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All Journal Jurnal Ilmiah Mahasiswa FEB Asia-Pacific Management and Business Application JURNAL EKONOMI PENDIDIKAN DAN KEWIRAUSAHAAN Inobis: Jurnal Inovasi Bisnis dan Manajemen Indonesia Jurnal Pengabdian kepada Masyarakat Nusantara International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Jurnal Manajemen Pemasaran dan Perilaku Konsumen Jurnal Management Risiko dan Keuangan Jurnal Kewirausahaan dan Inovasi
Radityo Putro Handrito
Unknown Affiliation
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences

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Work Motivation and Workplace Environment as Determinants of Employee Satisfaction: A Quantitative Approach Sasongko, Totok Aris; Handrito, Radityo Putro
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 1 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

The objective of this research is to identify whether physical workplace environment and work motivation positively influence the job satisfaction of employees at CV Hages Jaya Barokah. This quantitative study employs non-parametrical statistics through Kendall correlation analysis and Mann-Whitney test. Using saturated sampling, all 44 employees of CV Hages Jaya Barokah were included as the respondents. Validity and reliability tests were utilized to assess all research variable items. The data processing in SPSS version 25 resulted in that (1) non-physical workplace environment (X1) partially has positive and significant effects on job satisfaction (Y) with the sig. value of 0.000 < 0.05, (2) that work motivation (X2) partially has positive and significant impacts on job satisfaction (Y) with the sig. value of 0.001 < 0.05, and (3) that physical workplace environment and work motivation simultaneously have significant influences on job satisfaction with the sig. value of 0.000 < 0.05. This study implies that job satisfaction is affected and can be enhanced by non-physical workplace environment and work motivation.
Business Planning Study for the Packaged Sambal Brand Neraka Sambal Putra, Ronald Fajar Ardiva; Handrito, Radityo Putro
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 2 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Market interest and demand for the food industry, particularly packaged sambal, continue to rise. A comprehensive business plan for a packaged sambal business called Neraka Sambal is an effective process for strategizing the development of growing interest, variety, and uniqueness in the food industry, especially in packaged sambal. The main objective of this business planning study is to analyze the prospects of establishing a packaged sambal business named Neraka Sambal using descriptive qualitative research and literature studies. The technique for validating data includes business analysis observation methods, competitor product trials, interview results, and documentation. The results of this analysis form the basis for strategic planning across all aspects of the business that will be used to survive and face competition. Based on the data analysis obtained, Neraka Sambal has high potential to compete in the packaged sambal market. It prioritizes key aspects such as consistency, product development, marketing strategy, operational design, production design, management design, financial design, and development strategies that encompass new product innovation and market expansion. This business planning study serves as a practical guide and support to optimize business aspects and achieve sustainable business growth.
An Integrated Model of Shared Leadership on Entrepreneurial Team Performance : Evidence From Indonesia Andika; Radityo Putro Handrito; Ana Sofia Aryati
APMBA (Asia Pacific Management and Business Application) Vol. 14 No. 1 (2025)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.apmba.2025.014.01.4

Abstract

Building an entrepreneurial enterprise with a team is a dynamic process and requires effective teamwork. Thus, The idea of shared leadership as a team leadership approach is crucial. Based on social exchange theory, Through knowledge sharing as a moderator and team trust and creativity as a mediator, we examine how shared leadership might enhance team performance.  To test our hypotheses, data were collected from 71 entrepreneurial teams (306 members and 73 supervisors) through combined online and offline surveys. Aggregated at the team level, Smart PLS 3.0 was used to analyze the data and evaluate the suggested model. Findings reveal that team performance is greatly improved by shared leadership, with trust and creativity partially mediating this effect. Contrary to expectations, knowledge sharing did not moderate the relationship This study advances the literature by introducing team creativity as a previously underexplored mediating mechanism in the link between team performance and shared leadership. Moreover, the use of dyadic data from both leaders and team members strengthens the methodological rigor by mitigating common method bias and enhancing the robustness of the findings. The findings highlight the critical role of building trust and encouraging creativity in boosting team effectiveness, providing meaningful insights for improving entrepreneurship programs in Indonesia and promoting long-term success.
KNOWLEDGE TRANSFER THROUGH NEWHEXA’S CULTURAL STORYTELLING IN INDONESIA’S HYDRATION ECONOMY BATTLEFIELD AS A PEDAGOGICAL MODEL IN ENTREPRENEURSHIP EDUCATION Robimadin, Cahya Nugeraha; Suryadi, Nanang; Handrito, Radityo Putro
JURNAL EKONOMI PENDIDIKAN DAN KEWIRAUSAHAAN Vol. 13 No. 2 (2025)
Publisher : UNIVERSITAS NEGERI SURABAYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jepk.v13n2.p227-250

Abstract

Intense competition in Indonesia’s Packaged Drinking Water (AMDK) industry necessitates entrepreneurial strategies emphasizing innovation and communication. This study examines how product innovation and marketing communication influence repurchase intention, mediated by brand image, using NEWHEXA (East Java) as a case study. A quantitative approach employing SEM-PLS analysis of 200 active consumers yielded key findings: (1) Innovation (β = 0.35, p < 0.001) and marketing communication (β = 0.41, p < 0.001) significantly enhance brand image; (2) Brand image exerts the strongest direct impact on repurchase intention (β = 0.62, p < 0.001); (3) Brand image significantly mediates the relationship (VAF = 58.3%), confirming its pivotal causal role. These findings have strong implications for entrepreneurship curricula that emphasize cultural storytelling as a strategy to foster consumer loyalty. They strongly support integrating packaged water industry case studies, like NEWHEXA, into entrepreneurship curricula, particularly modules using cultural storytelling to build consumer loyalty through authentic brand identity. Key limitations include geographically focused sampling and respondent homogeneity. Future research should investigate socio-cultural moderators and the socio-economic impact of AMDK innovations on SMEs.
Pelatihan Model Bisnis dan Kreatifitas Pengurus dan Anggota Koperasi Glintung Go Green (3G) Kota Malang Rohman, Fatchur; Handrito, Radityo Putro
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 6 No. 1.1 (2024): Jurnal Pengabdian kepada Masyarakat Nusantara (JPkMN) SPECIAL ISSUE
Publisher : Lembaga Dongan Dosen

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Abstract

Kualitas SDM merupakan faktor penentu dalam keberlanjutan sebuah organisasi baik organisasi yang berorientasi profit maupun non-profit. Peningkatan kualitas SDM di bidang kewirausahaan merupakan langkah penting bagi organisasi seperti Koperasi 3G dalam menjaga keberlanjutan usaha dan pengembangan bisnis. Rencana pengembangan bisnis di Koperasi 3G membuat pengurus harus memiliki perspektif bisnis yang lebih baik. Melihat adanya kebutuhan tersebut, Departemen Manajemen FEB UB memiliki kewajiban moral untuk menularkan ilmu kepada pengurus dan anggota Koperasi 3G melalui pelatihan model bisnis dan peingkatan kreatifitas
PENGARUH IKLAN, PERSEPSI HARGA, CITRA MEREK dan KEPERCAYAAN MEREK TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE ANDROID SONY XPERIA studi pada mahasiswa konsumen pengguna ponsel android merek sony xperia di Kota Malang Pradana, Dimas Aditya; Handrito, Radityo Putro
Jurnal Ilmiah Mahasiswa FEB Vol. 2 No. 2
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Tujuan penelitian mengetahui pengaruh iklan, persepsi harga, itra merek dankepercayaan merek secara simultan, parsial, dan dominan terhadap keputusanpembelian produk Android Smartphone Sony Xperia di Kota Malang. Penelitianini difokuskan pada mahasiswa di Kota Malang yang menggunakan produkAndroid Smartphone Sony Xperia. Sampel penelitian ini di ambil dengan teknikPurposive Sampling sebanyak 180 konsumen yang pernah membeli atau sedangmembeli Produk Smartphone Sony Xperia. Penelitian ini menggunakan metodesurvey yang berupa penelitian eksplanasi. Adapun teknik pengumpulan datamenggunakan observasi lapangan, wawancara, dan studi dokumentasi. Kemudiansetelah data terkumpul, dilakukan sortir data yang dilanjutkan denganmenganalisis menggunakan skala Likert, kemudian melakukan pengujian validitasdan reliabilitas, dan untuk meng-crosstabs statistik menggunakan alat berupasoftware SPSS 8.0.Dari hasil penelitian dengan langkah-langkah yang dijelaskan di atasdiperoleh hasil bahwa berdasarkan hasil analisis regresi linier berganda denganmenggunakan uji F (simultan) maka dapat disimpulkan secara simultanmempengaruhi keputusan pembelian, kemudian hasil analisis uji t dapatdisimpulkan bahwa secara parsial mempengaruhi keputusan pembelian, danberdasarkan hasil koefisien regresi (Standardized Coeffucients Beta) masing-masing, maka dapat diketahui variabel mutu mempunyai pengaruh dominanterhadap keputusan pembelian produk Android Smartphone Sony Xperia. Dengandemikian, pengaruh iklan, persepsi harga, citra merek, dan kepercayaan mereksecara simultan, parsial, dan dominan mempengaruhi keputusan pembelian.Kata kunci : Pengaruh Iklan, Persepsi Harga, Citra Merek, dan KepercayaanMerek, Keputusan Pembelian.
THE INFLUENCE OF BRAND TRUST TOWARDS BRAND LOYALTY ON SOFTDRINK CONSUMER (A Study On Teenager’s Consumer Of TehBotolSosro In Malang, Indonesia) Rahmania, Firlana; Handrito, Radityo Putro
Jurnal Ilmiah Mahasiswa FEB Vol. 3 No. 1
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

This study aims to explain the variables brand characteristics, company characteristics, and consumer – brand characteristics of brand trust that influence brand loyalty on teenagers consumer of TehBotolSosro in Malang either partially, simultaneously, and which variable that influence dominantly. The number of respondents are 400 people that taken in 5 sub-districts in Kota Malang. Research instrument used was questionnaire with purposive sampling technique and proportionate stratified random sampling. The analytical method used is multiple linear regression. Based on the results of the analysis, the variables brand characteristics, company characteristics, and consumer – brand characteristics of brand trust simultaneous effect on brand loyalty. Meanwhile, the partial effect, only the variable company characteristics does not have a significant effect on brand trust. The variable consumer brand characteristics effect brand loyalty dominantly. This study showed that brand trust effect on brand loyalty. Keywords : brand characteristics, company characteristics, and consumer – brand characteristics, brand trust, brand loyalty.
Pengaruh Servicescape dan Efektivitas Komunikasi Interpersonal Karyawan Terhadap Kepuasan Pelanggan Fitness Center di Kota Malang Damayanti, Pradita; Handrito, Radityo Putro
Jurnal Ilmiah Mahasiswa FEB Vol. 3 No. 1
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Penelitian ini bertujuan untuk mengetahui pengaruh servicescape dan efektivitas komunikasi interpersonal karyawan terhadap kepuasan pelanggan fitness center di Kota Malang. Jenis penelitian ini adalah explanatory research yang menjelaskan hubungan kausal antara variabel-variabel melalui pengujian hipotesis. Penelitian ini menggunakan sampel sebanyak 310 responden yang diambil dari populasi pelanggan fitness center di Kota Malang. Pengambilan sampel menggunakan teknik purposive sampling dan roscoe. Alat uji yang digunakan antara lain uji validitas, uji reliabilitas, dan uji asumsi klasik. Uji hipotesis dilakukan menggunakan uji t dan uji F. Teknik analisis data menggunakan analisis regresi linear berganda. Berdasarkan hasil uji F ditemukan bahwa  variabel servicescape dan efektivitas komunikasi interpersonal berpengaruh secara simultan terhadap kepuasan pelanggan. Kemudian berdasarkan hasil uji t ditemukan bahwa variabel servicescape dan efektivitas komunikasi interpersonal berpengaruh secara parsial terhadap kepuasan pelanggan. Sementara berdasarkan koefisien standardized β ditemukan bahwa variabel efektivitas komunikasi interpersonal secara dominan mempengaruhi variabel kepuasan pelanggan sebesar 0,631.   Kata kunci: Servicescape, Efektivitas Komunikasi Interpersonal, Kepuasan Pelanggan.
PENGARUH BRAND EQUITY, PERCEIVED VALUE DAN REFERENCE GROUP TERHADAP KEPUTUSAN PEMBELIAN PRODUK THE BODY SHOP DI KOTA MALANG Lestari, Dwi Indah; Handrito, Radityo Putro
Jurnal Ilmiah Mahasiswa FEB Vol. 3 No. 2
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh brand equity (X1), perceived value (X2) dan reference group (X3) terhadap keputusan pembelian (Y) produk The Body Shop di Kota Malang. Sebanyak 140 responden dipilih dalam penelitian ini dengan menggunakan teknik purposive sampling dan metode nonprobability sampling dengan cara mengisi kuesioner yang telah melalui uji validitas dan reliabilitas untuk memperoleh data. Data yang diperoleh dianalisis menggunakan regresi linear berganda. Dari hasil analisis menunjukkan bahwa, variabel brand equity (X1), perceived value (X2) dan reference group (X3) berpengaruh signifikan secara simultan terhadap keputusan pembelian produk The Body Shop di Kota Malang dengan Fhitung sebesar 25,384 dan signifikansi 0,000. Hasil dari analisis ini menyatakan bahwa, variabel brand equity (X1) berpengaruh secara dominan sebesar 58% dalam mempengaruhi keputusan pembelian. Variabel perceived value dan kelompok referensi tidak berpengaruh signifikan secara parsial terhadap keputusan pembelian. Nilai Adj. R2 memperoleh hasil sebesar 0.345 yang artinya variabel ekuitas merek (brand equity) (X1), perceived value (X2) dan kelompok referensi (reference group) (X3) mampu mempengaruhi keputusan pembelian konsumen produk The Body Shop sebesar 34,5% dan sisanya sebesar 65,6% dijelaskan oleh faktor lain yang tidak dibahas dalam penelitian ini.Kata Kunci : Ekuitas merek (brand equity), perceived value, kelompok referensi (reference group), keputusan pembelian.
The Effect of Service Quality Dimensions on Customer Satisfaction at Auto Bridal Carwash Malang Rahman, Fathur; Handrito, Radityo Putro
Jurnal Ilmiah Mahasiswa FEB Vol. 4 No. 1
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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This study aims to examine the Effect of Service Quality on Customer Satisfaction at Auto Bridal Car Wash Malang. The regression analysis, Ftest and t test, were conducted in order to reveal the role of the independent variables (Physical aspect, Reliabiliy, Personal Interaction, Problem Solving, and Policy) on Customer Satisfaction. This study is explanatory research, in accordance with its purpose to describe the casual relationship among variables through hyphothesis testing. The samples and population of this study were the customers of Auto Bridal Car Wash in Malang. In this study, the data collection method is conducted through questionnaire distribution. The sampling technique used in this research is purposive sampling. Next, the research instrument were checked for its validity, reliability, and classical assumption. The hypotheses testing used F test and t Test in Multiple Regression Analysis. The multiple regression analysis showed that Physical aspect, Reliability, Personal Interaction, Problem solving, and Policy simultaneously brought significant effect on Customer Satisfaction. Further, the partial test indicate that all of variable significantly influence Customer Satisfaction. The dominant test demonstrates that Problem Solving causes dominant effect on customer satisfaction.  Keywords: physical aspect, reliability, personal interaction, problem solving, policy, customer satisfaction.
Co-Authors Agung Yuniarto M.S Akhdan, Rafii Hanif Ana Sofia Aryati ANDIKA Angela Evlyn Barinta, Dunga Dwi Budiman, Jason Christopher Dennis Shabri Alfani Dimas Aditya Pradana Dwi Indah Lestari Fadlansyah, Fauzan Fatchur Rohman Fathur Rahman Fathur Rahman Firlana Rahmania Ghossa, Inez Shabrina Hanavi, Moch Sukron Hanifah, Salma Ismatullah, Azka Dani Khalid, Khalid Muhammad Kurnianto, Anton Lavennia, Shella Lestari, Dwi Indah Muhammad, Ferdian Harya Nanang Suryadi Negara, Noor Adi Sukma Prabawa, Dewa Made Surya Pradita Damayanti Puspa, Widya Putra, Putu Wirasanjaya Putra, Ronald Fajar Ardiva Putranto, Ahnaf Raka Radityo, Hening Pram Robimadin, Cahya Nugeraha Salsabeela, Amalia Sasongko, Totok Aris Shah, Mohamed Ashraff Taufiq Ismail Utami, Sischa Adetya