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Elfira Safitri
Universitas Islam Negeri Sultan Syarif Kasim Riau
Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Industrial & Manufacturing Engineering Mathematics Mechanical Engineering Physics Public Health Social Sciences Transportation Other

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Journal : Euler : Jurnal Ilmiah Matematika, Sains dan Teknologi

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Analisis Tingkat Popularitas Produk Penjualan Kue Menggunakan Metode Analytical Hierarchy Process Spastika, Galuh Mreta; Safitri, Elfira; Basriati, Sri; Soleh, Mohammad
Euler : Jurnal Ilmiah Matematika, Sains dan Teknologi Volume 13 Issue 1 April 2025
Publisher : Universitas Negeri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37905/euler.v13i1.30894

Abstract

This research explains the decision-making system in determining problems using the Dapoer Zahra case study in Pekanbaru. This research aims to measure the popularity of cake products at Dapoer Zahra Pekanbaru using the Analytical Hierarchy Process (AHP) method, as well as providing product recommendations that are worthy of prioritization based on the analysis results. AHP works by comparing each criterion in pairs to find out which one is more important. After the weight of each criterion is determined, cake products are assessed based on these criteria. The final result is a product ranking from most to least popular, which can be used as a basis for decision making in business management. Based on the research results, it was found that taste is the most important criterion in the level of popularity of cake sales products at Dapoer Zahra at 42.98%, price at 40.99% and finally the appearance criterion at 16.04%. The Marble Cake alternative has the highest level of product popularity with 28.50%, Chiffon Cake with 19.56%, Baked Brownies with 17.34%, Tape Cake with 13.93%, Roll Cake with 10.38%, and the last one is Bolu Banana with 10.29%. The results of the analysis show that Marmer Cake has the highest priority level compared to other types of cakes based on the criteria of price, taste, and appearance. This shows that Marmer Cake is considered superior in terms of taste that consumers like, competitive prices, and attractive product appearance. These advantages can be used as a reference by Dapoer Zahra to strengthen business strategies, such as increasing Marmer Cake production capacity, expanding flavor variations, or conducting special promotions for this product.
Co-Authors A Martino Ade Novia Rahma Agustiawan Agus Ahmad Ahmad Faizal Ahmad Faizal Ahmad Faizal Ahmad Faizal Alfadri, Ramadhan Alfaizan Darman Alfitra Martino Amelia Zahara Andini, Chania Tri Anggraini, Resi Ari Pani Desvina Ayu - Octariana Clara Ramadhania Corry Corazon Marzuki Desasri, Rifa Dewi Sartika Dian Mursyitah Elvina Andiani Gamal, M.D.H Habibis Saleh Hasyratul Najmi Hazirah, Azra Irma Suryani Juliesty Huswina Khotimah Khotimah Kisty, Teshi Amelia Hakilla Latifah Hanum Lestari, Winda Ayu M.D.H Gamal Meli Ermanita Melvy Utari Permadhi Mexdika, Raja Putra Mohammad - Soleh Mohammad Soleh Mohammad Soleh Mohammad Soleh Muhammad Rizki muhammad soleh muhammad soleh Mulyani, Septia Mulyono Mulyono Nanda Putri Miefthawati Nazvira, Mutia Nilwan Andiraja Nilwan Andiraja Nilwan Andiraja Nur Azizah Br Barus Nur Ulfa Nuraisyah, Puteri Nurul Izzah Nusantoro, Dinda Kurniyawan Oktavia, Dhea Rizki Pebriani, Sovi Rahma, Adlul Finy Rahmadeni Rahmadeni Rahmadeni Rahmadeni Rahmadeni Rahmadeni Rahmadeni Rahmadeni Rahmawati Rahmi Yatul Husna M Rahmi, Nafia Resi Anggraini Resti Molina Resti Riafani Retno Ayu Puji Lestari Rielsa, Risca Amelya Rini Eka Putri Rini Erawati Riry Sriningsih Riska Armeliza Riska Wulandari Rudy Kurniawan Rudy Kurniawan Sarbaini Sarbaini Sarbaini Sarbaini Sari, Kiki Indah She Arssy Yesti Soleh, Mohammad Soleh Spastika, Galuh Mreta Sri Basriati Sri Sukmawati Syafrika Yuliarti Wartono Wartono Wartono Wartono Wazna Ulya Wina Yustari Winda Widiarti Yuhandi - - Yulanda, Rahmi Zukrianto, Zukrianto