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All Journal IKRA-ITH ABDIMAS Altasia : Jurnal Pariwisata Indonesia JSMA (Jurnal Sains Manajemen dan Akuntansi) Enrichment : Journal of Management ATRABIS: Jurnal Administrasi Bisnis (e-Journal) JRAK (Jurnal Riset Akuntansi dan Bisnis) (e-Journal) Komversal: Jurnal Komunikasi Universal Jurnal Keuangan dan Akuntansi Terapan (KUAT) Malcom: Indonesian Journal of Machine Learning and Computer Science Engineering and Technology International Journal (EATIJ) Jurnal Multidisiplin West Science Journal of Information System, Technology and Engineering Jurnal Ekonomi, Manajemen, Akuntansi
Budi Harto
LP3I Polytechnic
Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mechanical Engineering Social Sciences

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Dashboard Sistem Pendukung Keputusan Untuk Mengukur Penilaian Kinerja Karyawan Pada PT Cakrawala Asia: Decision Support System Dashboard to Measure Employee Performance Assessment at PT Cakrawala Asia Rosyid R. Al Hakim; Budi Harto
Engineering and Technology International Journal Vol 3 No 03 (2021): Engineering and Technology International Journal (EATIJ)
Publisher : YCMM

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1572.241 KB) | DOI: 10.55642/eatij.v3i03.108

Abstract

This study designed a decision support system for evaluating employee performance at PT Cakrawala Asia. The purpose of this system is to help speed up the process of evaluating employee performance at PT Cakrawala Asia. The decision-making method used in this decision support system uses the 360-degree method, which is an evaluation method that combines feedback from the employees themselves, co-workers, direct supervisors, subordinates and customers. To apply the 360-degree method into the decision support system for evaluating employee performance at PT Cakrawala Asia, the author conducted interviews with the management of PT Cakrawala Asia to obtain the value of the assessment criteria, sub-criteria assessment and the weight of the assessment criteria in order to obtain an alternative as an employee performance appraisal. The design of this system uses the Object Oriented Analysis Design method with Unified Modeling Language modeling and the system implementation uses the MYSQL database management system and PHP programming language. This system can provide an alternative employee performance appraisal as a management tool in making decisions.
Transformasi Bisnis UMKM Sanfresh Melalui Digitalisasi Bisnis Pasca Covid 19 Budi Harto; Teti Sumarni; Andina Dwijayanti; Rita Komalasari; Santi Widyawati
IKRA-ITH ABDIMAS Vol 6 No 2 (2023): IKRAITH-ABDIMAS Vol 6 No 2 Juli 2023
Publisher : Universitas Persada Indonesia YAI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37817/ikra-ithabdimas.v6i2.2399

Abstract

Sanfresh is a small and medium business in the Cicalengka district that is still lagging behind in thelatest business technology, all of their marketing activities and financial recording processes for businessesstill rely on manual processes. The purpose of this community service is to help Sanfresh MSMEs becomean MSMEs that have better marketing tools and activities that can help sales, another goal is also Sanfreshhas digital-based financial records that can make it easier to analyze sales. The method used in this communityservice is survey, interview, giving material and practicum. The results of dedication to Sanfresh includecreating a more representative company logo, product catalogues and attractive product photos, registeringSanfresh on the Shopee platform, GoMart, to making a website to make marketing activities easier, anddigital-based financial reports.
Efektivitas Penggunaan Media Sosial Sebagai Sarana Promosi dan Pemasaran pada UMKM Sablon Anggi Screen di Era Digital Andina Dwijayanti; Rita Komalasari; Budi Harto; Puji Pramesti; M. Wildan Alfaridzi
IKRA-ITH ABDIMAS Vol 6 No 2 (2023): IKRAITH-ABDIMAS Vol 6 No 2 Juli 2023
Publisher : Universitas Persada Indonesia YAI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37817/ikra-ithabdimas.v6i2.2408

Abstract

This study aims to find out how the use of social media as a means of promotion and marketing forMSMEs Anggi Screen in developing their business in this digital era, which we know where the developmentof digital technology today has provided many conveniences in human life, without exception in shaping theeffectiveness of social media in encouraging promotion and marketing. Promotion and Marketing in sausagemedia usually use online platforms that are often used by the world community. The online platforms used byAnggi screen in its marketing and promotion are Instagram, Whatsapp Business, Youtube, TikTok and marketplaces (lazada, tokopedia, shoope, bukalapak. The research methodology used is a qualitative descriptor tomake descriptions and descriptions systematically, factually and accurately regarding facts and therelationships between their phenomena. With all efforts carried out, it is hoped that it can make promotionand marketing more effective in the use of social media carried out by MSMEs anggi screen, so that inpromotion and marketing it is more cost-effective and can increase sales of MSMEs anggi screen
Pengaruh Relationship Marketing Terhadap Customer Loyalty dengan Dimediasi oleh Customer Satisfaction pada PT. Unilever Abdul Rozak; Budi Harto; Rivaldi Arissaputra; Khoirun Nisa
ATRABIS: Jurnal Administrasi Bisnis (e-Journal) Vol 8 No 2 (2022): ATRABIS: Jurnal Administrasi Bisnis (e-Journal)-Desember 2022
Publisher : Program Studi Administrasi Bisnis POLITEKNIK LP3I BANDUNG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38204/atrabis.v8i2.1093

Abstract

Persaingan bisnis semakin ketat sebagai akibat mekanisme global perdagangan dunia melalui penawaran beragam produk sejenis guna mempertahankan loyalitas pelanggan dengan tetap memberi nilai kepuasan kepada para pelanggan. Timbulnya persaingan ketat dan keharusan dalam mempertahankan loyalitas pelanggan khususnya akibat pandemi covid-19 merupakan fenomena yang melatarbelakangi penelitian sehingga tujuan penelitian ini untuk menganalisa pengaruh variabel relationship marketing(X) terhadap variabel customer loyalty (Y2) yang dimediasi oleh variabel customer satisfaction (Y1) pada PT Unilever. Sampel penelitian berjumlah 200 responden pelanggan produk Unilever khusus bidang homecare dengan pengambilan data secara purposive sampling di wilayah Kota Bandung – Indonesia. Hasil analisis statistik menggunakan uji ‘Sobel Test’, menyatakan bahwa relationship marketing dengan dimensi: customer expectation, building service partnership, empowering employees; memiliki pengaruh positif dan signifikan terhadap customer loyalty dengan dimediasi oleh customer satisfaction pada produk PT Unilever.
Arti Penting Kualitas Kehidupan Kerja Dan Etos Kerja Terhadap Peningkatan Kinerja Karyawan Panji Pramuditha; Budi Harto; Lina Parlina
ATRABIS: Jurnal Administrasi Bisnis (e-Journal) Vol 8 No 2 (2022): ATRABIS: Jurnal Administrasi Bisnis (e-Journal)-Desember 2022
Publisher : Program Studi Administrasi Bisnis POLITEKNIK LP3I BANDUNG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38204/atrabis.v8i2.1125

Abstract

Penelitian ini bertujuan untuk menganalisis ada atau tidak adanya pengaruh kualitas kehidupan kerja dan etos kerja terhadap kinerja karyawan pada Industri Hilir Teh PTPN VIII Bandung baik secara parsial maupun simultan, mengingat kinerja merupakan dasar pendorong yang berada di belakang seluruh keputusan organisasi; usaha kerja; dan alokasi sumber daya manusia; yang menjadi faktor penting dari sebuah organisasi di perusahaan tersebut. Subjek penelitian ini adalah karyawan perusahaan. Penelitian ini menggunakan analisis kualitatif dan kuantitatif, dengan metode analisis regresi linier berganda melalui aplikasi Software SPSS 25.0 for Windows, dan pengujian hipotesis; uji t dan uji f. Data primer dalam penelitian ini diperoleh dari hasil pernyataan (kuesioner) yang disebarkan kepada 84 responden perusahaan, sedangkan data sekunder diperoleh dari data karyawan perusahaan 2019. Hasil penelitian menunjukkan bahwa kualitas kehidupan kerja dan etos kerja berpengaruh signifikan terhadap kinerja karyawan secara parsial dan simultan pada perusahaan.
Analisis Bibliometrik Kinerja Keuangan dan Manajemen Resiko Cecep Taufikurochman; Budi Harto; Lilis Saidah Napisah
JRAK (Jurnal Riset Akuntansi dan Bisnis) Vol 9 No 1 (2023): JRAK Jurnal Riset Akuntansi dan Bisnis Januari 2023
Publisher : LPPM POLITEKNIK LP3I BANDUNG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38204/jrak.v9i1.1199

Abstract

Dengan tujuan mengetahui kinerja keuangan perusahaan, artikel ini akan memberikan analisis literatur bibliografi menyeluruh berdasarkan konsep dan istilah yang terkait dengan manajemen resiko. Pencarian dilakukan di Google Scholars, Scopus, dan Harzing's Publish or Perish sebagai media publikasi pendukung. Sebanyak 147 publikasi, dengan tanggal publikasi mulai dari tahun 1997 hingga 2022, yang memenuhi kriteria untuk dievaluasi. Makalah juga diperiksa dengan penggunaan program VOSviewer, dan hasilnya menunjukkan bahwa manajemen resiko dapat mendukung kinerja keuangan perusahaan. Jelas dari penyaringan dan penyaringan bahwa artikel tentang Q1, Q2, Q3 dan Q4 memiliki dampak yang lebih besar pada masalah ini. Hasilnya, manajemen resiko dapat mendorong kinerja keuangan dalam perusahaan. Kepadatan perangkat lunak dan representasi jaringan menunjukkan bahwa manajemen resiko bagian dari kata kunci.
Trend Penggunaan BCA Mobile Banking Dalam Praktik Cashless Payment Lifestyle Rifa Nurul Aulia; Budi Harto; Dewi Reniawaty; Irwan Hermawan; Panji Pramuditha
JRAK (Jurnal Riset Akuntansi dan Bisnis) Vol 9 No 1 (2023): JRAK Jurnal Riset Akuntansi dan Bisnis Januari 2023
Publisher : LPPM POLITEKNIK LP3I BANDUNG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38204/jrak.v9i1.1202

Abstract

Masyarakat kini lebih memilih transaksi elektronik untuk berbelanja yang lebih nyaman. BCA Mobile sudah cukup memenuhi kebutuhan finansial khususnya pada pembayaran transaksi nontunai (cashless) yang dapat dilakukan dimanapun dan kapanpun. Pada saat ini, pembayaran nontunai ini sudah mulai mengakuisisi pembayarn dengan uang fisik, Cashless atau pembayaran nontunai sudah menjadi gaya hidup masyarakat modern dengan alasan keefektifan, keringkasan dan keamanan. Ada 2 cara melakukan pembayaran cashless, yang pertama dengan fitur QRIS dan kedua dengan transfer/debit. Pihak PT Bank Central Asia Tbk selalu berusaha semaksimal mungkin untuk terus berinovasi mengikuti perkembangan lifestyle dan teknologi. Penelitian ini bertujuan untuk mengetahui seberapa efektifnya penggunaan Aplikasi BCA Mobile terhadap kebutuhan yang memenuhi gaya hidup pembayaran nontunai (Cashless). Data yang diperoleh diambil dari hasil kuesioner yang disebarkan pada masyarakat Bandung dan sekitarnya pengguna Aplikasi BCA Mobile dengan range usia 17-50 Tahun. Diperoleh sampel sebanyak 50 reponden, 66% Perempuan dan 34% Laki-laki. Hasil penelitian menunjukan bahwa (1) Aplikasi BCA Mobile sangat berpengaruh pada kebutuhan finansial, (2) Aplikasi BCA Mobile mendukung segala profesi dan aktifitas finansial, (3) Sistem pembayaran nontunai (Cashless) sudah sangat mengakuisisi sistem pembayaran uang fisik, (4) Sistem pembayaran nontunai (Cashless) menjadi gaya hidup masyarakat kaum gen Z dan Millenial, (5) Keuntungan yang diperoleh masyarakat pada sistem pembayaran nontunai (cashless) pada aplikasi BCA Mobile.
Efektifitas Komunikasi Pemasaran Bisnis UMKM Melalui Fitur Reels Instagram Nandhita Ahsanul Hawa; Budi Harto; Panji Pramuditha
KOMVERSAL Vol 5 No 1 (2023): Komversal : Jurnal Komunikasi Universal
Publisher : Program Studi Hubungan Masyarakat Politeknik LP3I

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38204/komversal.v5i1.1204

Abstract

An online platform known as social media enables direct or indirect business engagement and promotion. The increasing growth of internet users has sped up information flow and made it simpler for users to communicate with one another across time, space, and distance. Researchers conduct their research using qualitative approaches, which rely on information gleaned from questionnaire distribution, observations, and interview findings. According to survey findings, 89% of MSMEs are happy with the way Instagram is being used to communicate and sell their businesses. Instagram reelss are a great tool for MSME businesses since they advertise establishments that Instagram users can view. MSMEs concur that the brand image of products on Instagram is excellent since devoted customers with great Instagram profiles will stick with the company. MSMEs who use Instagram for social media are successful marketers who gain a competitive edge in this way
The Effectiveness Analysis of Distance Learning by Optimizing the Use of Information Technology Dede Ridho Firdaus; Budi Harto; Handy Ferdiansyah
Journal of Information System, Technology and Engineering Vol. 1 No. 1 (2023): JISTE
Publisher : Yayasan Gema Bina Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61487/jiste.v1i1.4

Abstract

In this study, the IS Success Model is used to analyze data on the use of information technology for distance learning during a pandemic in schools in order to determine the factors that influence the application of e-learning in remote learning systems. This study employed a quantitative approach to identify the elements that influence the effectiveness of using technology in distance learning activities. Data collection and data analysis procedure is needed for this research because this research uses quantitative approach to the problem. With respect to the research approach, researchers use methods, analytical techniques, and tools appropriate to the approach quantitatively to get precise results. The research has been successful in examining how information technology is employed in distance learning activities using the Delone and McLean models. As a result, it is possible to make the following conclusions: Google Classroom is the second most widely used program for use in remote learning activities after Zoom. Users' happiness with the usage of apps is influenced by information quality, service quality, user characteristics, and system use in this study.
Analysis of The Influence of Financial Literacy Digitalization, Digital Word of Mouth, Digital Marketing and Brand Image on Z's Generation Saving Intention in Sharia Banking Rini Hadiyati; Budi Harto; Dhiana Ekowati; Jefriyanto Jefriyanto; Sonny Santosa
MALCOM: Indonesian Journal of Machine Learning and Computer Science Vol. 3 No. 2 (2023): MALCOM October 2023
Publisher : Institut Riset dan Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57152/malcom.v3i2.918

Abstract

This study aims to ascertain the ways in which Generation Z's interest in Sharia banking is influenced by digital marketing, word-of-mouth, brand image, and financial literacy. Students were the research population used in this study. Purposive sampling and non-probability sampling, totaling 400, were the methods used in this study's sample strategy. By distributing questionnaires, this study employed a quantitative methodology. Using SPSS version 23.0, the acquired data was examined for data quality. Next, statistical data will be analyzed using the Partial Least Square (PLS) variance-based structural equation model. The findings of this study indicate that The interest of Generation Z in Sharia banking is influenced by financial literacy. The findings of this study indicate that interest in Sharia banking among Generation Z is influenced by digital marketing. According to the study's findings, Generation Z's interest in Sharia banking is influenced by brand perception. Based on the research findings, Generation Z's interest in Sharia banking is influenced by word of mouth.
Co-Authors Abdul Rozak Andina Dwijayanti Arief Yanto Rukmana Cecep Taufikurochman Dede Ridho Firdaus Dewi Reniawaty Dhiana Ekowati Handy Ferdiansyah Hendra Gunawan Irwan Hermawan Jefriyanto Jefriyanto Jonathan Lucky Sasmitha Khairiah Elwardah Khoirun Nisa Komalasari, Rita Lilis Saidah Napisah Lina Parlina Loso Judijanto M. Asbullah M. Wildan Alfaridzi Marina Lestari Pasaribu Nandhita Ahsanul Hawa Nila Pratiwi Nuryati Solapari Panji Pramuditha Pramesti, Puji Puji Pramesti Ria Okfrima Rifa Nurul Aulia RINI HADIYATI Rival Pahrijal Rivaldi Arissaputra Rosyid R. Al Hakim Santi Widyawati Septianti Permatasari Palembang Sinta Juwitasari Siti Aisah Sonny Santosa Sumarni, Teti Yusniar Yusniar Zen Munawar