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All Journal Abdimas Galuh: Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian Masyarakat (ABDIRA) Jihbiz: Jurnal Ekonomi, Keuangan dan Perbankan Syariah Journal of Applied Management Research Inspirasi: Jurnal Pengabdian dan Pemberdayaan Masyarakat Journal of Islamic Economics Lariba Jurnal Pengabdian Pada Masyarakat METHABDI Equilibrium: Jurnal Ekonomi Syariah Journal of Islamic economics Perspectives (JIEP) BISNIS : Jurnal Bisnis dan Manajemen Islam
Sufiana Noor
Institut Agama Islam Negeri Kudus
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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An Empirical Study on the Drivers of Sustainable Consumption Among Muslim Generation Z: The Role of Islamic Values Ningsih, Ekawati Rahayu; Noor, Sufiana
EQUILIBRIUM Vol 13, No 2 (2025): EQUILIBRIUM
Publisher : Prodi Ekonomi Syariah Pascasarjana IAIN Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21043/equilibrium.v13i2.34164

Abstract

This study investigates the influence of Green Marketing Practices (GMP), Environmental Issues (EI), and Green Consumer Identification (CI) on Consumer Sustainable Behavior (CSB) among Muslim Generation Z, proposing Islamic Values (ISV) as a mediating factor. While previous research on this demographic suggests that traditional green marketing and environmental concern may not effectively translate into sustainable action, a gap remains in understanding the role of religious ethics as a bridge to behavior. Using a quantitative design, Partial Least Squares Structural Equation Modeling (PLS-SEM) was applied to survey data collected from 268 Muslim Gen Z respondents in Central Java Province, Indonesia, to test the direct and indirect structural relationships. The results established that GMP directly promotes CSB and significantly strengthens ISV. Crucially, ISV emerged as a strong positive predictor of CSB confirming its significant mediating role and highlighting the importance of religion-based values in translating stimuli into action. Conversely, EI and CI did not directly influence CSB, nor did CI significantly affect ISV. This underscores the central role of Islamic values as a primary driver of sustainable consumption in this cultural context. The findings extend sustainability marketing theory by centering religious values in consumer decision-making and practically suggest that campaigns should align with Islamic ethical teachings to effectively translate marketing and awareness into concrete sustainable consumer behavior.
Generating Positive Words of Mouth in Healthcare Services Noor, Sufiana
BISNIS Vol 9, No 2 (2021): BISNIS: Jurnal Bisnis dan Manajemen Islam
Publisher : Universitas Islam Negeri Sunan Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21043/bisnis.v9i2.13361

Abstract

 Words of mouth is still an interesting issue to discuss. This research examine how service quality can influence trust to raise worth of mouth. Service quality divided into core services quality and peripheral service. Positive words of mouth measured by referencing intention. This study focus on how service quality effect both customer trust and words of mouth. The data were collected through a survey among patients in a private medical clinic in Kudus Regency. . The data were analyzed by using Structural Equation Model on AMOS 21. The findings in this study showed that core service quality influences trust and referencing intention directly also indirectly. Peripheral service quality has influences on trust but it has no direct effect on referencing intention. From this study, the medical clinic management can learn to improve service quality in order to increase positive words of mouth.
Co-Authors Ahmad Febrizan Akrom, Luqi Zidan Shofi Amalia, Eka Nurul Andni, Riyan Anggraini, Devy Dwi Bintang, Yasmin Mutiara Ekawati Rahayu Ningsih Farcha, Iddiya Fatmawati Fatmawati Fatmawati, Fatmawati Fitri Rahmawati Hamzah Said Romdhoni Ibadillah, M. Nashuikhul Irsad Andriyanto, Irsad Kharis Fadlullah Hana Kirom, Cihwanul M. Ghozinul Asror Mahesa Syahrial, sultan Masfufatul Lailiyah Mira Meilia Marka Moh. Nurul Qomar Mushoffa Najih Putri, Resti Astuti Misatun Rizka Ulima Qotrunnida Rizki Nur Wijayanti Rizky Putri Ramadhani Sari, Putri Nabela Sintiya Ulfah Mey Lida Vicky Mailani Widya Astuty Zunita Zahrotur Rohmah