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Journal : E-Journal of Tourism

Loyalty of Green Tourist : Mediating Role of Satisfaction Nining Yuniati; Sony Heru Priyanto; Lieli Suharti; Linda Kusuma
E-Journal of Tourism Volume 7 Number 1 (March 2020)
Publisher : Centre of Excellence in Tourism Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (456.241 KB) | DOI: 10.24922/eot.v7i1.54951

Abstract

The paper aims to test a research model of the mediating role of satisfaction in creating loyalty of green tourists. The importance of loyalty refers to a number of unique characteristics of green tourists such as being associated with the middle class, high spenders, staying longer than common tourists, high involvement, and tolerance. By using SEM a mediation test was carried out related to the position of customer satisfaction (GCS) in mediating its decision to buy in an environmentally friendly hotel (GP) and its loyalty (GCL). In short, to get loyal customers, services must be created in order to encourage customer satisfaction. Keywords: green hotel, green tourist, loyalty, purchasing, satisfaction
Green Hotel Concept and Practices in Indonesia Nining Yuniati
E-Journal of Tourism Volume 8 Number 2 (September 2021)
Publisher : Centre of Excellence in Tourism Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24922/eot.v8i2.76346

Abstract

The term of green hotel is still less popular in the community, tourists and even tourism practitioners, as well as many people who do not understand the definition and practice. In Indonesia, green hotels remain an important concern for the government and the private sector regarding the contribution to environmental preservation and reducing the impact of global warming. The application of the green hotel concept still raises pros and cons due to a number of burdensome requirements for business actors. They mostly assume green hotel is a burden and will reduce the comfort of hotel guests. Eventhough in terms of tourists side many of them need green hotel, but in fact not all travelers understand about the green hotel, especially in Indonesia. This paper examines a number of green hotel empirical concepts and facts that have been conducted in various countries and then compares with Indonesia. The case in Yogyakarta is an example on how tourists have not fully understood the concept of green hotels
Determinants of Purchasing and Loyalty of European Guests Choosing Green Hotel Nining Yuniati
E-Journal of Tourism Volume 7 Number 2 (September 2020)
Publisher : Centre of Excellence in Tourism Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24922/eot.v7i2.60995

Abstract

It is very important to pay attention to what is considered in consumer purchasing decisions. European visitors are guests who are quite dominant as green hotel users in Yogyakarta. This study seeks to examine a model of purchasing behavior and loyalty of visitors from Europe. By examining a sample of 215 hotel guests, it was found that from the five variables that were indicated to influence the decision to choose green hotel i.e. experience, environmental concern, image, price, and reference group, it turns out that price does not have a significant effect. This means that segments that have a high environmental concern tend to prioritize factors beyond price. European visitors can then be referred to as green consumers who have characteristics including hassle-free segments, easy to manage, and less complained. This study also examines the relationship model between Purchasing, Satisfaction, and Loyalty on green consumers, where satisfaction is an important element in fostering customer loyalty. Keywords: green consumers, green hotel, purchasing behavior
Factors Affecting Buyer Decision on Tourism Business Event Nining Yuniati
E-Journal of Tourism Volume 9 Number 2 (September 2022)
Publisher : Centre of Excellence in Tourism Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24922/eot.v9i2.86975

Abstract

Not a lot of research related to the determinants that influence delegates to participate in an event. This research is related to a number of factors that influence delegates who are tourism business key players when participating in a tourism event as the case is JITM 2019 which held at Yogyakarta. These factos are including accessibility, event organizer, accommodation, venue, and perceived of prices. By observing on 100 respondent who were buyer at the event and by using classical assumption test, it was found that these five factors i.e accessibility, event organizer, accommodation, venue, and perceived of prices were indeed proven to significantly influence the decision to participate in the event. Accomodation is the most influential factor, as for the details discussed in this paper. Keywords: participation; business event; decision; MICE.