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Journal : Jurnal Kalibrasi

Faktor Pendukung Perpindaha pada Transaksi E-Wallet dengan Pendekatan Technology Acceptance Model Risnawati, Risnawati; Ikhwana, Andri
Jurnal Kalibrasi Vol 22 No 1 (2024): Jurnal Kalibrasi
Publisher : Institut Teknologi Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33364/kalibrasi/v.22-1.1179

Abstract

This research aims to determine the factors supporting the movement of transactions. Users of electronic wallets (e-wallets) are increasing, thanks to the Financial Services Authority (OJK) which is filling the gap in the form of cooperation in the financial services sector. The benefits, ease of use, dangers and level of comfort felt by each user are different as a result of the increasing use of this e-wallet. As a result of this justification, researchers are interested in looking at the impact of variables using the Technology Acceptance Model from the perspective of user behavior in using digital wallets (e-wallets), including factors such as perceived trust, perceived security, perceived ease of use. ), perceptions of promotion, and also the addition of perceived risk (behavioral intention to use) in Garut City. The benefits of this research for e-wallet money users. The findings of this research provide food for thought that can be considered when encouraging the choice to utilize e-wallet money for payment transactions. From the results of this research, there are also 7 indicators which are supporting research factors for the shift to e-wallet transactions, including payment methods, top up and transfer methods, personal data, application usage, Cashbac, Discounts as well as ineffective and efficient. Then, based on the results of research using the factor analysis method, from 7 indicators to 6 dominant indicators to determine the transfer factors in e-wallet transactions, namely easy and practical, transaction methods, giving discounts, usage constraints, personal data security and promotional strategies. As for the risks of using e-wallet transactions, the multiple linear regression analysis test proves that problems with application use, ineffectiveness of e-wallets, and rejected transactions are of significant value. It can be concluded that the hypothesis is accepted, which means that risk perception has a negative effect on the movement of e-wallet use in Garut Regency.
Peningkatan Kualitas Pelayanan Terhadap Kepuasan Pelanggan dengan Metode Servqual di PT. Tiki Jalur Nugraha Ekakurir Ikhwana, Andri; Nurhamdani, Farhan
Jurnal Kalibrasi Vol 21 No 2 (2023): Jurnal Kalibrasi
Publisher : Institut Teknologi Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33364/kalibrasi/v.21-2.1182

Abstract

Service quality is one of the important factors for logistics service companies in providing quality services to their consumers. Logistics service companies aim to provide goods delivery services from producers to consumers. PT Tiki Lane Nugraha Ekakurir is a company operating in the logistics services sector. There is a decrease in service use and a change in market share dominance which was previously dominated by companies, so it is proposed to improve service quality based on customer satisfaction. This research aims to describe the quality of service that occurs in the company along with the priority order for service improvement. This research uses servqual, importance performance analysis (IPA) and potential gain in customer value (PGCV). The servqual method is used to determine gaps between perceptions and expectations, the importance performance analysis method is used to map and identify indicators of service quality that must be improved, while the potential gain in customer value method is used to determine the priority order of services that must be improved. The results of research using the IPA method showed that there were six indicators in quadrant A as the focus for improving service quality accompanied by a priority order of services that must be improved using the PGCV method and a service improvement plan was carried out for each indicator in quadrant A.
Identifikasi Faktor Pendukung Pemasaran Berbasis Digital pada Produk Sepatu Lokal Ikhwana, Andri; Husnayanti, Husnayanti
Jurnal Kalibrasi Vol 21 No 2 (2023): Jurnal Kalibrasi
Publisher : Institut Teknologi Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33364/kalibrasi/v.21-2.1188

Abstract

This local Garut shoe product made from leather has become one of the characteristics and icons of a region faced with competition in the global market. So local products are required to have global competitiveness in order to expand the marketing of local shoe products. The internet will be an opportunity that can be utilized in the marketing process of local shoe products, because the internet can be accessed anytime and anywhere and marketing can be done using various digital media. However, digital marketing cannot be separated from the supporting factors in carrying out digital-based marketing. The aim of this research is to find out the supporting factors for digital-based marketing for local shoe products and find out the development strategies that must be carried out in carrying out this marketing. The research method used was a mix method using multivariate analysis, namely factor analysis by distributing questionnaires to 100 respondents and sampling was taken randomly, then a development strategy was carried out using the Business Model Canvas (BMC) method. The results of this factor analysis are that there are 9 new factors, namely information services, convenience of making transactions, sales promotions, flexibility, attractiveness, quality assurance, services in digital marketing media, price competition strategies and price quality. Recommendations for digital-based marketing development strategies to market local shoe products include adding a website address to the Chanel element, adding information services in the form of links connected to social media in Customer Relationship, adding convenience when making transactions and flexibility in Value Proposition, adding digital media in key activity elements, adding IT experts to Key Resources, adding Internet and brand ambassadors to key partners and adding internet service costs and brand ambassadors to the Cost Structure so that the revenue stream is obtained from sales results from the use of digital marketing media.
Perencanaan Kapasitas Produksi Industri Pakan Ternak dengan Metode Theory of Constraints Ikhwana, Andri; Taptajani, Dedi Sa’dudin; Nurul Hikmah, Ikmal Wahyudi
Jurnal Kalibrasi Vol 22 No 1 (2024): Jurnal Kalibrasi
Publisher : Institut Teknologi Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33364/kalibrasi/v.22-1.1513

Abstract

To convert production input into production output, the production system consists of a collection of interconnected subsystems. These production inputs include raw materials, machines, labor, capital, and information, while production outputs are products from by-products, such as waste, information, etc. The capacity to produce animal feed that does not meet consumer demand is the aim of this research. A quantitative approach is used in this research, which involves direct observation or observation. In addition, the problem identification method uses the Theory of Constraints to identify parts of the work station that experience obstacles or barriers. optimize production capacity to achieve production goals or meet customer demand. The research results show that the problem is caused by the milling machine which has a smaller capacity and there is only 1 milling machine, resulting in a bottleneck. Based on these problems, knowing the size of the market demand shortage is 51.53%, which means there is still 49.47% of market demand that cannot be met. Then, the weighing SK workload is 82.8%, the sorting SK workload is 85%, the drying SK workload is 89.4%, the milling machine SK workload is 117.9%, the packaging SK workload is 91.2%. Determination of the bottleneck can be seen from the highest percentage of workload, namely on the SK milling machine at 117.9%. So, to overcome this bottleneck, a routing sheet calculation is carried out to find out the number of machines that need to be added to the milling machine work station. So that consumer demand can be met by adding 2 additional milling machines, as well as the cost of adding machines to the milling machine work station of IDR 12,802,918.