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The Investigation Enhancement Effect Of Product Certification On Branding Toward Brand Trust Fitriani Reyta; Deden Novan Setiawan Nugraha; Dwinto Martri Aji Buana
Business Journal : Jurnal Bisnis Dan Sosial Vol 5 No 2 (2019)
Publisher : Program Studi Administrasi Bisnis, Fakultas Komunikasi dan Bisnis, Universitas Telkom

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/businessjournal.v5i2.2152

Abstract

with inabilities keep on expanding in Indonesia; the most astounding number of individuals with incapacities is in West Java Province, from the age gathering, ages 18-60 years possess. The most experienced inabilities were leg surrenders (21.86%), mental hindrance (15.41%) and discourse (13.08%). Alluding to the consequences of an investigation from the University of Brawijaya Disability Study and Service Center, there were 1,835 individuals with handicaps in Bandung who required strengthening by government and non-legislative associations to build certainty of incapacities. Trust in the public arena assumes vital job in structure chances to incapacity SMEs, Bandung regional government itself underpins the handicap strengthening development, one of them is the making of DifablePunyaKarya (DPK) program in a joint effort with a non-legislative association called Mata Hati Indonesia. There are a few obstructions in running this program, from the consequences of perceptions in the field, the primary snag to DPK items is the network's trust in item quality, social disgrace, and not completely marked items (brand), no underwriters and not appropriate for utilization. This study examines how the branding can affect brand trust with product certification as moderating; the research approach used is quantitative with descriptive method and single cross-sectional research design. From the population of 200 consumers taken 67 samples using the Slovin formula, respondents taken were respondents who had bought DPK products and were domiciled in the city of Bandung, West Java. This study was tested using PLS (Partial Least Square Method) with the help of XLSTAT software.
Ecopreneurship Berbasis Daur Ulang Limbah Plastik Rumah Tangga Pipin Sukandi; Rima Rahmayanti; Radea Respati Paramudhita; Darwis Agustriyana; Shinta Oktafien; Indra Taruna Anggapradja; Nina Nurani; Imanirrahma Salsabil; Yusep Budiansyah; Dwinto Martri Aji Buana
Abdimas Galuh Vol 8, No 2 (2026): September 2026
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ag.v8i2.26609

Abstract

Kegiatan pengabdian kepada masyarakat ini dilaksanakan oleh tim dosen Fakultas Ekonomi dan Bisnis Universitas Widyatama di Lembaga Pemasyarakatan Khusus Perempuan Kelas IIA Sukamiskin, Kota Bandung, dengan tema “Ecopreneurship Berbasis Daur Ulang Limbah Plastik Rumah Tangga sebagai Upaya Pemberdayaan Ekonomi Narapidana di Lembaga Pemasyarakatan Khusus Perempuan di Kota Bandung”. Kegiatan ini bertujuan membekali warga binaan dengan keterampilan wirausaha hijau (green entrepreneurship) melalui pelatihan pembuatan ecobrick, yaitu botol plastik air mineral yang dipadatkan dengan sampah plastik lembut hingga dapat dirangkai menjadi perabot fungsional berupa meja dan kursi. Metode pelaksanaan meliputi tahap persiapan, penyuluhan konsep ecopreneurship, demonstrasi dan praktik langsung pembuatan ecobrick, perangkaian menjadi produk jadi, serta evaluasi kegiatan. Hasil kegiatan menunjukkan bahwa warga binaan mampu menguasai teknik pembuatan ecobrick sesuai standar kepadatan yang disyaratkan dan berhasil menghasilkan prototipe meja dan kursi yang memiliki nilai jual. Kegiatan ini turut mendapat dukungan dari unsur legislatif, pemerintah daerah, dan Lembaga Pemasyarakatan, yang menunjukkan adanya sinergi lintas sektor dalam pemberdayaan ekonomi kelompok rentan. Program ini diharapkan dapat menjadi bekal kemandirian ekonomi bagi warga binaan pascamasa hukuman serta berkontribusi terhadap pengurangan limbah plastik rumah tangga