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All Journal JURNAL RELASI STIE MANDALA JEMBER UNEJ e-Proceeding Bisma: Jurnal Bisnis dan Manajemen Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences As-Sidanah : Jurnal Pengabdian Masyarakat JPMA MIMBAR INTEGRITAS International Journal of Management Research and Economics Relasi : Jurnal Ekonomi Global Management: International Journal of Management Science and Entrepreneurship eJEBA
Diah Yulisetiarini
Fakultas Ekonomi Dan Bisnis, Universitas Jember
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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The Effect of Brand Image, Product Quality, and Price on Consumer Satisfaction on Eiger Products in East Java Diah Yulisetiarini; Tatok Endhiarto; Febri Sharenda Akbar; Deasy Wulandari
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 2 (2022): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i2.4892

Abstract

The purpose of this study was to determine the effect of brand image, product quality, and price on consumer satisfaction with Eiger products. The population of this research is Eiger consumers in Jember. The sampling technique in this research is non-probability sampling with the sampling method used is purposive sampling. based on the criteria that is rmale and female respondents aged 18 years and over and respondents who have purchased and used Eiger products in existing stores in the last 1 year. The sample used was 170 respondents. The type of data in this study uses quantitative data. Primary data sources were obtained directly from questionnaires given via google form and secondary data obtained from web topbrand-award.com, idntimes.com, eigeradventure.com, and jemberkab.go.id. The data analysis method used is multiple regression analysis. The results of this study are three analysis results, namely brand image has a significant effect on consumer satisfaction for Eiger products in Jember. Product quality has a significant effect on consumer satisfaction for Eiger products in Jember.
The Influence of Application Quality and Trust on Satisfaction and Repurchase Intention of Traveloka Consumers Diah Yulisetiarini; Rasikh Hardilegawa Catureswara; Kristian Suhartadi Widi Nugraha; Susanti Prasetiyangtyas; Nadifa Diendara; Azimatul Mauna
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 6, No 2 (2023): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v6i2.7546

Abstract

This study aims to analyze and examine the effect of application quality and trust on the satisfaction and repurchase intention of Traveloka consumers. There are taken into consideration by Traveloka in determining strategies to maintain consumer repurchase intention through satisfaction by increasing application quality and trust in the future. Further research is expected to add other variables, such as brand image, price, sales promotion, and so forth. This research design employs an explanatory research design. The population in this study involves all Traveloka consumers. The sampling technique applied non-probability sampling with a purposive sampling method. The sample was obtained from 140 respondents with the criteria of consumers who have made a purchase on the Traveloka application more than once in a year and are 16 years old or have an ID card. This study uses quantitative data. The source of data is primary data. Methods of data collection using a questionnaire via a google form. The analytical method used is path analysis. The results show that: Application quality and trust has a significant effect on satisfaction, application quality and trust has a significant effect on repurchase intention, satisfaction has a significant effect on repurchase intention.
Co-Authors Aulia Nugraheni Azimatul Mauna Bambang Irawan Bambang Irawan /E21207042 Deasy Wulandari Fandiyanto, Randika Febri Sharenda Akbar Gusti Ayu Wulandari Hadi P Hafifatul Hijriah Handriyono Handriyono Hari Sukarno Imam Suroso Irmawati, Herliana Ketut Indraningrat Kristian Suhartadi Widi Nugraha Maemonah, Maemonah Mochammad Farid Afandi Mochammad Nasirudin Mohamad Jajang I Mohammad Dimyati Nadifa Diendara Nurul Alviah Olza Yahzunka Edcintha Prasetyaningtiyas, Susanti Rachmi Masnilah Rasikh Hardilegawa Catureswara Reiga Ritomiea Ariescy Rini Kartika Sari Rizal Syahrial Riadi RR. Ella Evrita Hestiandari Satar Satar Sudarsih Sudarsih SUDARSIH SUDARSIH Susanti Prasetiyangtyas Susanti Prasetiyaningtiyas Susanti Prasetyaningtyas Tatok Endhiarto Utomo, Hardian Dwi Vidia Yunita Kurnia Yudhiharso, Wiji Zulham Zulham