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All Journal Jurnal Manajemen Pendidikan Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis Dinamisia: Jurnal Pengabdian Kepada Masyarakat Pelita : Jurnal Penelitian dan Karya Ilmiah EKONOMI BISNIS Perspektif : Jurnal Ilmu Administrasi International Journal of Business, Law, and Education Jurnal Bisnis dan Manajemen (JBM) EDUCTUM: Journal Research International Education Trend Issues PERFECT EDUCATION FAIRY BALQIS: Journal of Business Innovation and Digital Marketing Open Access DRIVERset BALQIS: Journal of Business Innovation and Digital Marketing
Sugeng Lubar Prastowo
Universitas Islam Syekh Yusuf Tangerang
Religion Humanities Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Neuroscience Social Sciences Other

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The Influence of e-Promotion, Trust, Convenience, and e-WOM on Purchase Decision with Consumer Behavior as a Mediator Prastowo, Sugeng Lubar; Nur, Muhammad
PERFECT EDUCATION FAIRY Vol. 1 No. 2 (2023): PERFECT EDUCATION FAIRY
Publisher : PT. Batari Edu Calya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/pef.v1i2.307

Abstract

This research examines the influence of e-Promotion, consumer trust, convenience, and e-WOM on the purchase decisions of Shopee consumers, with consumer behavior as a mediating variable. The research methodology employed a quantitative approach, utilizing non-probability purposive sampling with a sample size of 494 respondents. Data analysis was conducted using descriptive and inferential statistics, employing the Smart PLS 3.0 software. The research findings demonstrate that trust, convenience, and e-WOM have a significant direct impact on consumer behavior, whereas e-Promotion does not directly affect consumer behavior. The variables e-Promotion, trust, convenience, and Shopee consumer behavior have a direct and significant influence on purchase decisions, while e-WOM does not directly affect the purchase decisions of Shopee customers. Trust, convenience, and e-WOM have a significant indirect impact on purchase decisions with consumer behavior as a mediating variable, whereas e-Promotion does not have an indirect impact on purchase decisions with consumer behavior as a mediating variable.
Systematic Review of Education Quality Assurance Management in Schools Method Matching AFRIADI, BAMBANG; Fatkar, Budiastuti; Mirza, Mochammad; Fitri, Fitri; Nur, Muhamad; Sobirov, Bobur; Colega Oli, Mario; Rosmeri Simorangkir, Melda Rumia; Isnaniah, Isnaniah; Prastowo, Sugeng Lubar
International Education Trend Issues Vol. 1 No. 2 (2023): International Education Trend Issue
Publisher : PT. BATARI EDU CALYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (195.061 KB) | DOI: 10.56442/ieti.v1i2.146

Abstract

Internal quality assurance in schools is essential because it pertains to a school's confidence in complying to national education standards and achieving a nation's national education goals. In the discussion of this study, it is crucial to determine the degree to which Education Quality Assurance in primary schools is based on comparable research findings. The approach used to evaluate several learning outcomes is the matching evaluation strategy. In addition, the utilised systematic review is a Narrative systematic review, which carefully picks and conducts with discretion what the researcher has written about a subject or problem. As a consequence of the study's results, it was established that the education system and schools are responsible for ensuring that all students meet the criteria and using their resources effectively and efficiently. Especially elementary school, which is the foundation of education. Academic Quality Assurance is essential for attaining academic quality (teaching and learning procedures and curriculum) and structural provision (buildings and physical facilities) in accordance with predefined objectives and standards.
PENGARUH TREN PRODUK, STORE ATMOSPHERE, DAN WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN ULANG DENGAN KEPUASAN SEBAGAI VARIABEL MEDIASI Annaufal, Muhamad Ardabilly; Prastowo, Sugeng Lubar; Syah, Hidayat
Jurnal Bisnis dan Manajemen (JBM) JBM Vol 19 (2023): Issue 3
Publisher : Faculty of Economics and Business University of Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jbm.v19i3.1879

Abstract

This study uses customer satisfaction as the mediating variable to demonstrate how product trends, store ambiance, and word of mouth affect purchasing decisions. One hundred twenty-five participants took part in the study conducted at the Uniqlo Supermall Karawaci Tangerang. Tangerang and involved 125 respondents. The method used was quantitative, with the sampling technique using non-probability sampling with the accidental sampling method. Data analysis employed descriptive statistical techniques and inferential statistics using the structural equation modeling partial least squares (SEM-PLS) analysis tool with the SMART PLS 3.0 program. Keywords: Product trends, Store atmosphere, Word of Mouth, Satisfaction
The Influence of Digital Platform Quality and Security on Decision and Satisfaction through Trust in the DANA Digital Wallet Djaenudin, Ernie Mardiany; Prastowo, Sugeng Lubar
International Journal of Business, Law, and Education Vol. 5 No. 2 (2024): International Journal of Business, Law, and Education
Publisher : IJBLE Scientific Publications Community Inc.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/ijble.v5i2.860

Abstract

This research reveals several significant findings related to the factors influencing the use of the Dana digital wallet platform. The study aims to examine the impact of digital platform quality, security on decision-making, and user satisfaction through trust in the Dana digital wallet. The research was conducted among users of the Dana digital wallet application, with 166 respondents as the sample. The research method employed a quantitative approach, specifically a causal associative approach, with research instruments in the form of a Likert scale questionnaire ranging from 1 to 5. Sampling was carried out using a non-probability incidental sampling technique. The analytical approach used SEM-PLS, utilizing Smart-PLS version 4.0. The research results demonstrate that the variables of digital platform quality, security, and trust have a significant direct impact on decision-making. The user decision-making variable has the most dominant direct influence, accounting for 85.6% of user satisfaction. Furthermore, digital platform quality and security significantly influence trust directly. Additionally, digital platform quality and security also have a significant indirect impact on decision-making through trust as a mediating variable.
The Role of Trust as a Mediator in Enhancing Purchase Decisions for iPhone Prastowo, Sugeng Lubar; Sobirov, Bobur; Alunis, Kalyca Shafhah Suci; Az-Zahra, Aulia Miftah; Syahira, Aurisa
International Journal of Business, Law, and Education Vol. 5 No. 2 (2024): International Journal of Business, Law, and Education
Publisher : IJBLE Scientific Publications Community Inc.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/ijble.v5i2.944

Abstract

This study aims to examine the influence of brand image, product quality, and lifestyle on iPhone purchase decisions in Tangerang, with trust as a mediating variable. The study is motivated by the significant increase in iPhone usage in Indonesia, despite a decline in sales observed in 2023. The sample consists of 180 iPhone users selected through non-probability sampling. Data were collected using Likert-scale questionnaires and analyzed using the SEM approach with SmartPLS 3.0. The results show that brand image, lifestyle, and trust significantly influence purchase decisions, while product quality requires trust mediation to impact purchase decisions. These findings emphasize the importance of integrating trust into marketing strategies to enhance purchase decisions.
Digital Marketing, Relationship, and Customer Trust As Key of Brand Loyalty: A Case Study of Skintific in Tangerang Ramadhani, Nurdyanti; Prastowo, Sugeng Lubar; Isrial, Isrial
International Journal of Business, Law, and Education Vol. 6 No. 2 (2025): International Journal of Business, Law, and Education
Publisher : IJBLE Scientific Publications Community Inc.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/ijble.v6i2.1204

Abstract

This study examines the influence of digital marketing, relationship, and customer trust on Skintific brand loyalty in Tangerang City, amid intense competition in the beauty industry. Using a quantitative associative approach, data were collected from 223 Skintific customers selected through accidental sampling. A structured questionnaire was administered, and the data were analysed using SmartPLS 3.2.9, with tests including validity, reliability, model fit, R², and path coefficients. The results show that digital marketing positively and significantly increases brand loyalty by 36.7%, relationship contributes positively and significantly by 10.2%, and customer trust exerts the strongest positive and significant effect, increasing loyalty by 38.8%. These findings highlight the critical role of integrated digital engagement, sustained customer relationships, and trust-building in fostering brand loyalty in competitive markets.
Fintech Adoption and Customer Loyalty in Indonesian Banking: The Mediating Role of Trust in the Perceived Benefit–Risk Trade-Off Erika, Ria; Prastowo, Sugeng Lubar; Sutarjo, Sutarjo
PERFECT EDUCATION FAIRY Vol. 3 No. 3 (2025): PERFECT EDUCATION FAIRY
Publisher : PT. Batari Edu Calya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/pef.v3i3.1219

Abstract

Financial technology (fintech) is reshaping banking by offering efficiency and accessibility, yet customer loyalty depends on balancing perceived benefits and risks. This study examines how fintech adoption influences loyalty through the mediating role of trust, with perceived benefit and perceived risk as antecedents. A quantitative survey of 150 Bank Rakyat Indonesia (BRI) customers in Tangerang was analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS). Results show that fintech adoption significantly increases perceived benefits, which positively affect trust, while perceived risk exerts a negative but insignificant influence. Trust does not directly predict loyalty but partially mediates the benefit–loyalty relationship. These findings highlight the benefit–risk trade-off in fintech adoption and underscore the importance of enhancing trust to sustain customer loyalty. The study contributes to fintech adoption theory and provides practical guidance for banks to improve customer experience while mitigating risks.
Marketing Mix and Service Choice in Photography MSMEs: The Mediating Role of Branding and the Moderating Role of Price Nurcahyati, Putri; Prastowo, Sugeng Lubar; Atichasari, Anna Sofia
PERFECT EDUCATION FAIRY Vol. 3 No. 4 (2025): PERFECT EDUCATION FAIRY
Publisher : PT. Batari Edu Calya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/pef.v3i4.1243

Abstract

This study examines how elements of the marketing mix influence consumer decisions in photography services, with particular attention to the mediating role of branding and the moderating role of price. A quantitative cross-sectional survey was conducted with 230 users of Fannani Photo services, selected through purposive sampling. Data were collected using a structured Likert-scale questionnaire and analyzed with structural equation modeling to assess direct, mediating, and moderating effects. The findings reveal that product quality, branding, and price significantly shape service decisions, while visual promotion and service quality do not exert direct effects but influence branding, which in turn mediates the relationship between product quality and consumer choice. Moreover, price strengthens the effects of product quality and visual promotion, though not service quality, on decision-making. The study contributes theoretically by integrating branding and price into the marketing mix framework, providing clarity to inconsistent findings in prior research, and offers practical insights for creative MSMEs to enhance product quality, build consistent branding strategies, and leverage price as a competitive advantage in the digital marketplace.
The Role of Trust in Shaping Purchase Decisions: Promotion, Design, and Insurance in Wuling Electric Vehicles Andika, Sandy; Prastowo, Sugeng Lubar; Sutarjo, Sutarjo
International Journal of Business, Law, and Education Vol. 6 No. 2 (2025): International Journal of Business, Law, and Education
Publisher : IJBLE Scientific Publications Community Inc.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/ijble.v6i2.1211

Abstract

This study investigates the influence of promotion and design on purchasing decisions for Wuling electric cars in Tangerang City, with consumer trust as a mediating variable and insurance as a moderating variable. A quantitative approach was employed using non-probability purposive sampling, involving 125 respondents. Data were collected through an online questionnaire and analyzed using Structural Equation Modeling (SEM) with SmartPLS 3.0. The results reveal that promotion has a significant positive effect on purchasing decisions, while design and consumer trust show no direct influence. Promotion, design, and insurance significantly affect consumer trust; however, insurance does not moderate the relationships between promotion, design, and consumer trust. Furthermore, consumer trust does not mediate the effects of promotion or design on purchasing decisions. These findings provide valuable implications for marketing strategies in the electric vehicle industry, particularly for Wuling, by emphasizing the importance of promotional effectiveness and the strategic management of factors shaping consumer trust.
The Role Of Product Quality, Brand Image, And Word Of Mouth In Enhancing Purchase Decisions And Customer Satisfaction In Tiktok Live Commerce Dea, Dea Aditia Maharani; Prastowo, Sugeng Lubar
International Journal of Business, Law, and Education Vol. 6 No. 2 (2025): International Journal of Business, Law, and Education
Publisher : IJBLE Scientific Publications Community Inc.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/ijble.v6i2.1215

Abstract

This study investigates the influence of live streaming, product quality, and word of mouth (WOM) on customer satisfaction, with brand image and purchase decision as mediating variables among Sattka hijab consumers on TikTok Shop. Live commerce has grown rapidly, yet prior research has reported inconsistent findings regarding its determinants of satisfaction and purchase decisions. Using a quantitative approach with 200 respondents and Structural Equation Modeling (SEM-PLS), this study reveals that product quality, brand image, and WOM have significant positive effects on purchase decisions, which in turn enhance customer satisfaction. Conversely, live streaming does not significantly influence brand image, highlighting that product quality and brand reputation are stronger predictors of consumer behavior than promotional intensity through live streaming. These findings underscore the importance of prioritizing product excellence and reputation management in shaping long-term consumer satisfaction and loyalty in live commerce settings.
Co-Authors Ade Indra Permana Ade Indra Permana Afriadi, Bambang Alunis, Kalyca Shafhah Suci Andika, Sandy Annaufal, Muhamad Ardabilly Atichasari, Anna Sofia Az-Zahra, Aulia Miftah BAGUS MANUNGGAL Colega Oli, Mario Dea, Dea Aditia Maharani Djaenudin, Ernie Mardiany Erialdy Erialdy, Erialdy Erika, Ria Ernie Mardiany Djaenudin Fatkar, Budiastuti Fitri Fitri Hidayat Syah Iana, Emil Isnaniah, Isnaniah Isrial, Isrial Mochammad Mirza Muhamad Nur Muhammad Nur Mulky Fauzan Nurcahyati, Putri Nurul Masysharoh Nurul Vivi Apiyanti Permana, Ade Indra Ramadhani, Nurdyanti Rina Anggraeni, Rina Rosmeri Simorangkir, Melda Rumia Sobirov, Bobur Sutarjo Sutarjo Syahira, Aurisa