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All Journal E-Jurnal Ekonomi dan Bisnis Universitas Udayana E-Jurnal Manajemen Universitas Udayana Jurnal Minds: Manajemen Ide dan Inspirasi Indonesian Journal of Business Analytics (IJBA) E-JURNAL AKUNTANSI
Ni Nyoman Rsi Respati
Fakultas Ekonomi Dan Bisnis, Universitas Udayana, Bali, Indonesia
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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PERAN PROMOSI DAN E-WALLET MEMODERASI PENGARUH KUALITAS WEBSITE PADA NILAI HEDONIK DAN PEMBELIAN IMPULSIF MARKETPLACE I Gede Nandya Oktora Panasea; Ni Nyoman Rsi Respati; Komang Riska Febyanti Mastama; Ni Luh Dila Diah Paramita; Nova Widya Ningsih; Agus Erik Wistika Putra
E-Jurnal Ekonomi dan Bisnis Universitas Udayana VOLUME.11.NO.05.TAHUN.2022
Publisher : Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (355.658 KB) | DOI: 10.24843/EEB.2022.v11.i05.p11

Abstract

The online buying and selling system causes a transition from the initial payment being made in cash, now turning into a non-cash payment using an e-wallet. One way to increase the number of e-wallet users is to carry out sales promotions. Sales promotion stimulants create a hedonic value that leads to impulsive shopping behavior in consumers. Therefore, the purpose of this study was to determine the effect of website quality moderated by sales promotion and use of e-wallet on hedonic value and online impulse buying from marketplace users. This study examines four variables, namely website quality, sales promotion, use of e-wallet, hedonic value and online impulse buying. This study took samples using a purposive sampling method with the target respondents being people who shopped at the marketplace more than 2 times. As for the number of respondents who were determined as many as 320 respondents.
PENGARUH EXPERIENTIAL MARKETING TERHADAP KEPUASAN NIAT BERPERILAKU (Studi pada Flamingo Bali Family Beach Club) Ni Nyoman Rsi Respati
E-Jurnal Manajemen Vol 11 No 9 (2022)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/EJMUNUD.2022.v11.i09.p07

Abstract

Penelitian ini dilakukan untuk menganalisa pengaruh experiential marketing yang terdiri atas pengalaman sensorik, afektif, kognitif-kreatif, gaya hidup dan pengalaman yang berhubungan dengan budaya terhadap kepuasan dan niat berperilaku pengunjung. Penelitian dilakukan di tempat wisata keluarga Flamingo Bali family beach club di Pantai Saba, Gianyar. Sampel penelitian ini adalah pengunjung domestik yang datang ke Flamingo Bali family beach club sekitar bulan Mei-Juni 2021. Penentuan sampel yang digunakan adalah metode purposive sampling sebanyak 88 orang dan menggunakan analisis deskriptif dan metode Partial Least Square (PLS). Skala likert digunakan untuk memperoleh data dan mengukur indikator penelitian ini. Hasil penelitian menjawab keempat hipotesis yang diajukan yaitu; experiential marketing memiliki pengaruh positif terhadap kepuasan (satisfaction) dan niat berperilaku (behavioral intention); kepuasan memiliki pengaruh positif terhadap niat berperilaku. Hasil penelitian juga menunjukkan bahwa kepuasan memainkan peranan penting dalam memengaruhi niat berperilaku pengunjung. Penelitian ini memiliki implikasi penting yang berkaitan dengan aspek-aspek yang mempengaruhi kepuasan pengunjung seperti: fasilitas playground tempat bermain anak, tampilan makanan dan minuman dan service pramusaji membuat pengunjung bersedia memberikan word of mouth yang positive, menceritakan pengalaman mereka selama berkunjung dan mengajak teman atau kerabat untuk kembali.
PENGARUH EXPERIENTIAL MARKETING, BRAND IMAGE, PRICE PERCEPTION TERHADAP CUSTOMER SATISFACTION PADA KONSUMEN STARBUCKS RESERVE DEWATA Putri Sofiah Sari; Ni Nyoman Rsi Respati; Ni Nyoman Kerti Yasa
E-Jurnal Ekonomi dan Bisnis Universitas Udayana VOLUME.12.NO.02.TAHUN.2023
Publisher : Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/EEB.2023.v12.i02.p18

Abstract

The development of culinary industry in Indonesia is getting promising. One of business that focuses on selling beverages is a coffee shop. Coffee shop is a place that offers beverage with variety of coffees. Starbucks Reserve Dewata is a new innovation from Starbucks which was inaugurated in 2019 and became the largest Starbucks Outlet in Southesast Asia. It is intended for people who understad coffee and interest to try a deeper experience on enjoying coffee. This study aims to examine and explain the effect of experiential marketing, brand image, and price perception on customer satisfaction at Starbucks Reserve Dewata consumers. This research was conducted in Denpasar city with 150 respondents using Google forms questionnaire. Determination of the sample using a non-probability sampling model with purposive sampling technique. The data analyzed using multiple linear regression. The results of this research indicate that all hypotheses are accepted. Experiential marketing has a significant and positive effect on customer satisfaction. Brand image has a significant and positive effect on customer satisfaction. Price perception has a significant and positive effect on customer satisfaction
PERAN BRAND IMAGE DALAM MEMEDIASI PENGARUH E-WOM TERHADAP PURCHASE INTENTION M. Uky Taufiqur Rohman; Ni Nyoman Rsi Respati
E-Jurnal Ekonomi dan Bisnis Universitas Udayana VOLUME.12.NO.09.TAHUN.2023
Publisher : Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/EEB.2023.v12.i09.p08

Abstract

Advances in technology have changed the style of society in conducting social interactions, nowadays social interactions can be done using technology and even buying and selling interactions can be done online. Internet users in Bali in 2018 are still centered in Denpasar City as much as 66.11 percent, therefore the Bukalapak company can increase the Purchase Intention of the Denpasar community. This study aims to determine the role of Brand Image in mediating the effect of e-WOM on Purchase Intention. This research was conducted at Bukalapak company in Denpasar. The sample used in this research amounted to 120 respondents using purposive sampling method. The data analysis technique used is path analysis. Data collection was done by distributing questionnaires via google form. The results of this study indicate that the e-WOM variable has a positive and significant effect on Purchase Intention at Bukalapak in Denpasar, e-WOM has a positive and significant effect on Brand Image on Bukalapak in Denpasar, Brand Image has a positive and significant effect on Purchase Intention on Bukalapak in Denpasar, Brand Image is a variable mediating the effect of e-WOM on Purchase Intention on Bukalapak in Denpasar.
PENGARUH ORIENTASI KONSUMEN, INOVASI PRODUK DAN KEUNGGULAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN Pande Gede Milantara Saguna; Ni Nyoman Rsi Respati
E-Jurnal Ekonomi dan Bisnis Universitas Udayana VOLUME.13.NO.02.TAHUN.2024
Publisher : Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/EEB.2024.v13.i02.p17

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh orientasi konsumen, inovasi produk, dan keunggulan citra merek terhadap keputusan pembelian di Coffee Shop Janji Jiwa di Kota Denpasar. Penelitian ini menggunakan metode kualitatif dengan sampel konsumen Janji Jiwa di Kota Denpasar yang berjumlah 130 orang. Sampel diambil dengan teknik purposive sampling. Teknik analisis data dalam penelitian ini menggunakan analisis statistic yang terdiri dari uji F-test, t-test, regresi linier berganda, dan determinasi. Hasil penelitian menunjukkan bahwa secara parsial orientasi konsumen berpengaruh positif dan signifikan terhadap keputusan pembelian di Coffee Shop Janji Jiwa di Kota Denpasar, inovasi produk berpengaruh positif dan signifikan terhadap keputusan pembelian di Coffee Shop Janji Jiwa di Kota Denpasar, dan keunggulan citra merek berpengaruh positif dan signifikan terhadap keputusan pembelian di Coffee Shop Janji Jiwa di Kota Denpasar. Sedangkan secara simultan orientasi konsumen, inovasi produk, dan keunggulan citra merek berpengaruh positif dan signifikan terhadap keputusan pembelian di Coffee Shop Janji Jiwa di Kota Denpasar.
PENGARUH E-WOM DAN PERCEIVED VALUE TERHADAP PURCHASE INTENTION DIMEDIASI OLEH BRAND TRUST Ni Nyoman Rsi Respati; I Gede Nandya Oktora Panasea; Anak Agung Gita Kharisma; I Wayan Putra Aditya
E-Jurnal Ekonomi dan Bisnis Universitas Udayana VOLUME.13.NO.12.TAHUN.2024
Publisher : Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/EEB.2024.v13.i12.p10

Abstract

Tujuan dari penelitian ini adalah untuk mengeksplorasi pengaruh Electronic Word of Mouth (E-WOM) dan Perceived Value, yang terdiri dari Emotional Value, Social Value, Performance/Quality, serta Price/Value for Money, terhadap Purchase Intention. Populasi dalam penelitian ini adalah pengguna platform akomodasi Airbnb di Kota Denpasar, dengan sampel yang mencakup individu yang telah menyelesaikan pendidikan minimal setingkat SMU/K dan memiliki niat untuk membeli layanan akomodasi melalui platform Airbnb. Penelitian ini menggunakan metode purposive sampling dengan total 132 responden dan dianalisis menggunakan pendekatan deskriptif serta Partial Least Square (PLS). Pengumpulan data dilakukan dengan menggunakan skala Likert untuk mengukur berbagai indikator penelitian. Hasil dari penelitian ini mengonfirmasi ketiga hipotesis yang diajukan, yaitu: Perceived Value memberikan pengaruh signifikan terhadap Purchase Intention; Brand Trust berperan sebagai mediator dalam hubungan antara E-WOM dan Purchase Intention; serta Brand Trust juga dapat memediasi pengaruh Perceived Value terhadap Purchase Intention. Penelitian ini menyoroti pentingnya Brand Trust dalam mempengaruhi Purchase Intention, dengan tiga indikator utama, yaitu Brand Reliability, Brand Characteristic, dan Company Characteristic.
PERAN KEPUASAN KONSUMEN MEMEDIASI KUALITAS LAYANAN DAN BRAND TRUST TERHADAP NIAT BELI ULANG I Made Bayu Suta Brahmanda; Ni Nyoman Rsi Respati
E-Jurnal Manajemen Vol 13 No 5 (2024)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/EJMUNUD.2024.v13.i05.p07

Abstract

Pelayanan yang tidak sesuai dengan keinginan konsumen akan menyebabkan ketidakpuasan konsumen yang berdampak terhadap minat membeli konsumen, oleh karena itu perusahaan harus memiliki strategi pemasaran yang tepat untuk terus diminati oleh konsumen. Tujuan dari penelitian ini untuk menganalisis peran kepuasan konsumen memediasi kualitas layanan dan brand trust terhadap niat beli ulang di Nitra Jaya Busana. Jumlah sampel yang digunakan adalah 160 responden dengan metode purposive sampling. Pengumpulan data menggunakan kuesioner, data dianalisis menggunakan teknik path alaysis (analisis jalur). Hasil penelitian ini menunjukkan kualitas layanan berpengaruh positif dan signifikan terhadap niat pembelian ulang. Brand trust berpengaruh positif dan signifikan terhadap niat pembelian ulang. Kualitas layanan berpengaruh positif dan signifikan terhadap kepuasan konsumen. Brand trust berpengaruh positif dan signifikan terhadap kepuasan konsumen. Kepuasan konsumen berpengaruh positif dan signifikan terhadap niat beli ulang. Kepuasan konsumen memediasi pengaruh kualitas layanan terhadap niat beli ulang. Kepuasan konsumen memediasi pengaruh brand trust terhadap niat beli ulang. Implikasi dari penelitian ini Nitra Jaya Busana dapat terus melakukan update informasi terbaru mengenai produk yang akan dipasarkan, sehingga memudahkan konsumen dan akan meningkatkan niat beli ulang konsumen. Services that are not in accordance with consumer desires will cause consumer dissatisfaction which will impact consumer buying interest, therefore companies must have the right marketing strategy to continue to be popular with consumers. The aim of this research is to analyze the role of consumer satisfaction in mediating Service Quality and brand trust on Repurchase Intentions at Nitra Jaya Busana. The number of samples used was 160 respondents with a purposive sampling method. Data was collected using a questionnaire, data was analyzed using the path analysis technique. The results of this research show that Service Quality has a positive and significant effect on Repurchase Intentions. Brand trust has a positive and significant effect on Repurchase Intentions. Service Quality has a positive and significant effect on consumer satisfaction. Brand trust has a positive and significant effect on consumer satisfaction. Consumer satisfaction has a positive and significant effect on Repurchase Intentions. Consumer satisfaction mediates the influence of Service Quality on Repurchase Intentions. Consumer satisfaction mediates the influence of brand trust on Repurchase Intention. The implications of this research are that Nitra Jaya Busana can continue to update the latest information regarding products that will be marketed, making it easier for consumers and increasing consumers' Repurchase Intentions.
PERAN KEPUASAN KONSUMEN DALAM MEMEDIASI BRAND TRUST TERHADAP REPURCHASE INTENTION Dewa Ayu Pradina Saraswati; Ni Nyoman Rsi Respati
E-Jurnal Manajemen Vol 13 No 8 (2024)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/EJMUNUD.2024.v13.i08.p03

Abstract

Penelitian ini bertujuan untuk menguji peran mediasi kepuasan konsumen pada pengaruh brand trust terhadap repurchase intention. Penelitian ini dilakukan di Kota Denpasar dengan menggunakan jumlah sampel sebanyak 130 responden yang dibantu oleh kuisioner. Metode penentuan sampel menggunakan teknik purposive sampling. Teknik analisis data yang digunakan adalah Analisis Statistik Deskriptif, Analisis Jalur (Path Analysis) dan Uji Sobel. Hasil analisis pada penelitian ini menunjukkan bahwa seluruh hipotesis diterima. Brand trust berpengaruh positif dan signifikan terhadap kepuasan konsumen, brand trust berpengaruh positif dan signifikan terhadap repurchase intention , kepuasan konsumen berpengaruh positif dan signifikan terhadap repurchase intention, kepuasan konsumen merupakan variabel mediasi secara parsial pengaruh antara brand trust terhadap repurchase intention. Berdasarkan hasil penelitian ini diharapkan pihak manajemen Gurlbucket dapat lebih memperhatikan kepuasan konsumen dengan harapan mampu mempengaruhi repurchase intention, dari terciptanya rasa puas dalam benak konsumen juga akan mampu meningkatkan brand trust dari produk Gurlbucket sehingga berpengaruh juga terhadap repurchase intention. This study aims to examine the mediating role of consumer satisfaction in the influence of brand trusts on repurchase intention. This research was conducted in Denpasar City using a total sample of 130 respondents assisted by a questionnaire. The method of determining the sample using purposive sampling technique. The data analysis technique used is Descriptive Statistical Analysis, Path Analysis and Sobel Test. The results of the analysis in this study indicate that all hypotheses are accepted. Brand trust has a positive and significant effect on consumer satisfaction, brand trust has a positive and significant effect on repurchase intention, consumer satisfaction has a positive and significant effect on repurchase intention, consumer satisfaction is a mediating variable partially between brand trust and repurchase intention Based on the results of this study, it is hoped that the management of Gurlbucket more attention to customer satisfaction in the hope of being able to influence repurchase intention, from creating a sense of satisfaction in the minds of consumers it will also be able to increase brand trust from Gurlbucket products so that it also influences repurchase intention.
PERAN BRAND IMAGE DALAM MEMEDIASI PENGARUH SOCIAL MEDIA MARKETING TERHADAP PURCHASE INTENTION PRODUK SKINCARE SOMETHINC Ni Putu Ayu Aryanda Wulandari; Ni Nyoman Rsi Respati
E-Jurnal Manajemen Vol 13 No 6 (2024)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/EJMUNUD.2024.v13.i06.p01

Abstract

Tren produk kecantikan dan kesadaran untuk merawat diri semakin meningkat selama pandemi Covid-19. PPKM (Pemberlakuan Pembatasan Kegiatan Masyarakat) dan peningkatan tersebut dijadikan peluang oleh Somethinc, salah satu brand yang viral saat itu. Penelitian ini bertujuan untuk menganalisis peran brand image dalam memediasi social media marketing terhadap purchase intention produk skincare Somethinc pada pengguna Instagram di Kota Denpasar. Metode yang digunakan ialah non-probability sampling dengan teknik purposive sampling. Jumlah sample yang digunakan sebanyak 110 responden yang belum pernah membeli produk skincare Somethinc. Penelitian ini menemukan bahwa brand image memediasi secara parsial antara social media marketing terhadap purchase intention. Berikutnya, ditemukan hasil bahwa semua hipotesis penelitian ini diterima. Berdasarkan hasil penelitian ini disarankan bahwa brand image yang baik dari persepsi konsumen terhadap segi kualitas, pengguna, visual, dan keunikan Brand Somethinc dapat memengaruhi penerapan social media marketing dalam meningkatkan purchase intention konsumen pada produk skincare Somethinc. Implikasi penelitian ini secara teoritis memberikan kontribusi empiris terhadap hubungan brand image, social media marketing, dan purchase intention, serta secara praktis sebagai bahan referensi bagi perusahaan Somethinc dalam membangun brand image yang baik. The trend of beauty products and awareness to take care of yourself has increased during the Covid-19 pandemic. PPKM (Enforcement of Community Activity Restrictions) and the increase were used as opportunities by Somethinc, one of the viral brands at that time. This study aims to analyze the role of brand image in mediating social media marketing on the purchase intention of Somethinc skincare products on Instagram users in Denpasar City. The method used is non-probability sampling with purposive sampling techniques. The number of samples used was 110 respondents who had never bought Somethinc skincare products. This research found that brand image partially mediates social media marketing and purchase intention. Next, it was found that all the hypotheses of this study were accepted. Based on the results of this study, it is suggested that a good brand image of consumer perception in terms of quality, users, visuals, and uniqueness of the Somethinc Brand can affect the application of social media marketing in increasing consumer purchase intention on Somethinc skincare products. The implications of this research theoretically contribute empirically to the relationship between brand image, social media marketing, and purchase intention, as well as practically as reference material for Somethinc companies in building a good brand image.
Peran Persepsi Dalam Memediasi Pengaruh Marketing Mix pada Niat Beli Wisatawan di Bali Zoo Ni Nyoman Rsi Respati; Ni Made Asti Aksari
E-Jurnal Akuntansi Vol 29 No 2 (2019)
Publisher : Accounting Department, Economic and Business Faculty of Universitas Udayana in collaboration with the Association of Accounting Department of Indonesia, Bali Region

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/EJA.2019.v29.i02.p16

Abstract

This study aims to determine the role of perception in mediating the effect of marketing mix on purchase intention. It is important for business people whom engaged in the tourism industry to offering the right product. This research is located at Bali Zoo Gianyar,Bali. The population were foreign and domestic tourists who visited Bali Zoo. From the sampling process, 200 respondents completed the questionnaire completely. The sampling technique used was random sampling method. This study uses path analysis techniques to find the direct and indirect effects of independent variables on the dependent variable. To obtain data and measure research indicators using a questionnaire instrument and measured by a Likert scale. The result of this study shows that perception plays an important role in influencing purchase intention. Marketing mix and perception become factors influences purchase intention. This needs to be taken into account by the management of Bali Zoo. Keywords : Marketing Mix; Perception; Purchase Intention.
Co-Authors A Agung Ngurah Merchandya Mertha Agus Erik Wistika Putra Anak Agung Gita Kharisma Cok. Gd Unadita Yana Daniel I Nyoman Renatha Cardia Dewa Ayu Pradina Saraswati Dewi, Luh Gede Krisna Gede Bayu Rahanatha I Gede Agus Riyan Kameswara I Gede Nandya Oktora Panasea I Gede Nandya Oktora Panasea I Gusti Bagus Ngurah Divta Ananta I Komang Satria Warla Putra I Made Bayu Suta Brahmanda I Wayan Angga wiradarma I Wayan Putra Aditya I Wayan Santika Ida Ayu Prayoni Komang Riska Febyanti Mastama M Ega Nandaika M. Uky Taufiqur Rohman Made Adnyana Made Kurniawan Saputra Made Rama Andika Dwipayana Made Yenni Latrini Martina Carissa Dewi Ni Luh Dila Diah Paramita Ni Luh Putu Pratiwi Suryantari Ni Made Asti Aksari Ni Made Sri Rastini . Ni Nyoman Kerti Yasa Ni Putu Ayu Aryanda Wulandari Nova Widya Ningsih Pande Gede Milantara Saguna Putri Sofiah Sari Putu Yudi Setiawan Sarah Yulinar Adiputri Tjok Gde Raka Sukawati