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All Journal JURNAL MANAJEMEN DAN AKUNTANSI Equilibrium: Jurnal Ilmiah Ekonomi, Manajemen dan Akuntansi Conference on Innovation and Application of Science and Technology (CIASTECH) Jurnal Aplikasi Dan Inovasi Ipteks SOLIDITAS Jurnal ABM Mengabdi Bulletin of Management and Business Widyagama National Conference on Economics and Business (WNCEB) Journal of Artificial Intelligence and Digital Business Transformasi: Journal of Economics and Business Management Menawan : Jurnal Riset dan Publikasi Ilmu Ekonomi AKSIOMA : Jurnal Sains Ekonomi dan Edukasi Jurnal Manajemen Bisnis Era Digital Jurnal Bisnis Kreatif dan Inovatif International Journal of Economics, Management and Accounting Epaper Bisnis: International Journal Entrepreneurship and Management E-Amal: Jurnal Pengabdian Kepada Masyarakat Jurnal Ekonomi, Manajemen, Akuntansi Journal of Management Research and Studies Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan
Dharmayanti Pri Handini
Fakultas Ekonomi Universitas Widyagama Malang
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Social Sciences

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Journal : International Journal of Economics, Management and Accounting

 1 
Implementation of the Marketing Strategy of PT Bintang Sayap Utama Malang in order to Expand Market Share Sugeng Riani; Mulyono Mulyono; Dharmayanti Pri Handini
International Journal of Economics, Management and Accounting Vol. 1 No. 3 (2024): September : International Journal of Economics, Management and Accounting
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/ijema.v1i3.167

Abstract

This study aims to determine and analyze how the marketing strategy is carried out by PT. Bintang Sayap Utama in Malang in expanding market share. The data analysis technique used by the researcher is quantitative descriptive analysis used to determine the marketing mix, internal and external environment, using SWOT analysis, and to support the use of quantitative analysis in the IFE, EFE, IE, and AHP matrices. The results of the study indicate that the main priority criteria considered by experts in expanding market share is product development. The main priority alternative considered by experts in product development is to carry out distribution cost efficiency.
Co-Authors Adya Hermawati Aldo Naufal Akbar Alfiana Alfiana Ardianto Umbu Sunga Arga Rizki Setiyanto Ari Indah Yuniarti Charles Yosep Choirul Anam Cici Handani Claudius Aprilianus Sot Cornelia Angelina P.H Dila Dwi Mardiana Dita Prastiana Dwi Anggarani Dyah Krisna Murti Fatriana Kadir, Shaifany Hamida, Ika Fitria Nur Kristin Andriani M Sodik M. Sodik Marciano Dias Quintas Da Costa Maria Prisila Manek Muchammad Maulana Abdillah Muchlis H Mas'ud Muchlis H. Masud Muchlis Mas’ud Mulyono - Mulyono Mulyono Nasharuddin Mas Nasharuddin Mas Nur Laily Safitri Raeny Purnamasari Rahayu Puji Suci Rini Agustina Rizkha Hayunda Putri Ferenika Rizqullazid Mufiddin Salshabilla Devy Rachmaningrum Sandi Mustika Prayogo Shinta Dewi Suprayitno Shokhibul Lutfi Sodik . Sodik Sodik Sodik Sodik Sodik Sodik, Sodik Soedjono Sugeng Riani Survival Tuti Hastuti Wahju Wulandari Wilfridus Asa Tuna