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Pengaruh Intensitas, Durasi, Dan Efektivitas Membaca Buku Cetak Terhadap Kemampuan Analisis Mahasiswa Dengan Mediasi Hambatan Belajar Di Pascasarjana Telkom University Al Husain, A. Hasan; Akbar, Moh. Deni; Putri, Idola Perdini; Dhiaulhaq, Aisyah Rahadatul Aisyah
Diversity: Jurnal Ilmiah Pascasarjana Vol. 5 No. 2 (2025): Diversity: Jurnal Ilmiah Pascasarjana
Publisher : Universitas Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/diversityjournal.v5i2.19930

Abstract

The analytical ability of postgraduate students to comprehend, evaluate, and logically express academic ideas remains a challenge amid the low culture of printed book literacy. This study aims to examine the influence of reading intensity, duration, and effectiveness on students’ analytical skills, with learning barriers as a mediating variable. A quantitative approach was employed, involving 275 postgraduate students from Telkom University. Data were collected using a Likert-scale questionnaire and analyzed using multiple linear regression and the Baron & Kenny mediation model. The results show that learning effectiveness is the strongest predictor of analytical skills (β = 0.2062, p < 0.001), followed by reading duration (β = 0.1396, p = 0.003), while reading intensity was not significant. Learning barriers were found to partially mediate the relationship between duration and effectiveness with analytical skills (β = -0.1016, p = 0.036). The study highlights the importance of reflective learning strategies, time management, and psychosocial interventions to address learning barriers. In conclusion, analytical competence is shaped not merely by the quantity of learning but more significantly by the quality of engagement and students’ affective readiness in navigating academic processes.
Pengaruh Co-Branding Terhadap Brand Image Aplikasi Social Game Zepeto Di Indonesia Agnes, Mutiara; Wahyuni, Itca Istia; Husain, A. Hasan Al
eProceedings of Management Vol. 11 No. 2 (2024): April 2024
Publisher : eProceedings of Management

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Tren teknologi Metaverse menciptakan ragam pemanfaatan di berbagai bidang sebagai salah satu terobosan digital,diantaranya adalah bidang game online. ZEPETO merupakan aplikasi game sekaligus jejaring sosial dengan tampilanMetaverse yang berasal dari Korea Selatan. Pada tahun 2021-2022, terdapat banyak keluhan dari para penggunamengenai banyaknya efek glitch dan bug yang diciptakan oleh para creator items pada aplikasi tersebut. Pengambilansampel menggunakan total sampling yang mengikut sertakan seluruh populasi untuk dijadikan sampel. Teknik analisisdata yang digunakan adalah analisis deskriptif dan regresi linear sederhana. Penelitian ini memiliki persamaan regresilinear sederhana Y9=5.146+0.687X. Hasil analisis korelasi yang dihasilkan adalah 0.914. Penelitian ini terbukti H0ditolak dan H1 diterima dikarenakan nilai thitung > ttabel, yaitu 4.069 > 1.65685 yang memiliki arti bahwa terdapatpengaruh Co-Branding BLACKPINK terhadap Brand Image aplikasi social game ZEPETO. Adapun pengaruh yangdiciptakan oleh variabel Co-Branding ZEPETO-BLACKPINK terhadap variabel Brand Image Aplikasi ZEPETOadalah sebesar 74,6%, sedangkan sisanya 25,4% dipengaruhi oleh faktor lain yang tidak diteliti pada penelitian ini. Kata Kunci-co-branding, brand image, Metaverse, ZEPETO, BLACKPINK
Integrated Tourism Marketing Communication at Makassar International Festival & Forum (F8) Lambe, Pearly Claire Christabella; Husain, A. Hasan Al
Jurnal Multidisiplin Madani Vol. 4 No. 7 (2024): July 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/mudima.v4i7.9517

Abstract

Makassar International Eight Festival and Forum (F8) is one of the biggest events in Makassar City which was first held on September 8 2016 at the Losari Beach Pavilion. This festival covers eight creative sectors, namely: Film, Fashion, Fiction Writer & Font, Fine Arts, Food & Fruit, Fusion Music, Flora & Fauna. After being absent in 2020 and 2021 due to the COVID-19 pandemic, F8 was held again and was successfully included in the Top 10 Kharisma Events Nusantara (KEN) in 2022 and 2023. This research aims to apply promotional aspects carried out by the Makassar City Tourism Office heading to the F8 Festival. The method used is descriptive qualitative, with data collection through interviews and observation. The research results show that F8 not only functions as an annual festival, but also as an effective strategic promotional mix tool with a focus on collaborating aspects of advertising and personal sales. Advertising is carried out through social media and conversion media, as well as personal sales which are packaged in a business to business form. Collaboration with various parties and friendly countries also supports improving the image of Makassar City as an international destination. In this way, F8 not only succeeded in increasing tourist visits, but also strengthened bilateral relations and promoted the local culture of Makassar City on the international stage
The Intersection of Cross-Cultural Adaptation of Balinese and Digital Nomads Tenaya, Luh Made Kirana Medhawi; Husain, A. Hasan Al
Jurnal Multidisiplin Madani Vol. 4 No. 8 (2024): August 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/mudima.v4i8.10054

Abstract

The adaptation of Balinese society to the presence of digital nomads involves a complex process of cross-cultural communication that extends beyond cultural aspects alone. The ways in which digital nomads and local residents interact and understand each other are influenced by various communication patterns they employ. Cultural differences, social norms, and language barriers impact how these two groups communicate. This research aims to provide a deeper understanding of how the Balinese society adapts to the presence of digital nomads, viewed through the lens of Young Yun Kim's cross-cultural adaptation theory. The research method used in this study is qualitative research. In conclusion, the cross-cultural adaptation between the Balinese society and digital nomads demonstrates that both groups can create a harmonious and mutually beneficial environment through open communication, mutual understanding, and a willingness to adapt
Representasi Feminisme dalam Episode 1 'Jeng Yah' dari Serial 'Gadis Kretek': Sebuah Analisis Semiotik Zulvi Kori’ah; Al Husain, A. Hasan; Gracia, Amanda Bunga
JOM Vol 5 No 3 (2024): Indonesian Journal of Humanities and Social Sciences, September
Publisher : Universitas Islam Tribakti Lirboyo Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33367/ijhass.v5i3.5735

Abstract

This research aims to analyze the representation of gender roles in the character "Jeng Yah" from the Kretek Girl film series, focusing on the interplay of reality, representation, and ideology. The study responds to the significant shifts brought about by the modern feminist movement, which has motivated many women to engage in feminist activism and pursue higher education. Employing John Fiske's semiotic analysis, this qualitative research examines three dimensions: reality, representation, and ideology, as portrayed in the Kretek Girl series. The analysis of the first episode yields three primary findings: (1) At the reality level, the film employs various codes—appearance, movement, expression, conversation, and behavior—to construct gender roles. (2) At the representation level, the film utilizes camera work, lighting, and music to visually and aurally reinforce the narrative's meanings. (3) At the ideological level, the character Jeng Yah embodies feminist ideals as she seeks personal liberation. The study concludes that the use of signs and codes in the film serves to convey feminist ideologies, with visual and narrative elements contributing significantly to this ideological expression. Ultimately, the research suggests that the film encourages women to comprehend and incorporate feminist principles into their everyday lives.