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All Journal Jurnal Ilmu Komunikasi urnal Interaksi: Jurnal Ilmu Komunikasi Wacana: Jurnal Ilmiah Ilmu Komunikasi JIKE : Jurnal Ilmu Komunikasi Efek Abdimas Umtas : Jurnal Pengabdian kepada Masyarakat JURNAL PUSTAKA KOMUNIKASI Business Economic, Communication, and Social Sciences Journal (BECOSS) Diversity: Jurnal Ilmiah Pascasarjana Jurnal Multidisiplin Madani (MUDIMA) Jurnal Locus Penelitian dan Pengabdian eProceedings of Management Mediator: Jurnal Komunikasi Indonesian Journal of Humanities and Social Sciences Journal of Communication, Business and Social Science (JCOBS) Proceeding of Community Service and Engagement
Andi Hasan Al Husain
Telkom University
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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Pengaruh Co-Branding Terhadap Brand Image Aplikasi Social Game Zepeto Di Indonesia Agnes, Mutiara; Wahyuni, Itca Istia; Husain, A. Hasan Al
eProceedings of Management Vol. 11 No. 2 (2024): April 2024
Publisher : eProceedings of Management

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Tren teknologi Metaverse menciptakan ragam pemanfaatan di berbagai bidang sebagai salah satu terobosan digital,diantaranya adalah bidang game online. ZEPETO merupakan aplikasi game sekaligus jejaring sosial dengan tampilanMetaverse yang berasal dari Korea Selatan. Pada tahun 2021-2022, terdapat banyak keluhan dari para penggunamengenai banyaknya efek glitch dan bug yang diciptakan oleh para creator items pada aplikasi tersebut. Pengambilansampel menggunakan total sampling yang mengikut sertakan seluruh populasi untuk dijadikan sampel. Teknik analisisdata yang digunakan adalah analisis deskriptif dan regresi linear sederhana. Penelitian ini memiliki persamaan regresilinear sederhana Y9=5.146+0.687X. Hasil analisis korelasi yang dihasilkan adalah 0.914. Penelitian ini terbukti H0ditolak dan H1 diterima dikarenakan nilai thitung > ttabel, yaitu 4.069 > 1.65685 yang memiliki arti bahwa terdapatpengaruh Co-Branding BLACKPINK terhadap Brand Image aplikasi social game ZEPETO. Adapun pengaruh yangdiciptakan oleh variabel Co-Branding ZEPETO-BLACKPINK terhadap variabel Brand Image Aplikasi ZEPETOadalah sebesar 74,6%, sedangkan sisanya 25,4% dipengaruhi oleh faktor lain yang tidak diteliti pada penelitian ini. Kata Kunci-co-branding, brand image, Metaverse, ZEPETO, BLACKPINK
Integrated Tourism Marketing Communication at Makassar International Festival & Forum (F8) Lambe, Pearly Claire Christabella; Husain, A. Hasan Al
Jurnal Multidisiplin Madani Vol. 4 No. 7 (2024): July 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/mudima.v4i7.9517

Abstract

Makassar International Eight Festival and Forum (F8) is one of the biggest events in Makassar City which was first held on September 8 2016 at the Losari Beach Pavilion. This festival covers eight creative sectors, namely: Film, Fashion, Fiction Writer & Font, Fine Arts, Food & Fruit, Fusion Music, Flora & Fauna. After being absent in 2020 and 2021 due to the COVID-19 pandemic, F8 was held again and was successfully included in the Top 10 Kharisma Events Nusantara (KEN) in 2022 and 2023. This research aims to apply promotional aspects carried out by the Makassar City Tourism Office heading to the F8 Festival. The method used is descriptive qualitative, with data collection through interviews and observation. The research results show that F8 not only functions as an annual festival, but also as an effective strategic promotional mix tool with a focus on collaborating aspects of advertising and personal sales. Advertising is carried out through social media and conversion media, as well as personal sales which are packaged in a business to business form. Collaboration with various parties and friendly countries also supports improving the image of Makassar City as an international destination. In this way, F8 not only succeeded in increasing tourist visits, but also strengthened bilateral relations and promoted the local culture of Makassar City on the international stage
The Intersection of Cross-Cultural Adaptation of Balinese and Digital Nomads Tenaya, Luh Made Kirana Medhawi; Husain, A. Hasan Al
Jurnal Multidisiplin Madani Vol. 4 No. 8 (2024): August 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/mudima.v4i8.10054

Abstract

The adaptation of Balinese society to the presence of digital nomads involves a complex process of cross-cultural communication that extends beyond cultural aspects alone. The ways in which digital nomads and local residents interact and understand each other are influenced by various communication patterns they employ. Cultural differences, social norms, and language barriers impact how these two groups communicate. This research aims to provide a deeper understanding of how the Balinese society adapts to the presence of digital nomads, viewed through the lens of Young Yun Kim's cross-cultural adaptation theory. The research method used in this study is qualitative research. In conclusion, the cross-cultural adaptation between the Balinese society and digital nomads demonstrates that both groups can create a harmonious and mutually beneficial environment through open communication, mutual understanding, and a willingness to adapt
Representasi Feminisme dalam Episode 1 'Jeng Yah' dari Serial 'Gadis Kretek': Sebuah Analisis Semiotik Zulvi Kori’ah; Al Husain, A. Hasan; Gracia, Amanda Bunga
JOM Vol 5 No 3 (2024): Indonesian Journal of Humanities and Social Sciences, September
Publisher : Universitas Islam Tribakti Lirboyo Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33367/ijhass.v5i3.5735

Abstract

This research aims to analyze the representation of gender roles in the character "Jeng Yah" from the Kretek Girl film series, focusing on the interplay of reality, representation, and ideology. The study responds to the significant shifts brought about by the modern feminist movement, which has motivated many women to engage in feminist activism and pursue higher education. Employing John Fiske's semiotic analysis, this qualitative research examines three dimensions: reality, representation, and ideology, as portrayed in the Kretek Girl series. The analysis of the first episode yields three primary findings: (1) At the reality level, the film employs various codes—appearance, movement, expression, conversation, and behavior—to construct gender roles. (2) At the representation level, the film utilizes camera work, lighting, and music to visually and aurally reinforce the narrative's meanings. (3) At the ideological level, the character Jeng Yah embodies feminist ideals as she seeks personal liberation. The study concludes that the use of signs and codes in the film serves to convey feminist ideologies, with visual and narrative elements contributing significantly to this ideological expression. Ultimately, the research suggests that the film encourages women to comprehend and incorporate feminist principles into their everyday lives.
Analisis Swot Telkom University Dalam Menyediakan Informasi Terkait Pendidikan Tinggi Kepada Siswa Disabilitas Rungu Pada Website Muhammad Izzamudin Abdul Aziz; Husain, A. Hasan Al
Journal of Communication, Business and Social Science (JCOBS) Vol. 3 No. 2 (2025): Desember 2025
Publisher : Universitas Telkom

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/jcobs.v3i2.9921

Abstract

Hak dan kesejahteraan penyandang disabilitas menjadi isu penting di Indonesia, termasuk pada ranah pendidikan tinggi. Pada kenyataanya kesetaraan pendidikan tinggi bagi para siswa penyandang disabilitas khususnya tunarungu di Indonesia, masih belum merata. Di mana hanya terdapat 5 diantara 4500 perguruan tinggi di Indonesia yang telah menyediakan pendidikan tinggi yang ramah bagi para siswa penyandang disabilitas. Universitas Telkom menjadi salah satu perguruan tinggi di Indonesia yang mendukung pendidikan tinggi dengan program inklusi, namun minimnya mahasiswa penyandang disabilitas yang berkuliah di Universitas Telkom menimbulkan pertanyaan apakah penyediaan informasi mengenai pendidikan tinggi pada website Universitas Telkom sudah berkualitas. Untuk itu, peneliti menggunakan metode penelitian kualitatif dan teori Elaboration Likelihood Model (ELM) guna mengetahui bagaimana informasi pada Website Universitas Telkom diproses dan diterima oleh pengguna, dan apakah penyediaan informasi pada website sudah dapat memenuhi kebutuhan dari 2 jalur penerimaan sesuai dari teori tersebut, khususnya oleh siswa tunarungu di SLBN Cicendo. Hasilnya, penyediaan pesan sudah cukup berkualitas berdasarkan hasil wawancara dan FGD dimana website sudah menyediakan informasi yang cukup jelas untuk kedua jalur penerimaan, tetapi masih perlu ada perbaikan di beberapa area. Kedepannya, wali siswa selaku pihak yang menjembatani informasi berharap agar informasi mengenai pendidikan tinggi pada website Universitas Telkom dapat dikemas dengan tampilan yang lebih interaktif agar lebih mudah dipahami oleh para siswa tunarungu.
Model Pengembangan Kepercayaan Diri Siswa Disabilitas Netra di SLBN Pajajaran: Studi Kasus Workshop Public Speaking dalam Social Media Marketing. A. Hasan Al Husain; Waode Seprina; Rifqi Abdul Aziz
The Proceeding of Community Service and Engagement (COSECANT) Seminar Vol. 5 No. 1 (2025): The Proceeding of Community Service and Engagement (COSECANT) Seminar
Publisher : Telkom University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/cosecant.v5i1.9370

Abstract

Penelitian ini bertujuan untuk mengembangkan model pelatihan public speaking berbasis social media marketing guna meningkatkan kepercayaan diri siswa disabilitas netra di SLBN Pajajaran. Pendekatan kualitatif dengan metode studi kasus digunakan dalam penelitian ini, dengan melibatkan sepuluh siswa disabilitas netra sebagai partisipan. Data dikumpulkan melalui observasi partisipatif, wawancara mendalam, dan dokumentasi selama enam sesi pelatihan. Hasil penelitian menunjukkan peningkatan signifikan pada aspek komunikasi verbal, struktur penyampaian, serta partisipasi sosial siswa. Integrasi pelatihan komunikasi publik dan media sosial terbukti efektif dalam menumbuhkan rasa percaya diri dan kesiapan siswa dalam menghadapi dunia kerja digital. Studi ini menawarkan model pelatihan baru yang adaptif, aplikatif, dan inklusif, yang relevan untuk diterapkan dalam konteks pendidikan luar biasa. Orisinalitas penelitian terletak pada penggabungan keterampilan komunikasi dan literasi digital sebagai pendekatan pembelajaran berbasis praktik untuk pemberdayaan siswa disabilitas. Implikasi studi ini mendorong perlunya integrasi pelatihan serupa dalam kurikulum pendidikan inklusif serta pengembangan riset lanjutan berbasis implementasi dan evaluasi jangka panjang.
A STRATEGI KOMUNIKASI STARBUCKS SIGNING STORE DALAM MENGATASI KESENJANGAN INTERAKSI DAN KOMUNIKASI ANTARA TEMAN TULI DENGAN TEMAN DENGAR Alya Fauziah Nursyifa; A. Hasan Al Husain; Wa Ode Seprina
JIKE: Jurnal Ilmu Komunikasi Efek Vol 8 No 1 (2024): DESEMBER
Publisher : Prodi Ilmu Komunikasi, FISIP, Universitas Muhammadiyah Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32534/jike.v8i1.6322

Abstract

Employment opportunities for people with disabilities in Indonesia remain a major issue. Only 720,748 out of 22.97 million people with disabilities were employed in 2022, demonstrating the limited job opportunities for this group. The presence of Starbucks Signing Store has created job opportunities for individuals who are deaf. This study aims to understand the communication strategies used by Starbucks Signing Store in bridging the interaction gap between deaf and hearing individuals. The research employs a qualitative method with a case study approach. The findings indicate that the communication strategies used to address the communication gap between deaf and hearing individuals include identifying communication targets, selecting appropriate communication media, evaluating the purpose of communication messages, and the role of communicators in the communication process. Keywords: Employment Opportunities for Disabilities, Starbucks Signing Store, Communication Strategies, Deaf Individuals, Hearing Individual
Co-Authors Agnes, Mutiara Akbar, Moh. Deni Alya Fauziah Nursyifa Amanda Bunga Gracia Arika, Linda Okti Azalia, Annisa Pramesti Bahri, Niar Nurwahyuni Dhiaulhaq, Aisyah Rahadatul Aisyah Idola Perdini Putri Itca Istia Wahyuni Lambe, Pearly Claire Christabella Moh Faidol Juddi Muhammad Izzamudin Abdul Aziz Novianty, Andi Sri Rahmah Putri, Nadia Hendrika Rajiv Dharma Mangruwa Rifqi Abdul Aziz Seprina, Wa Ode Sugianto, Larasati Indhita Tenaya, Luh Made Kirana Medhawi Waode Seprina Widyatna, Tazkiya Syifa Azaria Zulvi Kori’ah