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All Journal Fokus Ekonomi Jurnal STIE Semarang (Edisi Elektronik) Magisma: Jurnal Ilmiah Ekonomi dan Bisnis Journal of Islamic Accounting and Finance Research JURNAL CAPITAL : Kebijakan Ekonomi, Manajemen dan Akuntansi Jurnal Ekonomika dan Bisnis Jurnal Ilmiah Fokus Ekonomi, Manajemen, Bisnis & Akuntansi (EMBA) Fokus Abdimas Jurnal Ekonomika dan Bisnis
Rudika Harminingtyas
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Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences Other

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Journal : Fokus Abdimas

 1 
Pemasaran Produk UMKM secara Online pada Pelaku Usaha di Kelurahan Plamongansari Semarang Harminingtyas, Rudika; Widowati, Maduretno; Tasriastuti, Nurrohmi Ambar
Fokus ABDIMAS Vol 3, No 1: April 2024
Publisher : STIE Pelita Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/abdimas.3.1.54-60

Abstract

Abstrak: Pemasaran merupakan hal yang sangat penting bagi perusahaan atau bagi para pelaku usaha. Pemasaran merupakan jantungnya sebuah organisasi, karena dengan pemasaran perusahaan akan mendapatkan income yang dapat dipakai untuk pengembangan usahanya dan kebutuhan usaha lainnya UMKM berperan sangat penting dalam perputaran perekonomian mayarakat, dan menjadi salah satu solusi dalam mengatasi pengangguran. Akan tetapi kelompok usaha ini masih memghadapi berbagai tantangan untuk lebih berdaya saing,terutama dibidang pemasaran .Sehingga mereka perlu diberikan informasi pemasaran terbaru. Terutama pemasaran seacara online atau digital marketing dengan maemanfaatkan media sosial..Sehingga perlu diberikan informasi melalui pemasaran online berupa penyuluhan. Deamikian juga kepada Pelaku Usaha UMKM di Kelurahan Plamoangansarin Semarang perlu diberikan Penyuluhan dengan memberikan informasi yang terbaru khususnya tentang pemasaran secara online ,baik penjualan maupun promosinya. Kata Kunci: Penyuluhan , Pemasaran online, Produk
MENINGKATKAN PENJUALAN SECARA DIGITAL MARKETING DAN SERTIFIKASI PRODUK HALAL UMKM KECAMATAN TINGKIR KOTA SALATIGA Harminingtyas, Rudika; Prabowo, Catur; Fahlefi, Diva Riza; Tasriastuti, Nurrohmi Ambar; Widowati, Maduretno
Fokus ABDIMAS Vol 3, No 2: Oktober 2024
Publisher : STIE Pelita Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/abdimas.3.2.186-189

Abstract

Salatiga is a city located in Central Java Province, Indonesia. This city is known as a cool area because it is located on the slopes of Mount Ungaran. Salatiga has a rich history and is a comfortable place to live as well as a center of government, economy and recreation. Tingkir is also a sub-district in Salatiga City, Central Java Province. Basically, MSMEs are a productive business or business that is run by individuals, groups, households, or small business entities that meet the standards as micro-businesses. So, it can be concluded that this MSME as a business managed by people from the lower middle class, this MSME aims to expand employment opportunities and provide economic services to the community at large. The characteristics of MSMEs are usually that business actors have not yet gained access to banking, but can access non-banking institutions, Generally do not have a business license, including a Taxpayer Identification Number (NPWP). The place of business can move. The commodity goods produced by the business are not fixed and can change.By looking at the conditions in the field, the MSMEs were given training on improving the use of digital technology which is currently widely used by the community. They feel that what they have done so far has not been optimal because they do not know what to do with technological advances. With this training, they open their hearts and minds to develop their business with the knowledge received during this training, namely marketing through digital media. This training is very helpful for MSMEs in trying to increase sales of their products so that they can cover their operational costs and can get decent profits and do not need to worry about sluggish sales. It is hoped that participants can continue to improve their businesses and use the right technology so that the businesses they run can grow
PEMBERDAYAAN UMKM MELALUI KOMUNIKASI DAN INFORMASI PADA PELAKU USAHA DI KELURAHAN PEDURUNGAN TENGAH SEMARANG Harminingtyas, Rudika; Widowati, Maduretno; Wahyuningsih, Panca
Fokus ABDIMAS Vol 2, No 2: OKTOBER 2023
Publisher : STIE Pelita Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/abdimas.2.2.166-172

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a crucial role in the local economy, serving as a solution to unemployment. Remarkably, they manage to survive in various economic conditions. However, many operate solely based on business instincts and do not consider the evolving business landscape. Therefore, it is essential to provide information through communication and education. This is especially relevant for MSME entrepreneurs in the Pedurungan Tengah neighborhood in Semarang, particularly those in the culinary/food industry. Outreach efforts should focus on communicating and delivering the latest information, especially regarding online marketing, both in terms of sales and promotions. Keyword : Counseling, Communication, and Information
PENINGKATAN KERJASAMA ANTAR UMKM DI KECAMATAN PEDURUNGAN KOTA SEMARANG MELALUI PELATIHAN SOSIAL MADIA MARKETING Prabowo, Catur; Fahlefi, Diva Riza; Pelupessy, Ig. Henri; Harminingtyas, Rudika
Fokus ABDIMAS Vol 4, No 1: April 2025
Publisher : STIE Pelita Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/abdimas.4.1.14-18

Abstract

Pedurungaan sub-district, which consists of many sub-districts and community units (RW), has hundreds of MSMEs that have been established, both pioneered by young people or housewives and many have a semi-modern system involving digital technology in marketing their products or services. The MSMEs were given training on improving the use of social media marketing and how to build a communication network in order to form a cooperation ecosystem between MSMEs to mutually strengthen the quality of their products or services by establishing cooperation between MSMEs. They feel that what they have done so far has not been optimal because they do not know what to do with the progress of the communication network cooperation. With this training, they open their hearts and minds to develop their business with the knowledge received during this training, namely marketing through social media marketing. This training is very helpful for MSMEs in trying to increase sales of their products so that they can cover their operational costs and can get decent profits and do not need to worry about sluggish sales due to limited sales capabilities and existing distribution networks and to increase sales and consumer trust we also conduct training on how to build a network of cooperation between MSMEs. It is expected that participants can continue to improve their business and use the right social media so that the business they run can grow.
MANAJEMEN PENGELOLAAN USAHA YANG EFISIEN PADA UD PERSADA UNGARAN Harminingtyas, Rudika; Widowati, Maduretno; Adhi, Daniel Kartika
Fokus ABDIMAS Vol 1, No 1: OKTOBER 2022
Publisher : STIE Pelita Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/abdimas.1.1.41-46

Abstract

UMKM serve as both the pillar and the driving force of the nation's economy. Additionally, there are a sizable number of UMKM in each region, and they can thrive in any economic climate. But they largely rely on gut feeling or business intuition to run their company, paying little attention to managerial issues. excellent and effective Counseling is therefore necessary, like at UD Persada Ungaran, a company that makes socks. The three components of extension are management, marketing, and technological issues. After counseling, UD Persada Ungaran employees responded favorably, and their abilities improved.Keyword: Counseling,Effcient management
PENDAMPINGAN PENYUSUNAN APLIKASI SISTEM INFORMASI AKUNTANSI GROUND HANDLING PADA KOPERASI KARYAWAN ANGASA PURA 1 SEMARANG DENGAN MENGGUNAKAN MICROSOFT EXCEL Adhi, Daniel Kartika; Wahyuningsih, Panca; Harminingtyas, Rudika; Widowati, Maduretno
Fokus ABDIMAS Vol 1, No 2: APRIL 2023
Publisher : STIE Pelita Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/abdimas.1.2.74-83

Abstract

Community service is an activity that aims to help certain communities in several activities. This activity is one part of the Tri Dharma of Higher Education, a mentoring activity for the preparation of an accounting information system application using Microsoft Excel. This mentoring activity starts from analyzing problems to preparing financial reports for the ground handling unit Kokapura using the Microsoft Excel application. The choice to use the Microsoft Excel application is because this application is already available in Microsoft Office and the use of Microsoft Excel has been widely practiced in the community.The results of this activity are expected to record transactions and prepare financial reports for the ground handling unit in accordance with SAK ETAP, more accurately and the process will be faster. Keywords: Cooperatives, Accounting Information Systems and Financial Statements
PEMBERDAYAAN PETANI BAWANG MERAH DENGAN EFISIENSI PRODUKSI GUNA PENINGKATAN PENDAPATAN Prabowo, Catur; Pelupessy, Ig. Henri; Fahlefi, Diva Riza; Harminingtyas, Rudika; Widowati, Maduretno
Fokus ABDIMAS Vol 4, No 2: Oktober 2025
Publisher : STIE Pelita Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/abdimas.v4i2.1576

Abstract

This community service program aims to empower shallot farmers in Brebes Regency by improving production efficiency to increase income and local economic sustainability. Brebes, a major national shallot production center, faces efficiency issues due to excessive input use and weak farm management. A team of lecturers conducted participatory training and mentoring covering technical efficiency, financial management, cost and revenue analysis, and strengthening farmer group institutions. The results showed an increase in productivity from 9.5 tons to 11.2 tons per hectare, a Revenue/Cost ratio from 1.42 to 1.68, and technical efficiency from 0.78 to 0.91. Awareness of financial recording increased from 15% to 85%, and a marketing cooperative was formed, strengthening farmers' bargaining power. This program successfully transformed traditional patterns into efficient and sustainable farming systems, while strengthening the role of universities in empowering agricultural communities.
Co-Authors Adhi, Daniel Kartika Ananda, Rimba Regi Budiono Saputra, Reza Catur Prabowo Diva Riza Fahlefi Diva Riza Fahlevi, Diva Riza Ignatius Henri Pelupessy jefri Heridiansyah Maduretno Widowati Muarrofah, Lailatul Muhammad Luthfi Panca Wahyuningsih Ria Noviana Riana Sitawati Tasriastuti, Nurrohmi Ambar Th Susetyarsi Th. Susetyarsi Th.Susetyarsi Th.Susetyarsi Theresia Susetyarsi Untung Widodo, Untung Wan Amalina Wan Abdullah Widaryanti Widaryanti Widaryanti Widaryanti, Widaryanti Yuliati .