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Knowledge management and empowering leadership affect employee performance mediated by employee development in PT. Bina Rekacipta Utama Jakarta Selatan Anggapradja, Indra Taruna; Agustriyana, Darwis; Faritzal, Adam
Gema Wiralodra Vol. 15 No. 1 (2024): Gema Wiralodra
Publisher : Universitas Wiralodra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31943/gw.v15i1.557

Abstract

Directly or indirectly, employee performance impacts the sustainability of all company activities, which various factors can influence. This study aims to find out how to test knowledge management and empowering leadership on employee performance through employee development at PT. Bina Rekacipta Utama, South Jakarta. The research method used in this study is a quantitative approach to determine the relationship between variables in a population. While the sample used in this study is all employees who work at PT. Bina Rekacipta Utama, South Jakarta. This research uses multiple regression with Moderated Regression Analysis (MRA) to determine the effect of knowledge management and empowering leadership on employee performance mediated by employee development. Based on the research results, it was found that knowledge management and empowering leadership had a significant effect on employee performance through employee development as a mediating variable at PT. Bina Rekacipta Utama, South Jakarta. The research results are expected to have implications for implementing better knowledge management and creating independent leadership to improve employee and company performance. Employee development must also be an organization concern because it dramatically influences the overall performance of employees. Employees who have confidence in their career development will be more satisfied at work.
PENGARUH STORE ATMOSPHERE DAN PROMOSI KOPITEMA NUSANTARA TERHADAP MINAT BELI KOSUMEN Faritzal, Adam; Agustriyana, Darwis; Anggapradja, Indra Taruna
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.10402

Abstract

Tujuan dari melihat gambaran store atmosphere, promosi dan minat beli konsumen pada Kopitema. Pendekatan penelitian yang digunakan yaitu pendekatan metode deskriptif dan verifikatif. Proses didalam mengumpulkan informasi dengan menyebarkan kuesioner kepada konsumen Kopitema sebagai respondennya. Walaupun tanggapan responden mengenai promosi cukup baik akan tetapi masih terdapat penilaian yang rendah sehingga masih perlu ditingkatkan. Begitu pula minat belikonsumen pada Kopitema berdasarkan tanggapan responden dinilai tinggi tetapi masih terdapat penilaian yang rendah dan perlu ditingkatkan. Secara parsial didapatkan bahwa Store atmosphere berpengaruh terhadap minat beli konsumen.
BRAND AMBASSADOR AND PRODUCT QUALITY INFLUENCE CONSUMER BUYING INTEREST Faritzal, Adam; Avrillia, Avrillia; Padmakusumah, Rizal Ramdan; Dwiyogo, Santos Winarso; Nurunnisha, Gina Apryani
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.10405

Abstract

The beauty industry is one of the most demanded industries by all people at this time both in Indonesia and internationally, this is due to the increasing awareness of self-care and self-beautification so that it has become a necessity and has become a lifestyle of today's modern society. .The purpose of this study is to find out how the influence of Brand Ambassador, product quality on buying interest in Nature Republic, either partially or simultaneously. The method used is descriptive and verification.The population in this study were residents of the city of Bandung, while the sampling technique used by researchers was using a purposive sampling technique, namely selecting samples based on certain criteria so that they were used in research with a sample size of 100 respondents. The results of the study show that brand ambassadors are good enough that they need to be improved again. Even though the respondents' responses regarding product quality were quite good, there was still a low rating that needed to be improved. Likewise, the buying interest in Nature Republic, based on the respondents' responses, is considered high, although there is still a low rating and needs to be improved