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All Journal Buletin Udayana Mengabdi Jurnal IPTA Nusantara Journal of Multidisciplinary Science

Ni Putu Eka Mahadewi

Program Studi Industri Perjalanan Wisata Fakultas Pariwisata, Universitas Udayana

Author-ID : 2950509

Religion Arts Humanities Computer Science & IT Education Languange, Linguistic, Communication & Media Social Sciences

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STRATEGI PEMASARAN PAKET WISATA PT. UBS TOUR AND TRAVEL DI DENPASAR BALI Herlita Br. Tarigan; Ni Putu Eka Mahadewi; I Putu Sudana
Jurnal IPTA (Industri Perjalanan Wisata) Vol 3 No 2 (2015): Jurnal IPTA (December 2015)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

PT. UBS Tour and Travel merupakan salah satu biro perjalanan wisata yang ada di Bali. Perusahaan ini mengalami fluktuasi dalam penjualan paket wisatanya dan mengalami persaingan yang semakin ketat antar Biro Perjalanan Wisata yang ada di Bali. Dengan permasalahan yang ada dalam perusahaan maka penelitian ini dilakukan untuk mengetahui strategi pemasaran dari PT. UBS Tour and Travel dan menganalisis lingkungan pemasaran serta membuat strategi dan program pemasaran yang dapat diterapkan di perusahaan tersebut.Teknik pengumpulan data yang dilakukan dengan cara observasi, wawancara, studi kepustakaan dan didukung dengan kusioner. Hasil data yang diperoleh dianalisa dengan deskriptif kualitatif yang dipadukan dengan analisis Skala Likert dan analisis SWOT. Hasil dari penelitian ini adalah berdasarkan hasil analisis skala likert yang dilakukan terhadap lingkungan internal dan eksternal pada PT. UBS Tour and Travel dan dipadukan dengan analisis SWOT didapat suatu strategi pemasaran yang dapat diterapkan PT. UBS Tour and Travel yaitu (1) strategi penciptaan dan pengembangan produk wisata, (2) strategi peningkatan promosi, (3) strategi peningkatan sumber daya manusia, (4) strategi pengembangan segmentasi pasar, (5) strategi peningkatan produk dan jasa. Saran yang dapat diberikan untuk PT. UBS Tour and Travel yaitu memperbaharui informasi tentang kemasan paket wisata yang menarik, tampilan website yang menarik, menyediakan sarana dan prasarana yang baik, mengkemas paket wisata dalam bentuk brosur yang lebih variatif, mempercepat proses pemesanan paket wisata dan kualitas pelayanan dari PT. UBS Tour and Travel yang selama ini sudah baik perlu dijaga dan ditingkatkan lagi.

PENGARUH KUALITAS PELAYANAN TOUR LEADER TERHADAP LOYALITAS KONSUMEN PADA TRAVEL AGENT KENCANA WISATA TANJUNG DUREN JAKARTA Aggy Cariena; Ni Putu Eka Mahadewi; I Putu Sudana
Jurnal IPTA (Industri Perjalanan Wisata) Vol 3 No 2 (2015): Jurnal IPTA (December 2015)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

The increasing amount of traveler is affecting the tourism sector.The role of tour leader is very significant to support the success of a tour. Tour leader as a front liner of the company is needed to maintain the consumer’s satisfaction which is also affect the consumer’s loyalty to the company. The purpose of this study is to find the effect of Service Quality toward Consumer’s loyalty from Kencana Wisata Tanjung Duren Jakarta. Data was collected by using the questionnaire. The types of data are quantitative which obtained by calculating data from the questionnaire. The method of sampling used purposive with the determination of respondents .The data method analyzed used double regression analysis techniques , double correlation, analysis of determination ,T- test and F-test with significant level of 5 percent .Assisted by using data processing program SPSS ( statistical package for social science ) 15. The research result indicates that service quality of tour leader and consumer’s loyalty has a positive relation partially. Simultaneously,indicates that tangible (X1), empathy (X2), reliability (X3), responsiveness (X4) and assurance (X5) loyalty (Y) with value 0,834 which means significantly affecting consumer’s at travel agent Kencana Wisata Tanjung Duren Jakarta. The writer’s suggestion is Kencana Wisata management should give special attention to maintain the honest behavior and make the tour leader more trustable to boost the consumer’s satisfactian which by the end can affect the consumer’s loyalty to the company.

FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN WISATAWAN MENGGUNAKAN TRANSPORTASI BERBASIS APLIKASI DI PT. GOJEK INDONESIA Nora Ronia Pangaribuan; Ni Made Sofia Wijaya; Ni Putu Eka Mahadewi
Jurnal IPTA (Industri Perjalanan Wisata) Vol 4 No 2 (2016): Jurnal IPTA (December 2016)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Nowadays, internet is an essential contribution to tourism development. The internet offers the potential to make the information and booking facilities. It also provides a tool a communication between tourism suppliers, intermediaries, as well as end-consumers. Gojek is one of transport based application that is currently used by tourists to take advantage of low cost offered. The purpose of this research is to determine the affecting and dominant factor in affecting tourist's decision to use GoJek application. Data were collected through questionnaires, interviews, literature study and documentation. Sample of this research used purposive sampling technique with number of sampling are 100 respondents, focused on tourists who have been using the GoJek application. This research used six factors which consist of seventeen indicators. The results of factors analyzed affecting interpreted as external factors, psychological, internal, motivation and labor saving. The most dominant factor is external consists by a variable reference, cultural, economic, price competition, perception of security and internet trusted. Factors which eliminated in this research is use every time because tourists not necessarily used GoJek application at any time for order transportation while holiday in Bali.

KINERJA KARYAWAN DAN KEPENTINGAN WISATAWAN TERHADAP KUALITAS PELAYANAN JASA CV. CAN TOUR & TRAVEL Rr. Bathari Nindita K.; Ni Putu Eka Mahadewi; Luh Gede Leli Kusuma Dewi
Jurnal IPTA (Industri Perjalanan Wisata) Vol 1 No 1 (2013): Jurnal IPTA (December 2013)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

CAN Tour & Travel is the new agent company so it’s need to find the satisfaction customer of quality service in this company. This paper will give input to improve company towards better. CAN Tour & Travel realize the tourist desire to provided services. Technique of determining the sample used in this research is the accidental sampling of 75 respondents. Data analysis techniques in this research used the analysis of quantitative and qualitative data analysis. Based on the research results have produced an average performance appraisal CAN Tour & Travel of 3.28 which means that the performance of CAN Tour & Travel is in excellent condition. And also generated an average rating of 3.51 valuation interest which means very important. There are various factors contained in determining tourist satisfaction is that the cleanliness and tidiness of employees, completeness and readiness of facilities, employee performance, employee's ability to communicate and provide information very well, timely and responsive to the needs and guest complaints, and build a good relationship with tourists itself. Discussion of the result obtained in this research that many performance factors that must be maintained and be prioritywith which should be further improved. It can be seen from the tourist’s perception of low performance with great interest.Result in this research can be recommended the CAN Tour & Travel giving great concern to employees in serving tourist.

PERAN PRAMUWISATA DI KAWASAN KONSERVASI GEOPARK, BATUR KINTAMANI NMS. Wijaya; Ni Putu Eka Mahadewi; Kresnanda Yuliono; Ni Wayan Jeni Purwani
Jurnal IPTA (Industri Perjalanan Wisata) Vol 7 No 1 (2019): Jurnal IPTA (July 2019)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Geopark as a conservation area has a potential for biodiversity, geological diversity, and culture. This diversity of potential is developed as an integral part of the Geotourism area. This research was conducted in the Gunung Batur conservation area and the purpose of this study was to determine the role of guides through the delivery of information provided to tourists to contribute to the protection of the Batur geopark conservation area as sustainable tourism. The role of the guide was identified through the perception of tourists by distributing questionnaires to 100 respondents. The results of the study state that there are two variables, namely the communicator mediator and the Research management role of environmental interpreter in the category "Simply Agree". The sub-indicators of the variable are "Explain potential (geology) as the main potential of the conservation area" with a score of 52.8 percent; "Explain the activities of local communities in the conservation area" with a score of 59.4 percent; "Describe natural resources, vegetation and habitat at the climbing location" with a score of 50 percent. The three sub-indicators are indicators that are the main function of the role of guides in the conservation area, but this sub-indicator gets the lowest percentage, therefore it is interpreted that the role of guides in the Batur Kintamani Geopark conservation area still needs improvement in interpreting information related to socio-cultural potential , as well as geology as a potential for conservation, and natural resources.

PENGARUH BIRO PERJALANAN WISATA SEBAGAI SALURAN DISTRIBUSI TERHADAP TINGKAT HUNIAN KAMAR PADA HOTEL ALL SEASONS LEGIAN BALI Ni Made Adi Yanti Putri; I GPB Sasrawan Mananda; Ni Putu Eka Mahadewi
Jurnal IPTA (Industri Perjalanan Wisata) Vol 2 No 2 (2014): Jurnal IPTA (December 2014)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

The background of this study was based on of technology development that affect the online or offline room sales at All Seasons Legian Bali. Room sales are made through online travel agents is higher than the offline travel agents. It means the influence of offline travel agent is lower than the growth online travel agent. The purpose of this report is to determine the influence of travel agents as a distribution channel about rooms sales at All Seasons Legian Bali Hotel. The data were collected by observation, interviews, library research and documentations. Type of data were used in this research are qualitative and quantitative. The data sources were used are the primary and secondary data and the purposive sampling methods to determine the informant. The data were analyzed with the simple regression analysis techniques, simple correlation analysis, analysis of determination, t test with significant level of five percent. The data processing were using with SPSS (Statistical Package for Social Science) 16.00 for windows. Based on the calculation, The lowest room sales is 247 in the period of May 2009, while the highest room sales is 2.239 in the period of January 2012, and obtained a correlation is 3.9%, which means the relationship between the travel agent and level of room sales at All Seasons Legian is low. The suggestion could be given that the hotel should strengthen in relationship with travel agents, so that could to provide great contribution as a distribution channel in room sales at All Seasons Legian Hotel.

PENGARUH KUALITAS PELAYANAN DAN CITRA MEREK TERHADAP KEPUASAN WISATAWAN NUSANTARA MENGGUNAKAN TRANSPORTASI ONLINE GRAB DI KUTA, BALI Maria Laru Sendy Ludju; I Made Kusuma Negara; Ni Putu Eka Mahadewi
Jurnal IPTA (Industri Perjalanan Wisata) Vol 8 No 2 (2020): Jurnal IPTA (December 2020)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/IPTA.2020.v08.i02.p07

This study aimed to explain the effect of service quality and brand image on the satisfaction of domestic tourists who used Grab online transportation in Kuta, Bali. The research method used in this research was quantitative and qualitative research methods (mix methods). Questionnaires were distributed to 150 domestic tourists with a sample determination method using purposive sampling. The method of data analysis used multiple linear regression analysis with SPSS 18.0 program. The results of this study stated that partially the quality of service had a positive and significant effect on the satisfaction of domestic tourists with the dominant dimension being the tangible dimension and brand I mage giving a positive and significant effect on the satisfaction of domestic tourists with the dominating dimension being the support of the brand association. Simultaneously, the quality of service and brand image had a positive and significant influence on the satisfaction of domestic tourists. The R Square value of 0.672 meant that 67,2% of tourist satisfaction could be explained by the variable service quality and brand image, while the remaining 32,8% was influenced by other variables not examined in this study.

PENGARUH KEPUASAN DAN KEPERCAYAAN WISATAWAN TERHADAP LOYALITAS WISATAWAN DI ANTAVAYA TOUR & TRAVEL DENPASAR Natalia Siska Katerina; I Nyoman Sudiarta; Ni Putu Eka Mahadewi
Jurnal IPTA (Industri Perjalanan Wisata) Vol 9 No 1 (2021): Jurnal IPTA (July 2021)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/IPTA.2021.v09.i01.p12

The current digital era tourist loyalty is indispensable by the company of offline travel agent because many emerging online travel agent and one way to maintain the loyalty by always pay attention to the satisfaction and trust of tourists. This research aims to determine the influence of satisfaction and confidence of tourists towards the loyalty of tourists in AntaVaya Tour & Travel Denpasar. The sampling technique used is purposive sampling. The data analysis method used is a double linear regression analysis. Research findings suggest that from Test F and test T have positive results, it can be concluded there is a significant influence between satisfaction and confidence of tourists in AntaVaya Tour & Travel. Results of the determination of determinations obtained the result that the tourists trust variables more influential by 69.9% against tourist loyalty in AntaVaya Tour & Travel, while the satisfaction variables have an influence of 50.9% against the loyalty of tourists in the AntaVaya Tour & Travel.

PENGEMASAN PAKET EKOWISATA DI KABUPATEN BELITUNG PROVINSI BANGKA BELITUNG Helly Gantara; I Putu Sudana; Ni Putu Eka Mahadewi
Jurnal IPTA (Industri Perjalanan Wisata) Vol 6 No 2 (2018): Jurnal IPTA (December 2018)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Belitung Regency is one of the most valuable holiday destinations, has a lot of natural potential that can be a new tour package to eliminate the saturation of tourists who will be there. The tour package is an ecotourism package, considering that in Belitung Regency. There are many ecotourism potentials such as: visiting the Mentas and Peramun Hills to see the typical flora and fauna cultivation of Belitung. Data collection techniques used in this study, interviews, documentation, and literature studies. The results of this study agreed that there were 10 destinations that became ecotourism packages. These potentials are packaged into 3 kinds of ecotourism packages in the form of tables, descriptions and graphs, namely, (1) Life of Tarsiers and Beautiful Mangrove Tourism, (2) Life of Beautiful Turtles and Coral Reef Tourism, (3) Exotic from Flora and Fauna on the Belitung Tour.

PENGARUH KUALITAS PELAYANAN KERETA COMMUTER INDONESIA TERHADAP KEPUASAN WISATAWAN DOMESTIK PADA ERA KENORMALAN BARU Nosita Elika; I Made Sendra; Ni Putu Eka Mahadewi
Jurnal IPTA (Industri Perjalanan Wisata) Vol 9 No 2 (2021): Jurnal IPTA (December 2021)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/IPTA.2021.v09.i02.p01

The Indonesian Commuter Train is a favorite mass transportation for traveling in greater Jakarta because of its affordable price, proximity of the station to tourist destinations, and the services provided. In fact, the management has prepared special Passenger Service officers. There was a decline in passengers in 2019 due to passenger dissatisfaction with the services provided, even the ratio of the number of passenger complaints in 2019-2020 was still the same. In fact, as a commitment to the continued operation during the pandemic, the management launched a special Passenger Service officer named C-Ranger to disseminate health protocols during the new normal. This study uses mixed methods data analysis techniques including qualitative and quantitative descriptive analysis. The research sample determination technique uses purposive sampling with a sample size of 100 respondents. The results of the study show services provided by Passenger Service are ticketing, information service, complaint handling, CCTV access information, priority passenger, pregnant wowen, Lost and Found, and C-Ranger. Based on the t test showed that partially, the variables with tangible, assurance, and reliability variables had a significant influence on the satisfaction of domestic tourists. While the variables of empathy and responsiveness do not have a significant effect on the satisfaction of domestic tourists. simultaneously the quality of Passenger Service has a significant and positive influence on the satisfaction of domestic tourists with a coefficient of determination of 50.7%.

Co-Authors Agatha Fransiska Tarigan Aggy Cariena Ander Sriwi, Ander Clarissa Yohana Natalia Elsa Bernicha Erl Vania Paulalengan Gede Eka Sucita Darma Gusti Agung Wulan Permata Sari Helly Gantara Herlita Br. Tarigan I GA. Gede Luhur Winata Putra I Gede Wiramatika I Gusti Putu Bagus Sasrawan Mananda I Kadek Dwi Dharma Wiguna I Ketut Suwena I Made Sendra I Nyoman Sudiarta I P. Sudana I Putu Agus Darmawan I Putu Pradipa Aditya Utama I PUTU SUDANA I Wayan Suardana Ingglade Janely Parengga Intan Permatasari Liyanti IP SUDANA Kresnanda Yuliono Kristina Angelina Gultom Kurnia Maharani Putri Luh Gede Leli Kusuma Dewi Luh Kartika Sutra Dewi M. Rizky Nugraha S. MADE KUSUMA NEGARA Maria Laru Sendy Ludju Muhammad Dio Fitriadi Muhammad Fitrullah N M. Ariani Natalia Siska Katerina Natasha Audrey NGAS. Dewi Ni Gusti Ayu Susrami Dewi Ni Made Adi Yanti Putri Ni Made Oka Karini Ni Made Sofia Wijaya Ni Wayan Jeni Purwani Ni Wayan Vitha Wahyundari NMO. Karini Nora Ronia Pangaribuan Nosita Elika Putri Amibiyah Ihlasul Amalia Putu Agus Wikanatha Sagita Roels Ni Made Sri Puspa Dewi Rr. Bathari Nindita K. Sri Herayanti Via Reza Efrida Vicky Fatahilah Sani Windy Ayu Lestari Yayu Indrawati

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