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All Journal JAM : Jurnal Aplikasi Manajemen YUME : Journal of Management Journal La Bisecoman International Journal of Health, Economics, and Social Sciences (IJHESS) DEIKTIS: Jurnal Pendidikan Bahasa dan Sastra Jurnal Ilmu Komunikasi Jurnal Ilmu Sosial, Pendidikan Dan Humaniora Journal of Management and Administration Provision Jurnal Ar Ro'is Mandalika (Armada)
Fitriana Fitriana
Universitas Fajar
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Strategi Humas dalam Pembentukan Citra Perguruan Tinggi Swasta Nunung Misran; Mujahid Mujahid; Fitriana Fitriana
MUKASI: Jurnal Ilmu Komunikasi Vol. 3 No. 4 (2024): November 2024
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v3i4.3106

Abstract

The purpose of this study was to examine and obtain an overview of the Role and Strategy of Public Relations in shaping the image of higher education. Study at Andi Djemma University Palopo. This research uses a case study with a qualitative descriptive approach by conducting an interview study, while the theory used is symbolic interaction and information organization. The results showed that the Public Relations of Andi Djemma University Palopo tried to carry out its duties as a mediator to bridge the relationship between college elements. Building a college image uses mass media to build relationships with internal and external parties. The strategy used in building the image of higher education is to utilize technology, increase the capacity of human resources and provide educational information to the public in the field of Tri Dharma Perguruan Tinggi. Research from Andi Djemma University found that the role of PR is always trying to improve the image of the institution. In order to continue to gain the trust of the user community, college public relations are aware that they must always try to maintain the image of the college they represent. PR tries to carry out its duties as a mediator to bridge the relationship between elements of higher education.
Pengaruh Direct Marketing dan Personal Selling PT. Malindo Feedmill Makassar terhadap Kepuasan Pelanggan Ardiantho Halili; Andi Vita Sukmarini; Fitriana Fitriana
MUKASI: Jurnal Ilmu Komunikasi Vol. 3 No. 4 (2024): November 2024
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v3i4.3235

Abstract

This study aims to determine the influence of direct marketing and personal selling by PT Malindo Feedmill Makassar on customer satisfaction, and to analyze which variable has a more dominant significant effect on customer satisfaction at PT Malindo Feedmill Makassar. The research was conducted in Pinrang Regency, Sidrap Regency, and Soppeng Regency with a sample size of 50 layer farmers using feed from PT Malindo Feedmill. The data analysis was descriptive to explain the research data. For analyzing quantitative data, multiple linear regression analysis was used with SPSS version 29. The results show that the direct marketing and personal selling variables simultaneously affect customer satisfaction at PT Malindo Feedmill Makassar, with the coefficient of determination (adjusted R square) indicating that the independent variables in this study explain 32% of the variance, while the remaining 68% is influenced by variables outside the scope of this study. Partially, both direct marketing and personal selling variables have a significant and positive impact on customer satisfaction at PT Malindo Feedmill Makassar.
Pengaruh Promosi dan Diskon terhadap Perilaku Belanja Impulsif Wanita di Toko Gaudi Makassar Rifa'atul Mahmudah; Rahmat Ferdiansyah; Fitriana Fitriana
MUKASI: Jurnal Ilmu Komunikasi Vol. 3 No. 4 (2024): November 2024
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v3i4.3250

Abstract

This study aims to determine the effect of promotions and discounts on women's impulse shopping behavior at Gaudi Makassar store. As well as analyzing which variable has a more dominant significant effect on women's impulsive shopping behavior at Gaudi Makassar stores. This research was conducted in Makassar city with a sample size of 50 respondents who visited Gaudi store. The data analysis used is descriptive to explain the research data. Meanwhile, to analyze quantitative data using multiple linear regression analysis using spss version 27. The results showed that partially the promotion variable had no significant effect on the impulsive shopping behavior of women at the Gaudi Makassar store. The discount variable partially has a significant and positive effect on the impulsive shopping behavior of women at the Gaudi Makassar store. While simultaneously the promotion variable and the discount variable affect the impulsive shopping behavior of women at the Gaudi Makassar store with the coefficient of determination (adjust R square) shows that the independent variables in this study have an effect of 43.4% and the remaining 56.6% is influenced by other variables outside this study.
Co-Authors Alfabetian Harjuno Condro Haditomo Andi Vita Sukmarini Anshori, Imam Ardiantho Halili Aris, Hardiyanti Bahar - Bahar Bahar Bahar Basri Basri Fani Tampang Bimbin Ike Purwaningrum Indriakati, Andi Jenni Ira Tasya Kamase, Jeni Kurniawan Kurniawan La Ode Alfian Friz Mambuhu, Nurmawati Mujahid Murniati, Sitti Nunung Misran Nur Alim Djalil Rahmat Ferdiansyah Ramlawati Ramlawati Ramlawati Rifa'atul Mahmudah Rindu Ainum Risna Tamrin Wahyu Kurniawan Winda Limbong Gayang Yusmanizar Yusmanizar Zainuddin Rahman