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All Journal JPM (Jurnal Pemberdayaan Masyarakat) Akuntabel : Jurnal Ekonomi dan Keuangan Forum Ekonomi : Jurnal Ekonomi, Manajemen dan Akuntansi JURNAL MANAJEMEN Jurnal Inovasi Bisnis (Inovbiz) Abdimas Dewantara JMM (Jurnal Masyarakat Mandiri) JURNAL PRODUKTIVITAS MANAJEMEN DEWANTARA International Journal of Economics, Business and Accounting Research (IJEBAR) Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Ilmiah Manajemen Kesatuan RESLAJ: RELIGION EDUCATION SOCIAL LAA ROIBA JOURNAL MANDAR: Management Development and Applied Research Journal jurnal syntax admiration Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Dynamic Management Journal Jurnal Bingkai Ekonomi (JBE) Jurnal Pendidikan Dasar dan Sosial Humaniora Tamansiswa International Journal in Education and Science (TIJES) JAPI: Jurnal Akses Pengabdian Indonesia Jurnal Akuntansi Dan Manajemen
Bernadetta Diansepti Maharani
Universitas Sarjanawiyata Tamansiswa
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Journal : JMM (Jurnal Masyarakat Mandiri)

 1 
STRATEGI PENINGKATAN PRODUKTIVITAS USAHA PEMUDA PRODUKTIF GUNUNGKIDUL Agus Dwi Cahya; Bernadetta Diansepti Maharani; Putri Dwi Cahyani
JMM (Jurnal Masyarakat Mandiri) Vol 4, No 4 (2020): September
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (432.582 KB) | DOI: 10.31764/jmm.v4i4.2105

Abstract

Abstrak: Kegiatan pengabdian kepada masyarakat ini bertujuan untuk menumbuhkan ide, inovasi produk, memotivasi dan mengembangkan wirausaha dengan memaksimalkan perkembangan teknologi informasi melalui penjualan online serta pentingnya bijak mengelola keuangan serta  membangun sinergi usaha bagi pemuda-pemuda di Gunungkidul. Pelatihan dilaksanakan dengan memberikan materi ide, motivasi dan mengembangkan usaha, digital marketing dan packaging, bijak mengelola keuangan dan kreatif menciptakan sinergi, mengadakan kunjungan langsung ke pelaku usaha dan mendiskusikannya bagaimana implementasi  di lapangan dan kendalanya, juga praktik langsung penjualan produk melalui online yakni forum jual beli facebook dan sosial media lainnya. Hasil dari kegiatan pengabdian kepada masyarakat ini meningkatnya motivasi peserta dalam mengembangkan usaha, pemanfaatan e-marketing serta mengaplikasikan digital marketing dalam usahanya, dan peserta lebih memahami pengelolaan keuangan usaha. Luaran pengabdian ini  adalah terbentuknya kepengurusan Kelompok Usaha Pemuda Produktif Gunungkidul dan wadah silaturahmi sharing usaha dan saling memotivasi secara keberlanjutan melalui whatsapp group. Abstract:  This community service’s aims to cultivate ideas, product innovations, motivate and develop entrepreneurship by maximizing the development of information technology through online sales and the importance of wisely managing finance and establishing a synergy of business for young people in Gunungkidul. The training was carried out by providing idea materials, motivation and developing business, digital marketing and packaging, wisely managing finance and creative to create synergy, conduct direct visits to the business actors and discuss how the implementation in the field and its operations, also direct practice of product sales through online that is a Facebook buy and sell Forum. The results of this community service activity increased the motivation of participants in developing their businesses, utilizing and applying digital marketing in their businesses, and participants were more understanding in business financial management. The output of this community service is the formation of the management of Kelompok Usaha Pemuda Produktif Gunungkidul and a place for gathering business sharing and motivating each other sustainably through Whatsapp groups.
Co-Authors Abdul Makbud Afik Melawati Agus Dwi Cahya Ahmadi Sulaiman Aldri Afrianata Alfiatul Maulida Alifia Lintang Dharmanisa Ambar Lukitaningsih Annisa Widilia Rahmawati Atma Fadna Rinaja Dianna Ratnawati Dionisius Dominikus Daud Carvallo Diva Azharia Jauzaranti Epsilandri Septyarini Haque Rifky Anggela Putri Henny Welsa Herlina Nurul Sukmaningtyas Ian Febri Ida bagus Nyoman Ida Bagus Nyoman Udayana Intan Wulandari Ismi Suaidi Leli Alfiani Lusia Tria Hatmanti Hutami M. Arif Mutawakil Marchellino Ronaldo Sae Muhammad Hafizh Ryananda Muinah Fadhilah Muinah Fadhilah Nonik Kusuma Ningrum Nurul Myristica Indraswari Princessa Rakhita Enadi Putri Dwi Cahyani Regine Aguilar Principe Rfanurhidayati Rudi Kurniawan Selfi Dayanti Sigit Purnomo Suyanto . Topri Dwi Wacono Uum Helmina Chaerunisak Zaizafun Sintarana