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All Journal Jurnal Ilmiah Mahasiswa FEB Asia-Pacific Management and Business Application JURNAL EKONOMI PENDIDIKAN DAN KEWIRAUSAHAAN Jurnal Ilmiah Manajemen Kesatuan Inobis: Jurnal Inovasi Bisnis dan Manajemen Indonesia Jurnal Pengabdian kepada Masyarakat Nusantara International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Jurnal Manajemen Pemasaran dan Perilaku Konsumen Jurnal Management Risiko dan Keuangan Jurnal Kewirausahaan dan Inovasi
Radityo Putro Handrito
Unknown Affiliation
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences

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Pengaruh Komunikasi Pemasaran Dan Kualitas Layanan Elektronik Terhadap Purchase Intention Muhammad, Ferdian Harya; Handrito, Radityo Putro
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 3 No. 1 (2024)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2024.03.1.02

Abstract

The purpose of this research is to identify the effects of marketing communication and electronic service quality on purchase intention. Here marketing communication and electronic service quality were measured using several selected indicators and theories. Incorporating purposive sampling technique, 120 people with the minimum age of fifteen years who live in Malang City and have made any transaction through ShopeeFood at least once were selected as the respondents. The research instruments were assessed using reliability, validity, and classical assumption tests, and the data was analyzed through multiple linear regression. The results of the hypothesis testing with t-test have led to findings that marketing communication and electronic service quality partially influence the purchase intention and that marketing communication and electronic service quality positively and significantly affect the purchase intention.   Abstrak Penelitian ini bertujuan untuk mengetahui pengaruh yang terjadi pada komunikasi pemasaran dan kualias layanan elektronik terhadap niat beli. Komunikasi pemasaran dan kualitas layanan elektronik dalam penelitian ini diukur menggunakan beberapa indikator dari teori yang dipilih. Penelitian ini menggunakan metode penelitian kuantitatif. Penelitian ini mengambil 120 responden sebagai sampel dengan teknik purposive sampling, dengan kriteria minimal 15 tahun, berdomisili Kota Malang, dan pernah melakukan transaksi pada layanan Shopee Food minimal 1 kali. Alat uji penelitian menggunakan uji validitas, uji reliabilistas, asumsi klasik, dan regresi linear berganda. Pengujian hipotesis dalam penelitian ini menggunakan uji-t dengan hasil bahwa komunikasi pemasaran dan kualitas layanan elektronik memiliki pengaruh parsial terhadap niat beli. Serta komunikasi pemasaran dan kualitas layanan elektronik memiliki pengaruh positif dan signifikan terhadap niat beli.  
Pengaruh Valence of Consumer Review Terhadap Purchase Intention Konsumen Dalam Melakukan Transaksi Melalui Marketplace Khalid, Khalid Muhammad; Handrito, Radityo Putro
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 3 No. 3 (2024)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2024.03.3.14

Abstract

The emerging culture of online shopping has caused problems for consumers; one of which is that they become more careful in making transactions to reduce purchase risks. Reading online reviews from other consumers make them more confident in making transactions. Valence of consumer review, or the positive or the negative sense of a review, has become a crucial factor of an online review. The objective of this research is to identify the effect of valence of consumer review on consumer’s purchase intention in making transactions via marketplaces. The sample of this quantitative experimental research is 120 respondents; they were selected using accidental sampling, in which samples are acquired based on the convenience of finding them and their willingness to participate in a research. the hypotheses of this study were assessed using ANOVA test and t-test in IBM SPSS Statistics 25. This research finds that valence of consumer review, which in this research is divided into positive and negative consumer reviews, influences consumer’s purchase intention.    Abstrak Munculnya budaya berbelanja secara online menimbulkan beberapa masalah bagi konsumen. Salah satunya adalah konsumen menjadi lebih berhati-hati dalam melakukan transaksi untuk mengurangi risiko pembelian. Dengan melihat online consumer review konsumen menjadi lebih percaya untuk melakukan transaksi. Valence of consumer review atau baik dan buruknya sebuah review menjadi faktor penting dalam sebuah online consumer review. Penelitian ini bertujuan untuk mengetahui pengaruh valence of consumer review terhadap purchase intention konsumen dalam melakukan transaksi melalui marketplace. Jenis penelitian ini adalah penelitian kuantitatif menggunakan metode eksperimental. Peneletian ini menggunakan sampel sebanyak 102 responden. Pengambilan sampel menggunakan accidental sampling, dimana sampel diperoleh berdasarkan kemudahan mereka ditemukan dan kesediaan mereka untuk berpartisipasi dalam penelitian. Pengujian hipotesis penelitian ini menggunakan uji ANOVA dan Uji T dengan IBM SPSS Statistic 25. Berdasarkan uji hipotesis dapat disimpulkan valence of consumer review dimana dalam penelitian ini dibagi menjadi dua variabel, positive consumer review dan negative consumer review berpengaruh terhadap purchase intention konsumen. 
Pengaruh Ambassador Characteristics, Store Design, Dan Electronic Word of Mouth Terhadap Brand Image Lavennia, Shella; Handrito, Radityo Putro
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 3 No. 2 (2024)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2024.03.2.16

Abstract

The goal of this quantitative explanatory research is to identify the effects of ambassador characteristics, store design, and electronic word-of-mouth on the brand image of affordable luxury brands. Using non-probability sampling method and purposive sampling technique, 340 people with the minimum age of eighteen years who know about brands considered as affordable luxury ones, who have visited the store of those brands during the last one year, and who have accessed information about those brands via social media were selected as the respondents. The data analysis was conducted in SPSS 25 by applying multiple linear regression. This study finds that (1) ambassador characteristics positively and significantly influence brand image, (2) that store design has no effect on the brand image, and that (3) electronic word-of-mouth positively and significantly influences the brand image.   Abstrak Penelitian ini bertujuan untuk mengetahui pengaruh ambassador characteristics, store design, dan electronic word of mouth terhadap brand image affordable luxury brands. Penelitian ini menggunakan jenis penelitian eksplanatori dengan metode kuantitatif. Teknik sampling yang digunakan adalah non-probability sampling dengan metode purposive kepada 340 responden. Karakteristik dari responden penelitian merupakan generasi milenial dan generasi z dengan usia minimal 18 tahun yang mengetahui merek-merek yang termasuk ke dalam affordable luxury, pernah mengunjungi toko dari merek affordable luxury dalam kurun waktu satu tahun terakhir, dan pernah mengakses informasi mengenai merek affordable luxury melalui media sosial. Penelitian ini menggunakan software SPSS 25 dengan melakukan analisis regresi linier berganda. Hasil penelitian menunjukkan bahwa (1) variabel ambassador characteristics berpengaruh positif dan signifikan terhadap brand image, (2) variabel store design tidak berpengaruh terhadap brand image, dan (3) variabel electronic word of mouth berpengaruh positif dan signifikan terhadap brand image.
FORMULASI STRATEGI PEMASARAN DENGAN PENDEKATAN SWOT DAN QSPM Puspa, Widya; Handrito, Radityo Putro
Jurnal Kewirausahaan dan Inovasi Vol. 2 No. 3 (2023)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2023.02.3.21

Abstract

The high national consumption pattern in the area of household products has made retail industry receives considerable supports from the government. In order to make themselves remain exist in the market, retailers, especially the traditional ones, need to apply new strategies in response to recent developments inside and outside their business. The goal of this research is to discover the appropriate marketing strategy for Green Mart by analyzing its internal and external factors. This qualitative descriptive research was organized by conducting observations, documentations, and interviews with two of the store’s staff, i.e., supervisor and operational employee, and four of its regular customers. In its collection, the data was processed and presented using the Internal Factor Evaluation (IFE) matrix, External Factor Evaluation (EFE) matrix, Strength, Weakness, Opportunity, Threat (SWOT) matrix, Internal External (IE) matrix, and Quantitative Strategic Planning Matrix (QSPM). This study finds that the applicable strategy for Green Mart is market penetration. The suggested activities are registering its brand and improving the packaging of its unbranded products, opening online stores, issuing membership cards, making contents to be uploaded in Facebook and Instagram, and hiring experts in sales promotion.
ANALISIS BMC, SOCIAL BUSINESS CANVAS, DAN CUSTOMER DEVELOPMENT PADA STARTUP EDUKASI BERBASIS SOSIAL Hanifah, Salma; Handrito, Radityo Putro
Jurnal Kewirausahaan dan Inovasi Vol. 2 No. 2 (2023)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2024.02.2.02

Abstract

Many cases of sexual violence in Indonesia has recently drawn public attention. Teaching young people about sexuality is one way to lessen the incidence of sexual violence. The first Islamic-based sexuality education curriculum and module are created by Taulebih, an Indonesian social startup. Taulebih has been in operation for over a year, but it has never developed a thorough business plan. The operational actions that occurred within Taulebih between June 2022 and January 2023 are mapped using Business Model Canvas and Social Business Canvas analysis in this descriptive qualitative study. The outcomes of Taulebih's BMC analysis were then put to the test using a customer development procedure that resulted in the creation of a customer archetype. The result are six customer archetypes which leads to the conclusion that Taulebih targets a niche market where its products are well recognized to general customers but are tailored to meet more specialized needs by incorporating Islamic principles into the curriculum and lesson plans.
PENGARUH DISIPLIN KERJA DAN MOTIVASI KERJA TERHADAP KINERJA KARYAWAN Hanavi, Moch Sukron; Handrito, Radityo Putro
Jurnal Kewirausahaan dan Inovasi Vol. 2 No. 3 (2023)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2023.02.3.08

Abstract

Employee performance development and improvement is necessary for any companies in order to be able to maximally attain their business goals. Therefore, they carry out many ways to ensure the prime condition of their employee performance, including by identifying factors affecting it. It is currently believed that there are two factors that influence performance: work discipline and work motivation. Therefore, the objective of this study is to analyze (1) the direct effect of work discipline on employee performance, (2) the direct effect of work motivation on employee performance, and (3) the indirect effect of work discipline on employee performance. This research is considered as explanatory research, a study that aims to identify the relationships between two or more variables. The data of this research was harvested through a census conducted on all 100 employees of CV Sumber Berkah Sejahtera Pasuruan, a cigarette company. The analysis was conducted by applying multiple linear regression in SPSS (Statistical Product and Service Solutions). This study finds that (1) work discipline and work motivation significantly and simultaneously influence employee performance, (2) work discipline significantly and simultaneously affects employee performance, and (3) work motivation significantly and simultaneously influences employee performance.
ANALISIS IMPLEMENTASI 5S (SEIRI, SEITON, SEISO, SEIKETSU, DAN SHITSUKE) PADA AREA BENGKEL Radityo, Hening Pram; Handrito, Radityo Putro
Jurnal Kewirausahaan dan Inovasi Vol. 2 No. 4 (2023)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2023.02.4.05

Abstract

5S (Seiri, Seiton, Seiso, Seiketsu, Shitsuke) is Japan superior corporate culture conceptualized by Takashi Osada in 1980, about arrangement and neatness system in the environment like workshop, storing, and office. This culture is much implemented by Japan company in Indonesia, one of them is Auto 2000. The urgency of this research is to inspire other business entity’s work environment to apply 5S program as one means of lean operations. This study aims to describe the implementation of 5S on work environment of Auto 2000 Kediri Hasanuddin. This study uses 5S theory thus dissects in each variable S’ separately in account of appraising 7 areas. Data analysis method used is qualitative descriptive with triangulation for data collection method. Result describes that every area on workshop implements 5S significantly except machine restoration room. From 5 variables, shitsuke is not implemented. Areas with very good implementation are workshop area, SST room, and spare parts room. Implication of this study is becoming consideration for Auto 2000 Kediri Hasanudin in order to always keeps 5S performance that has already been good and improves the implementation performance that is not good, especially seiso that became main concern in TWC room, PDS room, and restoration room.
Formulasi Strategi Pengembangan Bisnis Akhdan, Rafii Hanif; Handrito, Radityo Putro
Jurnal Kewirausahaan dan Inovasi Vol. 3 No. 2 (2024)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2024.03.2.18

Abstract

The objective of this research is to formulate a business development strategy for PT Exisco Karyapatra which can be used by the company to advance itself to a better strategic position and win the competition in construction sector in Indonesia. The results of the internal and external condition analysis and knowledge about general issues  are used as the consideration in this business development strategy formulation effort. The data of this qualitative descriptive research was harvested from interviews, observations, and documentations. The analysis was conducted by incorporating IFE and EFE matrices for examining the company’s internal and external condition, SWOT and IE matrix for deriving potential alternative strategies, and QSPM for determining the recommended business strategy. This study finds that the most recommended and appropriate strategy for PT Exisco Karyapatra based on its internal and external condition is market penetration. This strategy strives for market share expansion by increasing the number of marketers and by improving promotional and publicity endeavors to enhance brand awareness and firm reputation.   Abstrak Penelitian ini bertujuan untuk merumuskan strategi pengembangan bisnis pada PT Exisco Karyapatra agar perusahaan dapat berkembang ke posisi strategis yang lebih baik lagi dan mampu untuk memenangkan persaingan pasar sektor konstruksi di Indonesia, berdasarkan analisis kondisi lingkungan internal dan eksternal perusahaan serta isu-isu strategis yang secara umum menjadi pertimbangan dalam perumusan strategi pengembangan bisnis. Jenis penelitian yang digunakan adalah deskriptif kualitatif, dengan teknik pengumpulan data melalui wawancara, observasi, dan dokumentasi. Sedangkan teknik analisis data yang digunakan sebagai alat untuk merumuskan strategi pengembangan bisnis adalah analisis matriks IFE dan matriks EFE untuk menganalisis kondisi lingkungan internal dan eksternal perusahaan, matriks SWOT dan matriks IE untuk menghasilkan alternatif-alternatif strategi potensial yang dapat diterapkan perusahaan, serta matriks QSPM sebagai alat analisis untuk memutuskan stratergi bisnis yang akan direkomendasikan. Hasil penelitian ini menunjukkan bahwa strategi yang direkomendasikan dan dinilai paling tepat untuk diimplementasikan pada PT Exisco Karyapatra sesuai dengan kondisi lingkungan internal dan eksternal perusahaan saat ini adalah strategi penetrasi pasar yang mengupayakan peningkatan pangsa pasar dengan meningkatkan jumlah tenaga pemasar, serta meningkatkan promosi dan upaya publisitas untuk meningkatkan brand awareness dan reputasi perusahaan.
Local Entrepreneurs Resilience: lnvestigating the Role of Entrepreneurial Motivation and lntentions in Driving Malang MSMEs' Performance Handrito, Radityo Putro; Ismail, Taufiq; Barinta, Dunga Dwi
INOBIS: Jurnal Inovasi Bisnis dan Manajemen Indonesia Vol. 8 No. 1 (2024): INOBIS: Jurnal Inovasi Bisnis dan Manajemen Indonesia
Publisher : Forum Inovasi Bisnis dan Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31842/jurnalinobis.v8i1.351

Abstract

Penelitian tentang peran motivasi berwirausaha dan minat berwirausaha terhadap kinerja UMKM menarik perhatian karena UMKM memiliki peran yang krusial dalam perekonomian Indonesia. Meskipun UMKM menjadi penyangga ekonomi dengan menyerap sebagian besar tenaga kerja dan berkontribusi signifikan pada investasi, pelaku UMKM harus dihadapkan pada berbagai tantangan yang dapat memengaruhi keberlangsungan bisnis mereka. Fenomena ini terkait dengan kondisi ekonomi global yang fluktuatif, perubahan teknologi, dan tuntutan pasar yang semakin ketat. Dalam menghadapi kondisi tersebut, penting bagi pelaku UMKM untuk melakukan pengukuran kinerja dalam menjaga daya saing dan kelangsungan bisnis mereka. Penelitian ini bertujuan untuk mengeksplorasi hubungan antara entrepreneurial intention (EI), entrepreneurial motivation (EM), dan kinerja perusahaan UMKM di Indonesia. Meskipun kedua variabel tersebut banyak dikaitkan dengan peningkatan kinerja, hasil penelitian ini menunjukkan bahwa EI dan EM tidak memiliki pengaruh signifikan terhadap kinerja perusahaan yang diukur melalui pertumbuhan penjualan dan pertumbuhan laba. Penelitian ini menggunakan data dari 150 responden yang merupakan pemilik UMKM di Indonesia, dengan fokus pada faktor-faktor seperti usia, jenis kelamin, dan pendidikan pemilik usaha. Hasil menunjukkan bahwa usia pemilik dan jenis kelamin pemilik memiliki pengaruh signifikan terhadap kinerja, di mana pemilik yang lebih muda dan pria cenderung memiliki kinerja yang lebih baik. Temuan ini memperkaya literatur kewirausahaan dengan menyoroti kompleksitas hubungan antara niat dan motivasi kewirausahaan terhadap kinerja UMKM dan mengindikasikan perlunya faktor-faktor eksternal lain seperti keterampilan manajerial dan akses ke modal untuk mencapai kinerja yang lebih baik. Secara praktis, penelitian ini memberikan rekomendasi agar kebijakan pemerintah dan pelaku bisnis lebih fokus pada peningkatan kapasitas manajerial dan akses ke sumber daya bagi UMKM untuk mendukung pertumbuhannya.
Efisiensi Saluran Distribusi Pada Agribisnis Peternakan Putra, Putu Wirasanjaya; Handrito, Radityo Putro
Jurnal Kewirausahaan dan Inovasi Vol. 3 No. 3 (2024)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2024.03.3.10

Abstract

This research aims to analyze efficient distribution channels to enhance marketing efficiency in catfish cultivation business at Top Fish Farm, Denpasar. Through interviews, SWOT analysis, Cost and Benefit analysis, and examination of various distribution model business, this study provides recommendations for determining the best distribution channels. The distribution channel models tested include sales to collectors, direct sales, farmers market, e-commerce, box delivery, on farm sales, and pick your own. The findings suggest that integrating several distribution models is an effective strategy to build brand and expand market. In the current production capacity, utilizing a combination of Direct Sales, E-Commerce, Box Delivery, and On Farm Sales enables Top Fish Farm to better respond to diverse market demands. Meanwhile, in business expansion with the assumption of production increasing to 100Kg per day, the primary focus is on Direct Sales to restaurants and traditional eateries, with significant emphasis on Box Delivery. This research provides a strong foundation for Top Fish Farm to design distribution strategies aligned with its business objectives, meet customer demands, and achieve sustainable growth in the fisheries industry.   Abstrak Penelitian ini bertujuan untuk menganalisis saluran distribusi yang efisien untuk meningkatkan efisiensi pemasaran pada usaha budidaya ikan lele di Top Fish Farm, Denpasar. Melalui wawancara dan analisis SWOT, Cost and Benefit dari berbagai model distribusi, penelitian ini memberikan rekomendasi untuk penentuan saluran distribusi terbaik. Model saluran distribusi yang diujikan adalah penjualan ke pengepul, direct sales, farmers market, e-commerce, box delivery, on farm sales, dan pick your own. Hasil penelitian menunjukkan bahwa integrasi beberapa model distribusi adalah strategi yang efektif untuk membangun merek dan memperluas pasar. Dalam kapasitas produksi saat ini, penggunaan kombinasi Direct Sales, E-Commerce, Box Delivery, dan On Farm Sales akan memungkinkan Top Fish Farm merespons permintaan pasar yang beragam dengan lebih baik. Sementara dalam ekspansi bisnis dengan dengan asumsi produksi meningkat menjadi 100Kg per hari, fokus utama adalah pada Direct Sales ke restoran dan warung lalapan, dengan peningkatan penting pada Box Delivery. Penelitian ini memberikan landasan yang kuat bagi Top Fish Farm untuk merancang strategi distribusi yang sesuai dengan tujuan bisnisnya, memenuhi permintaan pelanggan, dan mencapai pertumbuhan yang berkelanjutan dalam industri perikanan.
Co-Authors Agung Yuniarto M.S Akhdan, Rafii Hanif Ana Sofia Aryati Ananda Sabil Hussein ANDIKA Angela Evlyn Ari Irawan Barinta, Dunga Dwi Budiman, Jason Christopher Dennis Shabri Alfani Dimas Aditya Pradana Dwi Indah Lestari Fadlansyah, Fauzan Fatchur Rohman Fathur Rahman Fathur Rahman Firlana Rahmania Ghossa, Inez Shabrina Hanavi, Moch Sukron Hanifah, Salma Imaniar Ilmi Pariasa Ismatullah, Azka Dani Khalid, Khalid Muhammad Kurnianto, Anton Lavennia, Shella Lestari, Dwi Indah Muhammad, Ferdian Harya Nanang Suryadi Negara, Noor Adi Sukma Prabawa, Dewa Made Surya Pradita Damayanti Puspa, Widya Putra, Putu Wirasanjaya Putra, Ronald Fajar Ardiva Putranto, Ahnaf Raka Putri, Maudy Amalyah Dodhy Radityo, Hening Pram Robimadin, Cahya Nugeraha Sabrina, Haditha Miftahul Salsabeela, Amalia Sasongko, Totok Aris Shah, Mohamed Ashraff Taufiq Ismail Utami, Sischa Adetya