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All Journal Jurnal Imajinasi Pixel : Jurnal Ilmiah Komputer Grafis Ars: Jurnal Seni Rupa dan Desain DeKaVe Tanra : Jurnal Desain Komunikasi Visual Fakultas Seni dan Desain Universitas Negeri Makassar ANDHARUPA Indonesian Journal of Applied Informatics Texture : Art and Culture Journal Dewa Ruci : Jurnal Pengkajian dan Penciptaan Seni Jurnal Pendidikan dan Konseling DESKOVI : Art and Design Journal Besaung : Jurnal Seni Desain dan Budaya VCD : Journal of Visual Communication Design Jurnal Ilmiah Wahana Pendidikan Judikatif: Jurnal Desain Komunikasi Kreatif Jurnal Abdimas Indonesia : Jurnal Abdimas Indonesia Jurnal Media Informatika Jurnal Citrakara Jurnal Riset Rumpun Seni, Desain dan Media (JURRSENDEM) Journal of Creative Student Research Journal of Artificial Intelligence and Digital Business Student Scientific Creativity Journal Mestaka: Jurnal Pengabdian Kepada Masyarakat Ad-DA’WAH: Dakwah dan Komunikasi Islam Innovative: Journal Of Social Science Research Seniman: Jurnal Publikasi Desain Komunikasi Visual Aspirasi : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat VISA: Journal of Vision and Ideas Jeskovsia (Jurnal Desain Komunikasi Visual Asia) Jurnal Cendekia Ilmiah Mavis: Jurnal Desain Komunikasi Visual Jurnal Desain Jurnal Publikasi Ilmu Komputer dan Multimedia Jurnal Ardvis : Artistik Riset Desain Komunikasi Visual
Restu Ismoyo Aji
Universitas Pembangunan Nasional Veteran Jawa Timur
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Strategi Branding Akun Instagram Dari Aplikasi Bawapulang: Pendekatan Strategis Dalam Pemasaran Digital Gadis Cantik Bunga Tunjungwangi; Restu Ismoyo Aji
Journal of Creative Student Research Vol. 1 No. 6 (2023): Desember : Journal of Creative Student Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jcsrpolitama.v1i6.2957

Abstract

Branding strategy is an important approach used by every company to promote their brand, products, and services. The branding strategy employed by the Instagram account @bawapulang involves diverse content, such as promotional content aimed at expanding market reach. Additionally, content that includes entertainment like memes and games will foster a closer relationship between BawaPulang and its audience, further broadening its market outreach. Informative content featuring tips and tricks about business will also impact the expansion of market reach, as it won't just engage the account followers but also individuals need these tips and tricks. This journal will highlight the importance of consistent diverse content in building a brand.
Membangun Identitas Brand Melalui Konsistensi Feeds Instagram @Bawapulang.Official Herwanda, Bilqis Agneza; Restu Ismoyo Aji
Journal of Creative Student Research Vol. 1 No. 6 (2023): Desember : Journal of Creative Student Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jcsrpolitama.v1i6.2958

Abstract

A brand is said to succeed when a brand name is at the top of mind level, meaning that without explicitly mentioning the brand name, consumers can spontaneously know what the brand is. To achieve this, of course, there has been a lot of process going through to build strong identities. High-rise brand names are certainly accompanied by good delivery, such as a catchy logo, striking colors, anti-mainstream fonts, eye-catching supergraphs, or large promotions. Various forms of branding were carried out to get the spotlight, the Bawangulang application through its social media page @bawapulang.official. The purpose of this study is to find out how @bawap home.official consistently builds its brand through social media uploads that have unique and striking design styles. This study used the blabla method. Research results show that consistency branding has an effect on their awareness.
Redesain Logo UMKM “Weave” Firaghaida Effendi; Restu Ismoyo Aji
Journal of Creative Student Research Vol. 1 No. 6 (2023): Desember : Journal of Creative Student Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jcsrpolitama.v1i6.2959

Abstract

Weave or Witrove, before the brand name change, was a fashion crafting enterprise specializing in designing items like bags and wallets crafted from natural materials, particularly water hyacinth. Apart from producing fashion products for sale, Weave also contributed to controlling the growth of water hyacinths in the vicinity to prevent ecological damage and other related issues. However, the Weave brand lacked a strong visual identity. Therefore, a logo redesign was necessary to establish a distinctive brand identity compared to other fashion brands and to enhance Weave's visibility in promoting its products through media channels. Data collected for this redesign involved interviews and observations, which were then analyzed using a qualitative descriptive data . This research encompassed several stages to create a visual identity in the form of a logo.  
Desain Feed Instagram Sahwa Pure Water Dengan Pendekatan Komunikasi Persuasif Untuk Menarik Minat Bersedekah Shabina, Sharah; Aji, Restu Ismoyo
Journal of Creative Student Research Vol. 1 No. 6 (2023): Desember : Journal of Creative Student Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jcsrpolitama.v1i6.2972

Abstract

One of the teachings in religion, especially Islam, encourages its followers to give charity to others. Charity is considered an effort to eradicate poverty and provide assistance to fellow human beings. However, in reality, it is often found that some people are reluctant to give charity due to various factors. This includes the belief that charity may diminish their wealth, as well as doubts about giving charity due to concerns about the misuse of funds and whether they will reach the right recipients. Recognizing this, there is a need for a medium that can build awareness of the importance of giving charity. One effective approach is to use social media, such as Instagram, to engage the public and encourage them to contribute. In this context, Sahwa Pure Water utilizes Instagram to invite the target audience to donate. The collected funds will be directed to the visually impaired, the underprivileged, and mosques along travel routes around Surabaya in the form of Sahwa drinking water products. The Instagram feed design of Sahwa Pure Water adopts the concept of persuasive communication theory, consisting of Attention, Interest, Desire, Decision, and Action. This is implemented through the use of techniques such as arrangement, reward, and fear arousing. The campaign can be found on their Instagram account @baikitusahwa.
Proses Perancangan Konten Motion Graphic Untuk ERP DI Instagram Erlangga Satrio Yudha; Restu Ismoyo Aji
Journal of Creative Student Research Vol. 1 No. 6 (2023): Desember : Journal of Creative Student Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jcsrpolitama.v1i6.2997

Abstract

Motion graphics are an important component in a company called ERP Indonesia, because it has a company marketing strategy in the modern digital era, ERP is a company that operates in the field of consulting services regarding Branding (Brand Consultant) (Eka Reka Palakerti) is already engaged in the field of Brand Consultancy since November 30 2019 in Semarang and Tangerang, has an Instagram account which is used as a medium for promoting its services, and in this content uses animated videos based on motion graphics. ERP has increased visual appeal in marketing, increased consumer engagement, and optimized the efficiency of message communication via social media.
Desain Karakter Webkomik Tentang Post-Traumatic Stress Disorder (PTSD) Untuk Usia 16-24 Tahun Annisa Nugraini, Insan; Ismoyo Aji, Restu; Solicitor C. R. E Chidtian, Aileena
Besaung : Jurnal Seni Desain dan Budaya Vol. 10 No. 1 (2025): Besaung : Desember-Maret
Publisher : UNIVERSITAS INDO GLOBAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36982/jsdb.v10i1.4783

Abstract

Post-Traumatic Stress Disorder (PTSD) is a mental health disorder that occurs after a person experiences or witnesses a traumatic event which can cause sufferers to experience excessive anxiety, flashbacks, nightmares and significant emotional disturbances. Based on this problem, the author is interested in raising the theme of designing PTSD in the context of adolescents aged 16-24 years. The main focus is depicting the main character's experiences and struggles in dealing with PTSD, as well as including messages of awareness and support for the target audience. This research uses qualitative methods and is supported by sources and data from interviews with experts, namely psychologists, official Webtoon comic artists, PTSD survivors themselves and is also strengthened by other supporting sources such as books or journals. Meanwhile, for the quantitative method, it is taken from the results of a questionnaire which shows the quantity for certain data collection needs. A problem-solving plan through comic character design that integrates artistic elements to support the narrative, including color, facial expressions, and body gestures, in creating emotional depth and reader engagement. It is hoped that the resulting comic will provide inspiration, support and enlightenment for individuals who may be experiencing PTSD or have friends and family who are affected. Thus, it is hoped that this design will be the first step in building public awareness of mental health problems among teenagers and early adults through media that is accessible and of interest to them.
Webtoon Festival Daul Madura Sebagai Upaya Pengenalan Budaya Madura Terhadap Remaja Usia 18-22 Tahun Akbar Firmansyah; Restu Ismoyo Aji; Masnuna Masnuna
Jurnal Riset Rumpun Seni, Desain dan Media Vol. 4 No. 1 (2025): April : Jurnal Riset Rumpun Seni, Desain dan Media
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurrsendem.v4i1.4525

Abstract

Madura, an island in East Java, is known for its rich cultural heritage. Despite this, prevailing stereotypes in society often emphasize negative aspects of Madurese culture, which can obscure its valuable and positive traditions. One such cultural gem is Daul music—a vibrant and rhythmic musical expression that deserves greater public appreciation. This study explores the design and development of a digital comic titled “The Sparkle of Madura’s Daul”, which aims to introduce Daul music to a younger audience, particularly teenagers aged 18–22, through the Webtoon platform. Utilizing a qualitative descriptive method, the research gathered data through observation, questionnaires, and interviews to inform the design process. The comic is created not only as an engaging entertainment medium but also as a tool for cultural education and preservation. By integrating narrative and visual storytelling, the comic presents Daul music in a compelling and accessible format, positioning it as a cultural asset comparable to the well-known Karapan Sapi. The final product is intended to reshape perceptions of Madurese identity, promote cultural pride, and encourage the appreciation of traditional music among youth. This initiative highlights the potential of digital media to bridge generational and cultural gaps while revitalizing local heritage through creative means.
Perancangan Card Game Kue Tradisional Indonesia Untuk Usia 18 – 21 tahun Aditya, Naufal Rasyid; Restu Ismoyo Aji; Aris Sutejo
Pixel :Jurnal Ilmiah Komputer Grafis Vol. 18 No. 1 (2025): Pixel :Jurnal Ilmiah Komputer Grafis dan Ilmu Komputer
Publisher : UNIVERSITAS STEKOM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/pixel.v18i1.2523

Abstract

This research presents the design of a card game titled "Kejutan Manis Nusantara", aimed at introducing traditional Indonesian cakes to Generation Z, particularly those aged 18 to 21, in a fun and interactive way. This game combines education about the richness of Indonesian cuisine with a social experience that strengthens relationships among players. The card game design implements semi-realistic illustrations that clearly depict the cakes, making it easy for players to recognize traditional Indonesian cakes. The results of this research are expected to contribute to the preservation of Indonesian culture, especially in the culinary field, while introducing the diversity of Indonesian traditional cakes to the younger generation in an engaging way
PERANCANGAN KEMASAN PADA BOARD GAME PETUALANGAN TRADISIONAL RASA Ramadhan, Yedistya Aulia; Aninditya Daniar; Restu Ismoyo Aji
Pixel :Jurnal Ilmiah Komputer Grafis Vol. 18 No. 1 (2025): Pixel :Jurnal Ilmiah Komputer Grafis dan Ilmu Komputer
Publisher : UNIVERSITAS STEKOM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/pixel.v18i1.2524

Abstract

The packaging design of the Petualangan Tradisional Rasa board game aims to create an educational medium that attracts the interest of young people aged 19–22 toward traditional Indonesian cuisine. This game is designed to address the declining interest among the younger generation in local culinary heritage due to the dominance of modern food culture. The design process employed a combination of qualitative and quantitative methods. The qualitative method involved observation and interviews with Board Game Academy and Table Toys to gather insights on effective board game packaging, while the quantitative method was carried out through questionnaires distributed to the target audience to assess packaging design preferences.
Perancangan Desain Karakter Buku Ilustrasi People pleaser Dalam Dunia Kerja Eulogize Gracia Putri Manullang; Restu Ismoyo Aji; Aris Sutejo
Pixel :Jurnal Ilmiah Komputer Grafis Vol. 18 No. 1 (2025): Pixel :Jurnal Ilmiah Komputer Grafis dan Ilmu Komputer
Publisher : UNIVERSITAS STEKOM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/pixel.v18i1.2530

Abstract

This paper discusses the visual design of character designs for an illustrated book that focuses on the problem of people pleasers among employees aged 22-30 years. People pleasers are individuals who tend to please others at the expense of themselves, which in the long term can trigger stress and mental disorders. The results of the study show that many young employees experience a dilemma between meeting other people's expectations and maintaining their own well-being. To convey this problem, four characters were designed. The main character is Tara, a people pleaser who undergoes a transformation into a more balanced individual in her work and personal life. Three supporting characters help strengthen the dynamics of conflict in the workplace, Mr. Johnson (Tara's demanding boss), Shinta (a supportive co-worker), and Felix (a senior co-worker). The character design process was carried out through several stages, including interviews with psychologists, illustrators, and employees, as well as qualitative data analysis from observations, Focus Group Discussions (FGD), and literature studies. The result is four characters executed in a simple illustration style with flat design and a limited color palette to emphasize the emotional atmosphere experienced by the characters. By exploring the right illustration style and color composition, this study designs characters that not only depict the reality of people pleasers in the workplace, but also function as visual educational media that helps readers understand the importance of setting boundaries at work and supports individuals in achieving inner peace and balance in life. Keywords: People pleaser, Persona, Illustration, Employee Character Design
Co-Authors Aditya Rahman Yani Aditya, Naufal Rasyid Aileena Solicitor Costa Rica El Chidtian Aimmatus Solikah Akbar Firmansyah Aldila Mahadevi Akhadiyatni Alfian Candra Ayuswantana Aliv Fatima Latifah Amandafira, Lailatul Azijah Annisa Nugraini, Insan Anwar, Putri Anindita Aris Sutejo Arvin Joestian azril Endryan Saputra Bagas Dwiya Yudhana Bayu Setiawan Bayu Setiawan Chidtian, Aileena Solicitor Costa Rica El Daniar, Aninditya Dian Eka Permanasari Diana Aqidatun Nisa Erlangga Satrio Yudha Eulogize Gracia Putri Manullang Farah Susmita Fatihah Izzati Shifwah Najiah Firaghaida Effendi Gadis Cantik Bunga Tunjungwangi Genduk Ayu Sugma Rahayu Gregorius Guardiola Istiawan Hafidzah, Zahrin Nur Hakim, Moch. Rofi Hanifa Rahmawati Zain Hasbiyah Puan Syafa Herwanda, Bilqis Agneza Herwina, Nevlin Cresentia Ilham Saputra, Fahreza Indyson, Ardhito Daffa Iqlimah Agustin Khalaya Azizah wibowo Lutvia Febrin Sholekhaningtyas Masnuna, Masnuna Mimpang, Irene Siwi Mochamad Rio Setyo Feby Saputro Mohammad Candra Al-Aliyyu Najiah, Fatihah Izzati Shifwah Navisatul Izzah Nevlin Cresentia Herwina Nisa , Atika Khalifatu Nisa, Atika Khalifatu Nuria Lathifatul Qolbi Pramesti, Irna Yuli Prayoga, Dedy Eka Timbul Pungky Febi Arifianto Pungky Febi Arifianto Raden Mohammad Zaky Ar-Rafi Rafi Alifian Putra Ramadhan Ramadeani Prima Devinta Ramadhan, Yedistya Aulia Restifar Amalia Istiqomah Reza Dwi Anggita Romadhona, Mahimma Ruliawan, Tsania Rahma Salsabiila Millenia Nabiilah Hadaayaa Seftina, Diani Shabina, Sharah Shafira Salsabilla Shelvy Awailul Ramadhani Sigied Himawan Yudhanto Sintya Ariyanti Pramestika Solicitor C. R. E Chidtian, Aileena Steven sumartono, kattreen aulia Sutejo , Aris Tarisha Oisina Putri Ulfah, Izzatul Virginita Rachma Syafaqoh Widyasari Wulandari, Sri Yudhanto, Sigied Himawan