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All Journal JAM : Jurnal Aplikasi Manajemen Jurnal Sinar Manajemen YUME : Journal of Management Journal La Bisecoman International Journal of Health, Economics, and Social Sciences (IJHESS) MITZAL (Demokrasi, Komunikasi dan Budaya) : Jurnal Ilmu Pemerintahan dan Ilmu Komunikasi Jurnal Ilmu Komunikasi Journal of Management and Administration Provision
Fitriana Fitriana
Universitas Fajar
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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The Effect of Integrated Marketing Communication on Image, Satisfaction and Loyalty of Hotel Guests in Makassar City Fitriana Fitriana; Jeni Kamase; Ramlawati Ramlawati; Zainuddin Rahman
International Journal of Health, Economics, and Social Sciences (IJHESS) Vol. 3 No. 2 (2021): April
Publisher : Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56338/ijhess.v3i2.1470

Abstract

Research objectives are to examine and analyze the effects of: (1) Integrated marketing communication on image (2) Integrated marketing communication on satisfaction (3) Marketing communication on hotel guest loyalty, (4) Image on loyalty, (5) Satisfaction with loyalty, (6) ) Integrated marketing communication towards loyalty through image, (7) Integrated marketing communication towards loyalty through satisfaction. This research was conducted at a 4-star hotel in Makassar City. The population of this research is hotel guests. The sample is 234 respondents. The research data were analyzed using a structural equation modeling (SEM) program. The results showed that: (1) Integrated marketing communication has a significant influence onThis image shows that marketing communication that is applied directly can improve image (2) Integrated marketing communication has a significant effect on satisfaction, this shows that the higher the integrated marketing communication, the satisfaction will increase as well (3) Integrated marketing communication has a significant effect on loyalty, This shows that there is a good integrated marketing communication that will make hotel guests loyal (4) Image has a significant effect on satisfaction, this shows that image can directly create satisfaction (5) Satisfaction has a significant effect on loyalty, this shows that direct satisfaction can create loyalty (6) Integrated marketing communication has an indirect and significant effect on loyalty through images, this shows that integrated marketing communication can increase loyalty through images. (7) Integrated marketing communication has an indirect and significant effect on loyalty through satisfaction, this shows the higher the integrated marketing communication implemented by the hotel.will create hotel guest loyalty through satisfaction.
The Effect of Imprintweb Series Advertising on Consumer Trust and Purchase Interest in Makassar City La Ode Alfian Friz; Fitriana Fitriana
YUME : Journal of Management Vol 4, No 3 (2021)
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yum.v4i3.1615

Abstract

AbstractThe study was conducted in Makassar City with the population these are consumers who have watched web series advertisements and bought the product. The study sample was 234 respondents, to analyze the data by using a structural equation modeling (SEM) program with analysis tools using Smart PLS 3.0. The outcomes of the study show that: (1) Taste-print web series ads have a significant impact on trust. This shows that web series ads used in promoting products can rise consumer buying interest, (2) Web series ads have a significant impact on buying interest, the more people who watch the ad, the higher the consumer's buying interest, (3) trust has a significant impact on buying interest, this shows the higher consumer confidence after watching the web series advertisement the taste trail is the higher the consumer's desire to buy the product, (4) the trail web series advertisement taste has an indirect and significant effect on buying interest through trust, this shows that the higher the flavor trail web series ads applied by marketers will create buying interest through trust. Kata Kunci:  Web series Advertising, Trust, buying interest
Marketing Communications Strategy in Increasing the Number of Visits to Rice Tourism Destinations Ike Purwaningrum; Mujahid Mujahid; Fitriana Fitriana
Journal La Bisecoman Vol. 5 No. 2 (2024): Journal La Bisecoman
Publisher : Newinera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37899/journallabisecoman.v5i2.1067

Abstract

This research aims to analyze the marketing communication strategy of the Rice Field Tourism Destination in Gunung Mulia Village, as well as the inhibiting and supporting factors of these strategies in increasing the number of tourist visits. The research method employed is qualitative descriptive, with data collection through in-depth interviews, observations, and document studies. Data analysis utilizes content analysis. The research findings indicate that out of the 5 promotions mix in the marketing communication strategy, only three are implemented by D’Wish, namely advertising strategy, sales promotion, and direct marketing. Meanwhile, personal selling, public relations, and publicity have not been applied. The primary inhibiting factor affecting the implementation of the entire strategy is budget limitations, leading to selectivity in choosing marketing communication strategies. On the other hand, there are supporting factors contributing to the success of D’Wish's marketing communication strategy. These include affordable entrance tickets, the absence of competitors in the surrounding environment, and the availability of social media as an effective platform for advertising and promoting D’Wish. This research provides recommendations for destination managers to consider developing a more holistic and optimal marketing communication strategy to overcome budget constraints and leverage the advantages of existing supporting factors.
PENERAPAN STANDAR PELAYANAN PUBLIK MELALUI SARANA KOMUNIKASI DI KANTOR DINAS KEPENDUDUKAN DAN PENCATATAN SIPIL KABUPATEN MAMUJU b, Amirullah B; Djabar, Sadly Abdul; Fitriana, Fitriana
MITZAL (Demokrasi, Komunikasi dan Budaya) : Jurnal Ilmu Pemerintahan dan Ilmu Komunikasi Vol 9, No 1 (2024): MITZAL, Volume 9, Nomor 1, Mei 2024
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Universitas Al Asyariah Mandar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35329/mitzal.v9i1.4962

Abstract

This study aims to determine and analyse the application of public service standards through communication facilities at the Population and Civil Registration Office of Mamuju Regency. This research was conducted at the Office of Population and Civil Registration of Mamuju Regency. This research uses a qualitative approach with a case study method. Data were collected through in-depth interviews, observation, and documentation. The results of this study indicate that the implementation of public service standards through communication facilities at the Population and Civil Registration Office of Mamuju Regency has not been maximised. The means of communication used consist of two means, namely electronic means in the form of a website: dukcapilmamuju.go.id and facebook dukcapil Mamuju and non-electronic means in the form of information boards displayed in the service room. On the website, information on the service standards for issuing ID cards in the form of requirements is different from the information on Facebook and also on the information board. In addition, the standard procedures in these three facilities were also found to be different. It was still found that the community as recipients of KTP issuance services had to wait more than the existing time standard. Meanwhile, the information on the standard cost of processing ID cards conveyed in the information facilities is in accordance with the services received by the community.
The Influence of Leadership and Communication of Srikandi Celebes Agency Leaders on the Level of Life Insurance Sales in Makassar City Aris, Hardiyanti; Yusmanizar, Yusmanizar; Fitriana, Fitriana
Journal of Management and Administration Provision Vol. 3 No. 3 (2023): Journal of Management and Administration Provision
Publisher : Pusat Studi Pembangunan dan Pemberdayaan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55885/jmap.v3i3.304

Abstract

Leadership and communication are the most fundamental aspects in an organization, especially in a marketing team that requires coordination from various parties towards the same goal. This research focuses on the influence of leadership and communication from the leader of Srikandi Celebes Agency on the level of life insurance sales in Makassar City. This research method employs a quantitative approach by collecting data through questionnaires, consisting of 45 statements distributed to agents of Srikandi Celebes Agency in Makassar City. The sample size used in this research is 38 agents, selected using a census technique. Multiple linear regression analysis is utilized to measure the relationship between leadership and communication variables of the leader and the level of life insurance sales. The research results indicate that effective leadership and communication from the leader of Srikandi Celebes Agency significantly influence the level of life insurance sales in Makassar City. The coefficient of determination (R2) is 0.977 or 97.7%, indicating a strong relationship between the independent variables, leadership (X1) and communication (X2), and the dependent variable, sales level (Y). This suggests a close relationship between the variables. Based on the collaborative research conducted, there is a significant influence of leadership (X=) and communication (X2) on sales level (Y).
Instagram Account Management Strategy in Information Dissemination Anshori, Imam; Yusmanizar, Yusmanizar; Fitriana, Fitriana
Journal of Management and Administration Provision Vol. 3 No. 3 (2023): Journal of Management and Administration Provision
Publisher : Pusat Studi Pembangunan dan Pemberdayaan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55885/jmap.v3i3.328

Abstract

The National Capital of the Nusantara (IKN) is one of the government policies that influences all aspects of Indonesia. However, moving the capital city from Jakarta to the Nusantara certainly still requires a promotional strategy to spread information about the capital city of the archipelago. This research aims to find out and describe the promotional strategies carried out by the Indonesian capital through the official Instagram @ikn_id. This research uses descriptive qualitative research methods with data collection techniques in the form of interviews, literature studies and documentation. The key informant used in this research is the admin of the official Instagram @ikn_id. The results obtained in this research are that @ikn_id uses several strategies such as timing strategies in uploading posts. Use hashtags to spread the uploads you make, and create informative content to generate interest from the wider community.
Promotional Strategies and the Role of Tourism Ambassadors in Increasing Tourist Visits in Penajam Paser Utara Regency Mirza Alifiah Diani; Mujahid; Fitriana
Jurnal Sinar Manajemen Vol. 11 No. 1: Maret 2024
Publisher : Fakultas Ekonomi Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56338/jsm.v11i1.5136

Abstract

The study aims to analyze the Promotion Strategy and the Role of Tourist Ambassadors in Increasing Tourist Visits in the Northern Market District of Penajam, as well as the inhibitory and supportive factors of such a strategy in increasing the number of tourist visits. The research method used is qualitative descriptive with data collection through in-depth interviews, observations, and field studies—data analysis using content analysis. The role of the tourist ambassador is to increase the number of tourist visits in the district of Penajam Paser North (PPU). A key informant from the Ministry of Culture and Tourism, head of the Promotion Branch, took a sample of two tourist ambassadors, one visitor and one UMKM perpetrator. The data collection techniques in this study are observations, documentation and interviews. This research concludes that the implementation of the promotion strategy and the role of the tourist ambassador is not maximum; only use the existing potential to increase the number of tourist visits, the need for documents for the direction of tourism development, and the support of all elements or elements of the community, so that the tourism visits that exist in the PPU district can be stable without certain days alone. The entrepreneurs and tourist ambassadors have an essential role in the number of tourist visits, the need for a mature promotion strategy, and the presence of information boards of places, distances, and transpositions used in each tourist venue, thus making it easier for the community or other tourists to reach to visit tourist sites in the PPU district, using mass media, the web, and other means of promotion in disseminating tourism that exists in the district of PPU.
Strategi Humas dalam Pembentukan Citra Perguruan Tinggi Swasta Nunung Misran; Mujahid, Mujahid; Fitriana, Fitriana
MUKASI: Jurnal Ilmu Komunikasi Vol. 3 No. 4 (2024): November 2024
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v3i4.3106

Abstract

The purpose of this study was to examine and obtain an overview of the Role and Strategy of Public Relations in shaping the image of higher education. Study at Andi Djemma University Palopo. This research uses a case study with a qualitative descriptive approach by conducting an interview study, while the theory used is symbolic interaction and information organization. The results showed that the Public Relations of Andi Djemma University Palopo tried to carry out its duties as a mediator to bridge the relationship between college elements. Building a college image uses mass media to build relationships with internal and external parties. The strategy used in building the image of higher education is to utilize technology, increase the capacity of human resources and provide educational information to the public in the field of Tri Dharma Perguruan Tinggi. Research from Andi Djemma University found that the role of PR is always trying to improve the image of the institution. In order to continue to gain the trust of the user community, college public relations are aware that they must always try to maintain the image of the college they represent. PR tries to carry out its duties as a mediator to bridge the relationship between elements of higher education.
Pengaruh Direct Marketing dan Personal Selling PT. Malindo Feedmill Makassar terhadap Kepuasan Pelanggan Ardiantho Halili; Andi Vita Sukmarini; Fitriana Fitriana
MUKASI: Jurnal Ilmu Komunikasi Vol. 3 No. 4 (2024): November 2024
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v3i4.3235

Abstract

This study aims to determine the influence of direct marketing and personal selling by PT Malindo Feedmill Makassar on customer satisfaction, and to analyze which variable has a more dominant significant effect on customer satisfaction at PT Malindo Feedmill Makassar. The research was conducted in Pinrang Regency, Sidrap Regency, and Soppeng Regency with a sample size of 50 layer farmers using feed from PT Malindo Feedmill. The data analysis was descriptive to explain the research data. For analyzing quantitative data, multiple linear regression analysis was used with SPSS version 29. The results show that the direct marketing and personal selling variables simultaneously affect customer satisfaction at PT Malindo Feedmill Makassar, with the coefficient of determination (adjusted R square) indicating that the independent variables in this study explain 32% of the variance, while the remaining 68% is influenced by variables outside the scope of this study. Partially, both direct marketing and personal selling variables have a significant and positive impact on customer satisfaction at PT Malindo Feedmill Makassar.
Pengaruh Promosi dan Diskon terhadap Perilaku Belanja Impulsif Wanita di Toko Gaudi Makassar Rifa'atul Mahmudah; Rahmat Ferdiansyah; Fitriana Fitriana
MUKASI: Jurnal Ilmu Komunikasi Vol. 3 No. 4 (2024): November 2024
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v3i4.3250

Abstract

This study aims to determine the effect of promotions and discounts on women's impulse shopping behavior at Gaudi Makassar store. As well as analyzing which variable has a more dominant significant effect on women's impulsive shopping behavior at Gaudi Makassar stores. This research was conducted in Makassar city with a sample size of 50 respondents who visited Gaudi store. The data analysis used is descriptive to explain the research data. Meanwhile, to analyze quantitative data using multiple linear regression analysis using spss version 27. The results showed that partially the promotion variable had no significant effect on the impulsive shopping behavior of women at the Gaudi Makassar store. The discount variable partially has a significant and positive effect on the impulsive shopping behavior of women at the Gaudi Makassar store. While simultaneously the promotion variable and the discount variable affect the impulsive shopping behavior of women at the Gaudi Makassar store with the coefficient of determination (adjust R square) shows that the independent variables in this study have an effect of 43.4% and the remaining 56.6% is influenced by other variables outside this study.
Co-Authors Alfabetian Harjuno Condro Haditomo Andi Vita Sukmarini, Andi Vita Anshori, Imam Ardiantho Halili Aris, Hardiyanti b, Amirullah B Djabar, Sadly Abdul Ike Purwaningrum Indriakati, Andi Jenni Kamase, Jeni La Ode Alfian Friz Mambuhu, Nurmawati Mirza Alifiah Diani Mujahid Mujahid Mujahid, Mujahid Murniati, Sitti Nunung Misran Rahmat Ferdiansyah Ramlawati Ramlawati Ramlawati Rifa'atul Mahmudah Yusmanizar Yusmanizar Zainuddin Rahman