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INCOME AND RISK DETERMINATION OF SHALLOT FARMING BUSINESS IN WANASARI DISTRICT, BREBES REGENCY, INDONESIA Roessali, Wiludjeng; Mukson, Mukson; Prastiwi, Wahyu Dyah
Agrisocionomics: Jurnal Sosial Ekonomi Pertanian Vol 8, No 3 (2024): November 2024
Publisher : Faculty of Animal and Agricultural Science, Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/agrisocionomics.v8i3.24751

In every agricultural business, farmers face the phenomenon of farming risk. Climate-related production risk, market risk, financial risk, and institutional risk are some of the dangers faced. This study aims to analyze the level of risk and risk mapping faced by farmers and its impact on shallot farming income. This study was conducted in the shallot center area in Wanasari District, Brebes Regency, Central Java, Indonesia from April to May 2023. The survey was conducted using semi-structured interviews and questionnaires on the level of shallot farming risk and factors that influence farmers' income. The analysis was carried out using risk mapping and multiple regression techniques. The results of the study showed that the production risk, market risk, and financial risk of shallot farmers in the study area were included in the high category, while institutional risk was included in the moderate group. The shallots produced per hectare reached 12.76 tons. The factors that influence shallot farming income are land area, productivity, total costs and shallot farmers' risk awareness. Meanwhile, the price of shallots and the level of risk did not significantly affect shallot farming income.

Analysis of the Determinants of Purchasing Decisions for Traditional Herbal Medicine in Nguter District Sukoharjo Regency Enggarbudi, Putri Arimbi; Mukson, Mukson; Prastiwi, Wahyu Dyah
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 1 (2025): Januari 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i1.16614

Traditional herbal medicine is a product made from medicinal plants that are still very popular among the public. This study aimed to analyze the internal and external factors that influence consumer decisions in purchasing traditional herbal medicine products in Nguter District, Sukoharjo Regency. This research was conducted from January to March 2024. The research method used was the survey method. The research location was chosen purposively with the consideration that Nguter District is the center of traditional herbal medicine production. The sampling method used was accidental sampling. The sample size was determined using Purba's formula and 100 respondents were taken. The data collected consisted of primary data through interviews based on structured questionnaires and field observations, meanwhile secondary data were obtained from various relevant literature sources. The data analysis method was statistical analysis using logistic regression analysis. Hypotheses were tested with a significance level of 5%. The results showed that the factors of motivation, perception, attitude, product, price, place and promotion simultaneously have a significant effect on decisions to purchase traditional herbal medicine, while the factors that have a partially significant effect are attitude, product and place. This research was recommended to pay attention to internal and external factors to encourage consumer sustainability to utilize traditional herbal medicine, and the herbal medicine industry should pay attention to these factors.

Analisis Profitabilitas Usaha Porang di CV Porang Center Indo Sedan, Rembang Zahrotul Afidah; Siswanto Imam Santoso; Wahyu Dyah Prastiwi
Paradigma Agribisnis Vol 5 No 2 (2023): Paradigma Agribisnis
Publisher : lembaga penelitian universitas swadaya gunung jati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33603/jpa.v5i2.7637

Porang merupakan tanaman umbi yang memiliki nilai ekonomi dan permintaan yang tinggi di pasar luar negeri. Penelitian mengkaji profitabilitas usaha porang yang dijalankan oleh CV Porang Center Indo Sedan, Rembang selama 3 periode. Penelitian bertujuan untuk menganalisis besarnya biaya produksi, penerimaan dan profitabilitas usaha porang CV Porang Center Indo Sedan, Rembang. Metode yang digunakan adalah metode studi kasus. Metode analisis data menggunakan analisis deskriptif dan analisis kuantitatif. Analisis kuantitatif yang digunakan berupa analisis biaya produksi, penerimaan, profitabilitas dan rasio profitabilitas GPM, NPM, ROI dan ROE. Berdasarkan hasil analisis diperoleh hasil bahwa jumlah biaya produksi dan penerimaan dari tahun 2019-2021 mengalami kenaikan dengan nilai secara berturutâ€“turut yaitu Rp17.387.484.000,00; Rp18.072.796.000,00 dan Rp18.290.157.600,00 untuk biaya produksi serta Rp22.136.400.000,00; Rp23.234.640.000,00 dan Rp23.454.288.000,00 untuk penerimaan. Hasil analisis profitabilitas menunjukkan usaha porang yang dijalankan dalam keadaan menguntungkan. Hasil analisis rasio profitabilitas yang dihasilkan secara umum menunjukkan perusahaan dalam kondisi baik. Perkembangan nilai ROI dan ROE dari tahun 2019â€“2021 terus menurun menandakan semakin menurunnya efisiensi perusahaan dalam menjalankan kegiatan operasionalnya.Kata kunci: biaya produksi, penerimaan, profitabilitas, porang

Analisis Usaha dan Nilai Tambah Agroindustri Kacang Rondam di Kecamatan Pangururan Kabupaten Samosir Anju Hasudungan Naibaho; Kustopo Budiraharjo; Wahyu Dyah Prastiwi
SUNGKAI Vol. 12 No. 2 (2024): Jurnal Sungkai (e-Journal)
Publisher : Universitas Pasir Pengaraian

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30606/sungkai.v12i2.2593

This study aims to analyze costs, revenues, revenues, business feasibility, and analyze the added value of rondam beans. The research location is in Sentra Kacang Rondam, Pangururan District, Samosir Regency, North Sumatra. The research method used was a census with 3 respondents in the rondam bean agroindustry. The analysis methods used are cost analysis, revenue analysis, revenue analysis, business feasibility analysis, Hayami value-added analysis. The results showed production cost of IDR30.520.672.00/month. Receipt of IDR42.750.000,00/month. Revenue of IDR12.229.328.00/month. R/C Ratio of 1,40. ROI of 10%. Payback Period for 9 months 1 day. The added value produced by the rondam bean agroindustry in the process of making rondam beans is IDR14.800/kg. The added value ratio of rondam bean agroindustry of 34,98% is classified as moderate.

Evaluating The Consumer Preference of UHT Ultra Milk Flavor: Evidence from Generation Z Consumers Santoso, Fellicia Etano; Prastiwi, Wahyu Dyah; Mukson, Mukson
Journal of Consumer Sciences Vol. 8 No. 2 (2023): Journal of Consumer Sciences
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jcs.8.2.170-186

The existence of different characteristics in each generation encourage producers to stay updated on consumer preferences. This study aimed to analyze the characteristics and preferences of Generation Z consumers for UHT Ultra Milk Flavor. The research was conducted in August – November 2022 using a case study. The sampling method was a purposive sampling of 150 respondents, aged 18-22 years who had consumed Ultra Milk Flavor and purchased at least once in the last week, with pocket money. Data was collected online using Google Forms and then analyzed by descriptive analysis and conjoint analysis. The results showed that Generation Z consumers were dominated by women and the majority of students aged 20 years, with income levels ranging from >IDR 500.000 to IDR 1.000.000, and aware of drinking milk. The type of milk consumed the most is UHT milk with a frequency of purchase of once a week at a minimarket, and is familiar with the use of social media. Overall, the preference for UHT Ultra Milk Flavor is chocolate with 250 ml packaging, price of ≤IDR 5.000 with the most prioritized taste attribute. These findings suggest that milk producers can maintain, improve, and innovate flavors.

Analisis Preferensi Konsumen Wortel Organik (Daucus carota L.) di Kota Semarang (Studi Kasus: Komunitas Pasar Sehati Semarang) Prisanti, Andara Nuradika; Prastiwi, Wahyu Dyah; Handayani, Migie
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 2 (2024): Juli 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i2.14418

The research aimed to analyze the combination of organic carrot attributes preferred by consumers and to analyze the consumer preference attributes most considered when purchasing organic carrots at Pasar Sehati Semarang. The research was conducted from January to March 2024 at Pasar Sehati Semarang, Semarang City. The location was purposively selected considering that Pasar Sehati Semarang is managed by the Pasar Sehati Semarang Community, which sells healthy food products. The research method used was a case study method. The research respondents were organic carrot consumers at Pasar Sehati Semarang, Semarang City. Respondent selection was conducted using accidental sampling and purposive sampling methods with a total of 100 respondents sampled online and offline. The data used in this research were primary and secondary data. The obtained data were analyzed using quantitative descriptive analysis and Conjoint analysis. Quantitative descriptive analysis was used to explain the processed data in the research results. Conjoint analysis was used to analyze consumer preferences for the levels of organic carrot attributes, which consist of price, size, color, and packaging. The Conjoint analysis results revealed that the consumer preference for organic carrots at Pasar Sehati Semarang was for carrots with a price of <Rp30,000/kg; large size, bright orange color, and packaged in styrofoam trays. The attribute considered most important by consumers when purchasing organic carrots is the price. Marketers should consider the selling price range more to suit consumer desires and develop packaging strategies that consumers prefer, namely Styrofoam tray.

Analisis Tingkat Kepuasan Konsumen Melon di Hortimart Agro Center Kabupaten Semarang Thahira, Zahwa Nauria; Prastiwi, Wahyu Dyah; Mukson, Mukson
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 1 (2024): Januari 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i1.12324

Consumer satisfaction is a condition where consumers expect products or services that are in accordance with their wishes. The study aimed to analyze the level of Melon’s consumers’ satisfaction at Hortimart Agro Center based on variables of product quality, price, service quality and promotion. The research was expected to bring benefit in determining the policies taken by the Hortimart Agro Center to increase Melon’s customers’ satisfaction. The research was conducted from February to March 2023. The research location was at Hortimart Agro Center. The research method used in the study was a survey. Respondents were determined by accidental sampling method with a sample size of 100 respondents. Data analysed were using Importance Performance Analysis (IPA) and Customer Satisfaction Index (CSI) analysis to analyze the level of Melon’s consumers’ satisfaction at Hortimart Agro Center based on the factors that affect consumer satisfaction namely product quality, price, service quality and promotion. The results showed that there are in Quadrant I (two attributes namely design and promotional publicity), Quadrant II (ten attributes namely quality, taste, durability, benefits, price in accordance with quality, as well as reliable and responsive Hortimart employee services), Quadrant III (four attributes namely affordable prices than prices elsewhere and Hortimart promotions through advertising media and brochures), Quadrant IV (no attributes). Melon’s consumers’ satisfaction value at Hortimart Agro Center reached 83.05% which is in the very satisfied category.

Analisis Profitabilitas Usaha Porang di CV Porang Center Indo Sedan, Rembang Afidah, Zahrotul; Santoso, Siswanto Imam; Prastiwi, Wahyu Dyah
Paradigma Agribisnis Vol 5 No 2 (2023): Paradigma Agribisnis
Publisher : lembaga penelitian universitas swadaya gunung jati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33603/jpa.v5i2.7637

Porang merupakan tanaman umbi yang memiliki nilai ekonomi dan permintaan yang tinggi di pasar luar negeri. Penelitian mengkaji profitabilitas usaha porang yang dijalankan oleh CV Porang Center Indo Sedan, Rembang selama 3 periode. Penelitian bertujuan untuk menganalisis besarnya biaya produksi, penerimaan dan profitabilitas usaha porang CV Porang Center Indo Sedan, Rembang. Metode yang digunakan adalah metode studi kasus. Metode analisis data menggunakan analisis deskriptif dan analisis kuantitatif. Analisis kuantitatif yang digunakan berupa analisis biaya produksi, penerimaan, profitabilitas dan rasio profitabilitas GPM, NPM, ROI dan ROE. Berdasarkan hasil analisis diperoleh hasil bahwa jumlah biaya produksi dan penerimaan dari tahun 2019-2021 mengalami kenaikan dengan nilai secara berturutâ€“turut yaitu Rp17.387.484.000,00; Rp18.072.796.000,00 dan Rp18.290.157.600,00 untuk biaya produksi serta Rp22.136.400.000,00; Rp23.234.640.000,00 dan Rp23.454.288.000,00 untuk penerimaan. Hasil analisis profitabilitas menunjukkan usaha porang yang dijalankan dalam keadaan menguntungkan. Hasil analisis rasio profitabilitas yang dihasilkan secara umum menunjukkan perusahaan dalam kondisi baik. Perkembangan nilai ROI dan ROE dari tahun 2019â€“2021 terus menurun menandakan semakin menurunnya efisiensi perusahaan dalam menjalankan kegiatan operasionalnya.Kata kunci: biaya produksi, penerimaan, profitabilitas, porang

PENGOLAHAN PANGAN BERBAHAN BAKU UBI JALAR SEBAGAI UPAYA PENINGKATAN EKONOMI KELUARGA Prastiwi, Wahyu Dyah; Dalmiyatun, Tutik; Muhammad, Alaya F.H.
INOTEKS: Jurnal Inovasi Ilmu Pengetahuan,Teknologi, dan Seni Vol 21, No 1 (2017)
Publisher : Universitas Negeri Yogyakarta

This study described the implementation of applicable technology in woman farmer's group in Mendongan Village, Sumowono, Semarang Regency. The program is aimed to share knowledge of sweet potatoes processing in order to increase the family income of the group. Counseling and baking class is conducted to gain the participation and skill of the group member. A sweet potato cutter machine is made to improve the activities and performance of the group. The program is succeeded and gave benefit to the group.

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