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All Journal Jurnal Komunikasi Pembangunan Sodality: Jurnal Sosiologi Pedesaan Agridevina : Berkala Ilmiah Agribisnis AGRITEPA: Jurnal Ilmu dan Teknologi Pertanian Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis JURNAL ILMIAH MAHASISWA AGROINFO GALUH JURNAL AGROHITA NUSANTARA : Jurnal Ilmu Pengetahuan Sosial BHUMI: Jurnal Agraria dan Pertanahan Paspalum: Jurnal Ilmiah Pertanian Agriecobis : Journal of Agricultural Socioeconomics and Business Jurnal Agrimanex: Agribusiness, Rural Management, and Development Extension Indonesian Community Journal Aptekmas : Jurnal Pengabdian Kepada Masyarakat Science and Education Journal International Journal of Agricultural Social Economics and Rural Development (Ijaserd) Jurnal Ekonomi, Manajemen, Akuntansi
Fatimah Azzahra
Program Studi Agribisnis, Fakultas Pertanian, Universitas Singaperbangsa Karawang
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Peran Ketua Kelompok Tani dalam Adopsi Inovasi Budidaya Padi Sawah di Desa Rangdumulya Kecamatan Pedes Saraswati, Fauziah; Azzahra, Fatimah; Ali Fikri, Muhammad Rom
Agridevina : Berkala Ilmiah Agribisnis Vol 13, No 2 (2024): Agridevina : Berkala Ilmiah Agribisnis
Publisher : UPN VETERAN JAWA TIMUR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/agridevina.v13i2.4624

Abstract

Tujuan penelitian yaitu menganalisis pengaruh peran ketua kelompok tani dalam adopsi inovasi budidaya padi sawah di Desa Rangdumulya dan menganalisis jaringan komunikasi pada Gapoktan Karya Sentosa di Desa Rangdumulya. Pemilihan desa dipilih secara purposive. Teknik pengambilan sampel adalah secara proportional random sampling sehingga jumlah sampel yang digunakan sebanyak 42 responden. Analisis data menggunakan analisis regresi linier berganda dan analisis sosiometri. Peran ketua kelompok tani sebagai fasilitator dan inovator berpengaruh signifikan dan berpengaruh positif terhadap adopsi inovasi budidaya padi sawah. Pada jaringan komunikasi Gapoktan Karya Sentosa menunjukkan bahwa aktor yang paling sering menjadi sumber informasi bagi petani adalah Pak Jalaluddin karena merupakan ketua Gapoktan. Hasil identifikasi peran tokoh dalam jaringan komunikasi Gapoktan Karya Sentosa menunjukkan bahwa opinion leader diperankan oleh Pak Jalaluddin, gate keeper diperankan oleh Pak Jalaluddin dan Pak Akhmad Rifa’i (pemilik kios saprodi), kemudian cosmopolite dan bridge diperankan oleh semua (kesembilan) ketua kelompok tani di Desa Rangdumulya.
Pengaruh Bauran Pemasaran 7P Dan Perilaku Konsumen Terhadap Pengambilan Keputusan Pembelian Tape Singkong (Peuyeum) Di UMKM Bendul Purwakarta Febriana, Zalfani; Azzahra, Fatimah; Wicaksana, Indrajit
Agridevina : Berkala Ilmiah Agribisnis Vol 14, No 2 (2025): Agridevina : Berkala Ilmiah Agribisnis
Publisher : UPN VETERAN JAWA TIMUR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/agridevina.v14i2.5192

Abstract

UMKM Pusat Oleh-Oleh Bendul Purwakarta sebagai sentra penjualan peuyeum khas daerah menghadapi tantangan dalam mempertahankan eksistensi dan menarik minat beli konsumen akibat lemahnya strategi pemasaran dan perubahan perilaku konsumen. Penelitian ini bertujuan menganalisis penerapan strategi bauran pemasaran 7P dan perilaku konsumen serta pengaruhnya terhadap keputusan pembelian tape singkong (peuyeum). Penelitian menggunakan pendekatan kuantitatif deskriptif dengan teknik accidental sampling terhadap 100 responden yang ditentukan berdasarkan rumus Lemeshow. Instrumen penelitian telah memenuhi uji validitas dan reliabilitas dengan nilai Cronbach’s Alpha di atas 0,60. Analisis data dilakukan menggunakan regresi linear berganda. Hasil uji simultan menunjukkan bahwa bauran pemasaran 7P dan perilaku konsumen berpengaruh signifikan terhadap keputusan pembelian dengan nilai F sebesar 18,870 dan p < 0,001. Nilai koefisien determinasi (R²) sebesar 0,702 mengindikasikan bahwa 70,2% variasi keputusan pembelian dapat dijelaskan oleh model penelitian. Secara parsial, variabel produk, harga, orang, proses, serta faktor sosial, pribadi, dan psikologis berpengaruh signifikan terhadap keputusan pembelian, sementara variabel tempat, promosi, bukti fisik, dan budaya tidak berpengaruh signifikan. Koefisien negatif pada variabel produk, harga, dan proses menunjukkan adanya hubungan terbalik dalam konteks analisis simultan. Penelitian ini menegaskan pentingnya integrasi strategi pemasaran dan pemahaman perilaku konsumen dalam meningkatkan keputusan pembelian pada UMKM pangan tradisional.
Human Resource Development Strategy in the Beef Industry at CV Sakha Muria, Depok, West Java, Indonesia Ariyo Seto; Mohamad Sam&#039;un; Fatimah Azzahra
Agriecobis : Journal of Agricultural Socioeconomics and Business Vol. 7 No. 01 (2024): March
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/agriecobis.v7i01.31304

Abstract

CV Sakha Muria, a beef distribution enterprise, has established a robust presence across Java. This research endeavors to delineate and scrutinize the principal determinants of the company, as well as to delineate priority strategies. Employing a descriptive method with a mixed-method approach, primary data was gathered through interviews and questionnaires, supplemented by secondary data extracted from pertinent academic journals and BPS datasets. Purposive sampling was employed, with a sample size of 19 individuals. Data analysis entailed the utilization of the Internal Factors Evaluation (IFE) Matrix, External Factors Evaluation (EFE) Matrix, Internal-External (IE) Matrix, SWOT Matrix, and QSPM Matrix. Findings indicate that the primary internal factor facilitating the work process of employees is the company's facilities, scoring 0.63, while the predominant external factor is the establishment of robust inter-company cooperation, scoring 0.61. The IE Matrix positions the company at V (2.95, 2.93), suggesting a stance of preservation and maintenance. SWOT analysis reveals the company's commitment to skill development, recruitment of technologically literate and highly motivated employees, and ongoing enhancements to the compensation system to sustain employee attraction. Additionally, the company entrusts experienced personnel with supervisory roles, establishes specialized teams to monitor regulatory changes, and mitigate their impact on employee management costs and procedures. The prioritized strategy, as per the QSPM Matrix with a value of STAS (6.95), underscores the imperative of enhancing employee skills in alignment with market dynamics and adapting to regulatory shifts or policy changes.
The Role of Farmer Group Heads in the Adoption of Rice Paddy Cultivation Innovations in Rangdumulya Village Fauziah Saraswati; Fatimah Azzahra; Muhamad Rom Ali Fikri
International Journal of Agricultural Social Economics and Rural Development (Ijaserd) Vol. 4 No. 1 (2024)
Publisher : Department of Agribusiness, Halu Oleo University Jointly with Perhimpunan Ekonomi Pertanian Indonesia - Indonesian Society of Agricultural Economics (PERHEPI/ISAE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37149/ijaserd.v4i1.1300

Abstract

Most farmers still need more efficient ways to increase the effectiveness of their farms. To allow farmers' farms to advance from before, it is essential to increase the role of farmer group heads in enhancing their capacity to adopt farming innovations. Interactions between farmers in the group create a flow of information exchange, forming a communication network. The study aimed to examine how the head of the farmer group affected the adoption of innovations in paddy rice cultivation in Rangdumulya Village and analyze the communication network in Gapoktan Karya Sentosa in Rangdumulya Village. The village was selected purposively. The study ran from January through April of 2024. With a population of 536 farmers, 42 respondents were selected from among the samples using proportional random sampling. The research's variables are the roles of farmer group leaders as motivators, communicators, organizers, facilitators, and innovators. Data analysis employed multiple linear regression analysis and sociometric analysis. The role of farmer group leaders as facilitators and innovators significantly and positively influences the adoption of paddy rice cultivation innovations. The communication network of Gapoktan Karya Sentosa shows that the actor who is most often the source of information for farmers is Mr. Jalaluddin because he is the head of Gapoktan. The results of identifying the role figures play in the Gapoktan Karya Sentosa's communication network show that Mr. Jalaluddin plays the opinion leader, and Mr. Jalaluddin plays the gatekeeper.
The Effect Of Livelihood Capital On Livelihood Resilience Of Sub-Urban Farming Households In Karangmukti Village, Bungursari District, Purwakarta Regency Resa Ramadhan; Fatimah Azzahra; Syifa Fauziah
Jurnal Ilmiah Mahasiswa AGROINFO GALUH Vol 13, No 2 (2026): Mei 2026
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/jimag.v13i2.23986

Abstract

Karangmukti Village in Bungursari District has experienced agricultural land conversion. Before the change, the agricultural land area was about 206 hectares. In 2025, approximately 30 hectares were converted, reducing the remaining agricultural land to 176 hectares. Most of this conversion was used for industrial and residential development. Furthermore, additional land conversion is planned for 2026–2027 to support the construction of new companies and housing areas, which may further decrease the amount of productive agricultural land in Karangmukti Village. This study aims to analyze the level of livelihood capital, the level of livelihood resilience, and the influence of livelihood capital on the livelihood resilience of farming households. The research applied a quantitative approach. Samples of farming households were determined using the Slovin formula and cluster sampling technique. Data were collected through questionnaires, interviews, observation, and documentation, and analyzed using quantitative descriptive analysis and Smart-PLS. The results indicate that the level of livelihood capital among farming households is moderate, with natural capital as the most dominant component. Livelihood resilience is also categorized as moderate. Further analysis shows that livelihood capital has a positive and significant influence on the livelihood resilience of farming households.
Livelihood Vulnerability and Resilience of Rice Farmers in Flood- and Pest-Affected Areas of Karawang Regency, West Java Fatimah Azzahra; Siti Mariyani; Ana Melani; I Ketut Manu Mahatmayana; Ratna Mufidah; Hitomi Nakayama
Sodality: Jurnal Sosiologi Pedesaan Vol. 14 No. 1 (2026): Sodality: Jurnal Sosiologi Pedesaan
Publisher : Departement of Communication and Community Development Sciences, Faculty of Human Ecology

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22500/14202667463

Abstract

Despite Karawang Regency’s strategic role as a major agricultural production center in West Java, recurring pest infestations and flooding have increasingly undermined farmers’ livelihoods. On the other hand, empirical studies examining livelihood resilience at the household level remain limited, particularly within a sustainable livelihood framework. This research addresses this gap by analyzing the resilience of agricultural livelihoods in Kutawaluya District using a mixed-methods approach. Quantitative data were collected from 55 farming households affected by pest attacks, plant diseases, flooding, and drought, and were complemented by qualitative insights to enrich contextual understanding. Livelihood resilience was assessed using the Livelihood Vulnerability Index (LVI) across key livelihood assets. The results indicate that the ecological dimension exhibits the highest vulnerability, with an LVI value of 0.9, reflecting severe exposure to environmental stressors. However, strong social capital among farming households emerges as a critical mitigating factor that enhances resilience under precarious conditions. This study contributes to the livelihood resilience theory by demonstrating the compensatory role of social capital in contexts of high ecological vulnerability. Practically, the findings provide evidence-based guidance for policymakers and extension services to strengthen social networks and collective action as part of sustainable livelihood strategies in flood- and pest-prone agricultural regions.
Pengaruh Rasio Keuangan Terhadap Nilai Perusahaan Industri Dasar dan Kimia Yang Terdaftar di Bursa Efek Indonesia Fatimah Azzahra; Dian Hakip Nurdiansyah; Afifa Nurhanifah
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 5 No. 5: Juli 2026
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v5i5.17428

Abstract

This study aims to evaluate the impact of liquidity, profitability, activity, and solvency ratios on firm value in the basic and chemical industry sector listed on the Indonesia Stock Exchange (IDX) during the 2019-2021 period. The independent variables used include Current Ratio (CR) to measure liquidity, Return On Assets (ROA) to measure profitability, Debt to Equity Ratio (DER) to measure solvency, and Fixed Asset Turnover (FAT) to measure activity. Meanwhile, the dependent variable analyzed is Market Capitalization (Market Cap) as a representation of firm value. This study uses a quantitative approach with a population of 66 companies and a sample of 46 companies selected through purposive sampling technique. Data analysis was carried out with logarithmic transformation base 10 (log10) and classical assumption testing, as well as using multiple linear regression analysis, t test, and F test. The results show that individually, ROA and FAT variables have a significant influence on Market Cap, while CR and DER show no significant influence. Overall, the four independent variables have a significant influence on Market Cap. This study provides an understanding of the factors that affect the value of companies in the basic and chemical industry sector, and provides implications for companies in managing financial performance and attracting investor interest.
Analisis Kerentanan Dan Strategi Nafkah Rumah Tangga Petani Rawan Banjir di Desa Sindangmukti Kecamatan Kutawaluya Kabupaten Karawang Nadiyah Hasna Afifah; Fatimah Azzahra; Bayu Budiandrian
Jurnal Agrimanex: Agribusiness, Rural Management, and Development Extension Vol 4 No 2 (2024): Maret
Publisher : Program Studi Agribisnis, Fakultas Pertanian, Universitas Singaperbangsa Karawang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35706/agrimanex.v4i2.11416

Abstract

The occurrence of vulnerability in farming households is influenced by many factors. One of the factors that occurred in Sindangmukti Village, Kutawaluya District, Karawang Regency was flooding conditions in rice fields. This flood occurred because water was sent from the river in Rengasdengklok District due to heavy rainfall so that the soil conditions could not seep water into the ground. The aim of this research is to analyze the vulnerability and livelihood strategies of rice commodity farmer households. This research uses the Sustainable Livelihood Approach (SLA) or sustainable livelihood approach in this research referring to the Department for International Development (DFID, 1999). The data collection technique used in this research is simple random sampling. Researchers used 57 respondents who own rice fields. The data analysis method used is a descriptive mixed method, namely quantitative and qualitative descriptive through in-depth interviews. The results of this research show that the livelihood vulnerability of Sindangmukti Village farmer households has very diverse capital or livelihood assets. This capital consists of human capital, natural capital, financial capital, physical capital and social capital. The calculation result of the Livelihood Vulnerability Index value in Sindangmukti Village is 0.441, which is included in the moderate or sufficient vulnerability category. Facing this situation, farmer households in Sindangmukti Village have to determine a livelihood strategy of intensificationin or extensification agricultural sector, pattern of living double, and spatial engineering (migration) in order to maintain and increase existing sources of income. Keywords: Farming households, livelihood strategies, LVI, vulnerability
Pengaruh Modal Nafkah Terhadap Resiliensi Nafkah Rumah Tangga Petani Sub-Urban Desa Karangmukti, Kecamatan Bungursari, Kabupaten Purwakarta Resa Ramadhan; Fatimah Azzahra; Syifa Fauziah
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 12, No 2 (2026): Juli 2026
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v12i2.23672

Abstract

Desa Karangmukti merupakan salah satu wilayah di Kecamatan Bungursari yang mengalami alih fungsi lahan pertanian. Sebelum terjadi perubahan penggunaan lahan, luas lahan pertanian tercatat sekitar 206 hektar. Pada tahun 2025 terjadi konversi lahan seluas 30 hektar sehingga luas lahan yang tersisa menjadi 176 hektar. Perubahan ini sebagian besar dimanfaatkan untuk pembangunan kawasan industri dan perumahan. Selain itu, pada periode 2026–2027 direncanakan adanya konversi lahan tambahan untuk pembangunan perusahaan baru dan kawasan permukiman yang berpotensi semakin mengurangi luas lahan produktif di Desa Karangmukti. Penelitian ini bertujuan menganalisis tingkat modal nafkah, tingkat resiliensi nafkah, serta pengaruh modal nafkah terhadap resiliensi nafkah rumah tangga petani. Penelitian menggunakan pendekatan kuantitatif dengan penentuan sampel rumah tangga petani menggunakan rumus Slovin dan teknik cluster sampling. Pengumpulan data dilakukan melalui kuesioner, wawancara, observasi, dan dokumentasi, kemudian dianalisis menggunakan metode deskriptif kuantitatif dan Smart-PLS. Hasil penelitian menunjukkan bahwa tingkat modal nafkah tergolong sedang dengan modal alam sebagai faktor paling dominan. Resiliensi nafkah rumah tangga petani juga tergolong sedang. Analisis lebih lanjut menunjukkan bahwa modal nafkah berpengaruh positif dan signifikan terhadap resiliensi nafkah rumah tangga petani. 
ANALISIS PERAMALAN PENJUALAN DAN KEUNTUNGAN USAHA TANAMAN HIAS KAMBOJA JEPANG PADA USAHA MOJOK, KEC. KEMBANGAN, JAKARTA BARAT Rayi Rachmadina; Abubakar Abubakar; Fatimah Azzahra
NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Vol 11, No 2 (2024): NUSANTARA : JURNAL ILMU PENGETAHUAN SOSIAL
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jips.v11i2.2024.744-756

Abstract

penelitian ini untuk mencari teknik peramalan yang terbaik untuk penjualan kamboja jepang di Usaha Mojok, membuat rata-rata ramalan penjualan dan menghitung keuntungan dari ramalan penjualan selama enam bulan ke depan untuk kamboja jepang di Usaha Mojok. Metode yang digunakan adalah analisis deskriptif dengan pendekatan secara kuantitatif. Teknik pengambilan sampel secara purposive sampling. Teknik pengumpulan data yang digunakan yaitu data primer dan data sekunder. Analisis data menggunakan metode peramalan Single Eksponential Smoothing, Double Exponential Smoothing, Decomposition Multiplicative dan ARIMA. Teknik peramalan yang terbaik untuk penjualan kamboja jepang dengan nilai Mean Squared Deviation (MSD)terkecil sebesar 66,4118 yaitu teknik Decomposition Multiplicative. Hasil ramalan penjualan kamboja jepang untuk bulan November sampai April 2024 adalah sebanyak 710 pohon dengan rata-rata 118 pohon per bulan. Total ramalan keuntungan dari penjualan selama 6 bulan adalah sebesar Rp393.271.028,00 dengan rata-rata keuntungan per bulan sebesar Rp65.545,171,00.
Co-Authors Abubakar Abubakar Afifa Nurhanifah Ali Fikri, Muhammad Rom Ana Melani Arief Setyadi Ariyo Seto Bayu Budiandrian Bayu Budiandrian Dian Hakip Nurdiansyah Dwi Wulan Pujiriyani Elia Azizah Fauziah Saraswati Febriana, Zalfani Fety Nurlia Muzayanah Geby Delaya Christina Harahap Hasbi Yahya Al aziz Hitomi Nakayama I Ketut Manu Mahatmayana Ibnul Hayat Ikhlasul Akbar Maya Fatimah Azzahra Ahmad Mohamad Sam&#039;un Muhamad Rom Ali Fikri Muharam Muharam Muhmammad Akbar Syauqi Nadiyah Hasna Afifah Ratna Mufidah Ratna Mufidah Rayi Rachmadina Resa Ramadhan Saraswati, Fauziah Siti Mariyani Slamet Abadi Sri Suharyono Sulandjari, Kuswarini Syifa Fauziah Wagiono Wagiono Wicaksana, Indrajit Yayu Sri Rahayu Yeni Sari Wulandari