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All Journal DIGEST MARKETING Jurnal Manajemen Terapan dan Keuangan J-MAS (Jurnal Manajemen dan Sains) Studium: Jurnal Pengabdian Kepada Masyarakat Jurnal Perspektif Pembiayaan dan Pembangunan Daerah Journal of Business Studies and Management Review

Syahmardi Yacob

Universitas Jambi

Author-ID : 2916179

Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Published : 19 Documents Claim Missing Document

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THE EFFECT OF LOKALATE PRODUCT QUALITY ON THE CUSTOMER LOYALTY THROUGH BONUS PACK PROMOTION IN JAMBI CITY Dara Sonia; Syahmardi Yacob; Musnaini Musnaini
Journal of Business Studies and Management Review Vol. 5 No. 1 (2021): JBSMR, Vol. 5 No.1, December 2021
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

The research purpose is to examine the effect of Local Product Quality on Customer Loyalty through Bonus Pack Promotion at Jambi City. Delivery questionnaires with several 125 respondents carried out the data collection. The data testing techniques used validity and reliability tests, R-square tests, and hypothesis testing—the research finds that Local Product Quality has a positive and significant effect on Customer Loyalty. Local Product Quality has a positive and significant impact on Bonus Pack Promotion. Moreover, Bonus Pack Promotion has a positive and significant impact on Customer Loyalty. However, Local Product Quality on the Customer Loyalty through Bonus Pack Promotion has no effect.

THE EFFECT OF SOCIAL MEDIA ORIENTATION ON MARKETING PERFORMANCE THROUGH VILCHIC BRAND IMAGE Lilis Suryani; Syahmardi Yacob; Musnaini Musnaini
Journal of Business Studies and Management Review Vol. 5 No. 1 (2021): JBSMR, Vol. 5 No.1, December 2021
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

This study aims to determine the influence of Social Media Orientation, Marketing Performance, and Brand Image. This research uses a quantitative descriptive method with Partial Least Square (PLS) Professional analysis tool. The subjects of this research are consumers who use vilchic masks in Jambi and outside the city of Jambi. The sampling technique used is purposive sampling. The number of samples used in this study amounted to 125. The results of this study indicate that social media orientation does not affect the marketing performance of vilchic companies. Social media has a significant impact on brand image, and brand image can affect the marketing performance of vilchic companies. The brand image variable in this study can influence or mediate between the marketing performance variables and the social media orientation, meaning that this research is full mediation. The findings of this study contribute that Brand Image is an essential factor in seeing the sales performance of vilchic companies.

THE IMPORTANCE OF CUSTOMER RELATIONSHIP MARKETING TO PARTICIPANT LOYALTY THROUGH PARTICIPANT SATISFACTION IN BUSINESS ENTITIES: AN EMPERICAL STUDY IN HEALTH PROVIDER BPJS JAMBI CITY Lidya Pusparina Sirait; Syahmardi Yacob; Agus Solikhin
JOURNAL OF BUSINESS STUDIES AND MANGEMENT REVIEW Vol. 5 No. 2 (2022): JBSMR, Vol. 5 No.2, June 2022
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

BPJS Health as a provider of Health Insurance in Indonesia should increase service business efforts to increase customer loyalty. Especially in the competition in the insurance industry from time to time which is increasing competitive. One of the steps that can be taken is through increasing Customer Relationship Marketing which is expected to increase participant satisfaction. This study aims to analyze the effect of the variable Customer Relationship Marketing, on participant loyalty through the satisfaction of BPJS Health Business Entity Participants in Jambi City. The sample used was 100 PICs from business entities registered with BPJS Health Jambi City. The analytical tool used is SEM PLS. The results of the study found that Customer Relationship Marketing had a positive and significant effect on Participant Satisfaction, Based on the results of this study, it can be recommended that BPJS Health can maintain and develop their Customer Relationship Marketing again. So that the satisfaction and loyalty of participants can be increased.

THE EFFECT OF VIRAL MARKETING AND SOCIAL MEDIA INSTAGRAM ON REPURCHASE INTEREST THROUGH CONSUMER TRUST AS AN INTERVENING VARIABLE Alya Ananda Riel; Syahmardi Yacob; Ade Titi Nifita
JOURNAL OF BUSINESS STUDIES AND MANGEMENT REVIEW Vol. 5 No. 2 (2022): JBSMR, Vol. 5 No.2, June 2022
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

The purpose of this research is to determine the effect of; viral marketing on customer trust; viral marketing on consumer repurchase intention; customer trust on consumer repurchase intention; viral marketing on consumer repurchase intention through customer trust as an intervening variable. This study uses a quantitative descriptive method with a purposive sampling method of 200 respondents. This research data collection uses an online method to distribute questionnaires to respondents. This research data analysis method uses SmartPLS 3.0. The results from this study indicate that the viral marketing variable has a significant positive effect on consumer trust in Cake by Nadia consumers. The viral marketing variable has a significant positive effect on consumer repurchase intention in Cake by Nadia. The consumer trust variable has a significant positive effect on consumer repurchase intention in Cake by Nadia Consumers. Then, the viral marketing variable has a significant positive effect on consumer repurchase intention through consumer trust as an intervening variable on Cake by Nadia consumers.

THE EFFECT OF DIGITAL MARKETING AND PRODUCT QUALITY ON CONSUMER PURCHASE INTEREST IN THE MARKETPLACE SHOPEE DURING PANDEMIC Shelli Safitri; Syahmardi Yacob; Yenni Yuniarti
JOURNAL OF BUSINESS STUDIES AND MANGEMENT REVIEW Vol. 5 No. 2 (2022): JBSMR, Vol. 5 No.2, June 2022
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

The Covid-19 pandemic has stopped human mobility, and this has affected the economic sector in almost all countries. One strategy that can be done to survive during the pandemic is to trade online by promoting digitally in the marketplace using digital marketing. This study aims to analyze the effect of Digital Marketing and Product Quality on consumers' buying interest in the SHOPEE Marketplace during the pandemic simultaneously and partially. And, it aims to find out which factors are more dominant in influencing consumer buying interest in the SHOPEE marketplace during the pandemic. The research method used is descriptive quantitative with a sample of 100 respondents using purposive sampling technique. Data analysis used multiple linear regression. The results showed that Digital Marketing and Product Quality had a positive and significant effect on consumers' buying interest in the SHOPEE Marketplace during the pandemic simultaneously and partially. Product quality variables are more dominant in influencing consumer buying interest in the SHOPEE Marketplace during the pandemic

MINAT KUNJUNGAN KEMBALI WISATAWAN DAYA TARIK WISATA YANG DIMEDIASI OLEH ELECTRONIC WORD OF MOUTH Normalasari Normalasari; Johannes Johannes; Syahmardi Yacob
Jurnal Manajemen Terapan dan Keuangan Vol. 12 No. 01 (2023): Jurnal Manajemen Terapan dan Keuangan
Publisher : Program Studi Manajemen Pemerintahan dan Keuangan Daerah Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jmk.v12i01.17918

Penelitian ini bertujuan menganalisis pengaruh daya tarik wisata terhadap minat kunjungan kembali wisatawan baik secara langsung maupun tidak langsung melalui electronic WOM. Populasi adalah wisatawan yang melakukan kunjungan ke destinasi wisata di Kecamatan Kuala Jambi Kabupaten Tanjung Jabung Timur, dengan total sampel sebanyal 100 orang. Pendekatan dalam penelitian ini menggunakan pendekatan kuantitatif dengan metode survey dan menggunakan analisis data Partial Least Square (PLS). Untuk kepentingan analisis, terlebih dahulu dilakukan uji outer model melalui uji validitas dan reliabilitas. Selanjutnya melakukan uji Inner Model melalui uji R-Square (Coefficient of determination), dan F-Square (f2 effect size). Hasil penelitian menunjukkan bahwa daya tarik wisata memiliki pengaruh terhadap minat kunjungan kembali baik secara langsung maupun tidak langsung melalui electronic WOM. Hal ini menjelaskan apabila sebuah objek wisata memiliki daya tarik dengan keunikannya, membuat respon wisatawan secara positif dengan membentuk sebuah perilaku word of mouth. Wisatawan akan memberikan informasi pengalamannya terhadap destinasi yang telah dikunjungi, sehingga akan menimbulkan minat kunjungan ulang

THE Peran Stres Kerja dalam Memediasi Gaya Kepemimpinan Kolaboratif terhadap Kinerja Pegawai di Kantor Pelayanan Pajak Pratama Jambi Muhammad Nopbrima; Zulfina Adriani; Syahmardi Yacob
JOURNAL OF BUSINESS STUDIES AND MANGEMENT REVIEW Vol. 6 No. 2 (2023): JBSMR, Vol. 6 No.2, June 2023
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jbsmr.v6i2.25914

This research was conducted at KPP Pratama Jambi to determine the role of work stress in mediating collaborative leadership styles on employee performance. The research conducted was qualitative research, with a total of 112 respondents, and was processed using the partial least square (PLS) application. The testing process is carried out in four stages, namely outer model, inner model, and hypothesis testing. The tests that have been carried out have yielded results, namely there is a positive and significant influence between collaborative leadership style on work stress with a significant value of 0.000, between leadership style on employee performance with a significant result of 0.001, between work stress on employee performance with a significant value of 0.045, and between work stress mediating collaborative leadership style on employee performance with a significant result of 0.047 and all hypotheses Accepted. The conclusion found is that collaborative leadership styles can help employees manage work stress so that employee performance is maximized.

DECISION MODEL FOR SUBSIDY HOME PURCHASE THROUGH FACILITIES MODERATED BY CORPORATE IMAGE (STUDY ON SUBSIDIZED HOUSE CONSUMERS IN JAMBI CITY) Anggia Agustini Saputri; Syahmardi Yacob; Tona Aurora Lubis; Hanan Laras Sabrina
JOURNAL OF BUSINESS STUDIES AND MANGEMENT REVIEW Vol. 6 No. 2 (2023): JBSMR, Vol. 6 No.2, June 2023
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jbsmr.v6i2.26243

This study aims to identify and analyze facilities in improving purchasing decisions with the corporate image as a moderating variable for consumers of subsidized housing in Jambi City. This study has a sample of 140 consumers using a purposive sampling method. The data measurement scale used in this study is the ordinal scale. The data analysis used is quantitative data analysis with data analysis tools using SMART PLS 3.0. This study provides the following conclusions: Facilities have a direct influence on purchasing decisions. Those good facilities will increase consumers to make purchasing decisions. Likewise, an increase in the corporate image can increase purchasing decisions. Vitra company as a moderation is able to increase the effect of facilities on purchasing decisions for consumers of subsidized housing in Jambi City

PENGARUH KUALITAS LAYANAN DAN EXPERIENTIAL MARKETING TERHADAP LOYALITAS KONSUMEN DENGAN KEPUASAN KONSUMEN SEBAGAI MEDIASI DI HELLOSAPA COFFEE JAMBI Putri Wariani; Syahmardi Yacob; Agus Solikhin
Jurnal Manajemen Terapan dan Keuangan Vol. 12 No. 03 (2023): Jurnal Manajemen Terapan dan Keuangan
Publisher : Program Studi Manajemen Pemerintahan dan Keuangan Daerah Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jmk.v12i03.22651

Penelitian ini bertujuan menganalisis pengaruh kualitas layanan dan experiential marketing terhadap loyalitas konsumen melalui kepuasan konsumen di HelloSapa Coffee jambi.. Populasi dalam penelitian ini adalah konsumen yang telah atau pernah mengkonsumsi produk (makanan dan minuman), mendapatkan pelayanan dan merasakan fasilitas di HelloSapa Coffee Jambi. Teknik pengambilan sampel dalam penelitian ini menggunakan purposive sampling dengan mengambil 96 responden. Metode pengumpulan data menggunakan studi lapangan dalam bentuk kuesioner online. Alat analisis data dalam penelitian ini menggunakan uji validitas, uji reabilitas, uji asumsi klasik dan patrial least square versi 3,2 for windows. Hasil penelitian menunjukkan bahwa kualitas layanan dan experiential marketing memiliki pengaruh yang signifikan terhadap kepuasan konsumen. Kepuasan konsumen berpengaruh signifikan terhadap loyalitas konsumen. Kepuasan konsumen dan experiential marketing tidak berpengaruh signifikan terhadap loyalitas konsumen. Kepuasan konsumen mampu memediasi pengaruh antara kualitas layanan dan experiential marketing terhadap loyalitas konsumen.

Co-Authors Ade Titi Nifita Agus Solikhin Ahmad Ramadhan Akhmad Fuad Alya Ananda Riel Andang Fazri Anggia Agustini Saputri Astarina, Ivalaina Dara Sonia Febblina Daryanes Fikri, Khusnul Gajianto Pangarso Hari Kuncoro Johannes Laras Sabrina, Hanan Lidya Pusparina Sirait Lilis Suryani Muhammad Nopbrima Musnaini Musnaini Normalasari Normalasari Putri Wariani Ratih Kusumastuti Rd. Muhammad Ridho Ridha Eka Putri Rike Setiawati Rista Aldilla Syafri Satria Rahman Shelli Safitri Shofia Amin Sihol Situngkir Sry Rosita Tona Aurora Lubis Yenni Yuniarti Yosi Fadhillah Zuhratul Aulia Zulfina Adriani

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