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Journal : AGROTEKBIS

ANALISIS PERILAKU KONSUMEN DALAM PENGAMBILAN KEPUTUSAN MENGKONSUMSI JENIS PRODUK BANUA COKELAT PADA INDUSTRI SA’ADAH AGENCY DI KOTA PALU K. Jumba, Hadayani, Dafina Howara, Melida
AGROTEKBIS Vol 3, No 6 (2015)
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Abstract

This study aim was to determine consumer behavior in making decision for the consumption of Banua chocolate product at Sa?adah Agency Industry in Palu City during October to December 2014. The study location and respondents were purposively determined.  There were 33 respondents selected. Data used were primary and secondary information. This research used Chi Square method to analyze the data. The study results showed that the financial performance of Banua Chocolate is good based on the values of X2count > X2table.   The taste quality had the value of 18.2 > 9.49, the price had that of 22.4 > 9.49, the grade had that of 27.8 > 9.49,  the job status had that of 19.8 > 9.49, and the kind of chocolate had that of 6 < 9.49. The consumers of the chocolate mostly are students and only few are workers.
ANALISIS PENDAPATAN DAN KELAYAKAN USAHATANI TOMAT DENGAN PENERAPAN MULSA PELASTIK PERAK DI DESA BORA KECAMATAN SIGI BIROMARU KABUPATEN SIGI Suwandi, Suwandi; Hadayani, Hadayani; Howara, Dafina
AGROTEKBIS Vol 7, No 3 (2019)
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This research intend to analyze the income and the feasibility of tomatoes farming to the application of silver mulsa a Bora village Sigi Biromaru Subdistrick  Sigi Regency on June to Agustus 2017. 33 respondents were selected through cencus method. Income analysis used is (p=TR-TC ) and analysis Revenue Cost Ratio (R/C). The result of  research revealed that the production of  feasibility tomatoes farming is 5,866.66 kg/0.47ha or 12,482.26 kg/ha, the selling price is  Rp. 2.500.00/kg. The income of respondent of tomatoes farmers in Bora villages is  Rp.14,666,666.67/0.47ha or Rp. 31,205,673.77/ha. Meanwhile, the outcome is                                 Rp. 10,878,666.67/0.47ha or Rp. 22,952,482.27/ha, the income is Rp. 3,879,000.00/0.47ha or Rp. 8,253,191.48/ha. Therefore, it can be cocluded that tomatoes farming through the  application of silver mulsa is eligible to be used  with Revenue Cost Ratio(R/C) Rp. 1.34 which means that every outcome is Rp. 1 will produce income Rp. 1,34.
Strategi Pengembangan Usaha Budidaya Rumput Laut Di Desa Lalombi Kecamatan Banawa Selatan Kabupaten Dongala Nurdin, Muh. Fahruddin; Laapo, Alimudin; Howara, Dafina
AGROTEKBIS Vol 1, No 2 (2013)
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This research aimed to develop the good strategy in the development of seaweed cultivation. The research was implemented in Lalombi Village, Sub District of South Banawa, Donggala Regency, Province of Central Sulawesi.  About 60 people are active as the seaweed farmers which 6 farmers is taken from respondent and 2 people from relevant agencies so overall there are 8 people as respondents with the determination of respondent were calculated using judgment sampling, the respondents chose the most right to provide information needed. Respondents are determined based on the assumption that they could still represent the population characteristics of seaweed farmers. Based on the results of the research identified from internal factors, there are five strengths and five weaknesses, and for the external environmental factors there are five chances and five threats. Combination value IFE is 2.76 and value of EFE is 2.25 in the IE matrix shows that the position of the business in V cells, the growth through horizontal integration, an activity to develop the business by way of utilizing land resources more leverage and increase value by be processed seaweed derived products. Strategy development of seaweed cultivation in the village lalombi is optimize production, provide counseling and gradually expand seaweed cultivation area.
ANALISIS KETERKAITAN BAURAN PEMASARAN DENGAN TINGKAT KEPUASAN KONSUMEN UKM PENGAIS JAYA VIRGIN COCONUT OIL DI DESA AMPIBABO lina, Nur; Laapo, Alimudin; Howara, Dafina
AGROTEKBIS Vol 1, No 4 (2013)
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The purpose of this study was to determine the effect of the marketing mix (product, price, promotion and distribution) and level of customer satisfaction of UKM Pengais Jaya Virgin Coconut Oil (VCO) in the AmpibaboVillage Sub District Ampibabo DistrictMoutong Parigi. Data were analysed with Fisher 's exact probability test analysis (p) and chi square (x2). The results showed a relationship of the marketing mix and customer satisfaction level by using the confidence interval of 95 % or ? = 0.05 which obtained marketing mix (product , price, promotion and distribution ) in UKM Pengais Jaya affect the level of consumer satisfaction. Either partially (individual) or colectively, so marketing mix had a significant relationship to consumer satisfaction, especially the marketing mix (product and price).
PENGEMBANGAN STRATEGI USAHA TAMBAK UDANG WINDU PADA KELOMPOK TANI POGOYUMAN DI DESA KANTANAN KECAMATAN BOKAT KABUPATEN BUOL Ismail, Sriyanti A.; Yantu, M.R.; Howara, Dafina
AGROTEKBIS Vol 2, No 5 (2014)
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Penelitian ini bertujuan untuk mengetahui tingkat pendapatan usaha tambak udang windu pada kelompok tani pogoyuman di Desa Kantanan Kecamatan Bokat kabupaten Buol, menganalisis pengembangan strategi usaha tambak udang windu windu pada kelompok tani pogoyuman di Desa Kantanan Kecamatan Bokat Kabupaten Buol. Penelitian ini dilaksanakan pada usaha tambak udang windu pada kelompok tani pogoyuman di Desa Kantanan Kecamatan Bokat kabupaten Buol. Penentuan responden dalam penelitian ini dilakukan dengan metode sensus terhadap seluruh petani usaha tambak udang windu sebanyak 24 orang. Analisis yang digunakan adalah analisis pendapatan dan SWOT. Hasil penelitian menunjukan bahwa jumlah penerimaan usaha tambak udang windu perluas lahan sebesar Rp 797.895.000 dengan total biaya yang dikeluarkan sebesar Rp 229.523.434 dengan hasil pendapatan rata-rata yang diperoleh petambak udang windu di Desa Kantanan Kecamatan Bokat Kabupaten Buol adalah Rp 42.809.101, dan hasil penentuan sampel bobot dan rating ditentukan melalui metode obyektif (presepsi responden), hasil penelitian ini juga menunjukkan bahwa posisi strategi yang digunakan usaha tambak udang windu di Desa Kantanan Kecamatan Bokat Kabupaten Buol berada pada kuadran I (agresif). Posisi kuadran pertama ini menggambarkan situasi yang sangat menguntungkan bagi usaha tambak udang windu dalam pengembangan usaha. Usaha tambak udang windu memiliki kekuatan dan peluang yang sangat menguntungkan, sehingga usaha dapat menggunakan strategi SO.
PROSPEK PENGEMBANGAN USAHA PADA INDUSTRI RUMAH TANGGA KACANG TELUR “OHARA” KOTA PALU Mas, Venty Hardiyanti; Yantu, Marwan; Howara, Dafina
AGROTEKBIS Vol 1, No 1 (2013)
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Sektor bisnis pertanian yang bergerak dalam bidang pengolahan komoditi pertanian memiliki prospek yang cukup menjanjikan untuk dikembangkan, salah satunya adalah tanaman kacang tanah.  Penelitian ini bertujuan untuk mengetahui prospek pengembangan usaha industri ?Ohara? kedepannya. Penentuan sampel ditentukan secara purposive, sampel rating sebanyak 5 responden, yaitu responden dari pihak internal terdiri atas pemilik atau pimpinan dan bagian tenaga kerja dari Industri ?Ohara?, responden dari pihak eksternal Dinas Perindustrian dan Perdagangan, Dinas Pertanian, dan pesaing yaitu industri kacang telur ?Raja Ayam?. Penentuan sampel bobot dipilih secara purposive yaitu pimpinan industri kacang telur ?Ohara?. Analisis yang digunakan dalam penelitian ini adalah analisis SWOT. Hasil penelitian menunjukkan analisis SWOT yang diperoleh industri kacang telur ?Ohara? yaitu terletak pada kuadran I (satu), menggambarkan situasi yang sangat menguntungkan perusahaan, sehingga diharapkan perusahan tersebut dapat bertahan.