Article Per Year (5 Year)
p-Index From 2021 - 2026
1.993
P-Index
This Author published in this journals
All Journal Informatika Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences EKONOMIKA45 Jurnal Manajemen Bisnis Kewirausahaan Karunia: Jurnal Hasil Pengabdian Masyarakat Indonesia International Journal of Business and Quality Research
Yuniman Zebua
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Library & Information Science Social Sciences Other

Published : 14 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 14 Documents
Search

 1   2 
Pengaruh Harga, Produk, Citra Merek, dan Layanan terhadap Kepuasan Konsumen di Cafe Kepiting Berserak Kotapinang Riska Yani Harahap; Yuniman Zebua; Bhakti Helvi Rambe
JUMBIWIRA : Jurnal Manajemen Bisnis Kewirausahaan Vol. 4 No. 1 (2025): April : Jurnal Manajemen Bisnis Kewirausahaan
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/jumbiwira.v4i1.2043

Abstract

This study aims to analyze the influence of price (X1), product (X2), brand image (X3), and service (X4) on customer satisfaction (Y), both partially and simultaneously, at Cafe Kepiting Berserak Kotapinang. This research employs a survey method with a sample size of 96 respondents. The research instrument is a questionnaire, and the data is analyzed using multiple linear regression equations. The analysis results demonstrate that customer satisfaction is influenced by price, product, brand image, and service. However, other factors beyond these variables also affect customer satisfaction, which should be explored in future studies to enhance customer satisfaction from different perspectives.
Pengaruh Promosi Gratis Ongkos Kirim, Iklan, dan Celebrity Endorsement Terhadap Keputusan Pembelian Ditinjau dari Platform Shopee dan Tiktok Hapnida Siregar; Yuniman Zebua; Syukron Arjuna
JUMBIWIRA : Jurnal Manajemen Bisnis Kewirausahaan Vol. 4 No. 1 (2025): April : Jurnal Manajemen Bisnis Kewirausahaan
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/jumbiwira.v4i1.2075

Abstract

This study aims to determine the effect of free shipping promotions, advertising and celebrity endorsements on purchasing decisions reviewed from the Shopee and TikTok platforms. This type of research is associative research. Data collection in this study was carried out through a survey approach with a quantitative descriptive research type by distributing questionnaires to 86 respondents. Data collection techniques were carried out using interviews, questionnaires and documentation studies. The data analysis tool used in this study used SPSS. The data analysis technique in this study is descriptive analysis. The results of the study indicate that free promotions, advertising and celebrity endorsements influence purchasing decisions both partially and simultaneously. It can be seen from the results of the determination coefficient of 0.623. This value means that purchasing decisions can be explained by free shipping promotions, advertising and celebrity endorsements by 62.3%. While the remaining 37.7% is influenced by other variables not examined in this study.
The The Effect Of Work Discipline, Work Environment, And Work Motivation On Employee Performance At Bintang Mulia Hotel Bagan Batu Dani Sucipto; Yuniman Zebua
International Journal of Business and Quality Research Vol. 4 No. 02 (2026): International Journal of Business and Quality Research (IJBQR)
Publisher : Citakonsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijbqr.v4i02.2832

Abstract

This study aims to analyze the effect of work discipline, work environment, and work motivation on employee performance at Bintang Mulia Hotel Bagan Batu, both partially and simultaneously. The method used is descriptive quantitative with total sampling of 60 respondents, data collection through a Likert scale questionnaire, and analysis using multiple linear regression with SPSS version 26. The results show that work discipline has a positive and significant effect on employee performance (t=12.312; sig=0.000), work environment has a positive and significant effect on employee performance (t=2.888; sig=0.006), work motivation has a positive and significant effect on employee performance (t=4.167; sig=0.000), and simultaneously all three variables have a positive and significant effect on employee performance (F=541.795; sig=0.000) with an R² value of 0.967, meaning 96.7% of the variation in employee performance is explained by these three variables. The findings of this study reveal that work discipline is the most dominant factor influencing employee performance, thus consistent application of work discipline, a conducive work environment, and strong work motivation are the main keys to improving employee performance in the hospitality industry.
Implementation Of Digital Technology For Management Opti-mization Production In The Palm Oil Industry (Case Study of Employees of PT. Perkebunan Nusantara IV PKS SEI Meranti) Pernando Simanjuntak; Aulia Indra; Yuniman Zebua
International Journal of Business and Quality Research Vol. 4 No. 02 (2026): International Journal of Business and Quality Research (IJBQR)
Publisher : Citakonsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijbqr.v4i02.3172

Abstract

This study aims to analyze the implementation of digital technology in optimizing production management in the palm oil industry with a case study of employees at PT. Perkebunan Nusantara IV PKS Sei Meranti. This research used a qualitative method with a descriptive approach. Data were collected through interviews, observations, and documentation involving five informants who were directly involved in production activities. The results show that digital technology implementation has been carried out through the digitalization of production systems, the use of Internet of Things (IoT), digital-based production monitoring, and production management information systems. The application of these technologies improves production efficiency, accelerates data processing and access, enhances quality control, and supports data-based decision making. However, several challenges were identified, including limited employee skills in operating digital systems, network disruptions, and high investment costs for technology development. Therefore, the company conducts various efforts such as employee training, regular system maintenance, and improvement of technological facilities to support the optimization of production management. This study indicates that digital technology plays an important role in improving efficiency, productivity, and effectiveness of production management in the palm oil industry.
Co-Authors Abdul Halim Agus Anjar Aulia Indra Bhakti Helvi Rambe Dani Sucipto Dian Sri Fatimah Gomal Juni Yanris Silaen Gusti Pertiwi Hapnida Siregar Hermansyah Hermansyah Muhammad Raja Siregar Nela Rosa Nelpy D Simbolon Nova Jayanti Harahap Nurul Azmi Tambak Pernando Simanjuntak Pitriyani Pitriyani Raja Saol Martho Hendry Riska Yani Harahap Siti Lam'ah Nasution Surya Gunawan Ritonga Syukron Arjuna Vika Fauziah