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All Journal Jurnal Ilmiah Telaah Manajemen Students´ Journal of Economic and Management Jurnal Manajemen dan Bisnis Indonesia Jurnal Pengabdian Masyarakat AbdiMas IKRA-ITH ABDIMAS YUME : Journal of Management JURNAL LENTERA BISNIS Jurnal Informatika Ekonomi Bisnis Jurnal Abdi Insani Economics and Digital Business Review Jurnal Impresi Indonesia MES Management Journal ARZUSIN: Jurnal Manajemen dan Pendidikan Dasar JURNAL ABDIMAS PLJ Jurnal Informatika Ekonomi Bisnis Media Riset Bisnis Ekonomi Sains dan Terapan Bata Ilyas Educational Management Review
Wuryan H. Sophiyanto
Universitas Esa Unggul
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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MENINGKATKAN PERAN BANK SAMPAH DI RW 19 KELURAHAN MUSTIKAJAYA SOLUSI INOVATIF UNTUK PENGELOLAAN SAMPAH DAN PEMBERDAYAAN EKONOMI MASYARAKAT Baskara, Ika; Indrati, Menik; Wuryan, Sophiyanto
Jurnal Abdi Insani Vol 13 No 1 (2026): Jurnal Abdi Insani
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdiinsani.v13i1.3452

Abstract

Graha Harapan Housing Complex RW 19 in Mustikajaya Village, Bekasi City, is a residential area with a middle-income socio-economic background, but it has significant potential for community-based waste management. Since 2021, a Waste Bank has been established with the aim of raising public awareness and providing environmental and economic benefits. However, its implementation has been suboptimal due to limited infrastructure, low understanding, and a lack of active community involvement. The goal is to improve the knowledge and skills of Waste Bank administrators in financial administration, recording, and reporting, in order to create a more professional management system. Activity methods include outreach to residents, technical and administrative training, and the application of technology to support efficient Waste Bank management. Activities are continued with mentoring, periodic evaluations, and system strengthening to ensure the program runs independently and sustainably. The implementation of Community Service (PKM) activities at the Berseri 19 Waste Bank went well and according to plan. The PKM team succeeded in establishing formal cooperation with the waste bank administrators and identified the main problem, namely the still manual financial recording. As a solution, a simple financial recording application was developed and tested with the administrators. In addition, outreach programs were conducted for residents, which successfully increased their interest in becoming active customers. These activities also directly involved students, which helped strengthen the participatory and partnership-based approach in the community empowerment program. The PKM activities successfully increased institutional capacity and community participation, and encouraged more effective and sustainable Waste Bank operations.
Pengaruh Brand Experience Dan Electronic Word Of Mouth Terhadap Brand Equity Di Mediasi Brand Love Pelanggan Skincare Fuji Asti Kholisa; Sophiyanto Wuryan
Bata Ilyas Educational Management Review Vol. 6 No. 1: January - June
Publisher : Sekolah Tinggi Ilmu Ekonomi Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/biemr.v6i1.3759

Abstract

Dalam dunia bisnis yang semakin kompetitif, setiap perusahaan berusaha untuk mendapatkan posisi pertama dalam penjualan produk. Brand equity yang positif di mata konsumen menjadi salah satu faktor utama yang membedakan produk tersebut dari pesaingnya. Meningkatnya brand experience, ulasan positif, serta adanya kecintaan konsumen terhadap suatu brand akan berdampak pada peningkatan brand equity. Penelitian ini bertujuan untuk membangun model secara konseptual dan empiris serta mengisi kesenjangan penelitian terkait faktor-faktor yang menjadi anteseden brand equity. Penelitian ini menganalisis, menguji, dan menemukan pengaruh brand experience dan electronic word of mouth terhadap brand equity, dengan brand love sebagai variabel mediasi, pada brand The Originote. Pengumpulan data dilakukan melalui penyebaran kuesioner kepada 190 responden yang merupakan pelanggan skincare The Originote. Metode pengumpulan data menggunakan purposive sampling, dan analisis data dilakukan dengan menggunakan Structural Equation Modeling (SEM) dengan pendekatan Partial Least Square (PLS). Hasil penelitian menunjukkan bahwa brand experience dan electronic word of mouth berpengaruh positif dan signifikan terhadap brand love. Selain itu, brand experience dan e-WOM juga berpengaruh positif dan signifikan terhadap brand equity. Namun, brand love tidak berpengaruh signifikan terhadap brand equity, dan tidak memediasi hubungan antara brand experience serta e-WOM terhadap brand equity. Implikasi dari penelitian ini adalah perusahaan perlu terus melakukan inovasi produk untuk meningkatkan brand experience, sehingga The Originote dapat digunakan dalam berbagai kegiatan oleh pelanggan. Perusahaan juga perlu memperhatikan serta mempertimbangkan ulasan atau komentar negatif dari pelanggan untuk perbaikan produk di masa mendatang. Selain itu, perusahaan diharapkan dapat meningkatkan promosi yang lebih menarik agar dapat memperkuat keterikatan emosional pelanggan terhadap brand tersebut. Selanjutnya, perusahaan juga diharapkan dapat meningkatkan ingatan pelanggan mengenai The Originote, dengan menonjolkan keunikan produk seperti kandungan skincare, agar karakteristik brand tersebut selalu teringat di benak pelanggan.
Pengaruh Cognitive Value, Halal Value dan Tourist Satisfaction Terhadap Destination Brand Loyalty Dwi Rizky Aprillia; Sophiyanto Wuryan
Bata Ilyas Educational Management Review Vol. 6 No. 1: January - June
Publisher : Sekolah Tinggi Ilmu Ekonomi Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/biemr.v6i1.3760

Abstract

Dalam industri pariwisata, penelitian ini bertujuan untuk menganalisis pengaruh cognitive value dan halal value terhadap tourist satisfaction serta pengaruh tourist satisfaction terhadap destination brand loyalty dengan menggunakan pendekatan kuantitatif dan metode analisis regresi linear berganda yang diolah melalui Statistical Package for the Social Sciences (SPSS) terhadap 119 responden. Hasil penelitian menunjukkan bahwa cognitive value dan halal value berpengaruh positif dan signifikan terhadap tourist satisfaction, namun tourist satisfaction tidak berpengaruh signifikan terhadap destination brand loyalty. Temuan ini mengindikasikan bahwa kepuasan wisatawan yang dirasakan belum cukup kuat untuk mendorong terbentuknya loyalitas terhadap merek destinasi, sehingga loyalitas wisatawan tidak hanya ditentukan oleh tingkat kepuasan, tetapi juga dipengaruhi oleh faktor lain seperti citra destinasi, diferensiasi pengalaman wisata, dan keterikatan emosional. Implikasi penelitian ini menegaskan bahwa pengelola destinasi wisata perlu memperkuat cognitive value melalui peningkatan kualitas fasilitas dan pengalaman wisata serta menjaga konsistensi penerapan halal value guna meningkatkan tourist satisfaction, disertai strategi tambahan yang berfokus pada penguatan destination brand loyalty secara berkelanjutan.
Peningkatan Pengetahun Hukum Bagi Yayasan Genggam Teman Indonesia dalam Membangun Kerjasama dengan Pemerintah Kota Bekasi Melalui Kegiatan Edukasi Legal Drafting Sari, Athina Kartika; Wuryan, Sophiyanto; Wardhani, Sri Pramudya; Darmawan, Nazwa Davina Putri
Jurnal Impresi Indonesia Vol. 5 No. 4 (2026): Jurnal Impresi Indonesia
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/jii.v5i4.7718

Abstract

The Genggam Teman Indonesia Foundation (GTI) is a social institution that oversees the community of women MSME actors located in Bekasi City. The GTI Foundation has played a role in providing entrepreneurship training, business legality, including: Business Identification Number, Household Industry Food, Halal, and business digitalization. The training is often in collaboration with the Bekasi City Government, but nevertheless one of the important aspects that is still optimized is the aspect of knowledge in the legal field, especially in preparing formal legal documents as the basis for partnerships with local governments. The methods used in this study were interviews, questionnaire distribution, and secondary legal material studies. Based on the results of community service activities held between Esa Unggul University and the Indonesian Handheld Foundation, it is hoped that the training on the preparation of legal drafting can be a means of capacity building and can help the GTI Foundation to strengthen internal governance, increase partner trust, and expand access to collaborative programs of the Bekasi City government that demand legal certainty and administration in accordance with standards. In addition, the GTI Foundation is also expected to be able to process the drafting of legal documents such as the draft agreement with the Bekasi city government. Based on the results of filling out questionnaires with GTI Foundation participants, these activities can increase participants' knowledge as expected and can be followed up by checking the documents of the GTI Foundation's agreement with other institutions by the presenter.
PENGEMBANGAN STRATEGI PEMASARAN MENINGKATKAN MINAT BERBELANJA DI PASAR BERSIH BEKASI Wuryan, Sophiyanto; Baskara, Ika; Wahyudi, Endik
JURNAL LENTERA BISNIS Vol. 15 No. 2 (2026): JURNAL LENTERA BISNIS, Mei 2026
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v15i2.2205

Abstract

This study aims to examine the effects of product, price, and service quality on consumers’ shopping interest at Pasar Bersih Telaga Mas, North Bekasi, while also formulating marketing strategies that reflect actual field conditions. A quantitative approach was employed, with data collected through questionnaires administered to 60 respondents. The data were analyzed using multiple linear regression to assess both partial and simultaneous relationships among variables. The findings indicate that product and price have a positive and statistically significant effect on consumers’ shopping interest, with product emerging as the most dominant variable. In contrast, service quality does not exhibit a significant effect. Simultaneously, all three variables significantly influence shopping interest, as reflected in a high coefficient of determination, indicating that the model accounts for a substantial proportion of the variation in consumer interest. These results suggest that improving product quality and variety, along with maintaining competitive and consistent pricing, constitutes the primary basis for enhancing consumer interest. The study is expected to provide practical considerations for market management in formulating more targeted and contextually grounded marketing policies and strategies.
Pengaruh Nilai Hedonic Value, Sales Promotion dan Fomo terhadap Impulse Buying di Platform Tiktok Shop di Kota Bekasi Sumbogo, Dhyara Lateefa; Wuryan, Sophiyanto
YUME : Journal of Management Vol 9, No 2
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yume.v9i2.11584

Abstract

Perkembangan social commerce telah mengubah perilaku konsumen dalam berbelanja, salah satunya melalui platform TikTok Shop yang menggabungkan hiburan dan aktivitas jual beli. Kondisi tersebut mendorong munculnya perilaku impulse buying, yaitu pembelian yang dilakukan secara spontan dan tidak direncanakan. Penelitian ini bertujuan untuk menganalisis pengaruh hedonic value, sales promotion, dan fear of missing out (FoMO) terhadap impulse buying pada pengguna TikTok Shop di Kota Bekasi. Penelitian menggunakan pendekatan kuantitatif dengan metode survei. Data dikumpulkan melalui kuesioner daring menggunakan skala Likert 4 poin dan melibatkan 170 responden yang memenuhi kriteria penelitian. Teknik pengambilan sampel menggunakan purposive sampling. Analisis data dilakukan dengan metode PLS-SEM menggunakan perangkat lunak SmartPLS 4. Hasil penelitian menunjukkan bahwa hedonic value, sales promotion, dan FoMO berpengaruh positif dan signifikan terhadap impulse buying, baik secara parsial maupun simultan. FoMO menjadi variabel yang memiliki pengaruh paling dominan terhadap perilaku pembelian impulsif. Temuan ini mengindikasikan bahwa pengalaman belanja yang menyenangkan, intensitas promosi, serta dorongan psikologis akibat rasa takut tertinggal berperan penting dalam membentuk keputusan pembelian konsumen di TikTok Shop. Penelitian diharapkan dapat memberikan kontribusi teoretis dalam pengembangan kajian perilaku konsumen digital serta menjadi acuan praktis bagi pelaku usaha dalam merancang strategi pemasaran yang efektif di platform social commerce.
Pengaruh Product Quality, Brand Image dan Customer Satisfaction terhadap Customer Loyalty Product Skincare Wuryan, Sophiyanto; Anindita, Safira Mei
ARZUSIN Vol 6 No 1 (2026): FEBRUARI
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/arzusin.v6i1.9067

Abstract

Customer loyalty is an indicator of a company’s success in maintaining customer satisfaction, which in the skincare industry is strongly influenced by product quality and brand image, while empirical studies that specifically integrate Product Quality, Brand Image, and Customer Satisfaction as determinants of consumer loyalty to skincare products in urban areas of Indonesia remain relatively limited. This study aimed to analyze the influence of Product Quality, Brand Image, and Customer Satisfaction on Customer Loyalty among users of Skintific skincare products in Jakarta and Bekasi. A quantitative approach with a survey design was employed, involving 100 respondents selected through purposive sampling. Data were collected using a Likert-scale questionnaire and analyzed using Structural Equation Modeling (SEM) with a Partial Least Square (PLS) approach. The results showed that Product Quality and Brand Image had a significant effect on Customer Satisfaction, while Customer Satisfaction and Brand Image directly contributed to increasing Customer Loyalty. These findings confirm that customer satisfaction functions as a key variable in shaping consumer loyalty, whereas brand image strengthens the long-term relationship between customers and the company. This study contributes to the development of understanding of consumer behavior in the beauty industry and offers practical implications for skincare companies in designing strategies to improve product quality, strengthen brand image, and manage customer satisfaction on an ongoing basis, while also opening opportunities for further research by expanding the variables and geographical coverage to obtain stronger generalizations of the findings.
Co-Authors 08.05.51.0017 Andi Lukman 09.05.51.0087 Miftakul Khoir AHMAD FUAD Ahmad Fuad Amel, Dika Amelia Anindita, Safira Mei Ardyawati, Ananda Indhira Arrayyan, Hawwah Athina Kartika Sari Damayanti, Lenny Dwi Darmawan, Nazwa Davina Putri Dian Suprapti, 14.05.51.0141 Dian Suprapti, 14.05.51.0141 Djuarni, Wenny Dwi Rizky Aprillia Euis Soliha Fuji Asti Kholisa Hanifa Novitasari, 13.05.51.0051 Hanifa Novitasari, 13.05.51.0051 Ibnu Setiobudi, 12.05.51.0053 Ibnu Setiobudi, 12.05.51.0053 Ika Baskara Ika Pratiwi, 14.05.51.0023 Ika Pratiwi, 14.05.51.0023 Irdanuraprida Idris Kartini Kartini Legowo Djoko Lenny Dwi Damayanti Lestari, Rizki Amalia Malabay Malabay Menik Indrati Mohamad Rafli Azhar Mulyo Wiharto Muniroh, Muniroh Nizarlie, Eriene Iranie NUNUNG, AI Ratih Nadya Atika, 14.05.51.0243 Ratih Nadya Atika, 14.05.51.0243 Sadikin, Irma Savitri Sherlyana, Sherlyana Sinaga, Revin Samuel Theovani Sri Purwati, Sri Sumbogo, Dhyara Lateefa Sundoro, Aries Susanto Susanto Suzy Widyasari Uci Paramita, 13.05.51.0032 Uci Paramita, 13.05.51.0032 Wahid, Jalaludin Wahyudi, Endik Wardhani, Sri Pramudya Zahrani, Ameylia