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All Journal SOCA: Jurnal Sosial Ekonomi Pertanian Jurnal Sosial Ekonomi Pertanian JOURNAL AGRIBUSINESS AGRIKA JURNAL MANAJEMEN AGRIBISNIS The Journal of Pure and Applied Chemistry Research Jurnal Ekonomi Pembangunan: Kajian Masalah Ekonomi dan Pembangunan AGRITEPA: Jurnal Ilmu dan Teknologi Pertanian JURNAL AGRILAND Jurnal Pertanian Terpadu Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Caraka Tani: Journal of Sustainable Agriculture Jurnal Pertanian Agros JURNAL ILMIAH MAHASISWA AGROINFO GALUH AGRINESIA: Jurnal Ilmiah Agribisnis Jambura Agribusiness Journal AGROVITAL : Jurnal Ilmu Pertanian Jurnal Pengembangan Penyuluhan Pertanian ZIRAA'AH MAJALAH ILMIAH PERTANIAN Media Agribisnis Madaniya Jurnal Triton JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) Jurnal Litbang Provinsi Jawa Tengah Journal of Social Research Jurnal AGRISEP: Kajian Masalah Sosial Ekonomi Pertanian dan Agribisnis Warta LPM AGRIC Jurnal Abdimas Peradaban
Lasmono Tri Sunaryanto
Universitas Kristen Satya Wacana
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Journal : JOURNAL AGRIBUSINESS

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ANALISIS PENGARUH MEDIA SOSIAL TERHADAP LOYALITAS KONSUMEN DI SAYUR ORGANIK MERBABU Bayu Murya; Lasmono Tri Sunaryanto; Hendrik Johannes Nadada
AGRIBUSINESS JOURNAL Vol 13, No 2 (2019): AGRIBUSINESS JOURNAL
Publisher : Syarif Hidayatullah State Islamic University Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (470.941 KB) | DOI: 10.15408/aj.v13i2.13950

Abstract

Merbabu Organic Vegetable is company engaged in agribusiness that sells quality fresh vegetable products produced from its own garden. Vegetable products are now starting to be marketing strategies, Merbabu Organic Vegetables need to understand what consumers really want and what things effect consumer satisfaction when making vegetable purchases. This study aims to analyze the influence of social media and quality of service to the satisfaction of vegetable consumers in Merbabu Organic Vegetables.This type of research is quantitative descripyive survey method, The sampling technique uses The Non Probability Sampling method with the number of samples used as many as 108 respondents. The data analysis technique used in SEM ( Structural Equation Modeling ) analysis, which is operated through the IBM AMOS V.22 program. Results research shows that service quality has a positive and significant effect on sonsumer satisfaction of vegetables in Organic Merbabu Vagetables.Significant indicators shape service quality factors including trust, responsiveness, assurance, empathy and physical evidence. Although social media factors show insignificant results and are negatively related, all the indicators that form such as facebook, instagram and whatsApp have significant results on social media.
Co-Authors Adi Nugroho Aditya Dhanu Prasetya Agus, Yohanes Hendro Andika, Yohana Fredit Andree Wijaya Setiawan Aprilia, Dina Rina Aprillia Palupi Arinta Rambu Juni Rana Aryanto, Lukas Dwi Bagas Dian Susanto Bayu Murya Bayu Murya Bayu Nuswantara Bistok Hasiholan Simanjuntak Christo Revalino Citra Zara Anggrarini Cristina Apriana Dalmasius Apen Bangun Damara Dinda Nirmalasari Zebua Daniel D Kameo Devita Christy Putri Djoko Murdono Dwi Putri Puspitasari Dwitya Yonathan Nugraharditama Efa Zuwandasari Elisabeth, Amanda Cornelia Fifa Evan Stefanus Aprilianto Rinaldi Foe, Jose Amadeus Krisna Gatot Sasongko Gregorius Bagas Handika Virmansyah Harka Prasetya Hendrik Johannes Nadada Hendrik Johannes Nadapdap Hohary, Yunelfi Musraino Iin Eufrasia Roswita Imam Fausi Ira Yumastuti Ira Yumastuti, Ira JAKARIAS RIAN RIMPASA Johan Jimmy Carter Tambotoh Klarista Ardiani Klarista Ardiani Koko Septiya Dharmawan Kumaladevi, Marandita Ayun Laila Kusumaning Ayu Lukas Sangka Pamungkas Lutfan Makmun Makmun, Lutfan Maria Maria Maria Maria Martanto Martosupono Mendrofa, Natanael Arya Nanda Mesiastri Prisnia Isabella Mubarokah, Wida Wahidah Nugraheni Widyawati Oby Andrean Octavian Adhi Wicaksono Palupi, Aprillia R Aji Bayu Nugroho R. Aji Bayu Nugroho Rafael Jeksen Andes Rizky Aprilyan Jabo Roby Widya Wardana Sony Heru Priyanto Sri Hartati Sri Suwartiningsih Stanie Aster Wijaya Sulistyorini Sulistyorini, Sulistyorini Suparmi Suparmi Teja Wicaksana Thesya Anggreani Tinambo Tinjung Mary Prihtanti Tinti Asmara tri atmojo susilo Valentina Apriani Wida Wahidah Mubarokah Wijaya, Gunady Yoga Aji Handoko Yudithia Kusumawardhani Yuliawati Yusuf Setyawan