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All Journal DIGEST MARKETING Jurnal Manajemen Terapan dan Keuangan Ekonomi Bisnis Journal of Educational, Health and Community Psychology JAM : Jurnal Aplikasi Manajemen Jurnal Ilmiah Universitas Batanghari Jambi SRIWIJAYA INTERNATIONAL JOURNAL OF DYNAMIC ECONOMICS AND BUSINESS EKONOMIS : Journal of Economics and Business J-MAS (Jurnal Manajemen dan Sains) Journal Publicuho Jurnal Ekonomi Manajemen Sistem Informasi Dinasti International Journal of Education Management and Social Science Jurnal Ilmu Manajemen Terapan (JIMT) International Journal of Social Science Studi Ilmu Manajemen dan Organisasi Studium: Jurnal Pengabdian Kepada Masyarakat ADPEBI International Journal of Business and Social Science Jurnal Perspektif Pembiayaan dan Pembangunan Daerah Jurnal Karya Abdi Masyarakat Journal of Business Studies and Management Review Majority Science Journal International Journal of Economic Research and Financial Accounting Jurnal Media Akademik (JMA) JUAN: Jurnal Pengabdian Nusantara IPSSJ International Journal of Applied Management and Business Nomico Journal of Shariah Economics

Syahmardi Yacob

Department Of Management, Faculty Of Economics And Business, Universitas Jambi, Indonesia

Author-ID : 2916179

Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Public Health Social Sciences Other

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Speed strategy of public administration services in fulfilling the basic rights of citizens in rural areas in Indonesia Sry Rosita; Andang Fazri; Ratih Kusumastuti; Syahmardi Yacob
Jurnal Perspektif Pembiayaan dan Pembangunan Daerah Vol. 7 No. 2 (2019): Jurnal Perspektif Pembiayaan dan Pembangunan Daerah
Publisher : Program Magister Ilmu Ekonomi Pascasarjana Universitas Jambi

The main purpose of this research is to examine the speed strategy of public administration services in fulfilling the basic rights of citizens in rural areas in Indonesia. The method in this research is descriptive type with quantitative approach and use explanatory survey. The target of the research was villagers in four districts in Jambi Province. The instrument used to collect the data is by using a structured questionnaire given to the sample respondents. The statistical tool to examine the hypotehsis is by using Partial Least Square (PLS) method with smart-PLS as the software. The study found that the speed strategy of public administration services has a positive and significant influence on fulfilling the basic rights of citizens in rural areas. However, these positive and significant effect towards fulfilling the basic rights of citizens are mediated by public administration services. These suggest that the role of public administration services in rural areas should be transparent, accountable, and it needs to accommodate public participants and public right equally.

MODEL LOYALITAS KONSUMEN BRILINK : SUATU PERSPEKTIF DARI BRAND IMAGE DAN KEPUASAN DI PT.BANK RAKYAT INDONESIA (PERSERO) TBK. KANTOR CABANG MUARA BULIAN Satria Rahman; Syahmardi Yacob
Jurnal Manajemen Terapan dan Keuangan Vol. 11 No. 03 (2022): Jurnal Manajemen Terapan dan Keuangan
Publisher : Program Studi Manajemen Pemerintahan dan Keuangan Daerah Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jmk.v11i03.17984

Tujuan penelitian ini adalah untuk mengetahui pengaruh Brand Image terhadap loyalitas Konsumen Brilink, pengaruh Brand Image terhadap kepuasan Konsumen Brilink, pengaruh kepuasan terhadap Loyalitas Konsumen Brilink, dan pengaruh Brand Image terhadap loyalitas melalui kepuasan konsumen Brilink. Pengumpulan data dilakukan dengan survei menggunakan kuesioner yang diberikan kepada 55 konsumen Brilink di cabang muara Bulian. Alat analisis yang digunakan adalah Smart PLS 3. Hasil penelitian menunjukkan bahwa Brand Image berpengaruh positif terhadap Loyalitas, Brand Image berpengaruh positif terhadap Kepuasan, Kepuasan berpengaruh positif terhadap Loyalita, dan Brand Image berpengaruh positif terhadap Loyalitas dimediasi oleh kepuasan

PENGARUH MEDIA SOSIAL DAN DAYA TARIK DALAM MENINGKATKAN MINAT UMROH TERHADAP KEPUTUSAN BERKUNJUNG KE TANAH SUCI PADA GENERASI MILENIAL DI KOTA JAMBI Akhmad Fuad; Syahmardi Yacob
Jurnal Manajemen Terapan dan Keuangan Vol. 11 No. 04 (2022): Jurnal Manajemen Terapan dan Keuangan
Publisher : Program Studi Manajemen Pemerintahan dan Keuangan Daerah Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jmk.v11i04.18157

Penelitian ini bertujuan untuk mengetahui pengaruh media sosial dan daya tarik dalam meningkatkan minat umroh terhadap keputusan berkunjung ke Tanah Suci pada generasi milenial di Kota Jambi. Populasi pada penelitian ini adalah penduduk Kota Jambi 2020 yang berusia 25-39 tahun. Teknik pengambilan sampel menggunakan pendekatan purposive sampling dengan berdasarkan kriteria-kriteria tertentu sehingga didapat jumlah sampel sebanyak 100 responden. Pengumpulan data dilakukan dengan survey menggunakan kuesioner dan wawancara. Dalam melakukan analisis data digunakan metode analisis jalur (path analysis) dengan alat uji SPSS versi 24. Hasil penelitian menunjukkan bahwa media sosial berpengaruh positif dan signifikan terhadap minat umroh, daya tarik berpengaruh positif dan signifikan terhadap minat umroh, media sosial berpengaruh negatif dan signifikan terhadap keputusan berkunjung, daya tarik berpengaruh negatif dan tidak signfikan terhadap keputusan berkunjung, minat umroh berpengaruh positif dan signifikan terhadap keputusan berkunjung. Kemudian minat umroh mampu memediasi pengaruh media sosial terhadap keputusan berkunjung secara positif dan signifikan serta minat umroh juga mampu memediasi pengaruh daya tarik terhadap keputusan berkunjung secara positif dan signifikan

Analisis Strategi Pemasaran Online Makanan Tradisional Khas Jambi (Studi Kasus Pada Pelaku UMKM Kota Jambi) Mastuti HS; Syahmardi Yacob; Dahmiri Dahmiri
Jurnal Ilmiah Universitas Batanghari Jambi Vol 22, No 3 (2022): Oktober
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jiubj.v22i3.2625

This study aims to: 1) identify and analyze the perpetrators of traditional Jambi Malay traditional food MSME in competing to market their products online through SWOT analysis; 2) knowing and analyzing alternative online marketing strategies by traditional Jambi food MSME actors after knowing their competitive advantage position through SWOT matrix analysis; and 3) knowing and analyzing the role of traditional Jambi food MSME in improving the economy. To reveal these objectives, the researchers used qualitative research methods with a case study approach. The key informants in this study were the perpetrators of traditional Jambi food MSME in Jambi City who were taken by snowball sampling consisting of 11 key informants. Data sources or key informants are selected based on research needs. The results of the study show that: 1) The perpetrators of traditional Jambi food MSME in competing in marketing their products online through a SWOT analysis are divided into two analyzes, namely IFAS and EFAS; 2) alternative strategies, namely 1) Developing the potential for inferior product attractiveness in this case traditional Jambi food which has various types of food, 2) maintaining the authenticity and quality of Jambi traditional food products, 3) Increasing promotion of Jambi traditional food through strategies other online marketing apart from Instagram accounts, 4) setting quality standards for Jambi traditional food products, 5) monitoring the quality of Jambi traditional food products, 6) be honest and improve the quality of service, and 7) increasing offerings of Jambi traditional food products; 3) The role of Jambi Traditional Food MSME in Improving the Economy, namely 1) opening job opportunities for people who need work, 2) as a legacy business from generation to generation so that it becomes a relay for improving the family economy; 3) can increase revenue and; 4) provide education for family members and workers and their children from the results of this MSME business.

Pendampingan Scale Up Usaha Bagi Ibu-Ibu Keluarga Penerima Manfaat Program Keluarga Harapan Kecamatan Telanaipura Kota Jambi Rike Setiawati; Besse Wediawati; Shofia Amin; Syahmardi Yacob; Rista Aldilla Syafri
Studium: Jurnal Pengabdian Kepada Masyarakat Vol 2 No 1 (2022): Studium: Jurnal Pengabdian Kepada Masyarakat
Publisher : WIDA Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53867/jpm.v2i1.46

This community service program aims to provide business assistance to mothers of families who are beneficiaries of the Family Hope Program (FHP) in Telanai Pura District, Jambi City. This mentoring method is carried out in the form of participatory training regarding MSME Scale Up and Initiation of Joint Business Groups (JBG) from several similar businesses that they are currently doing. By providing this assistance, it can help the community, especially FHP beneficiary families, in overcoming problems related to business development, business feasibility and business plans that continue to grow. The material provided includes training on how to quickly scale up a business, strengthening creative thinking and innovation in running a business so that the problems and obstacles encountered can become experience in improving business management. The next material is understanding business feasibility and increasing JBG activities. This community service program as a whole lasts for eight months starting from the preparatory stage to the final report submission stage. The output of this program is the knowledge of the FHP beneficiary family community to scale up the business being run, and being able to assess business feasibility Keywords: Scale Up, Business Feasibility Assessment, Beneficiary Families FHP

MODEL OF CUSTOMER RE-INTENTION: A PERSPECTIVE OF EXPERIENTIAL MARKETING AND CUSTOMER SATISFACTION Nabila Aufa Nadya; Syahmardi Yacob; Raja Sarah Fatricia
Journal of Business Studies and Management Review Vol. 2 No. 1 (2018): JBSMR Vol 2 No.1 December 2018
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

This study aims to examine customer re-invention that supported by experiential marketing through customer satisfaction. The unit of research analyse was the customer of Casa de Alicia Café & Resto. The technique sampling used was purposive sampling. The number of samples used in this study amounted to 105. Analysis of the data used in this study was path analysis using Smart PLS 3.2.7 software. The Goodness of Fit of this study indicated of the model match reliability and validity. The research finding shows that experiential marketing has a significant influence on customer re-intention both directly and indirectly through customer satisfaction.

IS IMPULSE BUYING COULD BE MANAGED: LESSON FROM ALFAMART INDONESIA? WAWAN NOVIANTO; JOHANNES JOHANNES; SYAHMARDI YACOB
Journal of Business Studies and Management Review Vol. 2 No. 2 (2019): JBSMR Vol 2 No.2 June 2019
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

Impulse buying is mportant to be managed particularly on retail competitive marketing practice. The research purpose is to analyze the influence of store atmosphere, sales promotion on impulse buying where positive emotion is treated as mediation factor. To establish that purpose, survey is conducted where the unit analysis is Alfamart’s customer. Sample is chosen in quota way as many as 100 customers. The analytical method used is Partial Least Square (PLS). The results showed that store atmosphere has an effect on positive emotion, sales promotion influence positive emotion, and positive emotion influence impulse buying. Store atmosphere and sales promotion also indirectly affect impulse buying where the mediation factor is positive emotion. In practice, sales promotion is well conducted by the employee which created employee-customer relation and emotion as well. Hence, in order to sustain impulse buying practice, store atmosphere should be managed in an interesting way as well as sales promotion. Sales promotion however has important role, where the role of the employee is not only manage transaction, but encouraging consumer to buy more through their own emotion. In doing so, employee should be encouraged, pushed to manage sales promotion in order to sustain impulse buying. Hence future research relate with the role of technology and employee as the basis of retailer to build competitiveness over their competitors.

THE EFFECT OF BOARD OF DIRECTOR, BOARD OF COMMISSIONER AND AUDIT COMMITTEE ON VALUE OF FIRM TO ISLAMIC SOCIAL REPORTING AS A MEDIATING VARIABLE RIKA LIDYAH; AMRI AMIR; SYAHMARDI YACOB; SRI RAHAYU
Journal of Business Studies and Management Review Vol. 2 No. 2 (2019): JBSMR Vol 2 No.2 June 2019
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

This research aim to analyze the effect of number of Board of Directors, number of Commissioners and audit committee of the company with the Islamic social reporting as mediation variables. This research was conducted on the basic and chemical industrial enterprises registered in the ISSI. The research found that the number of Board of Director, number of Commissioners and audit committee of the value of firm affects. The number of Board of Director of Islamic have effect on social reporting, whereas number of Commissioner and audit committee do not have effect to the Islamic social reporting. Islamic social reporting can mediate all the variables (the number of Commissioner and the Board of Director, the audit committee of the company)

PATIENTS VISITING INTENTION: A PERSPECTIVE OF INTERNAL AND SOCIAL MEDIA MARKETING IN KAMBANG JAMBI HOSPITAL YULHASMIDA YULHASMIDA; SYAHMARDI YACOB; TONA AURORA LUBIS
Journal of Business Studies and Management Review Vol. 2 No. 2 (2019): JBSMR Vol 2 No.2 June 2019
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

In the digital era, the use of the internet is a necessity. The role of social media should be utilized as well as a means of cheap promotion for hospitals. This quantitative study aims to examine the effect of internal marketing on social media, the effect of internal marketing on the interest of patient visits, and the effect of social media on the interest of patient visit Kambang Hospital in Jambi. The respondents involved in this study were all employees in Kambang Hospital, totaling 251 people. Moreover, the questionnaire was distributed by utilizing the google doc application so that the data was immediately tabulated. Additionally, the results of the study were tested using the Smart PLS 2.0 application. As 181 (72%) respondents responded the questionnaires on 13 indicators of internal marketing (IM) variable, 4 indicators of social media (SM) variable and 4 indicators of patient visit interest (PTI) variable. In brief, the results of the study proved that; 1) there was the significant effect of IM on the Constitutional Court, 2) there was the significant effect of IM on SM, 3) there was the significant effect of SM on the Constitutional Court, and 4) there was indirect effect of IM on PTI through SM by using significant Sobel test calculations. This indicated that internal marketing can affect the interest of patient visits through the use of social media.

THE EFFECT OF LOKALATE PRODUCT QUALITY ON THE CUSTOMER LOYALTY THROUGH BONUS PACK PROMOTION IN JAMBI CITY Dara Sonia; Syahmardi Yacob; Musnaini Musnaini
Journal of Business Studies and Management Review Vol. 5 No. 1 (2021): JBSMR, Vol. 5 No.1, December 2021
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

The research purpose is to examine the effect of Local Product Quality on Customer Loyalty through Bonus Pack Promotion at Jambi City. Delivery questionnaires with several 125 respondents carried out the data collection. The data testing techniques used validity and reliability tests, R-square tests, and hypothesis testing—the research finds that Local Product Quality has a positive and significant effect on Customer Loyalty. Local Product Quality has a positive and significant impact on Bonus Pack Promotion. Moreover, Bonus Pack Promotion has a positive and significant impact on Customer Loyalty. However, Local Product Quality on the Customer Loyalty through Bonus Pack Promotion has no effect.

Co-Authors Abror Ade Octavia Ade Perdana Siregar Ade Titi Nifita Ade Titi Nifita Adetia, Mayang salva Agus Solikhin, Agus Ahmad Ramadhan Akhmad Fuad AKHMAD IRWANSYAH SIREGAR Alya Ananda Riel Amaliatul Mar’atus Sholekhah Amri Amir Andang Fazri Anggia Agustini Saputri anita febrianti Arvelita, Alya Diandra Astarina, Ivalaina Bambang Sutejo, Bambang Budi Susanto Dahmiri Dara Sonia Dede Suleman Dewi , Erwita Diandri, Azkar Edward Elsa Miranda.R F. Husni Hasbullah, F. Husni Fahdillah, Yosi Febblina Daryanes Ferry Satria Ferry Satria Fikri, Khusnul Firmansyah Firmansyah Futri Rezki Indah Gajianto Pangarso Hari Kuncoro Haryadi Haryadi Haryadi Haryadi Hendriyaldi Herawati Herawati Idham Khalik Ikhsan, Feyza Muhammad Johannes Johannes Johannes Johannes johannes johannes Johannes Johannes Johni Paul Karolus Pasaribu Junaidi Junaidi Junaidi Junaidi Kartika, Yulia Dwi Laras Sabrina, Hanan Levie Nia Lidya Pusparina Sirait Lilis Suryani Listi, Sella Afrian Lucky Enggrani Fitri Mastuti HS Melisa Sebtiani Milasari, Roza Mira Gustiana Pangestu Muhammad Nopbrima Musnaini musnaini musnaini Musnaini Musnaini Nabila Aufa Nadya Nofrans Eka Saputra, Nofrans Eka Nor Qomariyah Normalasari Normalasari NOVITA EKASARI Novita Sari Novita Sari Oktaviani, Singki Puspita Sari Putri Wariani Raja Sarah Fatricia Ratih Kusumastuti Rd. Muhammad Ridho Ridha Eka Putri Rika Lidyah Rika Nurjihan Rike Setiawati Rista Aldilla Syafri Rizkullah, Dzaki Achmad Rosadi, Ichsan Rum, Muhammad Saputri, Anggia Agustini Saryono Saryono Satria Rahman Selvia, Levi Septia Nur Larasati Shelli Safitri Shofia Amin Sihol Situngkir Siregar , Ade Perdana Sri Rahayu SRI RAHAYU Sry Rosita Susianto, Budi Suyatno, Andri Syafri, Rista Aldilla syahmardi yacob Syamsurijal Tan Tassya, Tassya Fitri Ramadhani Tona Aurora Lubis Tona Aurora Lubis Try Syeftiani Vivi Herlina Wawan Novianto Yenni Yuniarti Yenny Yuniarti Yosi Fadhillah YULHASMIDA YULHASMIDA Zainal Abidin Zuhratul Aulia Zulfina Adriani

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