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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Petra International journal of Business Studies (IJBS) Jurnal Entrepreneur dan Entrepreneurship FIRM: Journal of Management Studies International Journal of Economics, Business and Accounting Research (IJEBAR) ANIMA Indonesian Psychological Journal Review of Management and Entrepreneurship Jurnal Leverage, Engagement, Empowerment of Community (LeECOM) Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Jurnal Manajemen dan Kewirausahaan
Indudewi, Febe Yuanita Ratna
Universitas Ciputra
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Energy Social Sciences Other

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PERCEIVED LEARNING OUTCOMES AND TEAM BEHAVIOR IN ENTREPRENEURIAL VENTURE CREATION UNIVERSITAS CIPUTRA SURABAYA 2020 Yuanita Ratna Indudewi
FIRM Journal of Management Studies Vol 6, No 1 (2021): FIRM JOURNAL of MANAGEMENT STUDIES
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33021/firm.v6i1.1332

Abstract

Entrepreneurial Venture Creation is one of signature curricula in International Business Management Universitas Ciputra Surabaya. It is part of 7 semesters Entrepreneurship Education Journey to equip students with entrepreneurial skill by doing real business project.  It is a set skill that helps students to face volatile, uncertain, complex and ambiguous (VUCA) future. Especially during COVID-19, it’s one of a real case study of VUCA. During Entrepreneurial Venture Creation (EVC), students guided through design thinking phase starting from empathize, defining problem, ideation and prototyping, market testing, finally they evaluate and conclude their venture development. Half of the design thinking process of EVC was done remotely in an online classroom platform due to COVID-19. The purpose of this research is to evaluate whether Entrepreneurship Education intervention in form of Entrepreneurial Venture Creation curricula can increase their perceived knowledge, perceived entrepreneurial mindset, and perceived venture creation skill. This study also want get a closer understanding how team behavior can interfere their venture continuation. There are 533 of second semester students who were participated in the survey. Total population sampling was used in the process. The result of simple statistic descriptive showed they have positively increased their perceived entrepreneurial knowledge, perceived entrepreneurial mindset and perceived venture creation skill, whether they have a good team behavior or not. The statistic showed that there are 9.19% teams that didn’t have good behavior and decided to discontinue their venture, yet still have high perceived entrepreneurial knowledge, perceived entrepreneurial mindset, and perceived venture creation skill.
Work-Family Conflict of Women Entrepreneurs and Women Employees Cicilia Larasati Rembulan; Kuncoro Dewi Rahmawati; Febe Yuanita Ratna Indudewi
ANIMA Indonesian Psychological Journal Vol. 31 No. 3 (2016): ANIMA Indonesian Psychological Journal (Vol. 31, No. 3, 2016)
Publisher : Laboratory of General Psychology, Faculty of Psychology, Universitas Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (350.567 KB) | DOI: 10.24123/aipj.v31i3.570

Abstract

The aim of this study was to discover differences in work-family conflict among women who work as employees and women who worked as entrepreneurs. The samples of this re-search were 189 women (98 employees and 91 entrepreneurs). This quantitative com-parative design used an incidental sampling technique. The measuring instrument was the work-family conflict (WFC) translated from Greenhaus and Beutell. The data collected was analyzed using Mann Whitney-U Test. The results show no difference in WFC among women who work as employees and women as entrepreneurs. However, the data shows that the majority of entrepreneur women has very low WFC in all aspects (time, strain, and behavior), while women who work as employees tend to have medium WFC. The results of cross tabulation show that there are indications of an association between revenue and WFC (time and strain aspects) in employee respondents. While the entrepreneur women show indication of an association between the ages of marriage, and duration of work with WFC.
THE ENTREPRENEURIAL RESILIENCE STUDY ON THE YOUNG NASCENT ENTREPRENEURS Dimitri Marcello Santoso; Yuanita Ratna Indudewi
Jurnal Manajemen dan Kewirausahaan Vol. 24 No. 2 (2022): SEPTEMBER 2022
Publisher : Management Study Program, Faculty of Business and Economics, Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (823.072 KB) | DOI: 10.9744/jmk.24.2.129-137

Abstract

Changes occur in human existence, particularly in lifestyle, during this pandemic. Changes occur in the workplace on a daily basis. Workers and companies are facing difficulties in surviving the pandemic. The purpose of this study was to assess the link between entrepreneurial self-efficacy, entrepreneurial passion, and entrepreneurial resilience in young nascent entrepreneurs during the COVID-19 pandemic. There were 216 sampels of young nascent entrepreneurs of age 19 to 22 to support this research. SPSS Software was used for data analysis and processing. The result showed during the pandemic, the entrepreneurial self-efficacy variable had a positive significant influence on the entrepreneurial resilience, and the entrepreneurial passion had a positive significant influence on the entrepreneurial resilience. Based on the study and analysis, hypotheses 1 and hypothesis 2 were accepted since they had a substantial effect on the entrepreneurial resilience variable, either partially or simultaneously. During the pandemic, a young nascent entrepreneur needed to remain inventive and able to create opportunities in operating their businesses. Further study on other aspects that can affect entrepreneurial resilience was adviseable.
ANALISIS VALUE PROPOSITION PADA AYAM GEPREK PONDOK PEDAS Felix Ongliani; Carolina Novi Mustikarini; Febe Yuanita Ratna Indudewi
Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Vol. 3 No. 3 (2018)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v3i3.722

Abstract

Pondok Pedas menjual ayam geprek khas Yogyakarta yang berjualan secara direct dan Pre-Order di Universitas Ciputra. Faktanya ayam geprek Pondok Pedas mengalami penurunan sehingga perlu dilakukan evaluasi. Tujuan penelitian ini untuk menganalisis value proposition pada ayam geprek Pondok Pedas. Penentuan informan dalam penelitian ini dilakukan dengan pertimbangan tertentu, yaitu konsumen Pondok Pedas, potensial konsumen, dan expert. Metode yang digunakan dalam penelitian ini adalah metode kualitatif yang bersifat deskriptif. Analisis yang akan dilakukan meliputi tahap wawancara semi terstruktur untuk mengetahui customer profile narasumber. Analisis akan menggunakan 2 kategori yaitu customer profile dan value map. Hasil penelitian menunjukkan bahwa value proposition Pondok Pedas akan efektif jika menggunakan instagram sebagai media promosi dan adanya after sales service berupa kupon diskon. Pondok Pedas juga perlu memperbaiki pelayanan delivery yang kurang memuaskan dan menawarkan hal baru kepada konsumen serta menambah variasi makanan yang ditawarkan sehingga dapat merancang Value Proposition Pondok Pedas yang baru.
PENGARUH ATTITUDE TOWARDS BEHAVIOR, SUBJECTIVE NORMS, DAN PERCEIVED BEHAVIOR CONTROL TERHADAP ENTREPRENEURIAL INTENTION MAHASISWA UC JURUSAN IBM-RC ANGKATAN 2016 Kevin Rahmat Surya Atmaja Limbing; Febe Yuanita Ratna Indudewi
Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Vol. 3 No. 6 (2018)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v3i6.1366

Abstract

Indonesia memiliki angka pengangguran lulusan universitas yang cukup tinggi. Banyaknya jumlah perguruan tinggi di Indonesia tidak menjamin tingginya lulusan sarjana yang memiliki pekerjaan atau menjalankan usaha sendiri. Bahkan data BPS menunjukkan kenaikan jumlah pengangguran lulusan universitas yang cukup signifikan dari tahun 2017 ke 2019. Sementara itu, data dari Sea Group memaparkan bahwa profesi kewirausahaan telah menjadi referensi pekerjaan bagi generasi muda Indonesia. Hal ini menunjukkan bahwa generasi muda Indonesia memiliki niat untuk berwirausaha yang relatif cukup tinggi. Salah satu teori yang bisa menjelaskan niat berwirausaha seseorang adalah Theory of Planned Behavior (TPB) dimana dipengaruhi 3 faktor yaitu attitude towards behavioral; subjective norm; dan perceived behavioral control. Theory of Planned Behavior menjelaskan bahwa seseorang yang menunjukkan niatnya akan lebih menunjukkan keinginan untuk berperilaku tersebut. Universitas Ciputra sendiri hadir sebagai perguruan tinggi swasta yang mendukung setiap mahasiswanya untuk menjadi entrepreneur melalui pendidikan dan praktek bisnis. Tujuan dari penelitian ini untuk melihat apakah variabel attitude towards behavior, subjective norms, dan perceived behavior control akan berpengaruh ke niat mahasiswa Universitas Ciputra untuk berwirausaha. Penelitian ini menggunakan menggunakan pendekatan kuantitatif dengan populasi penelitian adalah mahasiswa Universitas Ciputra jurusan International Business Management – Regional Class angkatan 2016. Teknik sampling yang digunakan adalah judgemental sampling dengan jumlah sampel sebanyak 183 mahasiswa. Data dikumpulkan menggunakan kuesioner dengan analisis data menggunakan pendekatan regresi linier berganda dengan software SPSS Version 22.0. Hasil penelitian menunjukkan bahwa attitude towards behavioral; dan perceived behavioral control memberikan pengaruh secara signifikan terhadap entrepreneurial intention, sedangkan subjective norms tidak memberikan pengaruh secara signifikan terhadap entrepreneurial intention mahasiswa Universitas Ciputra jurusan International Business Management – Reguler Class angkatan 2016. Kata kunci: Theory of planned behavior, attitude towards behavioral, subjective norm, perceived behavioral control, dan entrepreneurial intention.
PENGARUH HARGA, KUALITAS PRODUK DAN PROMOSI PADA KEPUTUSAN PEMBELIAN KONSUMEN TERHADAP PRODUK SAMBAL TENDO Hariz Putra Arfianto; Febe Yuanita Ratna Indudewi
Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Vol. 7 No. 2 (2022): Performa
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v7i2.1958

Abstract

Abstract: The world of commerce today has increased various types of business that emerge in accordance with era development. Price determination, product quality and promotion that are done have to be accured. The purpose of this research is to analyze the effect of price, product quality and promotion variables on purchase decisions of Sambal Tendo consumer. The research that is used is with quantitative research. The measurement scaled uses Likert scale with data collection by using questionnaire. The analysis method that is used is with Multiple Linear Regression Analysis. The result shows that price affects significant on purchase decision, while product quality and promotion do not affected significant on purchase decision of Tendo consumers.
ANALISIS PENGARUH PROMOSI INSTAGRAM DAN KUALITAS PRODUK TERHADAP MINAT BELI PELANGGAN ROCCOS Intan Nusanti; Febe Yuanita Ratna Indudewi
Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Vol. 7 No. 1 (2022): Performa
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v7i1.2019

Abstract

The purpose of this research is to find out whether Instagram promotion and product quality affect buying interest of Roccos customers. Roccos, is a business in culinary field owned by four students of Universitas Ciputra that has been operated since March 21, 2018 in which recently launchin new product in 2021, that is, potato snack with four different taste variants. Data source in this research uses primary data that is obtained through questionnaire result that has been distributed using google form to prospective respondents who have ever known Roccos product through Instagram or at least heard or tried new Roccos product, have bought new Roccos product or at least have consumed new Roccos product, and Roccos Instagram followers or at least have ever visited to Roccos Instagram account. By using measurement scale of Likert 1 to 5 in which the largest rate will indicate that the respondents strongly agree (SS), 4 Agree (S), 3 Quiet Agree (CS), 2 Disagree (TS), and 1 Strongly Disagree (STS). From this questionnaire distribution, the reseacher successfully obtains as many as 57 respondents. This research is done with quantitative research approach method by using multiple linear regression analysis technique with the help of SPSS statistical program. The following is the finding result of this research : Y=0.892+ 0.165X₁+0.314X₂+e. The result states that each variable has been tested is valid and reliable. The research also proves that there is positive and significant effect between instagram promotion (X1) and product quality (X2) on buying interest (Y) of Roccos customers.
PENGARUH CUSTOMER EXPERIENCE DIMODERASI DENGAN BRAND IMAGE PADA REPURCHASE INTENTION DI INSTRUMEN APLIKASI BIBIT Hubertus Farrell Aditya; Febe Yuanita Ratna Indudewi
Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Vol. 7 No. 6 (2022): Performa
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v7i6.2986

Abstract

Bibit.id merupakan platform investasi paling populer yang digunakan oleh masyarakat Indonesia yang terkenal akan brand image dan customer experience yang baik. Penelitian ini bertujuan untuk meneliti pengaruh customer experience kepada repurchase intention yang dimoderasi oleh brand image pada aplikasi Bibit.id. Teknik yang digunakan adalah pendekatan kuantitatif. Data penelitian ini dianalisis menggunakan SEM-PLS yang menghasilkan bukti bahwa customer experience dan brand image mempengaruhi repurchase intention. Selain itu, customer experience yang dimoderasi oleh brand image tidak mempengaruhi repurchase intention.
A ONE-PAGE METHOD FOR REINVENTING VALUE PROPOSITION IN CREATIVE INDUSTRY: A CASE STUDY OF INTUNE PRODUCTIONS Eric Harianto; Monica Natalia; Yuanita Ratna Indudewi; Denpharanto Agung Krisprimandoyo
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 7, No 2 (2023): IJEBAR, VOL. 07 ISSUE 02, JUNE 2023
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v7i2.6323

Abstract

The ought to utilize music in promotions is developing each year, particularly when Covid-19 quickens the require for brands to go computerized. InTune Productions is a music production company based in Surabaya, Indonesia, that specializes in jingle, sound-logo and background music. The purpose of this research is to identify, distinguish, and decide the fitting client needs and fragment for InTune Productions, as well as to determine which innovative products and services are best suited to offer. The tool that is being used in this research is Value Proposition Canvas. Using qualitative descriptive method, this research is conducted from February 2021 to March 2022 with InTune Productions co-founders and customers as the primary data. The results of this study shows that Value Proposition Canvas has been helpful for InTune Productions to map its customer profiles. Value Proposition Canvas is demonstrated to be a reasonable apparatus to analyze customers’ pains and gains, as well as determining innovative products and services that are able to accommodate them.
Eksplorasi Peningkatan Keahlian Public Speaking melalui Seni Berbisnis Sejak Usia Dini (Siswa-Siswi SMA Citra Berkat Surabaya) Indudewi, Yuanita Ratna; Hartono, Wendra; Chang, Deanna Rhea; Karang, Aurey Andrea; Widjaja, David Putra
Jurnal Leverage, Engagement, Empowerment of Community (LeECOM) Vol. 5 No. 2 (2023): Jurnal Leverage, Engagement, Empowerment of Community (LeECOM)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/leecom.v5i2.4255

Abstract

Kemampuan berkomunikasi di depan umum merupakan kemampuan yang perlu dimiliki setiap siswa, sehingga perlu untuk dilatih sejak dini. Laporan ini membahas evaluasi kemampuan public speaking siswa SMA 1 Citra Berkat Surabaya, yang umumnya masih memiliki keterampilan yang terbatas dalam berbicara di depan umum. Siswa-siswa ini belum memahami prinsip dasar public speaking, termasuk penggunaan gaya tubuh, volume suara, ekspresi, dan intonasi yang benar. Meskipun ada beberapa siswa yang telah menunjukkan kemampuan yang signifikan, masih ada beberapa aspek yang perlu ditingkatkan untuk memenuhi standar public speaking yang benar. Kegiatan ini bertujuan untuk meningkatkan kemampuan public speaking siswa SMA 1 Citra Berkat Surabaya melalui pemberian materi dan presentasi oleh tim pengabdian masyarakat dari Universitas Ciputra. Dalam kerja sama yang erat antara Universitas Ciputra dan sekolah Citra Berkat, siswa menerima edukasi yang komprehensif mengenai teknik public speaking, serta mendapatkan pendampingan untuk pengembangan keterampilan mereka. Selama kegiatan pengabdian masyarakat, siswa juga menerima bimbingan individu dan kelompok, serta tugas-tugas presentasi yang dirancang untuk mengukur dan mengembangkan kemampuan mereka. Harapannya, partisipasi aktif siswa dalam kegiatan ini akan menghasilkan peningkatan signifikan dalam kemampuan mereka untuk berbicara di depan umum, yang diharapkan dapat meningkatkan kompetensi mereka secara keseluruhan.
Co-Authors Arifin, Darma Fathurahman Carolina Novi Mustikarini Chang, Deanna Rhea Cicilia Larasati Rembulan Denpharanto Agung Krisprimandoyo Dimitri Marcello Santoso Eric Harianto Evangelie, Benedecta Nadya Felix Ongliani Hadi, Jonathan Edward Surya Hariz Putra Arfianto Hubertus Farrell Aditya Intan Nusanti Istanto, Alleta Antjani Karang, Aurey Andrea Kartika Dewi Kevin Rahmat Surya Atmaja Limbing Kirana, Natasya Sharla Kuncoro Dewi Rahmawati Lucky Cahyana Subadi Maureen Nuradhi Monica Natalia Santoso, Pedro Rezo Soetedja, Venny Sulistio, Jeremy Teofilus Wendra Hartono Widjaja, David Putra Winata, Debora Gracilia