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Lasmono Tri Sunaryanto
Universitas Kristen Satya Wacana
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Journal : Journal of Social Research

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Consumer Decisions in Purchasing Coffee Drinks at Humble Salatiga Shop During the Covid-19 Pandemic Arinta Rambu Juni Rana; Lasmono Tri Sunaryanto
Journal of Social Research Vol. 2 No. 2 (2023): Journal of Social Research
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/josr.v2i2.667

Abstract

This study aims to: Find out consumers' decision-making in buying coffee drinks at humble shops. This type of research is descriptive qualitative. Participants were selected based on 3 criteria, namely consumers who bought coffee drinks for a period of 2-3 times or even more in a month, loyally recommended to their friends or family, and would remain loyal to shopping at humble shops. Data analysis techniques in this study include (1) data reduction (2) data presentation (3) verification and (4) drawing conclusions. The results showed that: 1) The Covid-19 pandemic is not a problem for consumers at Kedai Humble, and the presence and absence of the Covid-19 pandemic is not a threat to loyal consumers at Kedai Humble. Consumers will continue to shop offline at Humble stores while still complying with health protocols that have been set by the government 2) stages of consumer purchasing decision-making, namely problem recognition, information search, alternative evaluation and purchase decisions 3) Factors that influence consumer decisions, namely relatively affordable prices and local environmental conditions that make them comfortable.
Co-Authors Adi Nugroho Aditya Dhanu Prasetya Agus, Yohanes Hendro Andika, Yohana Fredit Andree Wijaya Setiawan Aprilia, Dina Rina Aprillia Palupi Arinta Rambu Juni Rana Aryanto, Lukas Dwi Bagas Dian Susanto Bayu Murya Bayu Murya Bayu Nuswantara Bistok Hasiholan Simanjuntak Christo Revalino Citra Zara Anggrarini Cristina Apriana Dalmasius Apen Bangun Damara Dinda Nirmalasari Zebua Daniel D Kameo Devita Christy Putri Djoko Murdono Dwi Putri Puspitasari Dwitya Yonathan Nugraharditama Efa Zuwandasari Elisabeth, Amanda Cornelia Fifa Evan Stefanus Aprilianto Rinaldi Foe, Jose Amadeus Krisna Gatot Sasongko Gregorius Bagas Handika Virmansyah Harka Prasetya Hendrik Johannes Nadada Hendrik Johannes Nadapdap Hohary, Yunelfi Musraino Iin Eufrasia Roswita Imam Fausi Ira Yumastuti Ira Yumastuti, Ira JAKARIAS RIAN RIMPASA Johan Jimmy Carter Tambotoh Klarista Ardiani Klarista Ardiani Koko Septiya Dharmawan Kumaladevi, Marandita Ayun Laila Kusumaning Ayu Lukas Sangka Pamungkas Lutfan Makmun Makmun, Lutfan Maria Maria Maria Maria Martanto Martosupono Mendrofa, Natanael Arya Nanda Mesiastri Prisnia Isabella Mubarokah, Wida Wahidah Nugraheni Widyawati Oby Andrean Octavian Adhi Wicaksono Palupi, Aprillia R Aji Bayu Nugroho R. Aji Bayu Nugroho Rafael Jeksen Andes Rizky Aprilyan Jabo Roby Widya Wardana Sony Heru Priyanto Sri Hartati Sri Suwartiningsih Stanie Aster Wijaya Sulistyorini Sulistyorini, Sulistyorini Suparmi Suparmi Teja Wicaksana Thesya Anggreani Tinambo Tinjung Mary Prihtanti Tinti Asmara tri atmojo susilo Valentina Apriani Wida Wahidah Mubarokah Wijaya, Gunady Yoga Aji Handoko Yudithia Kusumawardhani Yuliawati Yusuf Setyawan