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All Journal Jurnal Ilmiah Telaah Manajemen Students´ Journal of Economic and Management Jurnal Manajemen dan Bisnis Indonesia Jurnal Pengabdian Masyarakat AbdiMas IKRA-ITH ABDIMAS YUME : Journal of Management JURNAL LENTERA BISNIS Jurnal Informatika Ekonomi Bisnis Economics and Digital Business Review Jurnal Impresi Indonesia MES Management Journal ARZUSIN: Jurnal Manajemen dan Pendidikan Dasar JURNAL ABDIMAS PLJ Jurnal Informatika Ekonomi Bisnis Media Riset Bisnis Ekonomi Sains dan Terapan Bata Ilyas Educational Management Review
Wuryan H. Sophiyanto
Universitas Esa Unggul
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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ROADMAP TATA KELOLA UMKM DAN PENCIPTAAN PRODUK UNGGULAN PADA UMKM DESA WARNASARI, KABUPATEN BANDUNG Wuryan, Sophiyanto; Nizarlie, Eriene Iranie; Djuarni, Wenny; Baskara, Ika; Sundoro, Aries
JURNAL ABDIMAS PLJ Vol. 5 No. 1 (2025): JURNAL ABDIMAS PLJ, Juli 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/japlj.v5i1.1608

Abstract

The purpose of this community service activity is so that UMKM actors in warnasari village, bandung regency can improve their insight and performance through good governance and how to create superior products.roadmaps are important management tools to improve efficiency, identify opportunities, and direct innovation systematically. Before creating and developing products, business actors need to find out first what is needed, loke or sought by consumers. As an effort to strengthen UMKM efforts in empowering individuals, groups and communities to improve shared welfare. The methods used in this activity are through counseling, training, and mentoring through presentations of materials delivered by the PkM team. This activity is also expected to have a positive impact on UMKM actors and can contribute to economic development.
PENGARUH SECURITY, RELIABILITY, ASSURANCE DAN SERVICE QUALITY TERHADAP CUSTOMER SATISFACTION PADA PLATFORM E-COMMERCE SHOPEE Lestari, Rizki Amalia; Wuryan, Sophiyanto; Muniroh, Muniroh
Media Riset Bisnis Ekonomi Sains dan Terapan Vol 4, No 1 (2025): Media Riset Bisnis Ekonomi Sains dan Terapan
Publisher : Taksasila Edukasi Insani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71312/mrbest.v4i1.543

Abstract

The rapid changes and transformation of digitalization experienced today, the quality of people’s lives is increasing rapidly, one of which is the development of e-commerce has changed consumer behavior that originally shopped offline now can easily be done online. This study aims to directly evaluate the influence of security, reliability, assurance, and service quality on customer satisfaction. This study uses a purposive sampling method involving 154 respondents who are active users of shopee e-commerce and have made purchases in the last 3 monts. Data were collected through an online survey and analyzed using the Statistical Package For The Social Sciences (SPSS). The results of the study indicate that security has a positive effect on customer satisfaction, reliability has a positive effect on customer satisfaction, assurance has a positive effect on customer satisfaction and service quality has a positive effect on customer satisfaction. This finding emphasizes that service quality plays an important role in shaping the shopping experience in increasing customer satisfaction. Practically, the shopee company focuses on improving these aspects in order to create a superior shopping experience in the long term for customers.Keywords: security, reliability, assurance, service quality, customer satisfaction.
PENGARUH SOCIAL MEDIA MARKETING, INFLUENCER MARKETING DAN BRAND TRUST TERHADAP BRAND LOYALTY PADA PRODUK FASHION DI SHOPEE Zahrani, Ameylia; Wuryan, Sophiyanto; Muniroh, Muniroh
Media Riset Bisnis Ekonomi Sains dan Terapan Vol 4, No 1 (2025): Media Riset Bisnis Ekonomi Sains dan Terapan
Publisher : Taksasila Edukasi Insani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71312/mrbest.v4i1.542

Abstract

This study examines the influence of social media marketing, influencer marketing, and brand trust on brand loyalty in fashion products marketed through the Shopee platform. The study is driven by the intensifying competition in the e-commerce sector, where trust and loyalty are critical for brand differentiation and sustainability. A quantitative method was employed through online surveys, gathering data from 140 active Shopee users who also follow social media influencers. Data analysis was conducted using multiple linear regression via SPSS. The results reveal that all three variables—social media marketing, influencer marketing, and brand trust—positively and significantly affect brand loyalty both simultaneously and partially. Among them, social media marketing has the most dominant influence. These findings highlight the importance of effective digital engagement strategies, influencer credibility, and trust-building mechanisms in enhancing customer loyalty within online fashion commerce.Keywords : social media marketing, influencer marketing, brand trust, brand loyalty
Pemberdayaan Potensi Karang Taruna Untuk Tertib Administrasi Desa Sebagai Bentuk Kesuksesan Pelayanan Publik Malabay; Ahmad Fuad; Sophiyanto Wuryan
IKRA-ITH ABDIMAS Vol. 8 No. 3 (2024): Jurnal IKRAITH-ABDIMAS Vol 8 No 3 November 2024
Publisher : Universitas Persada Indonesia YAI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37817/ikra-ithabdimas.v8i3.4356

Abstract

Pemberdayaan Karang Taruna di desa Kadugenep untuk meningkatkan kedisiplinan administrasi dan pelayanan publik sebagai wujud mutu layanan kepada warga, dibutuhkan upaya sistematis memberdayakan pemuda lewat Karang Taruna agar berfungsi aktif pengelolaan administrasi desa. Pembekalan berbentuk keahlian dan pengetahuan aplikasi perkantoran dan desain komunikasi visual pembuatan konten pelayan publik. Tujuan dari program pengabdian kepada masyarakat meningkatkan pemahaman dan pengetahuan anggota Karang Taruna tentang makna administrasi yang tertib, meningkatkan keahlian manajerial dan organisasi digolongan pemuda, meningkatkan partisipasi pemuda. Tata cara penerapan terdiri dari sosialisasi yaitu dengan meningkatkan pemahaman anggota Karang Taruna tentang berartinya administrasi, pelatihan dengan membagikan pelatihan terpaut manajemen dan administrasi, pelaksanaan teknologi dengan mengintegrasikan teknologi dalam pengelolaan administrasi, pendampingan serta penilaian dengan melaksanakan pendampingan sepanjang penerapan dan penilaian hasil, keberlanjutan program dengan menyusun rencana untuk keberlanjutan program. Hasil yang diperoleh menampilkan kenaikan partisipasi pemuda dalam pemerintahan desa, meningkatnya koordinasi antara Karang Taruna dengan pemerintah desa serta warga, kenaikan transparansi dan akuntabilitas dalam pelayanan publik, terbangunnya rasa kepemilikan serta tanggung jawab digolongan generasi muda terhadap pembangunan desa.
Pengaruh Customer Engagement, Perceived Quality, dan Perceived Value Terhadap Repurchase Intention pada Produk Mcdonald's Mohamad Rafli Azhar; Sophiyanto Wuryan
MES Management Journal Vol. 3 No. 1 (2024): MES Management Journal 
Publisher : MES Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mesman.v3i1.173

Abstract

The current condition of society is that their lifestyles are becoming increasingly sophisticated, accompanied by their increasing consumption tastes, creating a situation where choosing products becomes more thorough and thorough. The main aim of this research is to determine the influence of Customer Engagement, Perceived Quality, and Perceived Value on Repurchase Intention. The sampling technique used in this research was purposive sampling with a nonprobability sampling method. The number of respondents used in this research was 90 respondents with the criteria being men and women aged minimum 18 years, and had purchased McDonald's products at least 2 times within a period of 1 month. The analytical method used is multiple linear regression. The results of this research prove that customer engagement, perceived quality and perceived value felt by users can increase repurchase intention for McDonald's products so that they can attract consumers minimum 18 years to repurchase intention for McDonald's products. Customer engagement, perceived quality and perceived value can increase repurchase intention for McDonald's products. This of course benefits businesses, especially fast food businesses and creates company success in the long term.
PENGARUH FLASH SALE, PAYLATER, DAN FOMO TERHADAP PERILAKU IMPULSE BUYING PADA PLATFORM E-COMMERCE DI WILAYAH JAKARTA DAN BEKASI Wuryan, Sophiyanto; Amel, Dika Amelia; Baskara, Ika
JURNAL LENTERA BISNIS Vol. 15 No. 1 (2026): JURNAL LENTERA BISNIS, JANUARI 2026
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v15i1.2032

Abstract

This study aims to analyze the influence of flash sales, paylater, and fear of missing out (FOMO) on impulse buying behavior on e-commerce platforms in Indonesia, focusing on TikTok Shop. The increasing trend of online shopping has encouraged spontaneous buying behavior due to promotional strategies that create a sense of urgency and provide ease of transaction. This study used a quantitative approach with a survey method by distributing questionnaires to 125 respondents who were TikTok Shop users in the Jakarta and Bekasi areas. The sampling technique used purposive sampling, while data analysis used multiple linear regression using SPSS version 23. The results showed that flash sales, paylater, and FOMO had a positive and significant influence on impulse buying, both partially and simultaneously. Of the three variables, paylater proved to have the most dominant influence on impulsive buying behavior. These findings provide managerial implications for e-commerce players to strengthen promotional strategies that emphasize a sense of urgency and ease of payment to encourage spontaneous consumer purchasing decisions.
PERAN BRAND EXPERIENCE, BRAND IMAGE, BRAND VALUE, DAN CUSTOMER SATISFACTION TERHADAP BRAND LOYALTY PADA PELANGGAN COFFESHOP Wuryan, Sophiyanto; Ardyawati, Ananda Indhira
JURNAL LENTERA BISNIS Vol. 15 No. 1 (2026): JURNAL LENTERA BISNIS, JANUARI 2026
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v15i1.2033

Abstract

This study aims to analyze the influence of Brand Experience, Brand Image, Brand Value, and Customer Satisfaction on Brand Loyalty among customers of Fore Coffee at Hive Harapan Indah, Bekasi. The research employed a quantitative approach, with data collected through questionnaires distributed to 105 active customers of Fore Coffee. Data were analyzed using multiple linear regression with the help of SPSS. The findings indicate that all four independent variables Brand Experience, Brand Image, Brand Value, and Customer Satisfaction have a positive and significant effect on Brand Loyalty, both simultaneously and. This research contributes theoretically to marketing literature, particularly in the context of the coffee shop industry in Indonesia, and offers practical implications for Fore Coffee’s management in developing marketing strategies focused on customer experience and satisfaction.
Pengaruh Brand Experience Dan Electronic Word Of Mouth Terhadap Brand Equity Di Mediasi Brand Love Pelanggan Skincare Fuji Asti Kholisa; Sophiyanto Wuryan
Bata Ilyas Educational Management Review Vol. 6 No. 1: January - June
Publisher : Sekolah Tinggi Ilmu Ekonomi Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/biemr.v6i1.3759

Abstract

Dalam dunia bisnis yang semakin kompetitif, setiap perusahaan berusaha untuk mendapatkan posisi pertama dalam penjualan produk. Brand equity yang positif di mata konsumen menjadi salah satu faktor utama yang membedakan produk tersebut dari pesaingnya. Meningkatnya brand experience, ulasan positif, serta adanya kecintaan konsumen terhadap suatu brand akan berdampak pada peningkatan brand equity. Penelitian ini bertujuan untuk membangun model secara konseptual dan empiris serta mengisi kesenjangan penelitian terkait faktor-faktor yang menjadi anteseden brand equity. Penelitian ini menganalisis, menguji, dan menemukan pengaruh brand experience dan electronic word of mouth terhadap brand equity, dengan brand love sebagai variabel mediasi, pada brand The Originote. Pengumpulan data dilakukan melalui penyebaran kuesioner kepada 190 responden yang merupakan pelanggan skincare The Originote. Metode pengumpulan data menggunakan purposive sampling, dan analisis data dilakukan dengan menggunakan Structural Equation Modeling (SEM) dengan pendekatan Partial Least Square (PLS). Hasil penelitian menunjukkan bahwa brand experience dan electronic word of mouth berpengaruh positif dan signifikan terhadap brand love. Selain itu, brand experience dan e-WOM juga berpengaruh positif dan signifikan terhadap brand equity. Namun, brand love tidak berpengaruh signifikan terhadap brand equity, dan tidak memediasi hubungan antara brand experience serta e-WOM terhadap brand equity. Implikasi dari penelitian ini adalah perusahaan perlu terus melakukan inovasi produk untuk meningkatkan brand experience, sehingga The Originote dapat digunakan dalam berbagai kegiatan oleh pelanggan. Perusahaan juga perlu memperhatikan serta mempertimbangkan ulasan atau komentar negatif dari pelanggan untuk perbaikan produk di masa mendatang. Selain itu, perusahaan diharapkan dapat meningkatkan promosi yang lebih menarik agar dapat memperkuat keterikatan emosional pelanggan terhadap brand tersebut. Selanjutnya, perusahaan juga diharapkan dapat meningkatkan ingatan pelanggan mengenai The Originote, dengan menonjolkan keunikan produk seperti kandungan skincare, agar karakteristik brand tersebut selalu teringat di benak pelanggan.
Pengaruh Cognitive Value, Halal Value dan Tourist Satisfaction Terhadap Destination Brand Loyalty Dwi Rizky Aprillia; Sophiyanto Wuryan
Bata Ilyas Educational Management Review Vol. 6 No. 1: January - June
Publisher : Sekolah Tinggi Ilmu Ekonomi Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/biemr.v6i1.3760

Abstract

Dalam industri pariwisata, penelitian ini bertujuan untuk menganalisis pengaruh cognitive value dan halal value terhadap tourist satisfaction serta pengaruh tourist satisfaction terhadap destination brand loyalty dengan menggunakan pendekatan kuantitatif dan metode analisis regresi linear berganda yang diolah melalui Statistical Package for the Social Sciences (SPSS) terhadap 119 responden. Hasil penelitian menunjukkan bahwa cognitive value dan halal value berpengaruh positif dan signifikan terhadap tourist satisfaction, namun tourist satisfaction tidak berpengaruh signifikan terhadap destination brand loyalty. Temuan ini mengindikasikan bahwa kepuasan wisatawan yang dirasakan belum cukup kuat untuk mendorong terbentuknya loyalitas terhadap merek destinasi, sehingga loyalitas wisatawan tidak hanya ditentukan oleh tingkat kepuasan, tetapi juga dipengaruhi oleh faktor lain seperti citra destinasi, diferensiasi pengalaman wisata, dan keterikatan emosional. Implikasi penelitian ini menegaskan bahwa pengelola destinasi wisata perlu memperkuat cognitive value melalui peningkatan kualitas fasilitas dan pengalaman wisata serta menjaga konsistensi penerapan halal value guna meningkatkan tourist satisfaction, disertai strategi tambahan yang berfokus pada penguatan destination brand loyalty secara berkelanjutan.
PENGEMBANGAN STRATEGI PEMASARAN MENINGKATKAN MINAT BERBELANJA DI PASAR BERSIH BEKASI Wuryan, Sophiyanto; Baskara, Ika; Wahyudi, Endik
JURNAL LENTERA BISNIS Vol. 15 No. 2 (2026): JURNAL LENTERA BISNIS, Mei 2026
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v15i2.2205

Abstract

This study aims to examine the effects of product, price, and service quality on consumers’ shopping interest at Pasar Bersih Telaga Mas, North Bekasi, while also formulating marketing strategies that reflect actual field conditions. A quantitative approach was employed, with data collected through questionnaires administered to 60 respondents. The data were analyzed using multiple linear regression to assess both partial and simultaneous relationships among variables. The findings indicate that product and price have a positive and statistically significant effect on consumers’ shopping interest, with product emerging as the most dominant variable. In contrast, service quality does not exhibit a significant effect. Simultaneously, all three variables significantly influence shopping interest, as reflected in a high coefficient of determination, indicating that the model accounts for a substantial proportion of the variation in consumer interest. These results suggest that improving product quality and variety, along with maintaining competitive and consistent pricing, constitutes the primary basis for enhancing consumer interest. The study is expected to provide practical considerations for market management in formulating more targeted and contextually grounded marketing policies and strategies.
Co-Authors 08.05.51.0017 Andi Lukman 09.05.51.0087 Miftakul Khoir AHMAD FUAD Ahmad Fuad Ai Nunung Amel, Dika Amelia Ardyawati, Ananda Indhira Athina Kartika Sari Damayanti, Lenny Dwi Dian Suprapti, 14.05.51.0141 Dian Suprapti, 14.05.51.0141 Djuarni, Wenny Dwi Rizky Aprillia Euis Soliha Fuji Asti Kholisa Hanifa Novitasari, 13.05.51.0051 Hanifa Novitasari, 13.05.51.0051 Hawwah Arrayyan Ibnu Setiobudi, 12.05.51.0053 Ibnu Setiobudi, 12.05.51.0053 Ika Baskara Ika Pratiwi, 14.05.51.0023 Ika Pratiwi, 14.05.51.0023 Irdanuraprida Idris Kartini Kartini Legowo Djoko Lenny Dwi Damayanti Lestari, Rizki Amalia Malabay Malabay Mohamad Rafli Azhar Mulyo Wiharto Muniroh, Muniroh Nazwa Davina Putri Darmawan Nizarlie, Eriene Iranie Ratih Nadya Atika, 14.05.51.0243 Ratih Nadya Atika, 14.05.51.0243 Revin Samuel Theovani Sinaga Sadikin, Irma Savitri Safira Mei Anindita Sherlyana, Sherlyana Sri Pramudya Wardhani Sri Purwati Sundoro, Aries Susanto Susanto Suzy Widyasari Uci Paramita, 13.05.51.0032 Uci Paramita, 13.05.51.0032 Wahid, Jalaludin Wahyudi, Endik Zahrani, Ameylia