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All Journal Buletin Udayana Mengabdi Buletin Studi Ekonomi MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN E-Jurnal Ekonomi dan Bisnis Universitas Udayana E-Jurnal Manajemen Universitas Udayana JIMAT (Jurnal Ilmiah Mahasiswa Akuntansi) Undiksha Jurnal Pendidikan Anak Usia Dini Undiksha Jurnal Minds: Manajemen Ide dan Inspirasi Competence : Journal of Management Studies (Kompetensi : Jurnal Studi Manajemen) Inobis: Jurnal Inovasi Bisnis dan Manajemen Indonesia Udayana Journal of Social Sciences and Humanities (UJoSSH) Bioscientist : Jurnal Ilmiah Biologi Indonesian Journal of Business Analytics (IJBA) Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce International Journal of Management Research and Economics INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Neraca Manajemen, Akuntansi, dan Ekonomi Digital Innovation : International Journal Of Management Harmony Management: International Journal of Management Science and Business JIMEK
Ni Made Sri Rastini .
Fakultas Ekonomi Dan Bisnis, Universitas Udayana
Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Journal : E-Jurnal Ekonomi dan Bisnis Universitas Udayana

 1 
ANTESEDEN KEPERCAYAAN DAN SIKAP SERTA PENGARUHNYA TERHADAP ONLINE REPURCHASE INTENTION Ni Made Rastini; I Nyoman Nurcaya
E-Jurnal Ekonomi dan Bisnis Universitas Udayana VOLUME.11.NO.02.TAHUN.2022
Publisher : Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (317.523 KB) | DOI: 10.24843/EEB.2022.v11.i02.p10

Abstract

The purpose of this study is to analyze the effect of trust and attitude on online repurchase intention on several online sites, such as Shopee, Lazada and other sites. The population in this study are people in Denpasar City and Badung Regency who have shopped online at sites such as Lazada, Shopee and other similar sites. The sample size used was 200 respondents, which were taken using the purposive sampling method. The analysis was carried out with Multiple Linear Regression analysis. The results of this study show that consumer trust and attitudes have a positive and significant effect on online repurchase intention. The variables of e-commerce knowledge, perceived reputation, and perceivde technology positively and significantly affect consumer confidence in online shopping sites, while the perceived risk variable has a negative effect on consumer confidence in online shopping sites. The results of this study are expected to be a study for marketers who have used online sites and those who have not used them so that they can formulate the right strategy to grow the interest of people who have never shopped online or maintain consumer loyalty so that the online shopping site is able to compete in the industry
PENGARUH KEMASAN DAN HARGA TERHADAP NIAT BELI KONSUMEN PADA PERUSAHAAN POD CHOCOLATE Komang Elmar Datraja Asmara Putra; Ni Made Rastini
E-Jurnal Ekonomi dan Bisnis Universitas Udayana VOLUME.12.NO.01.TAHUN.2023
Publisher : Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/EEB.2023.v12.i01.p01

Abstract

Purchase intention can be formed because of the influence of some factores, namely expected income, expected price, and expected product's benefits. Attractive packaging is one of the ways that is used by the enterpreneurs to catch consumer's purchase intention. price also take control to affect consumer's purchase intention. This research has purpose to explain the influence of the packaging and product's price toward purchase intention in POD Chocolate. The design of this research was using quantitave method, in the form of associative. This research was done in Denpasar City. Sample deciding method that was used is purposive sampling technique with 90 respondents from Denpasar City's resident that have not bought the product of POD Chocolate. The technique of analysing data that was used is multiple linear regression. The findings showed that (1) packaging had positive significant influence towards purchase intention, (2) price had positive significant influence towards purchase intention.These findings are expected to be able to support POD Chocolate or other chocolate company to maintain the consumers and improve potential consumers by knowing the causes of consumers purchase intention
Co-Authors Adelia Christina Purnasari Anak Agung Bagus Krisnanda Anak Agung Istri Karlita Aprilianti Anantawikrama Tungga Atmadja,SE,Ak.,M. . Decky Tanaya Desy Dhevantari Ariatmaja Dewa Gede Agung Wikrama Aditya Devanagiri Drs. I Gusti Agung Oka Negara,S.Pd. M.Ke . Eka Sulistyawati Gede Bayu Rahanatha Gusti Nyoman Bagus Dananjaya I Gede Riana I Gede Yogi Pramana I Gede Yuda Hariyawan I Gusti Ayu Ketut Giantari I Ketut Adnyana Putra I Ketut Pande Mahesa Putra I Ngurah Made Aditya Wiara Pradipta I Nyoman Nurcaya I Nyoman Nurcaya I Wayan Adi Wikantara I Wayan Ardy Andika I.G. Ratu Gita Susila I.N. Nurcaya Ida Ayu Cynthia Saisaria Mandasari Ida Ayu Laksmi Wulandari Ida Ayu Putu Eka Erawati Dewi Ida Bagus Ary Upadhana IGM Danendra Dharma Parawitha Inggit Nurmarita Dewi Iwan Doddy Dharmawibawa Jessica Sheva Angeline Kadek Agus Adi Gunawan Kadek Ayu Anggi Arya Dwi Putri Kadek Krisna Devi Lua Ketut Donny Surya Putra Ketut Warmika, I Gede Komang Aditya Nanda Kusuma Komang Bagus Cahya Triaksara Komang Elmar Datraja Asmara Putra L.G.S. Artini Luh Gede Sri Artini Made Ayu Somantari Marcellus Ivan Novandy Mohamad Zhidan Izzul Arobi N.K. Purnawati Ni Kadek Aprilia Yurika Sari Ni Kadek Eristya Handayani Ni Kadek Sinarwati Ni Ketut Seminari Ni Komang Rista Widyanti Ni Luh Dona Astriyanti Ni Luh Putu Ayu Yoceilla Waisnawa Ni Nyoman Rsi Respati Ni Putu Juni Pratiwi Ni Putu Risma Giri Dewani Ni Wayan Awinasi Ni Wayan Dian Ratna Anggelina Ni Wayan Ekawati Ni Wayan Ekawati Okky Ratna Utami Pebriana Aryadhe Putu Ayu Yulia Pusparani Putu Sumber Dana Sang Ayu Putu Putri Santika Dewi Sieny Andhika Dewi SUCIKA ARMIANI, SUCIKA Yande Agus Ardana