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All Journal Jurnal Nalar Pendidikan ASAS : Jurnal Hukum Ekonomi Syariah Al-'Adalah Analisis: Jurnal Studi Keislaman Berkala Kedokteran Ikonomika : Jurnal Ekonomi dan Bisnis Islam Li Falah: Jurnal Studi Ekonomi dan Bisnis Islam JOURNAL OF SCIENCE AND SOCIAL RESEARCH Journal of Information System, Applied, Management, Accounting and Research Journal of Digital Marketing and Halal Industry Bisnis Net : Jurnal Ekonomi dan Bisnis Salam (Islamic Economics Journal) Indonesian Journal of Islamic Economics and Finance Indo-Fintech Intellectuals: Journal of Economics and Business Jurnal Penelitian Multidisiplin Bangsa
Mardhiyah Hayati
Fakultas Syariah IAIN Raden Intan Lampung Jl. H. Endro Suratmin, Sukarame, Bandar Lampung
Religion Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Immunology & microbiology Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Public Health Social Sciences

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E-Service Quality and E-Wom Regarding Consumer Behavior Based on Maqashid Asy-Shariah Hayati, Mardhiyah; Ali, Juhary; Heri, Mad; Utami, Pertiwi
Journal of Digital Marketing and Halal Industry Vol. 5 No. 1 (2023)
Publisher : Fakultas Ekonomi dan Bisnis Islam UIN Walisongo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/jdmhi.2023.5.1.16949

Abstract

The E-commerce usage service quality index is the lowest among other parameters. The purpose of the study investigates the effect of e-Service Quality and e-WOM on consumer behavior using the maqasid ash-shariah approach. This research uses quantitative methods with an associative statistical approach. The results showed that e-service quality and e-WOM have a positive influence on consumer behavior. This means that when the e-service quality and Electronic Word of Mouth variables increase, so does the consumer behavior variable to make purchases in e-commerce transactions. The novelty of this research is the development of marketing management theory from the perspective of Islamic Economics in the digital era. Theoretical implications show that choosing the right e-service quality and e-WOM results in a positive response to the service quality of e-commerce users. From the perspective of Islamic Economics, the values of maqashid asy-syari'ah can influence the goal of achieving human welfare. So that all needs for goods/services have a benefit for human needs, be it dharuriyah, hajiyah and taxiniyah. The results of this research can be used as input for the Government to improve Electronic System Operator (PSE) services. So that later e-commerce can provide even better services. 
Co-Authors Agung Saputra Ahmad Husairi Dinar, Ashari Seribu Ersi Sisdianto Fadhilah, Widia Delfi Gustika Nurmalia Hanif Hanif Hardianty, Virnadilla Heni Verawati Heri, Mad Irmayanti, Lulu Juhary Ali Kenangan Marwan Sikumbang, Kenangan Marwan Maharani, Widya Mia Selvina Okta Supriyaningsih oktavian, oki Putri, Dewinta Tiara Saputri, Rezza Novitalia Susanto, Is susilawati, desma Taufiqurrahman Taufiqurrahman Utami, pertiwi Yeni Susanti Yulistia Devi