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All Journal Jurnal Kesehatan Andalas Jurnal Hilirisasi IPTEKS (JHI) Warta Pengabdian Andalas: Jurnal Ilmiah Pengembangan Dan Penerapan Ipteks Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan
Adrial Adrial
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Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Engineering Health Professions Medicine & Pharmacology Public Health Social Sciences Veterinary Other

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Pariwisata Kreatif sebagai Strategi Revitalisasi Kawasan Perkotaan di Tangerang Adrial Adrial; Sri Utami; Isaghoji Isaghoji
Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Vol. 5 No. 2 (2026): Jurnal Ekonomi, Manajemen Pariwisata Dan Perhotelan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jempper.v5i2.6680

Abstract

Creative tourism emerges as an innovative approach to address the challenges of urbanization and the degradation of urban areas. Unlike mass tourism, which tends to be exploitative, creative tourism emphasizes the active involvement of visitors in activities rooted in local culture, arts, and creativity. This study aims to examine the role of creative tourism as a strategy for revitalizing urban areas in Tangerang City. Using a qualitative descriptive-analytical method, data were collected through field observations, interviews with stakeholders, and document analysis. The findings reveal that creative tourism fosters inclusive economic growth by increasing demand for local products, creating opportunities for small and medium enterprises, and generating multiplier effects in supporting sectors such as transportation, accommodation, and services. Moreover, creative tourism contributes to cultural preservation through art festivals, cultural workshops, and traditional performances that strengthen the city’s identity. The revitalization of public spaces and historic areas also enhances urban livability, making the city more attractive to both residents and visitors. The role of local government, multi-stakeholder collaboration, and digital technology support are crucial in strengthening the competitiveness of creative destinations. However, challenges such as cultural over-commercialization, limited creative human resources, and restricted access to financing remain. These issues require balanced, community-based policies to ensure sustainability. Overall, creative tourism proves to be a relevant strategy for sustainable urban development, integrating economic, social, cultural, and environmental dimensions.
Co-Authors Abdiana Abdiana Asterina Asterina Aswiyanti Asri Ayu Azlina Eliza Anas Firdawati Firdawati Hasmiwati Husna Yetti Husnil Wardiyah Ida Rahma Burhan Isaghoji Isaghoji Iwani Rahmah Rambe Kurnia Maidarmi Handayani Lili Irawati Masrul Mohamad Reza Muhammad Arifudin Mutia Dwi Putri Nora Harminarti Nurhayati Nurhayati Nuzulia Irawati Rosfita Rasyid Selfi Renita Rusjdi Siti Ardina Sari Siti Umi Kustiah SRI UTAMI Suci Lestari Yuniar Lestari