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Handayani, Siti Dyah
Universitas Muhammadiyah Yogyakarta
Agriculture, Biological Sciences & Forestry Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Medicine & Pharmacology Public Health Social Sciences

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Service Innnovation, Service Delivery System, and Customers’ Satisfactory’s Correlation with Official Honda’s Dealer’s Customers’ Loyalty Jati, L. Jatmiko; Nuryakin, Nuryakin; Handayani, Siti Dyah
Interdisciplinary Social Studies Vol. 1 No. 4 (2022): Reguler Issue
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/iss.v1i4.84

Abstract

Background: Consumers will be more picky in choosing services and products as a result of the tight competition and the decline in consumer spending power caused by the Covid-19 pandemic factor. Consumers will opt for high-quality services or products at reasonable costs, as well as the greatest service and promotions that can entice them. As a result, organizations must carefully assess the four areas in order to meet consumer expectations. Aim: This study aims to examine the effect of service innovation, service delivery system, and customer satisfaction on customer loyalty at Honda authorized dealers. Method: This study uses a quantitative research approach to investigate the relationship between service innovation, service delivery systems, customer satisfaction, and customer loyalty. To achieve the research objectives, data were collected from respondents, namely consumers of authorized Honda dealers in Bantul Regency. Using structural equation modeling, and after a series of exploratory and confirmatory factors were analyzed, the authors tested an integrated model of the relationship between service innovation, service delivery systems, customer satisfaction, and customer loyalty. Findings: The results of this study indicate that service innovation has a significant effect on service delivery systems, service innovations have a significant effect on customer satisfaction, service delivery systems have a significant effect on customer satisfaction, service innovations have an insignificant effect on customer loyalty, service delivery systems have an insignificant effect on customer loyalty, and customer satisfaction has a significant effect on customer loyalty.
PERAN BANTUAN PEMERINTAH PUSAT DAN DAERAH TERHADAP KOMITMEN DAN KEBERHASILAN EKSPOR USAHA KECIL DAN MENENGAH DI DAERAH ISTIMEWA YOGYAKARTA Handayani, Siti Dyah; Riyanto, Sugeng
JURNAL ILMIAH EDUNOMIKA Vol. 9 No. 4 (2025): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v9i4.18512

Abstract

Salah satu cara pemerintah meningkatkan ekspor nasional adalah dengan menstimuli ekspor perusahaan, khususnya pada usaha kecil dan menengah (UKM). Pemerintah melalui program-programnya telah mengimplementasikan bantuan untuk mendorong keberhasilan ekspor UKM, tetapi belum terjawab apakah bantuan tersebut mencapai sasarannya. Tujuan penelitian ini adalah menguji dan menjelaskan peran bantuan pemerintah pusat dan daerah terhadap peningkatan komitmen dan keberhasilan ekspor UKM. Pendekatan penelitian adalah mixed methods, pendekatan utama menggunakan metode kuantitatif yang didukung oleh pendekatan kualitatif. Populasi target penelitian ini adalah UKM eksportir mebel dan kerajinan di Daerah Istimewa Yogyakarta. Data dikumpulkan melalui kuesioner yang melibatkan 100 responden (net response rate 84,75%), dan melalui in-depth interviews melibatkan 13 informan. Temuan penelitian menunjukkan bahwa bantuan pemerintah pusat dan daerah guna meningkatkan komitmen dan keberhasilan ekspor UKM belum mencapai tujuannya. Program bantuan pemerintah bersifat insidental dan jangka pendek. Tingginya komitmen ekspor UKM bukan disebabkan oleh bantuan dari pemerintah tetapi bersumber dari dorongan internal UKM. Keberhasilan ekspor jangka panjang berupa terciptanya keunggulan bersaing hanya mampu diraih jika UKM memiliki komitmen yang kuat dalam kegiatan ekspor. Kinerja ekspor secara finansial yang diukur melalui penjualan, pendapatan dan profitabilitas, secara langsung dipengaruhi oleh keunggulan bersaing. Keunggulan bersaing menjadi faktor krusial karena mampu memediasi antara komitmen dengan kinerja ekspor finansial. Penelitian yang akan datang diharapkan mengembangkan lebih lanjut topik ini. Fokus pada masalah ini secara potensial dapat memperkaya teori, memberikan masukan bagi kebijakan publik dan kebijakan manajerial UKM yang relevan.
Kepuasan Pelanggan pada Westlake Resto: Menggunakan Model Transaksi Spesifik Yunahar, Rifqi Aulawi; Handayani, Siti Dyah
Jurnal Manajemen Bisnis Vol. 7 No. 1: March 2016
Publisher : Universitas Muhammadiyah Yogyakarta

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Abstract

This study aims to determine the effect of the analysis of food quality, responsiveness, design physic and price to customer satisfaction The Westlake Resto in Yogyakarta.The population of this research is that consumers who ever bought and came to The Westlake Resto in Yogyakarta. The samples in this study of 100 respondens and techniques used are Convenience sampling (sampling by going directly to the place of research). The analysis tool used is multiple linear regression analysis method. This included: validity and reliability test, hypothesis testing through F test and t test and analysis of the coefficient of determinan (R2 ). Based on the analysis conducted found that:Testing the hypothesis by using Test F can be known whether or not a model feasible. Hypothesis testing with t test shows that the four independent variables of food quality (X1), responsiveness (X2), physical design (X3) which proved positively and significantly influence the dependent variable while the price variable (X4) proved negatively and significantly influence the dependent variable customer satisfaction (Y). Adjusted R Square result is 34% customer satisfaction variables able to be explained by four independent variables.
Co-Authors 'Aini, Qurratul Argiansyah, Aris Az Zahra, Fatimah Baskara, Abdullah Dewi Kusumawati, Dewi Hendrwan, Nadiva Syabilla Sari Heru Kurnianto Tjahjono Hery Widijanto Holijah, Siti Inna Sholihati Embrik, Inna Sholihati Lagosa, I Wayan Tio Mohammad Syafril Nusyirwan, Mohammad Syafril Mohandes, Raynard Haryono Mudzakir, Azis Muhammad fauzan Nihayah, Ade Isma Maula Nuryakin, Nuryakin Ramadhan, Najmi Hibatullah Retno Widowati Sarofah, Nafidlotul Shohibul Umam, Shohibul Sidik, Rifky Muhammad Sugeng Riyanto Susetyo, Prabowo Tejo Susilo, Ni’matul Salsabila Triana Helmawati, Triana Vega, Amelia Widyasari, Maya Yunahar, Rifqi Aulawi Yunahar, Rifqi Aulawi