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All Journal Jurnal Harpodon Borneo PASAI SEIKO : Journal of Management & Business EQIEN - JURNAL EKONOMI DAN BISNIS International Journal of Economics Development Research (IJEDR) Jurnal Aplikasi Manajemen dan Bisnis (JAMB) Sisfo: Jurnal Ilmiah Sistem Informasi International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) International Journal of Community Service (IJCS) Journal of Accounting Research, Utility Finance and Digital Assets (JARUDA) Jurnal Intelek Dan Cendikiawan Nusantara Jurnal Intelek Insan Cendikia Serambi Engineering
Heriyana Heriyana
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Journal : Jurnal Aplikasi Manajemen dan Bisnis (JAMB)

 1 
PENGARUH GAYA HIDUP DAN KEMUDAHAN TERHADAP MINAT BELI MAHASISWA DALAM BERBELANJA ONLINE Rumbiati Rumbiati; Heriyana Heriyana
Jurnal Aplikasi Manajemen dan Bisnis Vol. 1 No. 1 (2020): Jurnal Aplikasi Manajemen dan Bisnis Oktober 2020
Publisher : Politeknik Negeri Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.3953104

Abstract

The development of technology makes the internet a medium that is not only used as a medium of communication, but also a shopping medium. The purpose of this paper is to see how the effect of lifestyle and ease of use on college student interest in shopping online. This research is a descriptive and parametric study. The data used are primary data, processing using data with ANOVA (analysis of variance) test. The sampling technique used was purposive sampling with a total sample of 205. The results showed that lifestyle and ease of use affect the buying interest of college students in shopping online. From the economic side, online shopping can reduce the activity/ sacrifice that is considered as expenditure.
Co-Authors Abdillah , Fatimah ahmad yani Aina Shakila Aisa Putri Ariska Ariana Hasibuan Chalirafi, Chalirafi Fahrizal, Effan Fatimah Abdillah Gazali Salim Hamdiah Hamdiah Hartati, Bella Ilyas Ilyas Jalil, Ivon Jullimursyida Khairina AR Lizan, Saiful Malahayati Malahayati Manalu, Kristofer Mariyudi Mariyudi Muhammad Firdaus Mulyanur Mulyanur Neti Erlina Nugrahaningsih , Hartanti Nur Faliza Nurainun Nurainun Putri Mellita Sari, Cut Rahmaniar Rahmaniar Rasyimah Rasyimah Rita Nengsih rumbiati rumbiati Rusydi Abubakar Rusydi Rusydi Sarah Akila solehuddin, Moh T. Edyansyah, T. Edyansyah Yana, Syaifuddin Yusniar*, Yusniar Yusniar, Yusniar