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All Journal Informatika Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences EKONOMIKA45 Jurnal Manajemen Bisnis Kewirausahaan Karunia: Jurnal Hasil Pengabdian Masyarakat Indonesia
Yuniman Zebua
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Control & Systems Engineering Economics, Econometrics & Finance Education Engineering Health Professions Library & Information Science Social Sciences Other

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Pengaruh Harga, Produk, Citra Merek, dan Layanan terhadap Kepuasan Konsumen di Cafe Kepiting Berserak Kotapinang Riska Yani Harahap; Yuniman Zebua; Bhakti Helvi Rambe
JUMBIWIRA : Jurnal Manajemen Bisnis Kewirausahaan Vol. 4 No. 1 (2025): April : Jurnal Manajemen Bisnis Kewirausahaan
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/jumbiwira.v4i1.2043

Abstract

This study aims to analyze the influence of price (X1), product (X2), brand image (X3), and service (X4) on customer satisfaction (Y), both partially and simultaneously, at Cafe Kepiting Berserak Kotapinang. This research employs a survey method with a sample size of 96 respondents. The research instrument is a questionnaire, and the data is analyzed using multiple linear regression equations. The analysis results demonstrate that customer satisfaction is influenced by price, product, brand image, and service. However, other factors beyond these variables also affect customer satisfaction, which should be explored in future studies to enhance customer satisfaction from different perspectives.
Pengaruh Promosi Gratis Ongkos Kirim, Iklan, dan Celebrity Endorsement Terhadap Keputusan Pembelian Ditinjau dari Platform Shopee dan Tiktok Hapnida Siregar; Yuniman Zebua; Syukron Arjuna
JUMBIWIRA : Jurnal Manajemen Bisnis Kewirausahaan Vol. 4 No. 1 (2025): April : Jurnal Manajemen Bisnis Kewirausahaan
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/jumbiwira.v4i1.2075

Abstract

This study aims to determine the effect of free shipping promotions, advertising and celebrity endorsements on purchasing decisions reviewed from the Shopee and TikTok platforms. This type of research is associative research. Data collection in this study was carried out through a survey approach with a quantitative descriptive research type by distributing questionnaires to 86 respondents. Data collection techniques were carried out using interviews, questionnaires and documentation studies. The data analysis tool used in this study used SPSS. The data analysis technique in this study is descriptive analysis. The results of the study indicate that free promotions, advertising and celebrity endorsements influence purchasing decisions both partially and simultaneously. It can be seen from the results of the determination coefficient of 0.623. This value means that purchasing decisions can be explained by free shipping promotions, advertising and celebrity endorsements by 62.3%. While the remaining 37.7% is influenced by other variables not examined in this study.
Co-Authors Abdul Halim Agus Anjar Bhakti Helvi Rambe Dian Sri Fatimah Gomal Juni Yanris Silaen Gusti Pertiwi Hapnida Siregar Hermansyah Hermansyah Muhammad Raja Siregar Nela Rosa Nelpy D Simbolon Nova Jayanti Harahap Nurul Azmi Tambak Pitriyani Pitriyani Raja Saol Martho Hendry Riska Yani Harahap Siti Lam'ah Nasution Surya Gunawan Ritonga Syukron Arjuna Vika Fauziah