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All Journal Jurnal Computech & Bisnis (e-Journal) International Journal of Quantitative Research and Modeling Kontigensi: Jurnal Ilmiah Manajemen Acman: Accounting and Management Journal Journal of Economics, Management, and Entrepreneurship Jurnal Ekonomi, Bisnis & Entrepreneurship (e-Journal) Majalah Bisnis & IPTEK Journal of Economics, Management, and Entrepreneurship
Dudung Juhana
STIE Pasundan, Bandung.
Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Library & Information Science Physics Social Sciences

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Journal : Jurnal Computech

 1 
EFFECT OF JOB SATISFACTION ON EMPLOYEE JOB PERFORMANCE MEDIATED BY AFFECTIVE COMMITMENT Dudung Juhana
Jurnal Computech & Bisnis (e-Journal) Vol 13, No 1 (2019): Jurnal Computech & Bisnis
Publisher : STMIK Mardira Indonesia, Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (734.851 KB) | DOI: 10.55281/jcb.v13i1.192

Abstract

Job satisfaction is one of the goals to be achieved by organizations. This goal is to support the desire of employees to work better and can have a strong commitment to completing their duties. This study investigates the effect of job satisfaction on employee job performance mediated by affective commitment. The survey method used in answering research formulations. Non-parametric suppressors with Partial Least Square (PLS) are used to prove the purpose of the study. The survey conducted at one government office in the city of Bandung by distributing questionnaires to 70 employees. The results showed that the affective commitment of employees could improve the completion of their tasks better. This factor will encourage them to work harder. With the satisfaction of employees who fulfilled driven by a high commitment to the organization will lead to high employee task performance. Keywords : Satisfaction, Affective Commitment, Task PerformanceDOI : http://doi.org/10.5281/zenodo.3625323
EXPLORING PRODUCT QUALITY ON AUTOMOTIVE CUSTOMER PERCEPTION Dudung Juhana; Irena Larashati; Imelda Megawati
Jurnal Computech & Bisnis (e-Journal) Vol 15, No 1 (2021): Jurnal Computech & Bisnis
Publisher : STMIK Mardira Indonesia, Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (424.262 KB) | DOI: 10.55281/jcb.v15i1.241

Abstract

Departing from the phenomenon of a decline in product sales indicated by customer complaints regarding product quality, the researchers conducted a study to determine what factors shape the quality of automotive products seen from customers' perceptions who have made product purchases. The survey approach carries to answer research questions. Respondents are customers who have made a purchase, while the number of respondents is 104 people. Researchers use factor analysis techniques to determine the factors that shape product quality. The study results indicate that three factors make up the reputation, variety, and prospects. Keywords: Product Quality, Customer Satisfaction.
Customer Product Choice: The Effect of Product Quality on Relative price and Price fairness and their implication on Customer Product Choice Juhana, Dudung
Jurnal Computech & Bisnis (e-journal) Vol. 17 No. 2 (2023): Jurnal Computech & Bisnis (e-Journal)
Publisher : LPPM STMIK Mardira Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56447/jcb.v17i2.235

Abstract

This study examines the influence of product quality on individuals' perceptions of relative prices and price justice, as well as the potential consequences for consumer decision-making in product selection. This study employs robust statistical analysis to get insights into customers' decision-making processes when purchasing products and selecting brands, particularly about product attributes and pricing. The study employed a non-parametric Structural Equation Modeling PLS technique, which involved a sample of 100 consumers who had previously consumed cigarette goods in the urban area of Bandung. The questionnaire was distributed through social media platforms, utilizing a Google Form link. The employed sample method is convenience sampling, wherein clients are requested to complete a structured questionnaire that has been supplied. The poll encompassed inquiries about participants' perceptions regarding the quality of the product, its comparable pricing, and the appropriateness of the price. The survey data were subjected to rigorous statistical analysis, encompassing several analytical techniques such as regression analysis and hypothesis testing. The study's findings indicate that a product's quality plays a substantial role in shaping consumers' evaluations of comparable prices and perceptions of price justice. Consumers tend to make product selections predicated upon their subjective quality assessment, shaping their perception of the product's price. The presence of excellent product quality can mitigate price barriers, as customers exhibit a greater propensity to pay elevated costs for things they believe to possess superior quality. Furthermore, this study demonstrates that comparable costs and the perception of price justice influence consumer product choices. This condition highlights the significance of prudent pricing within a company's marketing strategy, whereby competitive and equitable pricing can catalyze consumers to opt for specific products. However, a further noteworthy discovery is that the relative pricing and price reasonableness factors do not influence customers' brand preferences. This condition suggests that when considering the choice of a brand, several elements, such as brand image, individual preferences, or distinctive brand characteristics, may exert a more significant impact. The correlation between product and brand compatibility plays a significant part in consumers' decision-making process when it comes to selecting a brand. The findings of this study offer significant implications for businesses in enhancing their marketing and pricing strategies. Furthermore, they contribute to a more comprehensive comprehension of consumer decision-making processes within the product and brand choices framework. In order to achieve success in a competitive and dynamic business climate, it is imperative to possess a comprehensive comprehension of the various elements that impact consumer decision-making.
The Influence of Price and Product Quality on Cosmetic Purchasing Decisions in a Marketplace Lestari, Desi; Juhana, Dudung
Jurnal Computech & Bisnis (e-journal) Vol. 18 No. 1 (2024): Jurnal Computech & Bisnis (e-Journal)
Publisher : LPPM STMIK Mardira Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56447/y7d3gf48

Abstract

This study aims to examine the impact of price and product quality on consumer choices while purchasing cosmetics in a particular market. The research methodology entails conducting an online survey targeting 100 active users of a marketplace company who have purchased beauty products. The findings indicate that the combination of price and product quality substantially influences purchase choices, accounting for a total contribution of 87.4%. These data suggest that these elements are significant contributors to acquiring cosmetics online. The research suggests that Maybelline's management should prioritize the value dimensions of price and product quality in their marketing tactics. They should focus on techniques that uphold or improve product quality while ensuring competitive prices. This result offers valuable insights for cosmetic companies in navigating the growing competition in the e-commerce market.
Co-Authors Ali Mulyawan Ali Mulyawan Cendikia, Ranny Maulani Daniel Yahya Desi Lestari, Desi Desi Rismawati Dessy Riyani Ester Manik Ester Manik Haryati Haryati Haryati Haryati Horas Djulius Irena Larashati Kadir, Kadir Kadir, Kadir Kusuma, Alvina Faradila Larashati, Irena Larashati, Irena Megawati, Imelda Mulyawan, Ali Nurul Oktaviani Putri Purana, R. Deni Putri, Nurul Oktaviani Reni Ambarsari Septiarini, Eka Sipa Sopiani Sipa Sopiani Suswanto, Djadjat Titi, Titi Zulfikar, Vicky Achmad