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Journal : Jurnal Optimalisasi

Peningkatan Kualitas Produk Abon Bandeng Babon Senyum dengan Metode Kano dan QFD Muhammad Echang Komarudin; Yanuar Pandu Negoro; Hidayat Hidayat
Jurnal Optimalisasi Vol 9, No 2 (2023): Oktober
Publisher : Universitas Teuku Umar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35308/jopt.v9i2.8407

Abstract

In the era of rapid development of the culinary industry, companies of all sizes must compete to improve the quality of their products in order to remain relevant in the current era of free trade, Quality product design refers to the design of products that not only fulfill their basic functions, but also in accordance with quality, capacity, and appearance that satisfies customers. The company is aware of the importance of improving as well as developing the best products. Therefore, how a business wants to identify the needs and wants of consumers. This study applies QFD and Kano methods. Data collection methods in this study are conservation, interviews and distributing questionnaires. To understand the characteristics of shredded milkfish products, smile baboons that are in accordance with consumer desires, using Kano and continued with QFD analysis and then included in the House of quality, aimed at prioritizing development. The purpose of this study is to bring out what are the attributes of baboon shredded milkfish products that are expected to lift product quality. The results of this study show that there are 20 attributes that are expected by consumers and 14 technical responses, the main things of development include making new packaging, sorting and inspecting raw materials, choosing writing or fonts that are easy to read by buyers or enthusiasts, also the most important is to promote through Instagram to boost the popularity of products from smile baboons.
Co-Authors Abdulla Gimnastiyar Achmad Dani Syahfudin Achmad Firdaus FIrmansyah Adi Lesmana, Nurma Yogi Ahmad Azharuddin Akhmad Ghozali Fitrah Ikhsan Akhmad Wasiur Risqi Akhmad Wasiur Rizqi Alfath, Ramadhan Muhammad Alwan, Mohammad Rizki I’zaz Amrozi, Syaiful Ananda, Chika Fena Andi Rahmad Rahim Arman Maulana Akbar Arnanda Ahmad Ar Ridlo Aulia, Nanda Wahyu Dahda, Said Salim Deny Andesta Dzakiyah Widyaningrum Efta Dhartikasari Priyana Elly Ismiyah Ernawati Ernawati Evie Talia Nurrohmah Farid Zulianto Fernandi, Muhammad Ramadhan Fikri, M. Afdholul Firmansyah, Muhammad Machfud Fitrah Fitria Dama Yanti Fladisha Aminatus Sholikah Gimnastiyar, Abdulla Hajar Farodisah Hardiyanti, Mega Rahayu Hekmah, Lailatul Hidayat Hidayat Hidayat Hidayat Hidayat Hidayat, Mohammad Wahyu Hisyam Aziz Aditya Imam Wahyu Ramadhan M.Ridhwan Nuruddi Caesareno Aironic Manzilatul Firdaus Miskiyah, Roihatus Moch. Nuruddin Mochamad Mauludin Rizki Moh. Jufriyanto Mohammad Dian Kurniawan Mohammad Syihabuddin Alja’far Muhammad Echang Komarudin Muhammad Fahmi Adityah Muhammad Firman Afandi Muhammad Ramadhan Fernandi Muhammad Taufiqurrahman, Muhammad Muhammad Zahidil Mukhtar Mursyid, Agil Thoriq Muslimah, Tsaqofi Bintang Nina Aini Mahbubah Nurmawati, Lilik Octavia Vanessa Wiyose Parianti Parianti Pratama, Muhammad Rengga Arya Pratama, Muhammad Rizky Yoga Purwanto Purwanto Putri, Zachwa Sabitha Rizky Arifin Riris Dia Mariati Risqi, Akhmad Wasiur Rizqy Cahya Putra Fil Akbar Said Salim Dahdah Sakti, Salas Maulidan Rahma Salwatul Aisy Sari, Jihan Faustina Sukaris Suwanto, M Syachputra, Arizal Rizki Tajri, Tajri Wahyudi, Avif Mas Xavieri Norajaba, Muhammad Yadani, Dhidu Usrin Zulkarnain, Muhammad Zulfikar