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All Journal International Journal of Supply Chain Management Jurnal Pengabdian Dharma Laksana Jurnal Mantik Gema Wiralodra Journal of Information Systems and Informatics Jurnal Ilmiah Edunomika (JIE) Jurnal Darma Agung Ilomata International Journal of Management Journal Of Human And Education (JAHE)
Faritzal, Adam
Universitas Widyatama Bandung
Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Social Sciences Transportation Other

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PENGARUH STORE ATMOSPHERE DAN PROMOSI KOPITEMA NUSANTARA TERHADAP MINAT BELI KOSUMEN Faritzal, Adam; Agustriyana, Darwis; Anggapradja, Indra Taruna
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.10402

Abstract

Tujuan dari melihat gambaran store atmosphere, promosi dan minat beli konsumen pada Kopitema. Pendekatan penelitian yang digunakan yaitu pendekatan metode deskriptif dan verifikatif. Proses didalam mengumpulkan informasi dengan menyebarkan kuesioner kepada konsumen Kopitema sebagai respondennya. Walaupun tanggapan responden mengenai promosi cukup baik akan tetapi masih terdapat penilaian yang rendah sehingga masih perlu ditingkatkan. Begitu pula minat belikonsumen pada Kopitema berdasarkan tanggapan responden dinilai tinggi tetapi masih terdapat penilaian yang rendah dan perlu ditingkatkan. Secara parsial didapatkan bahwa Store atmosphere berpengaruh terhadap minat beli konsumen.
BRAND AMBASSADOR AND PRODUCT QUALITY INFLUENCE CONSUMER BUYING INTEREST Faritzal, Adam; Avrillia, Avrillia; Padmakusumah, Rizal Ramdan; Dwiyogo, Santos Winarso; Nurunnisha, Gina Apryani
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.10405

Abstract

The beauty industry is one of the most demanded industries by all people at this time both in Indonesia and internationally, this is due to the increasing awareness of self-care and self-beautification so that it has become a necessity and has become a lifestyle of today's modern society. .The purpose of this study is to find out how the influence of Brand Ambassador, product quality on buying interest in Nature Republic, either partially or simultaneously. The method used is descriptive and verification.The population in this study were residents of the city of Bandung, while the sampling technique used by researchers was using a purposive sampling technique, namely selecting samples based on certain criteria so that they were used in research with a sample size of 100 respondents. The results of the study show that brand ambassadors are good enough that they need to be improved again. Even though the respondents' responses regarding product quality were quite good, there was still a low rating that needed to be improved. Likewise, the buying interest in Nature Republic, based on the respondents' responses, is considered high, although there is still a low rating and needs to be improved
Co-Authors A, Indra Taruna Ahmed, Umair Anggapradja, Indra Taruna Aryanda Muhammad Rivaldi Avrillia Avrillia Avrillia, Avrillia Chreisna Wicaksono Perkasa Darwis Agustriyana, Darwis Dwiyogo, Santos Winarso Fadhlan Ridhwana Sujana Gina Apriyani Nurunnisha Gina Apryani Nurunnisha Indra Taruna Anggapradja Ismail Solihin Nurunnisha, Gina Apriyani Nurunnisha, Gina Apryani Oktari, Sari Dewi Padmakusumah, Rizal Ramdan Roespinoedji, Djoko Santos Winarso Dwiyogo Santos Winarso Dwiyogo Solihin, Ismail Sudrajat, Asep Sujana, Fadhlan Ridhwana Widya Chandra Putri Aryani