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All Journal Jurnal Studi Komunikasi dan Media Konvergensi : Jurnal Ilmiah Ilmu Komunikasi Syntax Literate: Jurnal Ilmiah Indonesia Jurnal Pengabdian Masyarakat AbdiMas Journal of Humanities and Social Studies Journal of Multidisciplinary Academic Jurnal Syntax Transformation Journal of Management and Bussines (JOMB) Jurnal Ilmiah Wahana Pendidikan ABDIMAS Jurnal Pengabdian Kepada Masyarakat Ilomata International Journal of Social Science Journal of Scientific Communication (JSC) Arus Jurnal Sosial dan Humaniora Journal of Social Studies, Arts and Humanities (JSSAH) Jurnal Indonesia Sosial Teknologi Komunikologi: Jurnal Ilmiah Ilmu Komunikasi Innovative: Journal Of Social Science Research Jurnal Komunikasi, Masyarakat Dan Keamanan Jurnal Indonesia : Manajemen Informatika dan Komunikasi Jurnal Peurawi: Media Kajian Komunikasi Islam
Halomoan Harahap
Universitas Esa Unggul
Religion Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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Manajemen Komunikasi Krisis PT EVOS Esports Indonesia dalam Menjaga Citra Perusahaan Startup di Era Bubble Burst Auriga, Helena Sandra; Harahap, Halomoan
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/syntax-literate.v9i11.16942

Abstract

Manajemen komunikasi Public Relations (PR) menjadi tonggak perusahaan dalam mengelola krisis. Komunikasi krisis melalui PR menjadi sangat berpengaruh sebagai tindakan efektif menghentikan krisis dengan cepat, membatasi kerugian, memulihkan dan mengembalikan kepercayaan publik serta meraih kembali citra perusahaan yang sempat terganggu. Penelitian ini memiliki tujuan mengetahui manajemen komunikasi PR dalam mengelola krisis PT EVOS Indonesia sebagai startup esports terbesar di Indonesia untuk menjaga citra perusahaan di era bubble burst. Metode penelitian dalam kajian ini menggunakan pendekatan kualitatif dengan metode studi kasus. Penelitian dilakukan melalui teknik pengumpulan data dari hasil wawancara, observasi dan studi literatur. Dari hasil penelitian ditemukan bahwa PR EVOS Esports menentukan strategi yang berbeda-beda untuk setiap stakeholder perusahaan. Media, dengan pengaruh yang besar, membutuhkan strategi defensif yang berfokus pada aksi nyata. Strategi adaptif diterapkan pada karyawan yang mencakup restrukturisasi. Serta memperkuat kepercayaan terhadap komunitas, fans dan klien melalui inovasi produk dan event perusahaan yang termasuk juga dalam strategi adaptif. Tujuan utama dari manajemen komunikasi krisis lewat strategi komunikasi krisis yang berbeda adalah untuk mengelola ekspektasi dan membangun kembali kepercayaan dari setiap stakeholder. Strategi yang tepat untuk setiap stakeholder, akan membentuk persepsi masing-masing stakeholder terhadap citra perusahaan. Dengan demikian citra perusahaan tetap terjaga atas persepsi masing-masing stakeholder.
Pengaruh Narasumber dan Saluran Komunikasi Terhadap Persepsi Mahasiswa Letario Prodeo; Halomoan Harahap
Jurnal Indonesia Sosial Teknologi Vol. 6 No. 1 (2025): Jurnal Indonesia Sosial Teknologi
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jist.v6i1.8789

Abstract

This study aims to identify credible sources of information as well as communication channels used by Kalimantan students in receiving information about the palm oil industry for the 2023–2024 period. In addition, this study also describes the perception of Kalimantan students about the palm oil industry in Indonesia and analyzes the influence of resource persons and communication channels on this perception. This study uses a positivist paradigm with a descriptive and explanatory approach to analyze the data obtained through a questionnaire survey based on the Likert scale. The results of the study show that the credibility of the resource persons, especially researchers and academics, has a significant influence on student perception. Communication channels that support direct interaction, such as seminars or discussions, have proven to be more effective in forming a deeper perception of the palm oil industry. Theoretically, this research is expected to provide new insights into effective communication strategies, especially for issues related to the palm oil industry. Practically, the results of this study can be a reference for palm oil industry stakeholders in developing more relevant and effective communication strategies.
Strategi “Islamic Branding” pada Sekolah Islam Terpadu Insantama Ani Rofiatil Ilmi; Halomoan Harahap
Jurnal Peurawi: Media Kajian Komunikasi Islam Vol. 8 No. 2 (2025): Jurnal Peurawi: Media Kajian Komunikasi Islam
Publisher : Universitas Islam Negeri Ar-Raniry Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22373/3vx9w930

Abstract

This study aims to analyze the implementation of Islamic branding strategies at SIT Insantama in building the institution’s reputation and public trust. Using a qualitative case study method, data were collected through interviews and observations involving school stakeholders. The results reveal that SIT Insantama has successfully positioned itself as a credible Islamic educational institution by integrating Islamic values into all aspects of learning, supported by consistent communication through digital platforms. The branding strategy employed does not merely aim for promotional exposure but serves as a medium of value-based communication and cultural da'wah. The institution prioritizes authenticity, emotional engagement, and alignment with Islamic identity in its communication and branding content. Through selective use of social media trends and a transparent internal communication approach, SIT Insantama builds strong emotional bonds with its stakeholders, enhancing its brand equity in the competitive Islamic education sector. This study offers insights into how value-driven branding can shape institutional identity and contribute to sustainable reputation-building in Islamic educational settings.
Co-Authors Anandianskha, Sawaviyya Andry Susanto Ani Rofiatil Ilmi Apriyana, Lala Arifin S. Harahap Arifin S. Harahap Aritonang, Sovian Auriga, Helena Sandra Ballian Siregar Dani Vardiansyah Delliana, Santi Devi Saufa Yardha Dewi Eldianti Erman Anom Fauzan, Jeje Ghabrella Herdiani Harahap, Hamida Syari Iswadi Komalasari, Khoiriyah Nur Letario Prodeo Micko Rivaldo Indrasastria Pane, Ivanina Zuhdi Prakoso, Jatayu Hadi Pramono, Yoseph Hari Ramli, Muh. Ruslan Rima Rachmaningsih Rinaldi, Adinda Aurel Santi Delliana Sovian Aritonang Taufiq Shobri Taufiq Shobri Yuliwar, Yohanes Sonnie