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All Journal Channel : Jurnal Komunikasi MIX : Jurnal Ilmiah Manajemen Komuniti : Jurnal Komunikasi dan Teknologi Informasi Communicatus: Jurnal Ilmu Komunikasi MATAPPA: Jurnal Pengabdian Kepada Masyarakat Expose: Jurnal Ilmu Komunikasi An-Nida : Jurnal Komunikasi Islam Jurnal Penelitian Pers dan Komunikasi Pembangunan Jurnal Audience Jurnal Pemberdayaan Masyarakat Universitas Al Azhar Indonesia Ekspresi dan Persepsi : Jurnal Ilmu Komunikasi Widya Komunika: Jurnal Komunikasi Pendidikan Abdimasku : Jurnal Pengabdian Masyarakat Sosfilkom : Jurnal Sosial, Filsafat dan Komunikasi Society : Jurnal Pengabdian dan Pemberdayaan Masyarakat Jurnal Komunikasi Korporasi dan Media (JASIMA) Indonesian Community Journal Aptekmas : Jurnal Pengabdian Kepada Masyarakat Scriptura : Jurnal Ilmiah Iqtida: Journal of Da'wah and Communication
Mutia Rahmi Pratiwi
Universitas Dian Nuswantoro
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Journal : Channel : Jurnal Komunikasi

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Identitas Sosial dan Hedonisme di Laman Pribadi Selebgram Natasya Intan Permatasari; Mutia Rahmi Pratiwi; Nalal Muna
CHANNEL: Jurnal Komunikasi Vol 8, No 2 (2020)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/channel.v8i2.16084

Abstract

Social media users tend to be "the center of attention". One of the social media that is widely used in Indonesia is Instagram and people who are popular on Instagram are called celebrities. Karin, through her Instagram account @awkarin, is one of the celebrities who appeared in 2018 with a controversial and hedonistic lifestyle. This research is qualitative research using the virtual ethnography method. The research object analyzed was the upload on the @awkarin page during 2019 which contained elements of hedonism. The theory used is the theory of identity presented by Tajfel and the theory of hedonism. The results showed that Karin through the @awkarin Instagram account has formed a virtual social identity by displaying personal orientation, individual values, and self-expression. The form of hedonism that refers to Awkarin on Instagram includes three things, namely: Activities, Interests, and Opinions. Hedonistic activities are shown by hangout, owning luxury items, and going with friends or partners to a cafe or fancy place. Karin's interest is shown by the items used and gathered in a special place for the middle and upper social classes. Karin's opinion is shown with comments to netizens who are pro and contra.
Co-Authors Adra Absyar Akira Aulia Witri Amida Yusriana Amida Yusriana Choirul Ulil Albab Diah Lestari R Dyah Ayu Dzuha Hening Y. Dzuha Hening Yanuarsari, Dzuha Hening Egia Rosi Subhiyakto Fibriyani Nuraliya Gavrilla Syahriani Putri Hanif Pandu Suhito Heni Indrayani Ibnu Mutaqin Kheyene Molekandella Boer MUKAROMAH MUKAROMAH naiza rosalia Nalal Muna Natasya Intan Permatasari Septo Nurohman Soib Tiara Swita Amalia Swita Amallia Hapsari Tamara Adyriswati Tiara Wahyuningrum