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Argyo Demartoto
Universitas Sebelas Maret
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Keterlekatan Sosial UMKM Sarung Tenun Goyor di Desa Sambirembe, Kalijambe, Sragen: The Social Embeddedness of MSMEs Goyor Woven Sarong in Sambirembe Village, Kalijambe, Sragen Meita Arsita; Ahmad Zuber; Argyo Demartoto
Society Vol 8 No 2 (2020): Society
Publisher : Laboratorium Rekayasa Sosial, Jurusan Sosiologi, FISIP Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/society.v8i2.198

Abstract

Goyor woven sarong craft is one of the Micro, Small, and Medium Enterprises (MSMEs) in Wonosari Hamlet, Sambirembe Village, Kalijambe Sub-District, Sragen Regency, Central Java Province, Indonesia. The woven sarong craft is a cultural heritage passed down from generation to generation. The woven sarong craft business has survived even though the industrial-scale businesses have spread widely. In economic practice, economic actions among business actors of the woven sarong craft are based on cultural values. This research aims to analyze (1) the embeddedness of cultural values in economic practices of Goyor woven sarong; (2) the relational embeddedness between middlemen, collectors, and craftswomen; (3) the economic strategy of the Goyor woven sarong business. This research was qualitative research with a case study approach. The research analysis used the concept of economic actors’ embeddedness in the social networks approach by Granovetter. Research data was collected through in-depth interviews and direct observation. Informants were selected using a purposive sampling technique. The result shows that: 1) there is the embeddedness of cultural values on the woven sarong craft business sustainability. Woven sarong craft is a cultural heritage and work ethic has become the main foundation for business sustainability; 2) the relational embeddedness was manifested through mutual trust between the collectors, middlemen, and craftswomen through a sense of “ewuh pekewuh” (feeling bad, embarrassment, feeling uncomfortable), and through mutual need between the collectors, middlemen, and craftswomen; 3) the economic strategy of the Goyor woven sarong business actors follows the flow of community culture.
Co-Authors Ahmad Zuber Akhmad Romadhon Aprilia Ningsih Bagus Haryono Brq Dagfa Inka Mahadika Dwiana Kusmartanti Ghufronudin Ghufronudin Mahendra Wijaya Meita Arsita Nurul Istiqomah Pujihartati, Sri Hilmi Rahesli Humsona Rahesli Humsona Shubuha Pilar Naredia Trisni Utami Yulius Slamet Yuyun Sunesti