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Journal : Jurnal Abdimas Bina Bangsa

APLIKASI KLINIK UMKM UNTUK MENDUKUNG FOOD COMMUNITY UMKM BANDUNG Anak Agung Gde Agung; Rennyta Yusiana; Rizza Indah Mega Mandasari; Kristina Sisilia; Heru Nugroho; Taufan Umbara; Astadi Pangarso; Agus Maolana Hidayat; Dewi K. Soedarsono
Jurnal Abdimas Bina Bangsa Vol. 4 No. 1 (2023): Jurnal Abdimas Bina Bangsa
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jabb.v4i1.378

Abstract

As the spearhead of the economy, Micro, Small and Medium Enterprises (MSMEs) play a very important role in Indonesia. MSMEs employ more than 99% of the workforce and contribute greatly to our country's gross domestic product. The Covid-19 pandemic that occurred at the end of 2020 caused drastic changes in daily habits, including interactions and transactions. For health reasons, people are forced to use IT in interacting and transacting. This is actually in line with the government's plan to utilize IT for economic activities, but the pandemic has accelerated this so that MSMEs must be able to adapt in a very short time. Food Community (Footy) is an MSME community focused on the food sector operating in the Bandung area. Currently, the community requires an IT-based platform to communicate with their SMEs member. This communication includes MSME consulting from legality arrangements to branding, design and marketing, institutional consulting, and management of activities such as workshops and seminars. For this reason, in this community service activity, we proposed an IT-based platform in the form of an MSME clinic website that can be used by MSME members and other parties involved in community operations, such as academic and government institutions. In this activity, we also provide supporting equipment for MSME clinical activities
PENERAPAAN POJOK UMKM UNTUK KATALOG PRODUK CRAFT DAN FASHION PADA KOMUNITAS PPKM KAB.BANDUNG Heru Nugroho; Wardani Muhamad; Agus Maolana Hidayat; Kristina Sisilia; Astadi Pangarso Nugroho; Robbi Hendriyanto
Jurnal Abdimas Bina Bangsa Vol. 4 No. 2 (2023): Jurnal Abdimas Bina Bangsa
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jabb.v4i2.557

Abstract

In facing the ban on gathering due to the Covid-19 pandemic, MSMEs in the Craft and Fashion sectors in Bandung who are members of the Paguyuban Pengusaha Kecil dan Menengah (PPKM) community need to find alternative ways to market their products. One effective solution is to use an online catalog. Through online catalogs, MSMEs can easily and effectively display their products through online platforms that can be accessed by many people. This allows MSMEs to expand their market and increase product visibility widely. In addition, the use of online catalogs also helps MSMEs save on marketing costs, increase efficiency in managing businesses, and establish connections with potential customers. Thus, the implementation of online catalogs is an important strategy in marketing and business development for MSMEs in Craft and Fashion
PEMBANGUNAN DAN IMPLEMENTASI PORTAL WEBSITE PENYULUHAN PERTANIAN DI BALAI PENYULUHAN PERTANIAN (BPP) LIMBANGAN Heru Nugroho; Patrick Adolf Telnoni; Pramuko Aji; Robbi Hendriyanto; Bayu Rima Aditya; Pikir Wisnu Wijayanto; Wawa Wikusna
Jurnal Abdimas Bina Bangsa Vol. 4 No. 2 (2023): Jurnal Abdimas Bina Bangsa
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jabb.v4i2.559

Abstract

Particularly in emerging nations like Indonesia, agriculture plays a significant role in a country's economy. However, farmers frequently encounter a variety of difficulties when trying to increase the quantity and caliber of their agricultural output. Limited access to agricultural extension services is one aspect that has an impact on farmers' capacity to obtain agricultural information and technologies. One of the organizations responsible for helping farmers in the area with agricultural extension services is the Limbangan Agricultural Extension Center (BPP). Currently, BPP Limbangan provides information to farmers using traditional extension methods including lectures and printed pamphlets. However, this approach has limitations in terms of information originality, engagement, and reach. To improve farmers' access to agricultural knowledge and technology, the creation and deployment of a multimedia agricultural extension online portal at BPP Limbangan may be a good solution. Farmers will be able to access the most recent information, useful tips, video tutorials, and other agricultural resources online with the help of the website portal. An agricultural extension multimedia website portal can be created to offer a variety of content, including educational articles, films of farming practice demonstrations, details on managing pests and diseases, up-to-date agricultural technology, and advice on growing a farm business. The portal may also offer a discussion board where farmers may exchange stories, ask questions, and engage with agricultural extension agents. Farmers in the BPP Limbangan region should now have simpler and quicker access to agricultural knowledge and technology thanks to the availability of the agricultural extension multimedia online portal. It is anticipated that doing this will improve farmers' management abilities and knowledge, boosting output and quality of agricultural goods