Jurnal Pengabdian Masyarakat Nusantara
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/kreatif.v3i3.2125

Abstract

In the vicinity of Nglurah Hamlet, there are tubers that are abundant with sweet potatoes which are usually used by the local residents for food. However, in Nglurah Hamlet, honey potatoes have not been maximized. Empowerment for community development since the pandemic was directed at realizing quality training activities both in terms of hard and soft skills. By providing training solutions to the residents of Nglurah Hamlet in the form of life skills, in the form of training on packaging honey sweet potato chips with the vacuum sealer method for the Dasa Wisma group in the plantation sector to be applied in everyday life, both in the world of work and entrepreneurship, and ready to compete in competition. in the world of work. The implementation of activities is given using a training method with a model of delivery of material theory of packaging processes, practice of using sealers and packaging to facilitate sales. This certainly made a real contribution related to increasing the economic value of products in Nglurah Hamlet, this activity was welcomed and carried out properly according to plan.
Utilization of Social Media to Support Digital Marketing in Village Communities and Village MSMEs Lala Hucadinota Ainul Amri; Muhammad Taali; Fredy Susanto; Allya Rahmanda Adhatul Jana; Rusmadiah Anwar
SWAGATI : Journal of Community Service Vol. 4 No. 1 (2026): March
Publisher : Universitas AMIKOM Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24076/swagati.2026v4i1.2666

Abstract

Utilizing social media is crucial in supporting digital marketing for Community Groups (Pokmas) and Micro, Small, and Medium Enterprises (MSMEs) during digital transformation. This community service activity aims to improve MSMEs' and Pokmas members' ability to use social media as a marketing tool for local products in Hargosari Village, Sine District, Ngawi Regency. The methods included outreach, training, mentoring, and evaluation through interviews, observations, and focus group discussions. Activity results showed that using Instagram, Facebook, and WhatsApp improved participants' knowledge and skills in digital marketing. Market reach expanded and interaction with consumers increased. Participants also became more able to create engaging and informative promotional content. Challenges included limited digital literacy and suboptimal marketing feature use. Through this activity, MSMEs and Pokmas gained understanding and practical skills in using social media for digital marketing. Therefore, ongoing mentoring is needed to ensure the sustainability and optimization of social media utilization in supporting the competitiveness of MSMEs in rural areas.
Design and Mentoring of Business Units in Supporting the Empowerment of MSMEs at the Koperasi Desa Merah Putih Fredy Susanto; Muhammad Taali; Sundaru Guntur Wibowo; Lala Hucadinota Ainul Amri amri; Noor Azly Mohammed Ali
SWAGATI : Journal of Community Service Vol. 4 No. 1 (2026): March
Publisher : Universitas AMIKOM Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24076/swagati.2026v4i1.2667

Abstract

This community service activity is designed to deliver targeted mentoring for business units, fostering the empowerment of Micro, Small, and Medium Enterprises (MSMEs) within the Merah Putih Village Cooperative in Hargosari Village, Sine District, Ngawi Regency. Key challenges for partners include constraints in business management, insufficient business model innovation, and underutilization of marketing strategies and cooperative business unit development.The activity implementation method uses a participatory approach, with stages including needs identification, business unit design, training, mentoring, and evaluation. The mentoring activities focused on strengthening the capacity of cooperative managers and MSMEs to design sustainable business models, manage business operations, and develop adaptive marketing strategies. The results of the activity demonstrated that partners understood the concept of business unit design and began implementing a more structured business model. Furthermore, there was an increase in capacity in business management, business decision-making, and collaboration between cooperative members and MSMEs. The mentoring also encouraged the formation of more productive and market-oriented business units. This activity significantly empowers cooperative-based MSMEs and strengthens business units as catalysts for the local economy. Program sustainability depends on ongoing mentoring and synergy among universities, village governments, and business actors.
Co-Authors Alfiq Adi Mahsu Ali Rahmatullah Allya Rahmanda Adhatul Jana Ardian Atmaja Ardila Prihadyatama Bachtera Indarto, Bachtera Bias Nur Budi Artono Ecbla Prihadyatama Eda Maaliah Edi Munarwan Elmira Elmira Farid majedi Feri Himawan Fuad Hasan Hilman Saraviyan Iskawanto Ilmi Rizki Imaduddin imam basuki Lala Hucadinota Ainul Amri Lala Hucadinota Ainul Amri amri Lestariningsih, Tri Muhammad Javar Muhammad Taali Naufal Ahmad. A Noor Azly Mohammed Ali Rahayu Mekar Bisono Rino Wiwoho Rusmadiah Anwar Sintaria Praptinasari Srimiatun Sulistiyanto, Sulistiyanto Sundaru Guntur W Sundaru Guntur Wibowo Tr Lestariningsih Triana Prihatinta