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All Journal Jurnal Administrasi Bisnis Jurnal Ilmu Administrasi Bisnis Journal of Education and Learning (EduLearn) Jurnal Ilmu Komunikasi Jurnal Administrasi Bisnis (JABis) Paradigma: Jurnal Masalah Sosial, Politik, dan Kebijakan Journal of Enterprise and Development (JED) Tepis Wiring : Jurnal Pengabdian Masyarakat Dharma: Jurnal Pengabdian Masyarakat Jurnal Pengabdian Masyarakat Bangsa
Nurul Retno Hapsari
Administrasi Bisnis, Univeritas Pembangunan Nasional Veteran Yogyakarta, Indonesia
Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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Journal : Journal of Enterprise and Development (JED)

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Navigating sustainable competitive advantage: social and technological challenges and open innovation in creative economy-based traditional markets Hapsari, Nurul Retno; Zaki, Ahmad; Soewardi, Tiara Juniar
Journal of Enterprise and Development (JED) Vol. 6 No. 1 (2024): Journal of Enterprise and Development (JED)
Publisher : Faculty of Islamic Economics and Business of Universitas Islam Negeri Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/jed.v6i1.8699

Abstract

Purpose — Innovation and technology introduce businesses to uncertain conditions, necessitating a focus on enhancing competitiveness. This research aims to investigate the impact of social and technological challenges, as well as open innovation, on the sustainable competitive advantage of a creative economy-based traditional market.Method — This study employs a quantitative approach by distributing questionnaires to 100 MSMEs in Yogyakarta traditional markets. The Partial Least Squares-Structural Equation Modeling (PLS-SEM) was utilized to analyze the effects.Result — The results indicate that social and technological challenges contribute to a sustainable competitive advantage. However, open innovation does not significantly influence the enhancement of a sustainable competitive advantage.Practical implications  — The study suggests that the government should support MSMEs in addressing technological disruption by offering digital training to expand their market reach.
Navigating sustainable competitive advantage: social and technological challenges and open innovation in creative economy-based traditional markets Hapsari, Nurul Retno; Zaki, Ahmad; Soewardi, Tiara Juniar
Journal of Enterprise and Development (JED) Vol. 6 No. 1 (2024): Journal of Enterprise and Development (JED)
Publisher : Faculty of Islamic Economics and Business of Universitas Islam Negeri Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/jed.v6i1.8699

Abstract

Purpose — Innovation and technology introduce businesses to uncertain conditions, necessitating a focus on enhancing competitiveness. This research aims to investigate the impact of social and technological challenges, as well as open innovation, on the sustainable competitive advantage of a creative economy-based traditional market.Method — This study employs a quantitative approach by distributing questionnaires to 100 MSMEs in Yogyakarta traditional markets. The Partial Least Squares-Structural Equation Modeling (PLS-SEM) was utilized to analyze the effects.Result — The results indicate that social and technological challenges contribute to a sustainable competitive advantage. However, open innovation does not significantly influence the enhancement of a sustainable competitive advantage.Practical implications  — The study suggests that the government should support MSMEs in addressing technological disruption by offering digital training to expand their market reach.
Co-Authors Ahmad Zaki Ahmad Zaki Akbar, Hikmatul Amalia, Tazkia Arif Hervianto Arika Bagus Perdana, Arika Bagus Asih Marini Wulandari Eny Endah Pujiastuti Firdha Annisa Zulfa Hastho Joko Nur Utomo Hermawanto, Ariesani Ida Susi Dewanti Jesie, Titan Aprista Keny Rahmawati Koraag, Satrio Tegar Gunung Kurniawati, Erna Mu'afi, Muhammad Irfan Muhammad Devris Alfian Mu’afi, Muhammad Irfan Nawazirul Lubis Nurul Azizah Ratnawati Ratnawati Rosalia Dwi Fadma Tjahjanti Siti Ning Farida Tiara Anjelina Tiara Juniar Soewardi Virginia Ayu Sagita Widiartanto Widiartanto