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All Journal Jurnal Penelitian Pascapanen Pertanian Jurnal Agroekoteknologi JITIPARI (Jurnal Ilmiah Teknologi dan Industri Pangan UNISRI) Food ScienTech Journal Community Development Journal: Jurnal Pengabdian Masyarakat Agrica Ekstensia Jurnal Litbang Edusaintech MOVE: Journal of Community Service and Engagement Jurnal Pengbdian Teknik Mesin Jurnal Ilmiah Mahasiswa Fakultas Pertanian (JIMFP) Jurnal Teknologi Pengolahan Pertanian GABBAH : Jurnal Pertanian Dan Perternakan
Vega Yoesepa Pamela
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Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Control & Systems Engineering Economics, Econometrics & Finance Education Engineering Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Materials Science & Nanotechnology Mechanical Engineering Public Health

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Journal : MOVE: Journal of Community Service and Engagement

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Digital Marketing Training for MSMEs to Increase Marketing Channel of Local Banten Product Septariawulan Kusumasari; Fitria Riany Eris; Yudi LA Salampessy; Anggoro Suryo Pramudyo; Ratna Mega Sari; Bayu Meindrawan; Vega Yoesepa Pamela; Winda Nurtiana; Nezly Nurlia Putri; Karmelia Nurrohmah
MOVE: Journal of Community Service and Engagement Vol. 2 No. 2 (2022): November 2022
Publisher : EQUATOR SINAR AKADEMIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54408/move.v2i2.145

Abstract

This community service activity is a digital marketing training conducted by a lecturer of Food Technology Study Program, Sultan Ageng Tirtayasa University to the people of Ciborang Village, Kadubeureum Village, Pabuaran District, Serang Regency. The purpose of this service activity is to provide training and practical knowledge of management knowledge in helping the people of Ciborang Villages represented by MSMEs Karisma Creativa, to improve the marketing of Banten local products with digital marketing strategies. The methods used are survey and direct material delivery, as well as simulations and discussions on digital marketing strategies. The results obtained were that the people of Ciborang Village, especially MSMEs Karisma Creativa member, were very enthusiastic in training and discussions. The results of this training are expected that the people of Ciborang Village, especially MSMEs Karisma Creativa, can optimize the use of the marketplace as a marketing tool to Increase Marketing Channel of Local Banten Product.
Co-Authors AINUN NAFISAH Aisha Ratna Rahmania Alfi Rahmawan Anggoro Suryo Pramudyo Anin Dita Amelia Putri Annisa Aqilah Putri Afsiana Arni Komala Sari Asshifa Hasanah Audrin Salsabilla Putri Ana Ayu Angelika Novianti Sitinjak Bayu Meindrawan Bayu Meindrawan Bayu Meindrawan Bayu Meindrawan Delis Raozatul Aulia Diana Rahmayanti Dina Riziani Diva Ayu Anisa Elisabeth Michaela Pareira Evi Savitri Iriani Fitri Riany Eris Fitria Riany Eris Hariyanti, Rahma Haura Nada Muthmainnah Helvi Delianti Husniyyah, Erlinda Alya Husniyyah Ihsan Jabran Mumtaz Karmelia Nurrohmah Khalida Shabrina Azzahrah Kusumasari, Septariawulan Latifahisan Rahadiana Putri Lulu Zakiyah Hasna Marwah Astria Ningrum Mohamad Ana Syabana Muhammad Dhabit Dzikribillah Muhammad Zein Fauzan Najwa Rizkia Nanda Nur Saputri Nia Ariani Putri Nugraha Edhi Suyatma Puji Wulandari Kuncorowati Putri, Nezly Nurlia Qamarina Yasmin Rahma Hariyanti Rahma Hariyanti Ratna Mega Sari Rera Haiefinah Rifqi Ahmad Riyanto Rifqi Ahmad Riyanto Rizal Syarief Rulla Agnia Naura Aisyah Salma Rahmania Zahroh Saskia Revinka Maharani Shahrin Fathia, Aisha Siti Erisna Wati Siti Farah Nabila Sri Mulyati Sutiawati Tetin Sunari Tubagus Bahtiar Rusbana Vita Shofiyah Rohmah Winda Nurtiana Winda Nurtiana Yasmin Nurlaily Yudi LA Salampessy Zalfa Marsa Rahmani Zulfatun Najah