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Journal : jsai journal scientific and applied informatics

Analisis Faktor Kepercayaan dan Kepuasan Pengguna Website Marketplace: Studi Empiris pada E-Commerce Lazada Hari Haji, Wachyu; Ratnasari, Anita; Ayumi, Vina; Noprisson, Handrie; Ani, Nur
JSAI (Journal Scientific and Applied Informatics) Vol 7 No 3 (2024): November
Publisher : Fakultas Teknik Universitas Muhammadiyah Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jsai.v7i3.7476

Abstract

This study aims to identify the factors influencing trust and user satisfaction in online marketplaces by applying the DeLone & McLean information system success model. Data were collected through an online questionnaire distributed to Lazada marketplace buyers in Indonesia. The empirical results indicate that trust is a key predictor in determining the quality of sellers and their ability to provide the best services. Statistically, the first hypothesis (H1) shows a significant influence of website reputation on user trust (**T-Stat = 8.50; Sig = *). The second hypothesis (H2), regarding the influence of perceived website size on trust, is not significant (T-Stat = 1.42; Sig = NS). The third hypothesis (H3) demonstrates a significant positive relationship between trust and user satisfaction with the website (**T-Stat = 5.62; Sig = *). The fourth hypothesis (H4) confirms a highly significant positive relationship between trust and perceived website quality (**T-Stat = 14.59; Sig = *). This study recommends that online marketplaces enhance the prestige of sellers and maintain customer trust, as these factors play a critical role in improving user satisfaction when shopping on online marketplaces.