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PENGARUH AKSESIBILITAS, WORD OF MOUTH DAN DAYA TARIK WISATA BERPENGARUH TERHADAP KEPUTUSAN BERKUNJUNG WISATAWAN KE OBJEK WISATA PANTAI PASIR PUTIH SITUBONDO Achmad Jaelani; Dassucik Dassucik; Ahmad Hafas Rasyidi
MANAJEMEN Vol. 5 No. 2 (2025): Oktober : MANAJEMEN (Jurnal Ilmiah Manajemen dan Kewirausahaan)
Publisher : LPPM Politeknik Pratama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/136wzp71

Abstract

This study aims to analyze the influence of accessibility, word of mouth, and tourist attraction on the decision to visit Pasir Putih Beach in Situbondo. The research uses a quantitative approach. The sampling technique applied is non-probability sampling with a purposive sampling method, involving 100 respondents. Data were collected using a questionnaire measured with a Likert scale and analyzed using SPSS version 23.