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All Journal Jurnal Ilmiah Telaah Manajemen Students´ Journal of Economic and Management Jurnal Manajemen dan Bisnis Indonesia Jurnal Pengabdian Masyarakat AbdiMas IKRA-ITH ABDIMAS YUME : Journal of Management JURNAL LENTERA BISNIS Jurnal Informatika Ekonomi Bisnis Economics and Digital Business Review Jurnal Impresi Indonesia MES Management Journal ARZUSIN: Jurnal Manajemen dan Pendidikan Dasar JURNAL ABDIMAS PLJ Jurnal Informatika Ekonomi Bisnis Media Riset Bisnis Ekonomi Sains dan Terapan Bata Ilyas Educational Management Review
Wuryan H. Sophiyanto
Universitas Esa Unggul
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Analisis Faktor Penentu Purchase Intention Produk Kosmetik Halal pada Konsumen Generasi Z Sophiyanto Wuryan; Hawwah Arrayyan
ARZUSIN Vol 5 No 5 (2025): OKTOBER
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/arzusin.v5i5.7316

Abstract

This study is motivated by the growing importance of understanding consumer behavior in the rapidly expanding halal cosmetics market, particularly among Generation Z. The objective of the research is to analyze the factors influencing purchase intention toward halal cosmetic products in Indonesia, focusing on the variables of religious belief, ingredient safety, halal logo, and promotion. A quantitative approach with a survey method was employed, involving 200 Generation Z respondents who completed an online questionnaire. Data were analyzed using multiple linear regression to identify the effect of each variable on purchase intention. The findings reveal that all four variables have a positive and significant influence on the purchase intention of halal cosmetic products. These results confirm that religious values, ingredient safety, the presence of a halal logo, and effective promotional strategies play crucial roles in shaping consumer intention. The study concludes that halal cosmetic companies should design integrated marketing strategies, particularly by leveraging digital platforms aligned with the characteristics of Generation Z. The implications of this research offer valuable insights for developing business strategies that are grounded in halal values and tailored to the preferences of young consumers in the digital age.
Pengaruh Product Quality, Brand Image dan Customer Satisfaction terhadap Customer Loyalty Product Skincare Sophiyanto Wuryan; Safira Mei Anindita
ARZUSIN Vol 6 No 1 (2026): FEBRUARI
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/arzusin.v6i1.9067

Abstract

Customer loyalty is an indicator of a company’s success in maintaining customer satisfaction, which in the skincare industry is strongly influenced by product quality and brand image, while empirical studies that specifically integrate Product Quality, Brand Image, and Customer Satisfaction as determinants of consumer loyalty to skincare products in urban areas of Indonesia remain relatively limited. This study aimed to analyze the influence of Product Quality, Brand Image, and Customer Satisfaction on Customer Loyalty among users of Skintific skincare products in Jakarta and Bekasi. A quantitative approach with a survey design was employed, involving 100 respondents selected through purposive sampling. Data were collected using a Likert-scale questionnaire and analyzed using Structural Equation Modeling (SEM) with a Partial Least Square (PLS) approach. The results showed that Product Quality and Brand Image had a significant effect on Customer Satisfaction, while Customer Satisfaction and Brand Image directly contributed to increasing Customer Loyalty. These findings confirm that customer satisfaction functions as a key variable in shaping consumer loyalty, whereas brand image strengthens the long-term relationship between customers and the company. This study contributes to the development of understanding of consumer behavior in the beauty industry and offers practical implications for skincare companies in designing strategies to improve product quality, strengthen brand image, and manage customer satisfaction on an ongoing basis, while also opening opportunities for further research by expanding the variables and geographical coverage to obtain stronger generalizations of the findings.
PELATIHAN DAN PENDAMPINGAN PENINGKATAN KUALITAS PELAYANAN WISATA DI DESA KARYAMEKAR, KABUPATEN GARUT Susanto Susanto; Ika Baskara; Sri Purwati; Ai Nunung; Sophiyanto Wuryan
JURNAL ABDIMAS PLJ Vol. 5 No. 2 (2025): JURNAL ABDIMAS PLJ, DESEMBER 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/japlj.v5i2.1988

Abstract

Karyamekar Village, Garut Regency, has significant potential in natural and cultural tourism; however, the quality of tourism services provided by the community has not been optimal. The main problems include limited knowledge and skills in providing services, low understanding of tourism service standards, and insufficient guidance in managing village tourism destinations. This community service program aims to improve tourism service quality through training and direct mentoring for the community and tourism managers. The methods include participatory training, material delivery, discussions, service simulations, and field mentoring. The training focused on service excellence, effective communication, service ethics, cleanliness and comfort of tourist destinations, and the application of Sapta Pesona. The results indicate increased  knowledge,  skills,  and  awareness  of  the  community  in  delivering  professional tourism services, which positively impact tourist satisfaction and support sustainable village tourism development.
Peningkatan Pengetahun Hukum Bagi Yayasan Genggam Teman Indonesia dalam Membangun Kerjasama dengan Pemerintah Kota Bekasi Melalui Kegiatan Edukasi Legal Drafting Athina Kartika Sari; Sophiyanto Wuryan; Sri Pramudya Wardhani; Nazwa Davina Putri Darmawan
Jurnal Impresi Indonesia Vol. 5 No. 4 (2026): Jurnal Impresi Indonesia
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/jii.v5i4.7718

Abstract

The Genggam Teman Indonesia Foundation (GTI) is a social institution that oversees the community of women MSME actors located in Bekasi City. The GTI Foundation has played a role in providing entrepreneurship training, business legality, including: Business Identification Number, Household Industry Food, Halal, and business digitalization. The training is often in collaboration with the Bekasi City Government, but nevertheless one of the important aspects that is still optimized is the aspect of knowledge in the legal field, especially in preparing formal legal documents as the basis for partnerships with local governments. The methods used in this study were interviews, questionnaire distribution, and secondary legal material studies. Based on the results of community service activities held between Esa Unggul University and the Indonesian Handheld Foundation, it is hoped that the training on the preparation of legal drafting can be a means of capacity building and can help the GTI Foundation to strengthen internal governance, increase partner trust, and expand access to collaborative programs of the Bekasi City government that demand legal certainty and administration in accordance with standards. In addition, the GTI Foundation is also expected to be able to process the drafting of legal documents such as the draft agreement with the Bekasi city government. Based on the results of filling out questionnaires with GTI Foundation participants, these activities can increase participants' knowledge as expected and can be followed up by checking the documents of the GTI Foundation's agreement with other institutions by the presenter.
Peran Pengalaman, Komitmen, Dan Perilaku Engagement Pelanggan Dalam Meningkatkan Kepuasan Pelanggan Revin Samuel Theovani Sinaga; Sophiyanto Wuryan
Economics and Digital Business Review Vol. 5 No. 2 (2024)
Publisher : STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/ecotal.v5i2.1936

Abstract

Customer satisfaction is an important aspect of any business, including the retail industry, because it directly influences the success and growth of the company, so in order to understand and improve customer satisfaction, it is important to consider the various factors that contribute to it. This research was conducted to gain a better empirical understanding of the role of customer experience, customer commitment, and customer engagement behavior in increasing customer satisfaction. Data collection was carried out by distributing questionnaires boldly to 170 respondents who were customers of clothing stores in the city of Bekasi and were aged at least 17 years and over and had experience shopping in places with a frequency of shopping at least once every 2 months. Data analysis uses Structural Equation Modeling - Partial Least Square (SEM-PLS). The research results show that customer experience can encourage customer commitment. Likewise, customer experience can increase customer satisfaction both directly and through customer commitment. Customer commitment also succeeded in improving customer behavior and customer satisfaction directly. Then, customer behavior can build customer satisfaction. Customer experience is able to directly influence customer engagement. This research shows that companies operating in the retail industry can focus on creating a good customer experience to help retain customers and create long-term relationships.
Co-Authors 08.05.51.0017 Andi Lukman 09.05.51.0087 Miftakul Khoir AHMAD FUAD Ahmad Fuad Ai Nunung Amel, Dika Amelia Ardyawati, Ananda Indhira Athina Kartika Sari Damayanti, Lenny Dwi Dian Suprapti, 14.05.51.0141 Dian Suprapti, 14.05.51.0141 Djuarni, Wenny Dwi Rizky Aprillia Euis Soliha Fuji Asti Kholisa Hanifa Novitasari, 13.05.51.0051 Hanifa Novitasari, 13.05.51.0051 Hawwah Arrayyan Ibnu Setiobudi, 12.05.51.0053 Ibnu Setiobudi, 12.05.51.0053 Ika Baskara Ika Pratiwi, 14.05.51.0023 Ika Pratiwi, 14.05.51.0023 Irdanuraprida Idris Kartini Kartini Legowo Djoko Lenny Dwi Damayanti Lestari, Rizki Amalia Malabay Malabay Mohamad Rafli Azhar Mulyo Wiharto Muniroh, Muniroh Nazwa Davina Putri Darmawan Nizarlie, Eriene Iranie Ratih Nadya Atika, 14.05.51.0243 Ratih Nadya Atika, 14.05.51.0243 Revin Samuel Theovani Sinaga Sadikin, Irma Savitri Safira Mei Anindita Sherlyana, Sherlyana Sri Pramudya Wardhani Sri Purwati Sundoro, Aries Susanto Susanto Suzy Widyasari Uci Paramita, 13.05.51.0032 Uci Paramita, 13.05.51.0032 Wahid, Jalaludin Wahyudi, Endik Zahrani, Ameylia