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All Journal Cakrawala Pendidikan Jurnal Sains dan Seni ITS IPTEK Journal of Proceedings Series JURNAL SOSIAL HUMANIORA (JSH) Jurnal Sosial Humaniora JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) Sewagati
Ni Made Gusti Rai
Departemen Manajemen Bisnis Institut Teknologi Sepuluh Nopember Surabaya
Arts Humanities Computer Science & IT Dentistry Education Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Human Resources Planning Using Workload and Job Analysis as The Basis of Improving the Organizational Structure in The Marketing (Case Study of Pt. IMST) Ni Gusti Made Rai; Amanullah Baihaqi; Prahardika Prihananto; Syarifa Hanoum
JURNAL SOSIAL HUMANIORA (JSH) Vol 16, No 1 (2023)
Publisher : Institut Teknologi Sepuluh Nopember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12962/j24433527.v16i1.17970

Abstract

Strategic planning is crucial for every company to achieve organizational goals, with a focus on effectiveness, efficiency, and productivity in human resource management. Human resource planning involves analyzing workloads in alignment with job descriptions for each position. This research was carried out within PT IMST's Marketing Division, a company operating in the railroad component distribution and trading industry. The primary objective was to examine employee workloads and integrate the findings with job analysis to inform human resource planning. The study revealed that increased market penetration and project demand have led to higher physical and mental workloads for workers. The NASA TLX method was employed to conduct the workload analysis. Based on the research results, it is recommended that the optimal number of personnel be five for each position of Head and Junior Specialist, four for Project Achievement Staff I, three for Project Achievement Staff II, and six for Administrative Staff. To address these staffing needs, human resource planning should prioritize recruiting or adding personnel who possess the requisite qualifications and competencies in accordance with the established positions. By aligning recruitment efforts with the workload analysis and job descriptions, the company can ensure that its workforce is appropriately sized and equipped to efficiently meet market demands and achieve organizational success
Meningkatkan Daya Saing Pengusaha Perempuan melalui Pelatihan Mindset Kewirausahaan dan Literasi Digital Berto Mulia Wibawa; Ni Gusti Made Rai; Geodita Woro Bramanti; Imam Baihaqi
JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) Vol 4 No 3 (2023)
Publisher : Politeknik Piksi Ganesha Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37339/jurpikat.v4i3.1480

Abstract

Indonesia saat ini menghadapi tantangan terutama pada rendahnya daya saing usaha mikro dan kecil yang dijalankan oleh perempuan. Usaha yang dijalankan relatif stagnan dan sulit berkembang, karena minimnya pemahaman tentang pola pikir kewirausahaan dan literasi digital. Tujuan PKM adalah meningkatkan daya saing pengusaha perempuan pemula di Indonesia melalui pelatihan bertema mindset kewirausahaan dan literasi digital. Pelatihan memberikan pengetahuan dan keterampilan kepada pengusaha perempuan tentang mindset kewirausahaan, memanfaatkan media sosial dan e-commerce untuk pemasaran produk, serta menggunakan aplikasi keuangan digital. Hasil PKM menunjukkan transformasi signifikan, peserta yang sebelumnya hanya menggunakan media sosial untuk keperluan pribadi, sekarang menggunakannya untuk mengembangkan bisnis. Selain itu, yang sebelumnya mencatat keuangan secara manual, kini beralih ke aplikasi pencatatan keuangan digital, meningkatkan efisiensi pengelolaan keuangan bisnis, mendorong pembentukan komunitas bisnis informal, memfasilitasi pertukaran ide dan networking yang berkelanjutan. Pelatihan ini bukan hanya berdampak dalam meningkatkan keterampilan bisnis yang dijalankan para perempuan di Kota Surabaya dan sekitarnya, tetapi memberikan kontribusi signifikan dalam mengurangi kesenjangan gender di dunia usaha dan mendukung pertumbuhan ekonomi regional.
Komunikasi Pemasaran Bidang Keahlian Inovasi Layanan dan Kebijakan Publik (Program Studi Magister Inovasi Sistem dan Teknologi-ITS Surabaya) Lissa Noer; Gogor Arif Handiwibowo; Prahardika Prihananto; Ni Gusti Made Rai; Sri Yayu Ninglasari
JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) Vol 5 No 1 (2024)
Publisher : Politeknik Piksi Ganesha Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37339/jurpikat.v5i1.1509

Abstract

Program Pascasarjana semakin diminati. Hal ini tersebut dikarenakan lulusan pascasarjana dianggap memiliki kapabilitas yang cukup baik untuk menghadapi tantangan yang kompleks di masa mendatang. Banyak institusi pengguna lulusan pascasarjana mendorong sumberdaya yang dimilikinya, untuk dapat melanjutkan pendidikan pada level pascasarjana. Sehingga organisasi pengguna lulusan dapat lebih kompetitif. Dengan semakin banyaknya peminat program pascasarjana, maka institusi pendidikan tinggi berkompetitif dalam membuka program pascasarjana yang sesuai kebutuhan di dunia kerja. Hal ini berdampak pada semakin kompetitifnya persaingan penyelenggaraan program pascasarjana. Sekolah Interdisiplin Manajemen dan Teknologi-Institut Teknologi Sepuluh Nopember (SMIT-ITS), telah membuka program pascasarjana semenjak tahun 1996 (untuk program Magister Manajemen Teknologi). Tahun 2022, SIMT-ITS meluncurkan program Magister Inovasi Sistem dan Teknologi dengan bidang keahlian Kebijakan Publik. Program ini dibutuhkan pasar karena berbasis proses pengambilan keputusan pada tingkatan pengambil kebijakan. Untuk mendukung program studi baru ini dibutuhkan pendekatan marketing ke pasar agar publik segera mendapatkan awareness terkait bidang keahlian ini.
Studi Pendahuluan: Strategi Promosi Kesehatan Mental Di Lingkungan Kampus Melalui Partisipasi Dosen Wali Ni Gusti Made Rai; Tony Dwi Susanto; Eka Dian Savitri; Aurelius Ratu
Jurnal Sosial Humaniora Vol 13 No 1 (2020)
Publisher : Institut Teknologi Sepuluh Nopember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12962/j24433527.v13i1.6529

Abstract

In providing qualified, physically, and mentally health graduates, students'mental health should be paid more attention than before. As the mentalhealth affects a person's psychological condition, in this preliminaryresearch, we seek to formulate the strategy in giving a framework for thePDC program. Academic advisors (dosen wali) became participants in thisstudy. We consider them to know better what students need and can realizean effort to prevent mental health problems. The research used qualitativedata and the FGD method to gain the data. The results indicated that howacademic advisors need student mental health service as part of the academicprocess, which showed the crucial issues related to college student mentalhealth.
Pengaruh Fear of Missing Out (FOMO) dan Social Media Marketing terhadap Niat Pembelian pada Produk Healthy Lissa Rosdiana Noer; Prahardika Prihananto; Aqnis Asokawati; Sri Yayu Ninglasari; Ni Gusti Made Rai
Jurnal Sosial Humaniora Vol 17 No 1 (2024)
Publisher : Direktorat Riset dan Pengabdian Kepada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12962/j24433527.v17i1.20562

Abstract

The food and beverage industry in Indonesia has stimulated a surge inIndonesian youth's practice of consuming nutritious food, resulting in fiercerivalry among enterprises in the healthy food sector. In order to manage thehighly competitive business environment, organizations have increasinglyresorted to utilizing social media marketing as a means to increase consumerinclination to make purchases. However, the widespread use of social mediahas led to concerns about individuals feeling excluded or perceived asoutdated, a phenomenon commonly known as Fear of Missing Out (FOMO).The objective of this study is to examine the influence of Fear of Missing Out(FOMO) through social media marketing on consumers' inclination to makea purchase. We administered a survey using Google Forms to 120 participantsaged between 18 and 34. We then analyzed the collected data using partialleast squares structural equation modeling (PLS-SEM). The results indicatethat both the fear of missing out (FOMO) and social media marketing have abeneficial impact on the desire to purchase healthy food goods. Utilizing thefear of missing out (FOMO) in social media marketing techniques cansuccessfully enhance consumer attention and stimulate sales in the healthyfood industry.
Human Resources Planning Using Workload and Job Analysis as the Basis of Improving the Organizational Structure in the Marketing (Case Study of Pt. IMST) Ni Gusti Made Rai; Amanullah Baihaqi; Prahardika Prihananto; Syarifa Hanoum
Jurnal Sosial Humaniora Vol 16 No 1 (2023)
Publisher : Direktorat Riset dan Pengabdian Kepada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12962/j24433527.v16i1.17970

Abstract

Strategic planning is crucial for every company to achieve organizationalgoals, with a focus on effectiveness, efficiency, and productivity in humanresource management. Human resource planning involves analyzingworkloads in alignment with job descriptions for each position. This researchwas carried out within PT IMST's Marketing Division, a company operatingin the railroad component distribution and trading industry. The primaryobjective was to examine employee workloads and integrate the findings withjob analysis to inform human resource planning. The study revealed thatincreased market penetration and project demand have led to higher physicaland mental workloads for workers. The NASA TLX method was employed toconduct the workload analysis. Based on the research results, it isrecommended that the optimal number of personnel be five for each positionof Head and Junior Specialist, four for Project Achievement Staff I, three forProject Achievement Staff II, and six for Administrative Staff. To addressthese staffing needs, human resource planning should prioritize recruiting oradding personnel who possess the requisite qualifications and competencies inaccordance with the established positions. By aligning recruitment effortswith the workload analysis and job descriptions, the company can ensure thatits workforce is appropriately sized and equipped to efficiently meet marketdemands and achieve organizational success.
Co-Authors Amanullah Baihaqi Amanullah Baihaqi Aqnis Asokawati Astutik Nur Qomariyah Aurelius Ratu Aurelius Ratu Baihaqi, Imam Berto Mulia Wibawa Bhawika, Gita Widi Eka Dian Savitri Endang Susilowati Geodita Woro Bramanti Handiwibowo, Gogor Arif Hayyu Salma Mu`azaroh Hermanto Hermanto Kartika Nuswantara Lissa Noer Mahfud, Choirul Marsudi Marsudi Noer, Lissa Rosdiana Prahardika Prihananto Prahardika Prihananto Savitri, Eka Dian Sri Yayu Ninglasari Suarmini, Ni Wayan Sukriyah Kustanti Moerad Sukriyah Kustanti Moerad Susilowati, Endang Syarifa Hanoum Syarifa Hanoum Tony Dwi Susanto Tri Widyastuti Windiani, Windiani