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All Journal Abdimas Galuh: Jurnal Pengabdian Kepada Masyarakat Tsarwah : Jurnal Ekonomi dan Bisnis Islam Jurnal Pengabdian Masyarakat (ABDIRA) Jihbiz: Jurnal Ekonomi, Keuangan dan Perbankan Syariah Journal of Applied Management Research Inspirasi: Jurnal Pengabdian dan Pemberdayaan Masyarakat Journal of Islamic Economics Lariba Jurnal Pengabdian Pada Masyarakat METHABDI Equilibrium: Jurnal Ekonomi Syariah Journal of Islamic economics Perspectives (JIEP) Jurnal Ekonomi dan Bisnis Islam BISNIS : Jurnal Bisnis dan Manajemen Islam
Sufiana Noor
Institut Agama Islam Negeri Kudus
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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An Empirical Study on the Drivers of Sustainable Consumption Among Muslim Generation Z: The Role of Islamic Values Ningsih, Ekawati Rahayu; Noor, Sufiana
EQUILIBRIUM Vol 13, No 2 (2025): EQUILIBRIUM
Publisher : Prodi Ekonomi Syariah Pascasarjana IAIN Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21043/equilibrium.v13i2.34164

Abstract

This study investigates the influence of Green Marketing Practices (GMP), Environmental Issues (EI), and Green Consumer Identification (CI) on Consumer Sustainable Behavior (CSB) among Muslim Generation Z, proposing Islamic Values (ISV) as a mediating factor. While previous research on this demographic suggests that traditional green marketing and environmental concern may not effectively translate into sustainable action, a gap remains in understanding the role of religious ethics as a bridge to behavior. Using a quantitative design, Partial Least Squares Structural Equation Modeling (PLS-SEM) was applied to survey data collected from 268 Muslim Gen Z respondents in Central Java Province, Indonesia, to test the direct and indirect structural relationships. The results established that GMP directly promotes CSB and significantly strengthens ISV. Crucially, ISV emerged as a strong positive predictor of CSB confirming its significant mediating role and highlighting the importance of religion-based values in translating stimuli into action. Conversely, EI and CI did not directly influence CSB, nor did CI significantly affect ISV. This underscores the central role of Islamic values as a primary driver of sustainable consumption in this cultural context. The findings extend sustainability marketing theory by centering religious values in consumer decision-making and practically suggest that campaigns should align with Islamic ethical teachings to effectively translate marketing and awareness into concrete sustainable consumer behavior.
Generating Positive Words of Mouth in Healthcare Services Noor, Sufiana
BISNIS Vol 9, No 2 (2021): BISNIS: Jurnal Bisnis dan Manajemen Islam
Publisher : Universitas Islam Negeri Sunan Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21043/bisnis.v9i2.13361

Abstract

 Words of mouth is still an interesting issue to discuss. This research examine how service quality can influence trust to raise worth of mouth. Service quality divided into core services quality and peripheral service. Positive words of mouth measured by referencing intention. This study focus on how service quality effect both customer trust and words of mouth. The data were collected through a survey among patients in a private medical clinic in Kudus Regency. . The data were analyzed by using Structural Equation Model on AMOS 21. The findings in this study showed that core service quality influences trust and referencing intention directly also indirectly. Peripheral service quality has influences on trust but it has no direct effect on referencing intention. From this study, the medical clinic management can learn to improve service quality in order to increase positive words of mouth.
Sinergi Kualitas dan Inovasi Produk dalam Meningkatkan Kinerja Penjualan pada UMKM Batik Tulis Bakaran Pati Fahmi, Sonia Nabilla; Noor, Sufiana
Jurnal Ekonomi dan Bisnis Islam Vol 3, No 4 (2025)
Publisher : Institut Agama Islam Negeri Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21043/jebisku.v3i4.5054

Abstract

Abstract This study aims to examine the influence of product quality on sales performance mediated by product innovation. The Batik Bakaran industry, located in Pati Regency, is one of Central Java’s traditional micro, small, and medium enterprises (MSMEs) known for its distinctive hand-drawn batik motifs that blend cultural heritage with modern design elements. However, despite its cultural value, many Batik Bakaran enterprises face challenges in maintaining competitiveness and improving sales performance amid increasing market competition. Employing a quantitative research design with a field research approach, data were collected through a structured questionnaire distributed to Batik Bakaran MSME actors. The sampling method used was non-probability sampling with a purposive sampling technique, involving 85 respondents. Data analysis was conducted using the Structural Equation Modeling (SEM) approach through Partial Least Squares (PLS), assisted by SmartPLS 3.0 software. The findings reveal that product quality has a positive and significant effect on sales performance, and also positively and significantly influences product innovation. Furthermore, product innovation exerts a positive and significant effect on sales performance. The results also confirm that product innovation mediates the relationship between product quality and sales performance, indicating that superior product quality enhances innovation, which in turn improves sales outcomes. Keywords: Product Quality; Product Innovation; Sales Performance. Abstrak Penelitian ini bertujuan untuk menguji pengaruh kualitas produk terhadap kinerja penjualan dengan inovasi produk sebagai variabel mediasi. Industri Batik Bakaran yang berlokasi di Kabupaten Pati merupakan salah satu usaha mikro, kecil, dan menengah (UMKM) tradisional di Jawa Tengah yang dikenal dengan motif batik tulis khas yang memadukan nilai budaya dengan sentuhan desain modern. Meskipun memiliki nilai budaya yang tinggi, banyak pelaku usaha Batik Bakaran menghadapi tantangan dalam menjaga daya saing dan meningkatkan kinerja penjualan di tengah persaingan pasar yang semakin ketat. Penelitian ini menggunakan pendekatan kuantitatif dengan jenis penelitian lapangan. Data dikumpulkan melalui kuesioner terstruktur yang disebarkan kepada pelaku UMKM Batik Bakaran. Teknik pengambilan sampel yang digunakan adalah non-probability sampling dengan metode purposive sampling, sehingga diperoleh 85 responden. Analisis data dilakukan menggunakan metode Structural Equation Modeling (SEM) melalui pendekatan Partial Least Square (PLS) dengan bantuan perangkat lunak SmartPLS 3.0. Hasil penelitian menunjukkan bahwa kualitas produk berpengaruh positif dan signifikan terhadap kinerja penjualan, serta berpengaruh positif dan signifikan terhadap inovasi produk. Inovasi produk juga berpengaruh positif dan signifikan terhadap kinerja penjualan. Selain itu, inovasi produk terbukti memediasi hubungan antara kualitas produk dan kinerja penjualan, yang menunjukkan bahwa kualitas produk yang unggul dapat mendorong inovasi dan pada akhirnya meningkatkan kinerja penjualan. Kata Kunci: Kualitas Produk; Inovasi Produk; Kinerja Penjualan.
Pengaruh Kinerja Bisnis, Orientasi Pasar, dan Inovasi Produk terhadap Keunggulan Bersaing UMKM Es Teh di Kabupaten Kudus Riyan Andni; Eki Candra; Ibnu Muttaqin; Johan Afandi; Sufiana Noor
TSARWAH Vol. 11 No. 2 (2026): December
Publisher : PROGRAM STUDI EKONOMI ISLAM PROGRAM PASCASARJANA IAIN SULTAN MAULANA HASANUDDIN BANTEN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32678/tsarwah.v11i2.13068

Abstract

Fenemona Usaha Mikro Es Teh Jumbo di Indonesia merambah pesat di Kudus dengan persaingan yang sangat ketat sehingga terjadi muncul dan hilangnya pengusaha es teh secara cepat. Tujuan dan kegunaan dalam penelitian ini untuk menganalisis pengaruh kinerja bisnis, orientasi pasar, serta inovasi produk terhadap keunggulan bersaing pada umkm es teh di Kabupaten Kudus. Metode kuantitatif digunakan dalam penelitian ini melalui uji statistik regresi linear berganda. Populasi yang digunakan yaitu seluruh usaha es teh di Kudus dengan pemilihan simple random sampling untuk mendapatkan responden. Pengumpulan data primer dilakukan dengan menyebar kuesioner kepada responden, dikombinasikan dengan data sekunder dari BPS. Berdasarkan data yang diperoleh, hasil penelitian menemukan bahwa kinerja bisnis, orientasi pasar, serta inovasi produk berpengaruh positif dan signifikan terhadap keunggulan bersaing pada UMKM es teh di Kabupaten Kudus. Disarankan kepada para pelaku UMKM es teh di Kabupaten Kudus untuk meningkatkan kinerja bisnis, memperbarui orientasi pasar, dan terus melakukan inovasi produk agar tetap dapat bertahan pada bisnis es teh yang penuh persaingan.
Co-Authors Ahmad Febrizan Akrom, Luqi Zidan Shofi Amalia, Eka Nurul Andni, Riyan Anggraini, Devy Dwi Bintang, Yasmin Mutiara Ekawati Rahayu Ningsih Eki Candra Fahmi, Sonia Nabilla Farcha, Iddiya Fatmawati Fatmawati Fatmawati, Fatmawati Fitri Rahmawati Hamzah Said Romdhoni Ibadillah, M. Nashuikhul Irsad Andriyanto, Irsad Johan Afandi Kharis Fadlullah Hana Kirom, Cihwanul M. Ghozinul Asror Mahesa Syahrial, sultan Masfufatul Lailiyah Mira Meilia Marka Moh. Nurul Qomar Mushoffa Najih Muttaqin, Ibnu Putri, Resti Astuti Misatun Riyan Andni Rizka Ulima Qotrunnida Rizki Nur Wijayanti Rizky Putri Ramadhani Sari, Putri Nabela Sintiya Ulfah Mey Lida Vicky Mailani Widya Astuty Zunita Zahrotur Rohmah