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All Journal JAM : Jurnal Aplikasi Manajemen Jurnal Sinar Manajemen YUME : Journal of Management Journal La Bisecoman International Journal of Health, Economics, and Social Sciences (IJHESS) DEIKTIS: Jurnal Pendidikan Bahasa dan Sastra Jurnal Ilmu Komunikasi Jurnal Ilmu Sosial, Pendidikan Dan Humaniora Journal of Management and Administration Provision Jurnal Ar Ro'is Mandalika (Armada)
Fitriana Fitriana
Universitas Fajar
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Mathematics Public Health Social Sciences Other

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The Effect of Integrated Marketing Communication on Image, Satisfaction and Loyalty of Hotel Guests in Makassar City Fitriana Fitriana; Jeni Kamase; Ramlawati Ramlawati; Zainuddin Rahman
International Journal of Health, Economics, and Social Sciences (IJHESS) Vol. 3 No. 2 (2021): April
Publisher : Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56338/ijhess.v3i2.1470

Abstract

Research objectives are to examine and analyze the effects of: (1) Integrated marketing communication on image (2) Integrated marketing communication on satisfaction (3) Marketing communication on hotel guest loyalty, (4) Image on loyalty, (5) Satisfaction with loyalty, (6) ) Integrated marketing communication towards loyalty through image, (7) Integrated marketing communication towards loyalty through satisfaction. This research was conducted at a 4-star hotel in Makassar City. The population of this research is hotel guests. The sample is 234 respondents. The research data were analyzed using a structural equation modeling (SEM) program. The results showed that: (1) Integrated marketing communication has a significant influence onThis image shows that marketing communication that is applied directly can improve image (2) Integrated marketing communication has a significant effect on satisfaction, this shows that the higher the integrated marketing communication, the satisfaction will increase as well (3) Integrated marketing communication has a significant effect on loyalty, This shows that there is a good integrated marketing communication that will make hotel guests loyal (4) Image has a significant effect on satisfaction, this shows that image can directly create satisfaction (5) Satisfaction has a significant effect on loyalty, this shows that direct satisfaction can create loyalty (6) Integrated marketing communication has an indirect and significant effect on loyalty through images, this shows that integrated marketing communication can increase loyalty through images. (7) Integrated marketing communication has an indirect and significant effect on loyalty through satisfaction, this shows the higher the integrated marketing communication implemented by the hotel.will create hotel guest loyalty through satisfaction.
The Effect of Imprintweb Series Advertising on Consumer Trust and Purchase Interest in Makassar City La Ode Alfian Friz; Fitriana Fitriana
YUME : Journal of Management Vol 4, No 3 (2021)
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yum.v4i3.1615

Abstract

AbstractThe study was conducted in Makassar City with the population these are consumers who have watched web series advertisements and bought the product. The study sample was 234 respondents, to analyze the data by using a structural equation modeling (SEM) program with analysis tools using Smart PLS 3.0. The outcomes of the study show that: (1) Taste-print web series ads have a significant impact on trust. This shows that web series ads used in promoting products can rise consumer buying interest, (2) Web series ads have a significant impact on buying interest, the more people who watch the ad, the higher the consumer's buying interest, (3) trust has a significant impact on buying interest, this shows the higher consumer confidence after watching the web series advertisement the taste trail is the higher the consumer's desire to buy the product, (4) the trail web series advertisement taste has an indirect and significant effect on buying interest through trust, this shows that the higher the flavor trail web series ads applied by marketers will create buying interest through trust. Kata Kunci:  Web series Advertising, Trust, buying interest
Marketing Communications Strategy in Increasing the Number of Visits to Rice Tourism Destinations Ike Purwaningrum; Mujahid Mujahid; Fitriana Fitriana
Journal La Bisecoman Vol. 5 No. 2 (2024): Journal La Bisecoman
Publisher : Newinera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37899/journallabisecoman.v5i2.1067

Abstract

This research aims to analyze the marketing communication strategy of the Rice Field Tourism Destination in Gunung Mulia Village, as well as the inhibiting and supporting factors of these strategies in increasing the number of tourist visits. The research method employed is qualitative descriptive, with data collection through in-depth interviews, observations, and document studies. Data analysis utilizes content analysis. The research findings indicate that out of the 5 promotions mix in the marketing communication strategy, only three are implemented by D’Wish, namely advertising strategy, sales promotion, and direct marketing. Meanwhile, personal selling, public relations, and publicity have not been applied. The primary inhibiting factor affecting the implementation of the entire strategy is budget limitations, leading to selectivity in choosing marketing communication strategies. On the other hand, there are supporting factors contributing to the success of D’Wish's marketing communication strategy. These include affordable entrance tickets, the absence of competitors in the surrounding environment, and the availability of social media as an effective platform for advertising and promoting D’Wish. This research provides recommendations for destination managers to consider developing a more holistic and optimal marketing communication strategy to overcome budget constraints and leverage the advantages of existing supporting factors.
The Influence of Leadership and Communication of Srikandi Celebes Agency Leaders on the Level of Life Insurance Sales in Makassar City Aris, Hardiyanti; Yusmanizar, Yusmanizar; Fitriana, Fitriana
Journal of Management and Administration Provision Vol. 3 No. 3 (2023): Journal of Management and Administration Provision
Publisher : Pusat Studi Pembangunan dan Pemberdayaan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55885/jmap.v3i3.304

Abstract

Leadership and communication are the most fundamental aspects in an organization, especially in a marketing team that requires coordination from various parties towards the same goal. This research focuses on the influence of leadership and communication from the leader of Srikandi Celebes Agency on the level of life insurance sales in Makassar City. This research method employs a quantitative approach by collecting data through questionnaires, consisting of 45 statements distributed to agents of Srikandi Celebes Agency in Makassar City. The sample size used in this research is 38 agents, selected using a census technique. Multiple linear regression analysis is utilized to measure the relationship between leadership and communication variables of the leader and the level of life insurance sales. The research results indicate that effective leadership and communication from the leader of Srikandi Celebes Agency significantly influence the level of life insurance sales in Makassar City. The coefficient of determination (R2) is 0.977 or 97.7%, indicating a strong relationship between the independent variables, leadership (X1) and communication (X2), and the dependent variable, sales level (Y). This suggests a close relationship between the variables. Based on the collaborative research conducted, there is a significant influence of leadership (X=) and communication (X2) on sales level (Y).
Instagram Account Management Strategy in Information Dissemination Anshori, Imam; Yusmanizar, Yusmanizar; Fitriana, Fitriana
Journal of Management and Administration Provision Vol. 3 No. 3 (2023): Journal of Management and Administration Provision
Publisher : Pusat Studi Pembangunan dan Pemberdayaan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55885/jmap.v3i3.328

Abstract

The National Capital of the Nusantara (IKN) is one of the government policies that influences all aspects of Indonesia. However, moving the capital city from Jakarta to the Nusantara certainly still requires a promotional strategy to spread information about the capital city of the archipelago. This research aims to find out and describe the promotional strategies carried out by the Indonesian capital through the official Instagram @ikn_id. This research uses descriptive qualitative research methods with data collection techniques in the form of interviews, literature studies and documentation. The key informant used in this research is the admin of the official Instagram @ikn_id. The results obtained in this research are that @ikn_id uses several strategies such as timing strategies in uploading posts. Use hashtags to spread the uploads you make, and create informative content to generate interest from the wider community.
Promotional Strategies and the Role of Tourism Ambassadors in Increasing Tourist Visits in Penajam Paser Utara Regency Mirza Alifiah Diani; Mujahid; Fitriana
Jurnal Sinar Manajemen Vol. 11 No. 1: Maret 2024
Publisher : Fakultas Ekonomi Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56338/jsm.v11i1.5136

Abstract

The study aims to analyze the Promotion Strategy and the Role of Tourist Ambassadors in Increasing Tourist Visits in the Northern Market District of Penajam, as well as the inhibitory and supportive factors of such a strategy in increasing the number of tourist visits. The research method used is qualitative descriptive with data collection through in-depth interviews, observations, and field studies—data analysis using content analysis. The role of the tourist ambassador is to increase the number of tourist visits in the district of Penajam Paser North (PPU). A key informant from the Ministry of Culture and Tourism, head of the Promotion Branch, took a sample of two tourist ambassadors, one visitor and one UMKM perpetrator. The data collection techniques in this study are observations, documentation and interviews. This research concludes that the implementation of the promotion strategy and the role of the tourist ambassador is not maximum; only use the existing potential to increase the number of tourist visits, the need for documents for the direction of tourism development, and the support of all elements or elements of the community, so that the tourism visits that exist in the PPU district can be stable without certain days alone. The entrepreneurs and tourist ambassadors have an essential role in the number of tourist visits, the need for a mature promotion strategy, and the presence of information boards of places, distances, and transpositions used in each tourist venue, thus making it easier for the community or other tourists to reach to visit tourist sites in the PPU district, using mass media, the web, and other means of promotion in disseminating tourism that exists in the district of PPU.
ANALYZING MEDIATION EFFECT OF COMPETITIVE ADVANTAGE ON FIRM PERFORMANCE AS MEASURED BY TOTAL QUALITY MANAGEMENT AND SUPPLY CHAIN MANAGEMENT Ramlawati, Ramlawati; Murniati, Sitti; Haditomo, Alfabetian Harjuno Condro; Mambuhu, Nurmawati; Indriakati, Andi Jenni; Fitriana, Fitriana
Jurnal Aplikasi Manajemen Vol. 20 No. 1 (2022)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2022.020.01.07

Abstract

The objective of this research is to examine 4 (four) variables, respectively total quality management, supply chain management, competitive advantage, and firm performance. The research type is quantitative. Statistic data were analyzed using SmartPLS version 3.0. The subject of research was book writers at Optima Publikasi Literasi Makassar. The research was done in Optima Publikasi Literasi Makassar, which published and printed books. The research population comprised of book writers at Optima Publikasi Literasi Makassar, which as of November 2020 was counted for 334. Slovin Equation was used on the population, which produced 77 respondents as a research sample. Primary data were collected through a questionnaire. The results showed that better total quality management has an optimization effect on competitive advantage. Better supply chain management delivers a high competitive advantage. Better total quality management has an optimization effect on firm performance. Better supply chain management optimizes firm performance. High competitive advantage has optimization effect on firm performance by improving innovative capacity and increasing competitiveness. Better total quality management optimizes firm performance through competitive advantage by improving firm aspects relating to quality control and competitiveness. Better supply chain management optimizes firm performance through high competitive advantage. Better total quality management has implications for increasing the competitiveness and performance of the company.
Interpersonal Communication Among Teenagers Through Memes on Discord Media Kurniawan, Kurniawan; Djalil, Nur Alim; Fitriana, Fitriana
Jurnal Ar Ro'is Mandalika (Armada) Vol. 5 No. 1 (2025): JURNAL AR RO'IS MANDALIKA (ARMADA)
Publisher : Institut Penelitian dan Pengembangan Mandalika Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59613/armada.v5i1.5324

Abstract

This study aims to understand teenagers' interpersonal communication patterns through the use of memes on Discord, identify the motivations behind them, and their impact on social relationships. Using a descriptive qualitative approach, data was collected through participatory observation, in-depth interviews, and document analysis on a community of active teenagers on Discord. Informants were teenagers aged 15-19 years old who were active for at least the last three months. The results showed that memes became an effective communication tool to convey humor, symbols, and strengthen social relationships. Discord provides a flexible space to share memes as a creative medium that reflects teenagers' perspectives and experiences. The effectiveness of communication is influenced by content relevance, creativity, and cultural sensitivity. However, challenges such as lack of context understanding, fear of criticism, and content saturation also arise. Good moderation within the group is important to create a safe space that is balanced between freedom of expression and community norms.
Pengaruh Postingan KPU Sulsel terhadap Minat Pemilih di Kalangan Mahasiswa Ilmu Komunikasi Universitas Fajar Wahyu Kurniawan; Ira Tasya; Fitriana Fitriana
JISPENDIORA Jurnal Ilmu Sosial Pendidikan Dan Humaniora Vol. 4 No. 3 (2025): Jurnal Ilmu Sosial, Pendidikan Dan Humaniora (JISPENDIORA)
Publisher : Badan Penerbit STIEPARI Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/jispendiora.v4i3.3157

Abstract

Social media has become one of the main channels for disseminating political information, particularly among young voters who are highly active online. The General Elections Commission (KPU) of South Sulawesi utilizes its official Instagram account, @kpusulsel, as a medium to provide election-related information and encourage political participation. This study aims to analyze the influence of KPU South Sulawesi's Instagram posts on voting interest among students of the Communication Studies Program at Fajar University. A quantitative approach with an explanatory method was applied, and data were collected through questionnaires distributed to 67 respondents using a purposive sampling technique. The analysis focused on aspects of message delivery, including the attractiveness of visuals, clarity of language, and relevance of information presented in the posts. The findings show that Instagram content from KPU South Sulawesi has a significant and positive impact on students’ voting interest. Pearson correlation analysis demonstrated a very strong relationship (r = 0.976), while simple linear regression confirmed that KPU’s Instagram posts significantly increase voting interest, as evidenced by a calculated t-value greater than the tabulated t-value. These results suggest that social media platforms such as Instagram are not only effective tools for political socialization but also function as strategic instruments for enhancing political literacy, shaping perceptions of elections, and fostering active participation among young voters. The study highlights the importance of optimizing digital communication strategies to strengthen democratic processes and build political awareness in higher education environments.
Linguistic Ambiguity in The Lyrics of Ariana Grande’s song : A Literary Interpretation Risna Tamrin; Rindu Ainum; Winda Limbong Gayang; Bahar Bahar; Basri Basri; Fitriana Fitriana
DEIKTIS: Jurnal Pendidikan Bahasa dan Sastra Vol. 5 No. 4 (2025)
Publisher : Perkumpulan Dosen Muslim Indonesia - Sulawesi Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53769/deiktis.v5i4.992

Abstract

This study aims to identify types of linguistic ambiguity in Ariana Grande’s songs using Stephen Ullmann’s framework and to interpret the multiple meanings created in the lyrics. Using a qualitative textual analysis, the research examines five songs Supernatural, No Tears Left to Cry, Break Free, Bloodline, and 7 Rings. The data consist of official lyrics obtained from AZLyrics and analyzed through identification, classification, and interpretation stages. The findings show two types of ambiguity: lexical ambiguity, which is dominant through polysemy, metaphors, and unclear pronoun references, and grammatical ambiguity through structures such as double negatives. Phonetic ambiguity does not appear. The study concludes that ambiguity is intentionally used as an artistic strategy, enriching emotional depth and expanding interpretive possibilities for listeners.
Co-Authors Alfabetian Harjuno Condro Haditomo Andi Vita Sukmarini Anshori, Imam Ardiantho Halili Aris, Hardiyanti Bahar - Bahar Bahar Bahar Basri Basri Fani Tampang Bimbin Ike Purwaningrum Indriakati, Andi Jenni Ira Tasya Kamase, Jeni Kurniawan Kurniawan La Ode Alfian Friz Mambuhu, Nurmawati Mirza Alifiah Diani Mujahid Muliyaty, Muliyaty Murniati, Sitti Nunung Misran Nur Alim Djalil Rahmat Ferdiansyah Ramlawati Ramlawati Ramlawati Rifa'atul Mahmudah Rindu Ainum Risna Tamrin Wahyu Kurniawan Winda Limbong Gayang Yusmanizar Yusmanizar Zainuddin Rahman