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Journal : JURNAL RELASI STIE MANDALA JEMBER

PENGARUH KUALITAS LAYANAN DAN KEPUASAN SERTA LOYALITAS PADA PASIEN RUMAH SAKIT GIGI DAN MULUT UNIVERSITAS JEMBER Satar Satar; Diah Yulisetiarini; Handriyono Handriyono
RELASI : JURNAL EKONOMI Vol 12 No 2 (2016)
Publisher : STIE Mandala Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31967/relasi.v12i2.97

Abstract

; "> Competition in the business world today is increasingly tight. All businessinstitution by all means trying to mempertahan.kan market share that has beenachieved. • Under these conditions more difficult • for a company to penetrate themarket for all companies trying to retain customers who have been able dirailmya.One way that can be done by the company is to improve the quality of service,satisfaction and loyalty to the product and services to its customers. With theimprovement of quality of service, which both will be able to improve customersatisfaction. If customers are satisfied with the overall service, it can create loyalbehavior, which is characterized by repeated visits and can recommend the productto others. The purpose of this study are: (1) To test the strong or the weak impact ofservice quality to satisfaction of patients at the Hospital Dental Jember University.(2) To test the strong or the weak impact of service quality on loyalty of patients atthe Hospital of the University Dental Jember (3) To test the strength or weakness ofthe influence of patient satisfaction with hospital patient loyalty Dental JemberUniversity. The data used in this research is data dalmn Respondents DentalHospital of the University of Jember. The samples used were 120 respondents. Thesampling technique is purposive sampling technique tnenggunakan samplingtechnique with a specific purpose in accordance with the criteria set by theresearchers. The research model developed is composed da: ri 5 variables consistingof 3 va1iabel exogenous, 3 variables
PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP KEPUASAN DAN LOYALITAS PELANGGAN SEPEDA MOTOR HONDA DI KABUPATEN JEMBER Reiga Ritomiea Ariescy; Diah Yulisetiarini; Mohammad Dimyati
RELASI : JURNAL EKONOMI Vol 13 No 2 (2017)
Publisher : STIE Mandala Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31967/relasi.v13i2.119

Abstract

This research aims to examine the effect of price and product quality on customer satisfaction and Honda motorcycles customer loyalty in Jember District. The research design used was confirmatory research. The population of this study is all customers of Honda motorcycles in Jember District. The samples arre 115 respondents. Respondents were taken using non probability sampling technique with purposive sampling approach. Analytical tool used is Structural Equation Modeling (SEM). The model used in the research is quite good because it has met 7 of 8 measurements of Goodness of Fit. The results of this study prove that product quality has a significant positive effect on customer loyalty. Product quality also has a significant positive effect on customer loyalty. Price has positive effect insignificant to customer satisfaction. Price also positively insignificant to customer loyalty Customer satisfaction has no positive influence on customer loyalty.
PENGARUH KUALITAS PRODUK, HARGA DAN CITRA MEREK TERHADAP KEPUASAN KONSUMEN DAN WORD OF MOUTH PERUSAHAAN CONATO DI JEMBER Mochammad Nasirudin; Diah Yulisetiarini; Imam Suroso
RELASI : JURNAL EKONOMI Vol 14 No 1 (2018)
Publisher : STIE Mandala Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31967/relasi.v14i1.250

Abstract

This research is a confirmatory and explanatory research at three outlets of Conato bakery in Jember. The data used in this study is the primary data obtained through the distribution of questionnaires. The population in this study were all consumers of three outlets of Conato in Jember. The number of samples used 135 samples. The technique or method of sampling used is proposive random sampling. The analysis model used in this research is Structural Equation Modeling (SEM) analysis. The results of this study indicate that the brand image is the variable of the greatest influence on customer satisfaction. Consumer satisfaction significantly affects the word of mouth of consumers from outlets of Conato in Jember. Product quality, price and brand image through customer satisfaction as intervening variable can increase the influence on word of mouth. These results can be concluded that consumer satisfaction is the most important variable role in consumer behavior research in making purchases at stores Conato in Jember. Keywords: Product Quality, Price, Brand Image, Consumer Satisfaction and Word of Mouth